The Fuel Podcast

By Keith Smith

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Category: Marketing

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Subscribers: 1
Reviews: 0
Episodes: 194

Description

Welcome to The Fuel Podcast, your ultimate guide to understanding the captivating world of creative marketing and how agencies manage to drive growth. Hosted by Keith Smith, a seasoned creative agency new business leader, this podcast aims to unravel the mysteries behind the success of creative agencies worldwide. From crafting memorable brands to forming efficient teams and attracting clients, we dive deep into the art of creative marketing. We explore the essence of creativity in the realm of marketing. How do creative agencies spark innovative ideas that captivate audiences? We delve into the environment that allows wild and imaginative creative directors to summon their muses and generate ideas that stand the test of time. Keywords: creativity, innovation, marketing ideas, imaginative, creative directors.  What makes a brand unforgettable? We examine the power of a single great idea and its potential to leave a lasting impact. We dissect the elements that contribute to the memorability of brands, exploring taglines, jingles, and social media campaigns that become cultural phenomena. Keywords: memorable brands, impactful ideas, taglines, jingles, cultural phenomena.  Behind every successful creative agency lies a cohesive team. We delve into the dynamics of how diverse talents and skills come together to form an efficient unit. We uncover the secrets of team collaboration, communication, and synergy that drive creative agencies forward. Keywords: team dynamics, efficient collaboration, diverse talents, communication.  Clients are the lifeblood of any agency. What attracts clients to creative agencies and how can agencies can foster lasting relationships? We explore the art of effective client acquisition, networking, and showcasing a unique value proposition that resonates with clients. Keywords: attracting clients, client acquisition, relationship building, value proposition.  The creative marketing landscape has evolved over the decades. We draw parallels between the golden era of the 1970s, 80s, and 90s and today's digital age. How has the process of creativity, client engagement, and marketing changed? We reflect on the past and glimpse into the future. Keywords: evolving landscape, creative marketing, digital age, past vs. present.  Join us as we interview legendary figures from the advertising world on both sides of the Atlantic Ocean. These industry pioneers share their insights, experiences, and perspectives on the evolution of creative marketing. We tap into their wisdom to uncover the timeless principles of successful agencies. Keywords: industry pioneers, advertising legends, insights, experiences, creative marketing.  Our journey takes a deeper dive into pressing industry topics. From Diversity & Equality and Inclusion to Greenwashing, Corporate and Social Responsibility, Remote and Flexible Working, and the impact of Artificial Intelligence, we explore the critical issues that shape the future of creative marketing. Keywords: Diversity & Equality, Greenwashing, Corporate Responsibility, Remote Working, Artificial Intelligence.  The Fuel Podcast is your passport to a world of creativity, growth, and innovation in the realm of creative marketing. Join us as we uncover the secrets behind the success of creative agencies, one episode at a time. Whether you're an industry professional, marketer, or simply curious about the world of advertising, this podcast promises insights, inspiration, and a deeper understanding of the art of creative marketing. Tune in, learn, and fuel your passion for creativity. hPekzt8ilUQXcs5FrlgP

Episode Date
Matt Webster: Get Over Yourself: Sales Chemistry
Jul 24, 2025
Rachel Konrad: The Succession Sessions
Jul 02, 2025
Amy Taylor - Zevia: Creative Fizzness
Jun 15, 2025
Tom Salmon - Welcome to Agencyland!
Jun 03, 2025
Rob Harrison-Plastow: Sales Revelations
May 19, 2025
Richard Robinson: The Game Changer
May 05, 2025
Hannah Springett: HLabs - What's the Story?
Apr 21, 2025
The Survival Guide for Noligarchs: How the wheels came off at Tesla
Apr 06, 2025
Tina Fegent: Eat the Pitch
Apr 04, 2025
Keith Smith & Ian Truscott: PRCA NewBizFest'25
Mar 22, 2025
Paul Holmes: Thought PRovoking
Jan 23, 2025
Debbie Little: Better pitching for PR Agencies
Jan 15, 2025
Breaking China: Domenica Di Lieto
Dec 31, 2024
'That Christmas' Special with Peter Souter
Dec 03, 2024
Peter Anderton: The Two Rules of Great Leadership
Nov 27, 2024
Justin Wohlstadter: How to be an EXPERT in SECONDS!
Nov 06, 2024
Jason Falls: The Podcast Revolutionary
Oct 06, 2024
Linking-In with Keith & Natasha: The Perfect Client
Oct 05, 2024
Steve Fair: The Good, the Bad & the Ugly pitch decks
Sep 14, 2024
Nancy Zare: The LinkedIn Whisperer
Aug 10, 2024
Julie Thompson-Dredge: Project Yourself!
Jul 26, 2024
Mike Veitch: Your Digital DNA
Jul 16, 2024
Linking-In with Keith & Natasha: Agencies & "Purpose"
Jul 04, 2024
Nick Asbury: The Road to Hell - The corruption of 'purpose'.
Jul 04, 2024
Catherine Allison: Teach Yourself to Present
Jun 22, 2024
Paul Feldwick: The Pedlar's Song
Jun 05, 2024
Euan McMorrow: Sounds Profitable
May 26, 2024
Adam Graham: The Power of Positive Thinking
May 12, 2024
David Meikle: Pitch Perfect
Apr 28, 2024
Linking-In with Keith & Natasha: Agency Names
Apr 19, 2024
The Howard Gossage Show - with Steve Harrison & Dave Dye
Apr 13, 2024
Linking-In with Keith & Natasha: The Sweet Spot
Mar 20, 2024
Mark Denton: The New Boy
Mar 15, 2024
Keith Smith: The Return On Influence
Mar 09, 2024
Linking-In with Keith & Natasha: Lazy Selling
Mar 07, 2024
Trenton Moss: Define your Communication Style
Feb 27, 2024
Linking-In: Deadly Sins - with Keith & Natasha
Feb 20, 2024
Brad Smith: You Gotta Have Faith
Feb 18, 2024
Dr. Rachel Lawes: Unspoken Lawes
Feb 12, 2024
Paul Bainsfair (IPA) - the 60:40 rule
Jan 28, 2024
Keith Smith: Talking to Strangers
Jan 13, 2024
David Brown: Is AI eating our lunch?
Jan 13, 2024
Clare Sutton: Food & Drink & Public Relations
Jan 08, 2024
Jeremy Davies - The Little Christmas Train special episode
Dec 15, 2023
David Pearl: The Wanderer
Dec 10, 2023
Keith Smith: Do your f**king homework!
Dec 02, 2023
Lyndsay Haywood: A Very Modern Business Developer
Nov 27, 2023
Victor Houghton: The Original Search Engine
Nov 18, 2023
Keith Smith: Copyrights and wrongs
Nov 04, 2023
Liam Keogh - Palm PR: The Land of Mylk and B+tter
Oct 29, 2023
Keith Smith: The Big Green Idea
Oct 14, 2023
Mike Everett? Who's he?
Oct 08, 2023
Sir John Hegarty: What's the Big Idea?
Oct 01, 2023
The Black Farmer: It's all about the Sizzle
Sep 23, 2023
Keith Smith: Future Shock
Sep 08, 2023
John Caswell: New Agency Model
Sep 08, 2023
Keith Smith: Should I stay or should I go?
Aug 27, 2023
Andrew Bloch: My Way
Aug 27, 2023
Keith Smith: When Influencers Go Bad
Aug 18, 2023
Michelle Morgan; Own Your Awkward - Mental health special
Aug 12, 2023
Keith Smith: Are You Lonesome Tonight?
Aug 06, 2023
Sam Delaney: Sort Your Head Out
Aug 05, 2023
Marc Lewis - School of Communication Arts 2.0: Creative Class
Jul 23, 2023
Nick Looby: Attack of the Modern Zombie
Jul 07, 2023
Dr. Tracy Brower PhD - You're more valuable than you think you are!
Jun 25, 2023
Adam Rubins: Close Encounters of the Growth Kind
Jun 11, 2023
Matt Smith: Will A.I. make photographers extinct?
May 29, 2023
Marcus Brown: The Agency Wheel of Fortune
May 14, 2023
Martin Galton: A Compulsive Creative
May 01, 2023
Nicole Yershon: The Crazy Diamond
Apr 15, 2023
Adrian Ma - The Winfluencer
Apr 02, 2023
David Allison: The Death of Demographics
Mar 19, 2023
Christopher Chave-Cox: Let's Work Together
Mar 06, 2023
Steve Rawling: storytelling (and story selling) tactics
Mar 01, 2023
Tim Delaney: Standing the test of Time
Feb 16, 2023
Tom Cheesewright: Think like a Futurist
Feb 03, 2023
Dr.Gleb Tsipursky: New Office Rules
Jan 21, 2023
Stevie Spring CBE: By Royal Appointment
Jan 03, 2023
Bonus episode - A Very Grubby Christmas
Dec 11, 2022
Orr Vinegold - Unrest: Tomorrow's World
Nov 29, 2022
Dave Dye: Same Old Sh*t
Nov 18, 2022
Peter Souter: A way with words
Nov 03, 2022
Kevin Taylor: The subtle art of negotiation
Oct 06, 2022
Gustav Martner - Greenpeace: This is Fine
Sep 22, 2022
Rachel Konrad - The Queen of Green: How humans can avoid extinction
Sep 03, 2022
Paul Phillips - AAR: How to avoid coming a close 2nd
Aug 20, 2022
Rob Mayhew: The king of agency comedy
Aug 06, 2022
Paul Grubb: The Man Who Sold The World
Jul 26, 2022
Graham Fink: Effortlessly Creative
Jul 16, 2022
After Dark - Safi Zisman: How to nail TV & Radio interviews
Jul 08, 2022
Clare Sutton - Clarion Comms: Food & Drink industry Special
Jul 02, 2022
Sarah Jenkins - Saatchi & Saatchi: The British are Coming!
Jun 20, 2022
Simon Raybould: Be a better public speaker
Jun 11, 2022
Mark Stringer: It's easy being Green
May 28, 2022
Simon Derungs - Maverick: Are you being served? The Art of Client Services
May 17, 2022
Jack Williams - ACNE London: The Winnable Pitch
May 05, 2022
Nils Leonard: Uncommonly Creative
Apr 23, 2022
After Dark: Nick Galanides: Awards - Huh! What are they good for?
Apr 17, 2022
Ian Murray – House 51: Uncovering the hard truths Pt3
Apr 15, 2022
Ian Murray – House 51: Uncovering the hard truths Pt2
Apr 14, 2022
Ian Murray - House 51: Uncovering the hard truths Part 1
Apr 09, 2022
James Murphy - New Commercial Arts: For the love of advertising
Apr 02, 2022
Jason Falls - The Marketing Podcast Network: Leader of the Pod Squad
Mar 27, 2022
The New Business Briefing with Victor Houghton of VH Insights
Mar 22, 2022
Stephen Knight - Pimento: The New Business Network
Mar 18, 2022
After Dark: Nick Galanides: Murder on the Ad floor
Mar 16, 2022
Anouska Leon - Richmond & Towers/PRCA: New business & Public Relations
Mar 12, 2022
Chris Ailey - Honcho: The Church of Search
Feb 28, 2022
Robin Bonn – Co:Definery – Find your new business mojo!
Feb 19, 2022
Andrew Tenzer – Reach Plc: ESG rules? Part 2
Feb 05, 2022
Andrew Tenzer – Reach Plc: ESG rules? Think again
Jan 29, 2022
Tom Ridges – GDLabs: Life after cookies & the ‘Cold Start’ problem
Jan 16, 2022
Helen Calcraft – Lucky Generals: Always on a Mission
Dec 11, 2021
Victor Houghton – VH Insights: Living in the office, or working from home? The new working model
Dec 04, 2021
Brad Farris – Anchor Advisors: The 4-point strategy for agency growth
Nov 20, 2021
Beehive: How to Avoid Digital Brand Bullshit
Nov 14, 2021
James Hillhouse – Commercial Break: Advertising’s common problem
Nov 07, 2021
Ben Salmon – Crank: You’re Doing eCommerce All Wrong!
Oct 17, 2021
Andy Nairn – Lucky Generals: Working Class Hero
Oct 03, 2021
David Bancroft – Tech 23: Will HR ever be the same?
Sep 26, 2021
Ian Truscott – RockstarCMO: Is content marketing all it’s cracked up to be?
Sep 12, 2021
Nick Vivion – Ghostworks PR: A Technomad’s Tale
Aug 28, 2021
Hank Blank 4: Time to get networking!
Aug 16, 2021
Nick Looby & David Bell – The Business Breakfast Show: Broadcasting for new business
Jul 31, 2021
Tim Lindsay – D&AD: Creative greatness & New Blood
Jul 25, 2021
Ted Rubin – The Emotional Connection: How networking drives sales
Jul 03, 2021
Steve Harrison – An inconvenient truth: Has the advertising business lost its purpose?
Jun 06, 2021
Ella Orr – Much More Social: 5 ways to create your personal brand on social media
May 30, 2021
David Allison – Valuegraphics: A very modern metric
May 15, 2021
Zitah McMillan – Predictive Black: How fintech helps you seal the deal
May 03, 2021
Dr. Chris Arnold – Author, flip: unthink everything you know
Apr 24, 2021
Tom Cheesewright – Applied Futurist: How to future-proof your business
Apr 10, 2021
Caroline Kay – Business Coach: New business & entrepreneurs
Apr 05, 2021
Jonny Tooze – CEO, Lab Group: Architect of the new agency model
Mar 29, 2021
Neal Schaffer: The power of influencer marketing
Mar 20, 2021
Francis Ingham – PRCA: The post-pandemic PR industry
Mar 13, 2021
Kate Bradley Chernis – Lately AI: How to recycle digital content for maximum effect
Feb 28, 2021
Simon Raybould – Aware Plus: The secrets of great presentations
Feb 24, 2021
John Espirian: Author, Content DNA – The stairway to LinkedIn heaven
Feb 21, 2021
Ian Farrar – Far North: Personal branding & the rise of the SME
Feb 07, 2021
Andrew Morgan – Wayout Consulting: 5 basic rules of new business
Feb 04, 2021
Alex Sibille – Co-Founder, The Future Factory: Makin’ it rain!
Jan 26, 2021
Jorn Socquet – CEO, Fluent Beverages: Innovating in the CBD drinks industry
Jan 17, 2021
Vanessa Green – Greenlight Content: Authenticity in new business
Jan 09, 2021
@MayKingTea: The social dilemma for new business & FOMO
Jan 04, 2021
The Christmas special: Hank Blank – How CMOs are adapting in the USA
Dec 19, 2020
Fr. John Taylor: Oh come all ye faithful!
Dec 12, 2020
The Fuel podcast Christmas mixtape
Dec 09, 2020
Jon Mason – Jollywise; Drawing on animation to generate business & boost BAME representation
Dec 05, 2020
Kunal Pattany – Digital Human: Spiritual marketing – The Diwali edition
Nov 28, 2020
Lucy Mann – Gunpowder Consulting & The Small Spark Theory: How to launch a podcast
Nov 22, 2020
Julian Boulding – thenetworkone: Running a global independent agency network
Nov 15, 2020
Kieran S. Lawler – Hallam: Essential team working from home (wfh) hacks
Nov 15, 2020
Jeff Swan – Sequence Doctor: Boxing clever to deliver knockout sales
Nov 08, 2020
Dines – Studio Blup: How a cutting-edge agency helps brands stay focused on customers
Nov 02, 2020
Matt Brown: Building a scalable sales business for hi-tech clients
Oct 27, 2020
Hank Blank: The secrets of network development
Oct 25, 2020
Ben Potter: How to qualify new business prospects
Oct 17, 2020
Zitah McMillan – Predictive Black: Big data, AI, machine learning and new business
Oct 10, 2020
Andy Farmer – ORM: The pros and cons of virtual pitching
Oct 04, 2020
Nick Galanides: Off to the movies! How short films drive new business
Sep 27, 2020
Episode 28: Hank Blank – In the land of opportunities
Sep 20, 2020
Episode 27: Jeremy Davies – Connecting people by design
Sep 13, 2020
Episode 26: John Pummell – New business through and through
Sep 06, 2020
Episode 25: Lynnette StQuintin – Barratt Homes: Building business in a new normal
Aug 29, 2020
Episode 24: Isobel Arrowsmith – PRCA: A Latin American new business challenge
Aug 22, 2020
Episode 23: Ian Humphris – Nokamo: We’re not in Kansas anymore
Aug 15, 2020
Episode 22: Bill Wallsgrove – Studio Blup
Aug 12, 2020
Episode 21: Phil Lewis – 5 reasons why CMOs make bad CEOs
Aug 09, 2020
Episode 20: Katrina Sargent – Business Buzz
Aug 02, 2020
Episode 19: Neil Bentley – WebVid
Jul 25, 2020
Episode 18: John Ashton of Write Arm
Jul 19, 2020
Episode 17: Vic Lee
Jul 11, 2020
Episode 16 Pt 2: Ian Truscott – Appropingo & RockstarCMO
Jul 05, 2020
Episode 16: Ian Truscott – Appropingo & RockstarCMO
Jul 05, 2020
Episode 15: Steve Cheliotis , Pt 2
Jun 28, 2020
Episode 14: Steve Cheliotis – The Centre for Brand Analysis (TCBA)
Jun 28, 2020
Episode 13: Natasha Ellard-Shoefield – Mythbuster
Jun 22, 2020
Episode 12: Steve Fair
Jun 12, 2020
Episode 11: Gordon Lee
Jun 08, 2020
Too F**kin Busy
Jun 01, 2020
Never Mind The Bullshit
May 29, 2020
Episode 10: Sean King – King Collective
May 10, 2020
How Creativity Really Happens – Part 1
May 03, 2020
Episode 9: Ian Miller – ProQure
Apr 30, 2020
Episode 8: Dan Sudron – The Future Factory
Apr 21, 2020
Episode 7: Cherry Business Consulting
Apr 10, 2020
Episode 6 – Andres Korin, Storkcard
Apr 06, 2020
Episode 5: Alex Kirkpatrick – Incite New Business
Mar 29, 2020
Episode 4: Tom Cheesewright – Applied Futurist
Mar 29, 2020
Episode 3: Ben Potter – New Business mentor
Mar 29, 2020
Episode 1: Goin’ Viral
Mar 19, 2020
Episode 2: Phil Lewis
Mar 19, 2020
The Fuel Podcast advert
Mar 04, 2020