Hack Your Own PR
By Odette Barry
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Category: Marketing
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Subscribers: 8
Reviews: 0
Episodes: 94
Description
Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations.
So whether you’re a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news.
| Episode | Date |
|---|---|
|
How to get your brand featured in Forbes Australia’s News and Life section | Ep 94
|
May 01, 2024 |
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How to tap into the highly engaged audience of Women’s Agenda with Editor-in-chief, Tarla Lambert | Ep 93
|
Apr 24, 2024 |
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How Kic’s PR strategy contributed towards a 100% increase in revenue with PR & Communications Manager Nicole Maycroft | Ep 92
|
Apr 03, 2024 |
|
Big Ideas Miniseries | How authority and influence generated impact (and millions) for founder of Australian Birth Stories, Sophie Walker | Ep 91
|
Feb 25, 2024 |
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Big Ideas Miniseries | How to get your big ideas in The CEO Magazine and reach 13+ million C-suite decision makers and founders | Ep 90
|
Feb 13, 2024 |
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Big Ideas Miniseries | Decoding the blueprint of expert commentary and opinion editorial to get your cause in the spotlight | Ep 89
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Feb 01, 2024 |
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Big Ideas Miniseries | The five step process to get your idea from basic b%$ch to media ready | Ep 88
|
Jan 25, 2024 |
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Big Ideas Miniseries | The trick that industry leaders don’t want you to know | Ep 87
|
Jan 22, 2024 |
|
Singapore Series | Behind the scenes with Grace Ma on how to excel at Restaurant PR | Ep 86
|
Nov 09, 2023 |
|
The power of PR to convert sales and investment with Great Wrap’s head of PR and Communications | Ep 85
|
Nov 07, 2023 |
|
How to pitch and win a feature in Daily Mail’s FEMAIL pages | Ep 84
|
Oct 27, 2023 |
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How to leverage B Corp and social values for PR with Luke Dean-Weymark of Compass Studio | Ep 83
|
Oct 18, 2023 |
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How to pitch to the Australian Financial Review Fashion section with Lauren Sams | Ep 82
|
Sep 20, 2023 |
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How to pitch to My Daily Business podcast with Fiona Killackey | Ep 81
|
Sep 11, 2023 |
|
How to plan events that build hype and convert to media coverage with Mary Christina | Ep 80
|
Sep 05, 2023 |
|
How to build your confidence on camera with Carmen Braidwood | Ep 79
|
Aug 21, 2023 |
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How to pitch to Mark Bouris’ The Mentor podcast | Ep 78
|
Aug 07, 2023 |
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How to pitch to Broadsheet with Alice Jeffery | Ep 77
|
Jul 12, 2023 |
|
How to pitch to PRIMER with Anna Saunders | Ep 76
|
Jul 10, 2023 |
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How to pitch to Man of Many with Nick Hall | Ep 75
|
Jun 18, 2023 |
|
How to pitch a health story to Sydney Morning Herald with Sarah Berry | Ep 74
|
Jun 05, 2023 |
|
Building an unforgettable brand with Anaita Sarkar of Hero Packaging | Ep 73
|
May 30, 2023 |
|
How to pitch a lifestyle story to Mamamia with Senior Content Producer Charlotte Begg | Ep 72
|
May 24, 2023 |
|
How to pitch to The Today Show with Chief of Staff, Joshua Del Pozo | Ep 71
|
May 17, 2023 |
|
What the f*ck is performance content with Linkby’s cofounder Adrian Fagerlund | Ep 70
|
Apr 26, 2023 |
|
Singapore Series: Exploring the world of food and luxury travel media with Chris Dwyer | Ep 69
|
Apr 20, 2023 |
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Behind the digital scenes at Gourmet Traveller, Women’s Weekly Food, Now to Love, New Idea, and Who with Jayde Malifa | Ep 68
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Apr 14, 2023 |
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How to pitch to Peppermint magazine with Lauren Baxter | Ep 67
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Apr 03, 2023 |
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How to pitch to Marie Claire with Nicky Briger | Ep 66
|
Mar 27, 2023 |
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How to pitch to Fashion Journal with Cait Emma Burke | Ep 65
|
Mar 13, 2023 |
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How to pitch to Lady-Brains with Anna Mackenzie and Caitlin Judd | Ep 64
|
Mar 01, 2023 |
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Learning how to pitch yourself with Cjay Aksoyoglu | Ep 63
|
Feb 23, 2023 |
|
How to pitch to Stellar Magazine with Sarrah Le Marquand | Ep 62
|
Feb 23, 2023 |
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How to pitch to Women’s Health Magazine with Lizza Gebilagin | Ep 61
|
Feb 14, 2023 |
|
A look Inside the largest women's podcast network in the world with Lize Ratliff | Ep 60
|
Feb 09, 2023 |
|
How to pitch to Forbes Australia with Anastasia Santorneos | Ep 59
|
Dec 13, 2022 |
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How to pitch to Women’s Weekly with Paige Victoria Leigh | Ep 58
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Nov 14, 2022 |
|
How to pitch a story to Country Style with Hannah James | Ep 57
|
Nov 13, 2022 |
|
Singapore Series: Jo Upcraft on the PR secrets small businesses need to master | Ep 56
|
Oct 25, 2022 |
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How Hareta McMullin ‘hacked’ over 20 media mentions | Ep 55
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Oct 24, 2022 |
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Singapore Series: How to pitch to Michelin Guide with Debbie Yong | Ep 54
|
Oct 16, 2022 |
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Singapore Series: The inside scoop on Southeast Asia’s leading tech media outlet, e27 with Anisa Menur. | ep 53
|
Oct 09, 2022 |
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How to create a newshook using data with Sam Elshaug | Ep 52
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Oct 05, 2022 |
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Forbes Australia launches with Sarah O’Carroll | Ep 51
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Sep 25, 2022 |
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How to Pitch to The Project with Katy Gallichio | Ep 50
|
Sep 01, 2022 |
|
Singapore Series: Being the friend who knows about what’s new and cool with Benita Lee - editor at Honeycombers | Ep 49
|
Aug 18, 2022 |
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Singapore Series: Turning a start in the music industry in to a widely successful journalism career with Christian Barker | Ep 48
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Aug 18, 2022 |
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Introducing Hack Your Own PR Singapore with Lynda Williams | Ep 47
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Aug 18, 2022 |
|
Gen Z and the news cycle with Crystal Andrews from Zee Feed | Ep 46
|
Aug 05, 2022 |
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Your subject line is your pitch with Ruth Devine from CEO Magazine | Ep 45
|
Aug 04, 2022 |
|
No Kool-Aid, please! Jessica Yun, business reporter for Sydney Morning Herald/The Age | Ep 44
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Aug 04, 2022 |
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The publication every small business owner needs to make friends with | Ep 43
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Apr 24, 2022 |
|
How to pitch to Graziher with Victoria Carey | Ep 42
|
Apr 24, 2022 |
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Popping the joggers on with Abbey Stuart, one of Australia’s top PRs | Ep 41
|
Apr 19, 2022 |
|
A new breed of conscious PR| Ep 40
|
Apr 19, 2022 |
|
How to pitch a business story to The Age and Sydney Morning Herald | Ep 39
|
Aug 30, 2021 |
|
The secret sauce for viral news success with Velvet Garvey | Ep 38
|
Aug 06, 2021 |
|
Pitching and snacks with Mamamia Executive Editor, Leigh Campbell | Ep 37
|
Jul 28, 2021 |
|
Winning stories with The Age, Mamamia and ABC Conversations with Hack Your Own PR graduate, Annabel Bower | Ep 36
|
Jul 25, 2021 |
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How to pitch to your local paper | David Kirkpatrick, The Northern Star | Ep 35
|
Jun 08, 2021 |
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Inside Adore Beauty editorial with Amy Clark | Ep 34
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May 30, 2021 |
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Meet the PR that media professionals use: Katy Denis | Ep 33
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May 05, 2021 |
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How publicity works in the book world with Isabelle O’Brien (Allen & Unwin) | Ep 32
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Apr 21, 2021 |
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Winning headlines with Forbes, Smart Company and Entrepreneur | Ep 31
|
Apr 08, 2021 |
|
How to pitch fashion stories to The Age and Sydney Morning Herald - Melly Singer | Ep 30
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Mar 23, 2021 |
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How to pitch tech to The Australian with David Swan | Ep 29
|
Mar 15, 2021 |
|
The Daily Aus co-founder Sam Koslowski on next-gen news | Ep 28
|
Mar 09, 2021 |
|
Get your product in the media with tips from publicist Georgie Quigley | Ep 27
|
Feb 25, 2021 |
|
How to pitch to the Financial Review with Natasha Gillezeau | Ep 26
|
Feb 18, 2021 |
|
Sh*t You Should Care About on reaching 2.4M Gen Z’ers with Lucy Blakiston | Ep 25
|
Feb 11, 2021 |
|
How to pitch to the Good Weekend with Katrina Strickland | Ep 24
|
Nov 26, 2020 |
|
How to pitch to Strong Fitness Magazine Australia with Katelyn Swallow | Ep 23
|
Nov 05, 2020 |
|
How to handle your own PR with Jules Brooke | Ep 22
|
Nov 05, 2020 |
|
How to pitch to Smart Company with Eloise Keating | Ep 21
|
Sep 30, 2020 |
|
How to pitch to Women’s Agenda with Angela Priestley| Ep 20
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Sep 23, 2020 |
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Creating social change with Yatu Widders Hunt | Ep 19
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Sep 18, 2020 |
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Jamila Rizvi on the modern media landscape and the secrets to Future Women’s success | Ep 18
|
Sep 08, 2020 |
|
Hello May editor Sophie Lord on rejecting the norm | Ep 17
|
Sep 01, 2020 |
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Behind the scenes with Body + Soul’s digital editor Alison Izzo | Ep 16
|
Aug 27, 2020 |
|
Inside the media industry: from closures to financial models with Brittney Rigby | Ep 15
|
Aug 07, 2020 |
|
Everything you need to know about regional TV with Nine's Sarah Lawrence | Ep 14
|
Aug 03, 2020 |
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Meet the new face of regional publishing, Kimberley Furness of Oak Magazine | Ep 13
|
Aug 03, 2020 |
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How to secure media coverage with regional PR Georgie Robertson | Ep 12
|
Aug 03, 2020 |
|
Voice coach, Sally Prosser teaches us to speak with charisma | Ep 11
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Jul 21, 2020 |
|
Tiddas 4 Tiddas host, Marlee Silva on mob, storytelling and the media landscape in light of Black Lives Matter | Ep 10
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Jul 17, 2020 |
|
Made in paradise, meet Paradiso magazine | Ep 9
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May 26, 2020 |
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Writing for Millenials with deputy editor of Wild, Charlie Hale | Ep 8
|
May 19, 2020 |
|
Creating a street press and pitching to One Wild Ride with Pru Chapman | Ep 7
|
May 12, 2020 |
|
Lucy Polkinghorne on everything you need to know about pitching to Nova’s Fitzy and Wippa show | Ep 6
|
May 05, 2020 |
|
Managing celebrity talent and building a flourishing PR career with Angela Ceberano | Ep 5
|
Apr 28, 2020 |
|
Pitching to Network 10’s The Project with Georgia Done | Ep 4
|
Apr 14, 2020 |
|
Media all-rounder Melissa Wilson on leading News Corps’ thriving Women’s Network | Ep 3
|
Apr 08, 2020 |
|
Lessons from award winning tech PR Harrison Polites | Ep 2
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Mar 16, 2020 |
|
How to pitch a TV news story with Katrina Blowers | Ep 1
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Mar 16, 2020 |