No Normal Show by BPD

By BPD Healthcare

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Category: Marketing

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Subscribers: 1
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Episodes: 226

Description

In our world of branding and marketing in the health space, there should never be acceptance of the status quo, the old-school, the normal. We should always be pushing forward, celebrating the different, breaking new ground, highlighting the innovative. So welcome to The No Normal Show, our forum for tossing around thoughts, opinions, and ideas on what’s new, cool, different, innovative, questionable, or otherwise related to how consumers navigate health. Plus some other fun stuff thrown in.

Episode Date
Do you speak Finance? Navigating marketing planning & budgeting season
Oct 10, 2024
Newsflash: Hospitals' Value Under Attack, Again
Oct 02, 2024
Beyond the Backlash: How Healthcare Can Continue to Embrace Health Equity
Sep 25, 2024
Newsflash: Is the Pixel Mayhem finally over? HHS's Decision on Pixel Tracking
Sep 12, 2024
Strategizing for Tomorrow: Healthcare in an Election Year
Sep 11, 2024
Rural Health Care: Who's doing it well?
Aug 28, 2024
Newsflash: Learning from Nike's brand challenges
Aug 22, 2024
Blending Art and Science: Data-Driven Storytelling
Aug 14, 2024
Newsflash: Healthcare goes to Hollywood
Aug 07, 2024
Let's Talk: Game-Changing Campaigns
Jul 31, 2024
Newsflash: Will the cookie crumble? Google delays third-party cookie removal
Jul 24, 2024
Data or Bust: The Power of Precision Marketing
Jul 18, 2024
Newsflash: First Tupac now...HoloDoc?
Jul 10, 2024
In-Depth: Rome is Burning with Kristen Wevers
Jul 08, 2024
Newsflash: The Surgeon General's Call for Warning Labels on Social Media
Jun 25, 2024
Igniting Greatness: SHIFT - Everybody's Work PT.2
Jun 12, 2024
Newsflash: TikTok Ban, the State of Cardiovascular Disease in the US, & Marketers' Perception of AI
Jun 07, 2024
Igniting Greatness: SHIFT - Everybody's Work PT. 1
May 29, 2024
Our minds are blown: GPT-4o, Google I/O, Microsoft Copilot+ PCs
May 22, 2024
Walmart closes 51 health centers...are the funnel wars over?
May 08, 2024
Igniting Greatness: Brand Integration, HMPS 2024, and The Future of the CMO
May 02, 2024
How to drive patient acquisition with precision marketing
Apr 15, 2024
Election Year: Navigating Healthcare Through Politics
Apr 04, 2024
For the love of AI
Mar 29, 2024
Ageism in healthcare, a tech 'supercycle', and Biden's plan to lower healthcare prices
Mar 13, 2024
Into the Upside Down: Cyberattacks, Task Automation, and Streaming
Mar 01, 2024
Healing Through Creativity
Feb 21, 2024
Back to the Future: Apple Vision Pro & The Funnel Wars
Feb 15, 2024
Top Priorities for Health System CMOs in 2024: Constituents & Collaboration
Jan 25, 2024
No Normal Newsflash: Payor M&A, Gemini, and CVS Drug Price Transparency
Dec 21, 2023
To Millennials and Beyond: What younger generations expect from healthcare
Dec 20, 2023
Announcing BPD + Revive: A new era in healthcare marketing
Dec 07, 2023
No Normal Newsflash: Brand Safety on X / Twitter & Chaos at OpenAI
Nov 29, 2023
No Normal Newsflash: Walmart's Hospital Alliance & AI Progress
Nov 21, 2023
Themes from HLTH 2023: Retail Health, AI, and Value-Based Care
Oct 31, 2023
We fell in love in a B2B place: Branding in a B2B World
Oct 05, 2023
Healthy Brands: The Art of Brand-Building in Healthcare
Sep 20, 2023
Encore: Bold, Brave, and Beautiful: What makes great marketing?
Sep 07, 2023
Brand Strategy in Healthcare: The Power of Emotion
Aug 18, 2023
Cannes Lions Recap w/Lewis Williams, Head of Brand Impact at Weber Shandwick
Aug 02, 2023
Claims, Contracts & Confusion: Managed Care Negotiations in 2023
Jul 12, 2023
The Future of Primary Care, Part 2 with Dr. James Jarvis from Northern Light Health
Jun 28, 2023
The Future of Primary Care with Dr. James Jarvis from Northern Light Eastern Maine Medical Center
Jun 14, 2023
Supporting Physicians in the Chaos
May 31, 2023
Yes, marketers CAN address workforce issues (encore)
May 17, 2023
Three marketing strategies for small and midsized health systems
May 03, 2023
The Value Attack: They're coming for health systems, and it ain't pretty
Apr 19, 2023
ViVE 2023 Recap: The Evolution of Health Tech
Apr 05, 2023
SXSW 2023 Themes & Takeaways: The future is here.
Mar 22, 2023
The Future of Primary Care
Mar 08, 2023
What makes award-winning marketing?
Feb 23, 2023
Chris Bevolo, Revive CEO, on the future of healthcare, marketing, and agency life
Feb 08, 2023
ChatGPT and healthcare marketing: The good, the bad, and the TBD
Feb 01, 2023
Bold, Brave, and Beautiful: What makes great marketing?
Jan 18, 2023
2023: What the Health?
Jan 05, 2023
Convenient healthcare... wouldn't that be NICE?
Dec 15, 2022
Healthcare or Wellness? A tale of two separate (but connected) industries
Nov 30, 2022
HLTH 2022: Glitz, Glam, and the Future of Healthcare
Nov 18, 2022
Culture Rising: Sober Curiosity, Pickleball & Exclusivity
Nov 16, 2022
3 Spooky Societal Trends Influencing Healthcare
Nov 02, 2022
2022 Healthcare Recap (so far): Health sensors, Telehealth, and Politicization
Oct 19, 2022
Pitching bold marketing to health system leadership (encore)
Sep 09, 2022
Amazon Care says goodbye and Google says hello to helpful content updates
Aug 26, 2022
Big shifts in patient engagement—from Telehealth to social and beyond
Aug 19, 2022
Yes, marketers CAN address workforce issues
Aug 05, 2022
Health brands to watch in 2022 (Encore)
Jul 29, 2022
Disparity Dystopia Tres
Jul 22, 2022
How to start addressing the health gap
Jul 15, 2022
Disparity Dystopia
Jul 08, 2022
Use your words: code-switching and the politicalization of healthcare
Jun 24, 2022
Politics in healthcare: a never-ending story
Jun 17, 2022
Legislative influence on rising health sects
Jun 03, 2022
Healthcare recruitment, retention, and workforce issues… where does marketing come in?
May 26, 2022
Health equity wake-up call
May 20, 2022
AAOW!
May 13, 2022
Consumer data & the death of third-party cookies
May 06, 2022
How brand storytelling can shape the culture of nursing
Apr 29, 2022
Consumerism is on the decline in healthcare
Apr 22, 2022
Apple, Amazon, Optum... oh my.
Apr 15, 2022
How Walmart and One Medical use behavioral marketing
Apr 08, 2022
Web3 in healthcare?
Apr 01, 2022
Is consumerism dead or alive?
Mar 25, 2022
Alternative Audiences for Healthcare Marketers
Mar 18, 2022
Next-gen personalized marketing
Mar 12, 2022
A recipe for the Copernican Consumer
Mar 05, 2022
The dawn of the Copernican Consumer
Feb 25, 2022
The interplay between Joe Public 2030 predictions
Feb 18, 2022
The rise of retail media networks
Feb 11, 2022
Understanding diverse communities
Feb 04, 2022
Shaping the best workforce in the industry
Jan 28, 2022
A review of Joe Public 2030 predictions
Jan 21, 2022
Emerging telehealth trends
Jan 14, 2022
Health sensors galore
Jan 07, 2022
Health brands to watch in 2022
Dec 21, 2021
Two biases impacting consumer decisions
Dec 17, 2021
Pitching bold marketing to health system leadership
Dec 10, 2021
A tight race for health's top-of-the-funnel
Dec 03, 2021
Turkeys of the year: A review of marketing flops
Nov 19, 2021
The future state of inclusive marketing
Nov 12, 2021
Maximizing your digital advertising spend
Nov 05, 2021
Three trends haunting marketers
Oct 29, 2021
Revive's rundown on HLTH 2021
Oct 22, 2021
Three exceptional marketing examples
Oct 15, 2021
The rise of smaller life spheres
Oct 08, 2021
Apples legacy: Health?
Oct 01, 2021
Same show, new format, No Normal
Sep 24, 2021
The last COVID-19 show
Sep 17, 2021
Podcast — Technological innovation meets reality
Sep 10, 2021
Seeing patients in a new light
Sep 03, 2021
Vaccine mandates ... now what?
Aug 28, 2021
Is personalized marketing ever complete?
Aug 20, 2021
Marketing governance inside health systems
Aug 13, 2021
Behavioral design: The science of motivation
Aug 06, 2021
Getting bold ideas across the finish line
Jul 30, 2021
Navigating a changed behavioral health landscape
Jul 23, 2021
Podcast — Now is the time to re-evaluate your marketing function
Jul 16, 2021
Health system marketing through fresh eyes
Jul 09, 2021
Which comes first, brand or purpose?
Jul 02, 2021
Inside the mind of a disruptor
Jun 25, 2021
3 examples of data-driven health system marketing
Jun 18, 2021
The art and science of ethnography
Jun 11, 2021
It's not just about digital featuring Allina Health
Jun 04, 2021
Let's Talk AI in Healthcare
May 28, 2021
Innovating at 170 years young
May 21, 2021
The Future of the Digital Front Door
May 14, 2021
3 ways to stay competitive in a changed world
May 06, 2021
Wendell Potter on the Trust Index
Apr 23, 2021
Episode 100: Ask Us Anything
Apr 16, 2021
Modern Brands are Human Brands
Apr 02, 2021
Maintaining momentum: 4 trends healthcare marketers must continue
Mar 26, 2021
Gearing up for Rapid Renewal
Mar 19, 2021
Managing 88 Hospitals in 29 States
Mar 12, 2021
What Healthcare Can Learn from Disney
Mar 05, 2021
Who Should Distribute COVID-19 Vaccines?
Feb 26, 2021
What's Next for Healthcare? Ask Marketing.
Feb 19, 2021
Reconciling Present and Future Branding Needs
Feb 11, 2021
Speaking to Today's Healthcare Consumer
Feb 05, 2021
The Speed of Marketing is Changing
Jan 29, 2021
Navigating COVID-19 Vaccine Distribution
Jan 22, 2021
WHO's Advice for Health System Marketers and Communicators
Jan 15, 2021
Four Healthcare Priorities of the Biden Administration
Jan 08, 2021
What Health Systems Will Look Like in 2030 by Mayo Clinic
Dec 18, 2020
Addressing Health Disparities with Norton Healthcare's CMO
Dec 11, 2020
Marketing Governance with Penn State Health CMO
Dec 04, 2020
How the Election Will Impact the Hospital Industry
Nov 13, 2020
Deep Dive into Our COVID-19 Vaccine Consumer Report
Nov 06, 2020
Improving the Financial Experience of Your Health System
Oct 30, 2020
The Importance of Consumer Insights During COVID-19
Oct 23, 2020
Leveraging Price & Clinical Transparency as a Brand Differentiator
Oct 16, 2020
3 Things Providers Should Know Regardless of Who Wins the Election
Oct 09, 2020
How COVID-19 is Impacting the Marketing Function Moving Forward
Oct 02, 2020
Eliminating Health Disparities with Dr. Robert Winn (VCU Health)
Sep 25, 2020
Creating a Marketing Plan for 2021 During a Pandemic
Sep 18, 2020
It's Time for a Nurse Engagement Strategy
Sep 11, 2020
Marketers Role in Addressing Misinformation
Sep 04, 2020
Driving Revenue & Service Volume Amid COVID-19 with Piedmont Healthcare
Aug 28, 2020
Maintaining a Healthy & Engaged Marketing Team
Aug 21, 2020
Addressing Rogue Doctors
Aug 14, 2020
Establishing Marketing as Revenue-Generating Amid a Pandemic
Aug 07, 2020
Leveraging Your Brand with Stanford Health Care CMO
Jul 31, 2020
Hospital Shutdowns on the Horizon for Healthcare Marketers
Jul 27, 2020
Offering Support to Employees Amid the Pandemic | The No Normal Show
Jul 21, 2020
Pros and Cons of the Facebook Boycott for Health Systems | The No Normal Show
Jul 10, 2020
Cleveland Clinic CMO | The No Normal Show
Jul 03, 2020
Welcome to The No Normal Show
Jun 26, 2020
Daily Briefing Live – June 12, 2020
Jun 13, 2020
Daily Briefing Live – June 11, 2020
Jun 12, 2020
Daily Briefing Live – June 10, 2020
Jun 11, 2020
Daily Briefing Live – June 9, 2020
Jun 10, 2020
Daily Briefing Live – June 8, 2020
Jun 09, 2020
Daily Briefing Live – June 5, 2020
Jun 09, 2020
Daily Briefing Live – June 4, 2020
Jun 06, 2020
Daily Briefing Live – June 3, 2020
Jun 04, 2020
Daily Briefing Live – June 2, 2020
Jun 03, 2020
Daily Briefing Live – June 1, 2020
Jun 02, 2020
Daily Briefing Live – May 29, 2020
May 30, 2020
Daily Briefing Live – May 28, 2020
May 29, 2020
Daily Briefing Live – May 27, 2020
May 28, 2020
Daily Briefing Live – May 26, 2020
May 27, 2020
Daily Briefing Live – May 22, 2020
May 27, 2020
Daily Briefing Live – May 21, 2020
May 22, 2020
Daily Briefing Live – May 20, 2020
May 21, 2020
Daily Briefing Live – May 19, 2020
May 20, 2020
Daily Briefing Live – May 18, 2020
May 19, 2020
Daily Briefing Live – May 15, 2020
May 16, 2020
Daily Briefing Live – May 14, 2020
May 15, 2020
Daily Briefing Live – May 13, 2020
May 14, 2020
Daily Briefing Live – May 12, 2020
May 13, 2020
Daily Briefing Live – May 11, 2020
May 12, 2020
Daily Briefing Live – May 8, 2020
May 09, 2020
Daily Briefing Live – May 7, 2020
May 08, 2020
Daily Briefing Live – May 6, 2020
May 07, 2020
Daily Briefing Live – May 5, 2020
May 06, 2020
Daily Briefing Live – May 4, 2020
May 05, 2020
Daily Briefing Live – May 1, 2020
May 02, 2020
Daily Briefing Live – April 30, 2020
May 01, 2020
Daily Briefing Live – April 29, 2020
Apr 30, 2020
Daily Briefing Live – April 28, 2020
Apr 29, 2020
Daily Briefing Live – April 27, 2020
Apr 28, 2020
Daily Briefing Live – April 24, 2020
Apr 25, 2020
Daily Briefing Live – April 23, 2020
Apr 24, 2020
Daily Briefing Live – April 22, 2020
Apr 23, 2020
Daily Briefing Live – April 21, 2020
Apr 22, 2020
Daily Briefing Live – April 20, 2020
Apr 21, 2020
Daily Briefing Live – April 17, 2020
Apr 18, 2020
Daily Briefing Live – April 16, 2020
Apr 17, 2020
Daily Briefing Live – April 15, 2020
Apr 16, 2020
Daily Briefing Live – April 14, 2020
Apr 15, 2020
Daily Briefing Live – April 13, 2020
Apr 14, 2020
Daily Briefing Live – April 10, 2020
Apr 13, 2020
Daily Briefing Live – April 9, 2020
Apr 10, 2020
Daily Briefing Live – April 8, 2020
Apr 09, 2020
Daily Briefing Live – April 7, 2020
Apr 08, 2020
Daily Briefing Live – April 6, 2020
Apr 07, 2020
Daily Briefing Live – April 2, 2020
Apr 03, 2020
Daily Briefing Live – April 1, 2020
Apr 02, 2020
Daily Briefing Live – March 31, 2020
Apr 01, 2020
Daily Briefing Live – March 30, 2020
Mar 31, 2020
Daily Briefing Live – March 27, 2020
Mar 31, 2020
Daily Briefing Live – March 26, 2020
Mar 27, 2020
Daily Briefing Live – March 25, 2020
Mar 27, 2020
Daily Briefing Live – March 24, 2020
Mar 27, 2020
Daily Briefing Live – March 23, 2020
Mar 27, 2020
Daily Briefing Live – March 20, 2020
Mar 27, 2020
Daily Briefing Live – March 19, 2020
Mar 27, 2020
Daily Briefing Live – March 18, 2020
Mar 26, 2020