Bank Marketing Today by Vya
By Vya
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Category: Marketing
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Episodes: 15
Description
Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.
| Episode | Date |
|---|---|
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Fulton Bank’s Avi Patel: Leveraging AI and Machine Learning to Augment Bank Marketing
|
Oct 15, 2024 |
|
M&T Bank's Francesco Lagutaine: Why the Role of the Marketer is that of the Customer Expert
|
Jan 25, 2024 |
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Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding
|
Feb 05, 2023 |
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Enterprise Bank & Trust’s John Stefek: Applying data lessons learned from B2C experiences to the B2B world
|
Jan 06, 2023 |
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NBT Bank’s Tom McEntee: How to Find the Balance Between In-house Talent and External Agencies
|
Dec 07, 2022 |
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First Bank's Corey Dall: Storytelling For Social Good
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Jun 20, 2022 |
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First Horizon Bank’s Erin Pryor: How to build a brand internally and why all great brands are operational
|
Apr 05, 2022 |
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Berkshire Bank's Mark Pedrotti: Marketing is the Heart of the Matter
|
Nov 15, 2021 |
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Hancock Whitney Bank's Laura Sullivan Ethridge: “Don’t Stop Believing” – You Can Make a Positive Impact in Banking
|
Sep 27, 2021 |
|
Academy Bank's Charles Freeman: CX is the New Marketing
|
Sep 07, 2021 |
|
BOK Financial's Sean Hampton: Revolutionizing Marketing Through Operational Excellence
|
Apr 09, 2021 |
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Investors Bank's Dorian Hansen: The Importance of Managing CX and UX Together
|
Feb 03, 2021 |
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First Midwest Bank's Jim Stadler: How to create sustained data-driven, organic growth
|
Aug 12, 2020 |
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WesBanco’s Eric Giesecke: How to bring a brand story to life in an industry undergoing consolidation and acquisitions
|
Mar 16, 2020 |
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Fifth Third Bank’s Kevin Mackiewicz: How to bring cross functional teams together to focus on the strategic side of marketing
|
Feb 28, 2020 |