In the Loupe

By Punchmark

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Episodes: 279

Description

In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

Episode Date
Omnichannel Lessons From A Lumber Yard
Jun 09, 2026
Let's Discuss Diamond Prices ft. UNI Diamonds
Jun 02, 2026
Five Personal Jewelry Stories That Are Impacting My Life
May 26, 2026
Oxygenate Your Consumer Base with Estate Buying Events ft. Stratus Estate Buyers
May 19, 2026
What If Your Store Never Ran Out Of Options ft. Nivoda
May 12, 2026
Lenny from The EDGE's First Podcast Interview // LIVE!
May 05, 2026
What You Learn in Your First Year as a Jewelry Retailer ft. Cole from Ware's Jewelers // LIVE!
Apr 28, 2026
Why Those Engagement Ring Ads Keep Finding You ft. Hope Bellair
Apr 21, 2026
Breaking Down the Best - Group Communication (Slack, Teams, Discord, Gmail)
Apr 14, 2026
What Stephen Barnes Learned from His First Year as Owner of IJO
Apr 07, 2026
How Jewelry Can Help Us Remember a Loved One
Mar 31, 2026
How to Secure the Same Day Yes ft. Caratwise
Mar 24, 2026
Proactive by Design: How Punchmark Is Reshaping Online Jewelry Retail
Mar 10, 2026
Four Stories That Reframe Jewelry & Luxury Business
Mar 03, 2026
Exclusive First Interview with Edge Retail Academy's New CEO ft. Becka Johnson Kibby
Feb 24, 2026
Physical Retail, The Beginning or the End? ft. Peter Smith
Feb 17, 2026
Gold, Growth, And Getting Better ft. Ostbye
Feb 10, 2026
Gold At $5,000... Let's Talk About It ft. David Siminski
Feb 03, 2026
Charming Commerce ft. Rembrandt Charms
Jan 27, 2026
Unpacking 2025 Engagement Ring Trends & Data ft. StoneAlgo
Jan 20, 2026
Season 7 Kickoff: What I'm Thinking About for 2026
Jan 13, 2026
Wrapping Up 2025 - The Best Bits
Dec 23, 2025
2025 Jewelry E‑Commerce Performance Explained
Dec 16, 2025
Agentic Marketing, Explained
Dec 09, 2025
5 Tips to Prep Your Store for Black Friday
Nov 18, 2025
The AWS Outage and Why It Matters
Nov 11, 2025
Retailer Roundtable: Doing Things Differently This Holiday Season
Nov 04, 2025
How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Oct 28, 2025
A Woven Vision ft. Malo Bands
Oct 14, 2025
From Zero to One, Let's Talk About Vendor Data
Oct 07, 2025
The Balancing Act Every CEO Must Manage ft. Ross Cockerham
Sep 30, 2025
What Shoppers Plan to Buy This Year ft. Podium
Sep 23, 2025
Marketing Through Q4 and Beyond ft. Hope Bellair
Sep 16, 2025
5 Jewelry Industry Topics You Should Be Paying Attention To
Sep 09, 2025
Let's Talk with Ring Buyers (Part 5): A Custom Engagement Ring Journey
Sep 02, 2025
Listen First, Lead Second: 1 Year of Leading AGS ft. President Alexis Padis
Aug 19, 2025
Everything You Need to Know About the NEW ChatGPT-5
Aug 12, 2025
Analyzing 10 Jewelry E-Commerce Stats from H2 2025
Aug 05, 2025
Steering the Ship: Exclusive First Interview with RJO's New President, Bill Becker
Jul 29, 2025
An AI-Powered Ring Designer That Actually Works ft. StoneAlgo
Jul 22, 2025
Beating the Summer Slump: Services to Drive In-Store Traffic
Jul 15, 2025
I Went to the Biggest Jewelry Show in the World!
Jul 08, 2025
Maximizing Client Retention ft. John Liebler of Clientbook
Jul 01, 2025
The King's Diamond Dealer ft. Gems by Pancis
Jun 24, 2025
Breaking Down the Best - Atlassian (Trello, Jira, Confluence)
Jun 17, 2025
I Went to the FOURTH Punchmark Client Workshop and All I Got Was This Podcast Episode
Jun 10, 2025
Retailer Roundtable: Hosting Events and Predicting Trends in Retail
Jun 03, 2025
Vendor Roundtable: Gold Prices, Tariffs, and JCK Prep ft. Ostbye & Brevani
May 27, 2025
Let's Talk with Ring Buyers (Part 4)
May 20, 2025
What I Learned About Business Marketing from Hosting a Solo Art Exhibition
May 13, 2025
What the Heck Is Happening In the Jewelry World ft. Michelle Graff, Editor-in-Chief at National Jeweler
May 06, 2025
Why Now is the Best Time to Try E-commerce
Apr 29, 2025
Pearls, Pearls, Pearls ft. Matt Harris
Apr 22, 2025
Jade, and Why It's so Misunderstood ft. Jewels of the Trade
Apr 15, 2025
Why Is the Price of Gold so Darn High?? ft. David Siminski
Apr 08, 2025
Retailer Roundtable: Navigating the Jewelry Year
Apr 01, 2025
When It Snows, You Win: Inside the World of Prize Indemnity Insurance ft. Tokio Marine HCC
Mar 25, 2025
From President to Owner: an Interview with Stephen Barnes of IJO
Mar 18, 2025
The Art of the Campaign ft. Buzz Advertising Agency
Mar 11, 2025
We Are In the Loupe!
Mar 04, 2025
I Tried Virtual Reality (VR) So You Don't Have To
Feb 25, 2025
Sustainable Practices & Sibling Business Partnerships ft. Brevani
Feb 18, 2025
Breaking Down the Best - Google Suite (Drive, Docs, Sheets, Forms, & Slides)
Feb 04, 2025
Jewelry Buying Events Are Having a Moment ft. National Rarities
Jan 28, 2025
The Jeweler's Ace Up Their Sleeve ft. Jewel-Craft
Jan 21, 2025
Streamlining Jewelry Recruitment: Transform Your Hiring Process with JewelLink ft. William Jones IV
Jan 14, 2025
By the Numbers: A Look Back at 2024's Metrics & More
Jan 07, 2025
Wrapping Up 2024 - The Best Bits
Dec 24, 2024
Marketing & Jewelry Trends for 2025 ft. Hope Bellair
Dec 17, 2024
Crafting a Marketing Symphony: Social Media Strategies for Every Platform
Dec 10, 2024
8 To-Dos for Your Administrative Checklist to Manage Your E-Commerce Website Better
Nov 26, 2024
One of a Kind Jewelry with Omi Privé ft. Niveet Nagpal
Nov 19, 2024
Mastering Black Friday: Elevate Your Store's Success ft. Hope Bellair
Nov 12, 2024
How to Use Email Marketing to Market Smarter ft. Hope Bellair & Sarah Weekes
Nov 05, 2024
Prepping for the Busy Season ft. Ray Lantz of The Diamond Center
Oct 29, 2024
The Holiday Website Tune-Up ft. Jason Adams
Oct 22, 2024
ChatGPT in Daily Life: Tips and Tales
Oct 15, 2024
The Story Behind Bad Art Nice Watch ft. Bryan Braddy
Oct 08, 2024
Building a Lasting Brand ft. Constance Polamalu from Birthright Foundry
Oct 01, 2024
In the Loupe Episode 200: Transforming the Jewelry Industry Through Podcasting
Sep 24, 2024
The 2024 EDGE Workshop: Recapped ft. Ross Cockerham
Sep 17, 2024
Get a Head Start on Holiday Promotions with Hope Bellair
Sep 10, 2024
Expectations & Ease of Use: Breaking Down the Best with Moo.com
Sep 03, 2024
After the Trade Shows but Before the Holidays: Retailer Roundtable ft. Lee Elgin & Vincent Spilotro
Aug 27, 2024
Exciting News: In the (Gem)Loupe!
Aug 20, 2024
A Year of Leading IJO with President Stephen Barnes
Aug 13, 2024
Revolutionizing Wedding Bands ft. Tailored Rings
Aug 06, 2024
Leading Sissy's Log Cabin to New Heights: An Interview with President William Jones IV
Jul 30, 2024
The Latest In Digital Marketing ft. Hope Bellair
Jul 23, 2024
An Inside Look at Ostbye’s Acquisition of Victor Corporation with Craig MacBean
Jul 16, 2024
Innovation and Family Balance: A Conversation with Punchmark's Ross Cockerham
Jul 09, 2024
From Vendor to Retailer: Cole Rowland's Journey in the Jewelry Industry
Jun 25, 2024
Omni-Channel Examples In Every Day Life
Jun 18, 2024
Transforming Business with AI: From Tire Shops to Jewelry ft. Podium Co-Founder Dennis Steele
Jun 11, 2024
Exclusive First Interview with AGS President, Alexis Padis
Jun 04, 2024
AI's Impact on Jewelry Design: Insights from Jewelers Advantage ft. Richard McCarthy & Jesse Korby
May 28, 2024
Shaping the Future of Jewelry: an Interview with RJO's Leadership Team
May 21, 2024
LIVE: Next Generation Jewelry Retailer Roundtable ft. Fall's Jewelers & Kiefer Jewelers
May 14, 2024
I Went to the THIRD Punchmark Client Workshop and All I Got Was This Podcast Episode
May 07, 2024
Coming Soon on In the Loupe!
Apr 30, 2024
Mastering Instagram and Digital Presence with Savannah Kell
Apr 23, 2024
The Jeweler's Touch: Custom Jewelry Design and Content Creation ft. Jack Custom Jewelry
Apr 16, 2024
The AI Digital Sorting Hat ft. Daniel Sirois
Apr 09, 2024
Telling Time: The Art of Luxury Watch Photography ft. Coe Group
Apr 02, 2024
The Art of Storytelling // Breaking Down the Best - Huckberry
Mar 26, 2024
SEO Strategies and Google's SEO Starter Guide Explained: Mastering the Art of Digital Visibility
Mar 19, 2024
From Intern to VP: Navigating Marketing and Leadership with Nikia Levesque of Day's Jewelers
Mar 12, 2024
Why Every Tradeshow Attendee Should Make Time for Education ft. Penny Palmer
Mar 05, 2024
Behind the Sparkle: Sara Schoenlank's Journey in High Jewelry Design at Tiffany & Co
Feb 27, 2024
The Bold Leap to Jewelry Retail Expansion // Diamond Diaries
Feb 20, 2024
The "20 under 40" Rising Stars Transforming the Jewelry Industry ft. Jewelers of America
Feb 13, 2024
The Brilliance of a Diamond Marketplace ft. Nivoda
Feb 06, 2024
Crafting Elegance: Inside the World of a Concierge Jeweler ft. Paige the Jeweler
Jan 30, 2024
How to Prep for a Tradeshow with Trevor from Leitzel's Jewelry
Jan 23, 2024
Treasures and Trends: A Wild Year for National Rarities
Jan 16, 2024
Decoding the Modern Consumer Journey in Jewelry Sales with Stuart Blessman
Jan 09, 2024
What 2024 Is Gonna Look Like
Jan 02, 2024
Wrapping Up 2023 - The Best Bits
Dec 19, 2023
Holiday Retailer Roundtable ft. Sundance Jewelers & Arezzo Jewelers
Dec 12, 2023
The Art of Crafting, and Improving, Punchmark's Vendor Vault
Dec 05, 2023
Reimagining Employee Recognition // Diamond Diaries
Nov 28, 2023
Dazzling the World Through Lab-Grown Diamonds with Zulu Ghevriya, CEO of Smiling Rocks
Nov 21, 2023
Exploring Custom Jewelry Design and Technology ft. Matthew Ego from Guild and Facet
Nov 14, 2023
Unearthing the Journey of Gemstones with Gem Legacy ft. Rachel Merisheki
Nov 07, 2023
Black Friday Prep with Stuart Blessman
Oct 31, 2023
Everything That's Changed Since Last Year ft. Ostbye
Oct 24, 2023
Breaking Down the Best - Nike
Oct 10, 2023
A Masterclass on Email Marketing with Stuart Blessman
Oct 03, 2023
The Website Facelift // Diamond Diaries
Sep 26, 2023
I Tried Every Vertical Video Platform So You Don't Have To (TikTok, YouTube Shorts, Instagram Reels)
Sep 19, 2023
60% Off the Store Sales ft. James Porte
Sep 12, 2023
What Goes Into Starting Your Own Jewelry Line ft. Birthright Foundry
Sep 05, 2023
Exclusive First Interview with IJO's New President, Stephen Barnes
Aug 29, 2023
Digital Accessibility and Your Website ft. AccessiBe
Aug 22, 2023
10 Summer Store Cleaning Tips // Diamond Diaries
Aug 15, 2023
A Need for Speed
Aug 08, 2023
With Love from Antwerp, Why Every Jeweler Needs to Visit Belgium
Aug 01, 2023
Let's Talk With: Ring Buyers (Part 3)
Jul 25, 2023
The Intelligent Revolution: Unveiling the Power and Perils of Artificial Intelligence // Diamond Diaries
Jul 18, 2023
Stay In the Loupe!!
Jul 11, 2023
Navigating the World of Jewelry Retail: Tips, Tricks, and Insights from Three Punchmark Retailers
Jun 27, 2023
Stop Making These 10 Social Media Marketing Mistakes!! // Diamond Diaries
Jun 20, 2023
What Led to the Creation of the Gellers' Blue Book; an Interview with David Geller
Jun 13, 2023
Finding Hidden Treasures: Exploring the Lucrative World of Estate Buying w/ National Rarities // Diamond Diaries
Jun 06, 2023
I Interviewed Jewelry Industry Leaders Ft. Clientbook, Edge Retail Academy, National Rarities, Classic Grown Diamonds, INOX
May 30, 2023
I Went to the Punchmark Workshop and All I Got Was This Podcast Episode
May 23, 2023
Managing a Successful Jewelry E-Commerce Website // LIVE! // Diamond Diaries
May 16, 2023
The Heart of IJO - An Interview with Penny Palmer
May 09, 2023
How AI Can Optimize Operations and Boost Growth
May 02, 2023
The Newest Jewelry Publication - How We Made The "Vendor Vault"
Apr 25, 2023
How to Leverage a Funnel Approach to Marketing
Apr 18, 2023
What's It Like Growing Up In a Jewelry Store? // Diamond Diaries
Apr 11, 2023
How to Market Your Business Through Instagram in 2023
Apr 04, 2023
Best In Class 2
Mar 28, 2023
Enhancing Your At-Home Shopping Experience with Augmented Reality ft. Kirin Sinha of Illumix
Mar 21, 2023
Breaking Down the Best - StockX
Mar 14, 2023
The 2023 TSG Marketing Guide
Mar 07, 2023
5 Things That Are Working Right Now In E-Commerce
Feb 28, 2023
I Went to RJO San Antonio and All I Got Was This Podcast Episode
Feb 21, 2023
Design Updates for Online Jewelry Success
Feb 14, 2023
Dazzling Diamonds for Mom ft. David Douglas Diamonds & Jewelry
Feb 07, 2023
Interview with Alex from Diamond Diaries
Jan 31, 2023
How You Should be Marketing Through Facebook in 2023
Jan 24, 2023
What Actually Worked in Digital Marketing Last Year
Jan 17, 2023
What We Are Most Looking Forward To in 2023
Jan 10, 2023
Wrapping Up 2022 - The Best Bits
Dec 20, 2022
Fraud Protection Around the Holidays
Dec 13, 2022
Merchandising and Displaying Your Jewelry In-Store and Online ft. Larry Johnson
Dec 06, 2022
Putting the "Success" in Succession & Retirement Planning ft. Stephen Barnes
Nov 29, 2022
How to Prep for Black Friday & Cyber Week 2022
Nov 15, 2022
Next Generation Jewelers & Nerd Jewelry ft. Arezzo Jewelers
Nov 08, 2022
Elevating Jewelry Vendors With the New Punchmark Vendor Portal
Nov 01, 2022
How to Host a Guys Night ft. INOX
Oct 25, 2022
Your Store Traffic Is Slowing Down, Now What?
Oct 18, 2022
102 Years of Excellence, Meet Ostbye ft. Craig MacBean
Oct 11, 2022
Making the World a Better Place One Smile at a Time: an Interview with Smiling Rocks
Oct 04, 2022
A World of Jewelry In Your Pocket, Meet Virtual Diamond Boutique ft. Tanya Nisguretsky
Sep 27, 2022
It's Time to Talk About TikTok Marketing
Sep 20, 2022
Meet Edge Retail Academy ft. Sherry Smith
Sep 13, 2022
In the Loupe Episode 100
Sep 06, 2022
Made by Malyia ft. Malyia McNaughton
Aug 30, 2022
Diamond Diaries, Becoming a Jewelry Retail Influencer ft. Alex Schlindwein
Aug 23, 2022
Why Everyone Needs to Be a LinkedIn Expert ft. Megan Crabtree
Aug 16, 2022
An Interview with the Women’s Jewelry Association ft. Jennifer Markas
Aug 09, 2022
The Starting of Picup Media's Empire ft. Picup Media
Aug 02, 2022
How to Host Million-dollar In-store Events ft. Megan Crabtree
Jul 26, 2022
Running a Jewelry Store ft. Stambaugh Jewelers
Jul 19, 2022
Our 2021 Predictions, and Speculating About Our Futures
Jun 28, 2022
What We Learned at the Biggest Jewelry Trade Show In the Western Hemisphere
Jun 21, 2022
Make a Big Impact with Your Advertising (with Impact-Based Ads)
Jun 14, 2022
How to Sell to Gents ft. Nelson's Jewelry
Jun 07, 2022
How Did You Get Your Name? ft. Various Jewelers
May 31, 2022
Inside the Data and Growth of Selling High-End Goods Online ft. ClearSale
May 24, 2022
How to Make a Successful Digital Marketing Campaign
May 17, 2022
This Is How We Do It! Fix Your Marketing Today
May 10, 2022
Branching Out with Your Business: Opening 2nd or 3rd Locations ft. Robert Irwin Jewelers
May 03, 2022
Jewelry Organizations and the Role They Play ft. RJO
Apr 26, 2022
I Don't Need It... but I Really Want It: Marketing to Emotions
Apr 19, 2022
How Digital Marketing Has Changed in the Last 5 Years
Apr 12, 2022
What You Need To Know When Opening Your First Jewelry Store ft. The Hills Jewelry
Apr 05, 2022
From B to C: How to Convert Casual Browsers to Paying Customers
Mar 29, 2022
How to Plan Your Next In-Store Event
Mar 22, 2022
The State of Play for SEO in 2022
Mar 15, 2022
Where to Go From Up
Mar 08, 2022
Upping Your Off-Season: Grads, Dads, and Groomsmen ft. INOX Men's Jewelry
Mar 01, 2022
Styles and Accessories: Men's Fashion in 2022
Feb 22, 2022
Clienteling in 2022 ft. Clientbook
Feb 15, 2022
Power Ups: Elevate Your Business With These Simple Tricks
Feb 08, 2022
The TSG Marketing Guide 2022
Feb 01, 2022
Realistic, or Far-fetched? Your E-Commerce Goals for the Year
Jan 25, 2022
Shooting for the Moon, but Reaching the Stars: an Interview with Punchmark's Best Selling Jewelry Retailer ft Graziella Fine Jewellery
Jan 18, 2022
Back Inside the Loupe
Jan 11, 2022
Wrapping Up 2021 - The Best Bits
Dec 21, 2021
A Retailer's Guide to Pinterest ft. D. Geller & Son ft. Graziella Fine Jewellery
Dec 14, 2021
Let's Talk With: Michael O'Connor, Director of Marketing at The Plumb Club
Dec 07, 2021
The Keys to Good Copy ft. Stephanie Momot
Nov 30, 2021
What you should be doing THIS WEEK ahead of Black Friday
Nov 16, 2021
Patience is Key
Nov 09, 2021
The Argument for a Strong Website
Nov 02, 2021
What we like: Websites and Social Accounts
Oct 26, 2021
Increasingly Online: Prepping for Black Friday & Cyber Monday
Oct 19, 2021
Does It Work? Landing Pages
Oct 12, 2021
Top 15 Social Media Platforms to Capitalize On to Grow Your Business
Oct 05, 2021
Let's Talk With: INOX Men's Jewelry
Sep 28, 2021
From JCK: The State of Online Fraud w/ ClearSale & Future Tech w/ The Smithee Group
Sep 21, 2021
Getting to Know Us: Inside Punchmark & The Smithee Group
Sep 14, 2021
Join Us at JCK Las Vegas!
Aug 24, 2021
The Data Behind E-Commerce
Aug 17, 2021
Trade Shows Revamped: an Interview with Kate Youngstrom from Reed Exhibitions
Aug 10, 2021
From Seed to Flower: Growing Your Business
Aug 03, 2021
Best in Class
Jul 27, 2021
Behind the Websites: We're Spilling All Our Secrets!
Jul 13, 2021
Let's Talk With: Ring Buyers (Part 2)
Jul 06, 2021
A Retailer's Guide to TikTok
Jun 29, 2021
Using Data to Predict Sales Trends
Jun 22, 2021
Halfway There: Mid-Year Check-In
Jun 15, 2021
The Digital Salesperson: Dollars in your DMs: Part 2
Jun 08, 2021
The Digital Salesperson: Dollars in your DMs: Part 1
Jun 01, 2021
Stealing the Show
May 25, 2021
Does It Work?: Digital Marketing
May 18, 2021
Does It Work?: Social Ads
May 11, 2021
Like, Comment, Subscribe
May 04, 2021
How To Make a Stellar Website
Apr 29, 2021
Reflections on the Jewelry Industry
Apr 22, 2021
The Gen Z Consumer: Part 2
Apr 15, 2021
The Gen Z Consumer: Part 1
Apr 08, 2021
The Top 10: 2021 Trends
Apr 01, 2021
The Anatomy of a Website
Mar 25, 2021
Lets Talk With: Small Town Jewelers ft. Meigs Jewelry ft. Minor's North Jewelry
Mar 18, 2021
We Need To Talk (Online)
Mar 11, 2021
Let's Talk With: Ring Buyers
Mar 04, 2021
Something Worth Sharing
Feb 25, 2021
404: Not Found
Feb 18, 2021
Leading the Pack
Feb 11, 2021
The Best 3 Changes to Keep in 2021
Feb 04, 2021
What Makes a Site Shine?
Jan 28, 2021
Digital Marketing in Your Pocket
Jan 21, 2021
Introducing Season 2
Jan 14, 2021
This Is In the Loupe
Jan 07, 2021
The Best of the Rest - Season 1
Dec 10, 2020
Season Wrap Up with Ben Smithee and Ross Cockerham
Dec 03, 2020
How to Arm Your Web Presence ft. AJS
Nov 19, 2020
Is Facebook Listening to Me??
Nov 12, 2020
How to Build An Effective Google Ad Campaign
Oct 29, 2020
SEO: The Strategy to Drive More People to Your Website
Oct 15, 2020
What to Focus on to Drive Online Conversions
Oct 01, 2020
How to Get Your Social Media Numbers to Reach New Heights!
Sep 17, 2020
How to Elevate Your Social Strategy for Success
Sep 03, 2020
"What Should I Post on My Social Media??"
Aug 20, 2020
How to Mirror Your In-Store Experience to Your Website
Aug 07, 2020
The 411 on Digital Marketing
Jul 24, 2020
Introducing: In the Loupe
Jun 25, 2020
The Jeweler's Survival Kit: Creating Momentum
May 22, 2020
The Jeweler's Survival Kit: Cash Up Your Inventory
May 11, 2020
The Jeweler's Survival Kit: Staying Afloat & Planning to Reopen
Apr 24, 2020
The Jeweler's Survival Kit: Memberships & Organizations
Apr 17, 2020
The Jeweler's Survival Kit: Digital Presence & Customer Outreach
Apr 03, 2020
The Jeweler's Survival Kit: Employment and Store Safety
Mar 27, 2020
The Jeweler's Survival Kit: State of the Union
Mar 19, 2020