Welcome to 'Your Pet Business Content Your Way,' a podcast to empower pet business owners to set aside the 'should dos' 'must dos' and 'got tos' and do things their way. My focus is about helping you do what feels right and enjoyable to you, rather than getting swept away in the latest trends. This podcast is a perfect match if you've felt bent out of shape trying to accommodate someone else's idea of content creation. Cast aside the notions of following a generic blueprint or making yourself miserable doing things that you hate! As an experienced journalist, consultant, author, coach, and pet business owner, I've combined my knowledge to identify and share strategies that feel good, fun and that you might even enjoy! This podcast is to inspire you to create pet business content in a way that resonates with you. I promise not to give you quick fixes or spoon-feed you strategies. Instead, I encourage learning and developing your distinct voice in content creation. The podcast operates in seasons, with a new episode released every Monday during the active season. As well as the tools, strategies and mindset shifts that will help you get noticed, I’ll showcase successful pet professionals who've put their big pants on and marketed their work their own way. It's all about carving out your own path, not following the crowd. The aim is not to create buzz just for the sake of getting noticed, but to genuinely help people and make a difference in your unique way. By tuning in, my hope is that you'll discover a renewed excitement about marketing your pet business authentically. Connect with me on social media @rachelspenceruk, join my friendly and supportive Facebook community, and let's create content in a way that feels right for you. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy