The Healthtech Marketing Show
By Adam Turinas
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Subscribers: 3
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Episodes: 145
Description
Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Show to learn from the experts.
Each episode features an experienced healthcare technology marketing leader who shares tips, insights, and how-to’s on a specific topic. Episodes include ABM, brand strategy, digital and content marketing, and more. The series is presented by Adam Turinas, a marketing veteran and health tech entrepreneur.
The show is presented by Health Launchpad in partnership with Healthcare NOW Radio.
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| Episode | Date |
|---|---|
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How to Choose the Right Paid Media Playbook for Healthtech
|
Sep 28, 2026 |
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Why Buyers Stopped Believing Your ROI Story and Other Big Issues in 2026
|
Sep 21, 2026 |
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Why Splitting Brand and Demand Gen Will Sink Your Marketing Team
|
Sep 14, 2026 |
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From the Archive: Rebuilding Your Pipeline Strategy for How Healthcare Buyers Actually Buy
|
Sep 08, 2026 |
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From the Archive: Building an AI-First Marketing Team
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Aug 31, 2026 |
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Propensity Modeling: How to Find Your Most Valuable Leads
|
Aug 24, 2026 |
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Why Social Selling Beats Cold Outreach and What Actually Works Now
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Aug 17, 2026 |
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Building an AI Lead Scoring System That Boosted Conversion by 70%
|
Aug 10, 2026 |
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Finding Your True Customer Profile with Bruce Brandes
|
Aug 03, 2026 |
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The Art of Making a Room Feel Human with Mike Mosquito and Maureen Nylin
|
Jul 27, 2026 |
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Curated Not Crowded - How to Win with Community-driven Events
|
Jul 20, 2026 |
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How AI Aligned Marketing and Sales in Seven Months
|
Jul 13, 2026 |
|
The State of Healthtech Marketing - Mid-Year Check-in
|
Jul 06, 2026 |
|
How Peer-Reviewed Evidence Drives AI Discoverability
|
Jun 29, 2026 |
|
How to Build Pipeline With Podcasts
|
Jun 22, 2026 |
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"Websites will die?" The shift to low volume, high intent is just the start...
|
Jun 15, 2026 |
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Why Medtech Commercial Strategies Stall and How to Fix Them
|
Jun 08, 2026 |
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Quiet Courage of the CMO
|
Jun 01, 2026 |
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How to Build a Marketing Team That People Don't Want to Leave
|
May 26, 2026 |
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A Practical Guide to Intent-Driven ABM and AI in Healthtech
|
May 18, 2026 |
|
How to Connect Marketing to Revenue
|
May 11, 2026 |
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How Sales Leaders Cracked the ABM Code
|
May 04, 2026 |
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How We Grew Inbound Meetings 89% by Optimizing for AI Search
|
Apr 26, 2026 |
|
How Intimate Events Drive Deeper Pipeline
|
Apr 20, 2026 |
|
Running Big Events That Convert at Scale
|
Apr 13, 2026 |
|
The Thought Leadership Gap in Healthtech
|
Apr 06, 2026 |
|
The AI Pipeline Growth Roadmap: Framework to Action
|
Mar 30, 2026 |
|
How To Revitalize Your Brand
|
Mar 23, 2026 |
|
What Does Your AI Know? The Governance Framework for AI-Powered Pipeline Growth
|
Mar 16, 2026 |
|
Pipeline Optimization Revisited
|
Mar 09, 2026 |
|
AI-Enabled Growth - Execution and Acceleration
|
Mar 02, 2026 |
|
How to Create Memorable Trade Show Experiences in Healthcare
|
Feb 23, 2026 |
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Orchestration - The Decision Layer of AI Growth
|
Feb 16, 2026 |
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Surviving and Thriving in 2026
|
Feb 09, 2026 |
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AI and Signal Intelligence
|
Feb 02, 2026 |
|
Right-Sized ABM with Brianna Miller
|
Jan 26, 2026 |
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The AI Pipeline Growth Gap
|
Jan 19, 2026 |
|
Is Sponsored Media as Trusted as Earned Media?
|
Jan 12, 2026 |
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Context is Everything
|
Jan 05, 2026 |
|
Predictions for 2026
|
Dec 15, 2025 |
|
What’s All The Fuss About Gemini 3?
|
Dec 09, 2025 |
|
Building a Brand in Healthcare's Most Competitive AI Market
|
Dec 01, 2025 |
|
AI Quick Take - AEO vs SEO
|
Nov 17, 2025 |
|
Resilience Is the Message for 2026
|
Nov 10, 2025 |
|
AI Browsers Are Coming for Your Buyer Journeys
|
Nov 03, 2025 |
|
Our AI Story
|
Oct 29, 2025 |
|
AI-First Marketing at Scale
|
Oct 13, 2025 |
|
AI Quick Take - From AI Literacy to AI Agent Builder - A Marketing Leader's Story
|
Oct 06, 2025 |
|
AI Cohort Research - State of AI in Healthtech Marketing
|
Sep 29, 2025 |
|
AI Quick Take - Digital Twinning
|
Sep 22, 2025 |
|
Buyer Insights from Swaay Health’s John Lynn and Brittany Quemby
|
Sep 15, 2025 |
|
AI Quick Take: Mastering Prompt Engineering
|
Sep 08, 2025 |
|
LinkedIn WTF?!
|
Sep 01, 2025 |
|
AI Quick Take - Model Mania
|
Aug 25, 2025 |
|
Creating a new Category in the Middle of the AI Revolution
|
Aug 18, 2025 |
|
AI Quick Take: ChatGPT Agent
|
Aug 11, 2025 |
|
How To Navigate The Big Federal Budget Cuts
|
Aug 04, 2025 |
|
AI is EEATing your SEO
|
Jul 28, 2025 |
|
Why You Need to Start a Video Podcast
|
Jul 22, 2025 |
|
The Latest Thinking on Thought Leadership
|
Jul 07, 2025 |
|
Latest LinkedIn Ads Best Practices for Healthtech Marketers
|
Jun 23, 2025 |
|
The Power of Storytelling in Healthcare Technology Marketing
|
Jun 09, 2025 |
|
From "Vanity" Metrics to Meaningful KPIs - Two Marketers Share Their Measurement Journeys
|
May 28, 2025 |
|
Getting Patient-Centric: Advice for Healthtech Marketers
|
May 12, 2025 |
|
How HealthTech Leaders Optimize Their Marketing Pipeline
|
Apr 28, 2025 |
|
What is Unbundled ABM and why you should care?
|
Apr 14, 2025 |
|
The ABM Journey: Years 1 Through 5
|
Mar 31, 2025 |
|
Start With Who?
|
Mar 17, 2025 |
|
What Drives Healthcare IT Purchases? Insights from the Latest HIMSS Study
|
Mar 03, 2025 |
|
Unlocking Advanced AI Marketing Tools for Your Team
|
Feb 18, 2025 |
|
The Four Health Tech Marketing Personas: Which One are You?
|
Feb 03, 2025 |
|
The Big Pipeline Rethink
|
Jan 20, 2025 |
|
Top Five Marketing Challenges for 2025
|
Jan 06, 2025 |
|
A Year in 7 Charts
|
Dec 09, 2024 |
|
The Buyer Journey Extravaganzapalooza
|
Nov 25, 2024 |
|
Programmatic Advertising - Sewer or Savior
|
Nov 11, 2024 |
|
My Insane LinkedIn Routine with Adam Turinas
|
Oct 28, 2024 |
|
The Changing Landscape of Measurement and Attribution with Gretchen Hoffman and Mark Erwich
|
Oct 15, 2024 |
|
Crafting Digital Brands in Healthcare with Mike Cuesta and Juan Molina, Atomic Health
|
Oct 01, 2024 |
|
Battle-Tested Techniques for Pipeline Acceleration with Mark Erwich
|
Sep 17, 2024 |
|
Mastering the Art of Buying Group Engagement with Kerry Cunningham and Mark Erwich
|
Sep 03, 2024 |
|
What's Been Going On With AI and Marketing?
|
Aug 13, 2024 |
|
How to Become an Expert Product Marketer with Michael Gemmati
|
Jul 30, 2024 |
|
How to Do B2B2C in Healthcare with Bonni DeWoskin
|
Jul 16, 2024 |
|
The Rural Health Opportunity with Karsten Russell-Wood
|
Jul 02, 2024 |
|
Is AI Eating your SEO? with Danny Goodwin and Karen Finn
|
Jun 25, 2024 |
|
How To Market to Existing Customers with Mark Erwich
|
Jun 18, 2024 |
|
How To Create an Effective Buyer Journey with Mike Campana
|
Jun 11, 2024 |
|
The Latest in Using AI to Transform Your Marketing
|
Jun 04, 2024 |
|
Building Your GTM Engine
|
May 28, 2024 |
|
Shifting Your Sales and Marketing Mindset by Embracing ABM
|
May 21, 2024 |
|
The State of Healthtech Branding: Authenticity, Advocacy, and Analytics
|
May 14, 2024 |
|
How Demand Generation is Changing in Healthtech
|
May 07, 2024 |
|
The Value of Buyer Intent from Healthcare Comparison Websites
|
Apr 30, 2024 |
|
Latest Best Practices in Using AI for Content Creation with Casey Meehan and Lucy Railton
|
Apr 23, 2024 |
|
Leveraging Content to Cut Through the Noise: Brand Storytelling Strategies
|
Apr 16, 2024 |
|
The Power of Purposeful Branding in Healthcare with Steffany Whiting and Matthew Piette
|
Apr 09, 2024 |
|
The Evolving Role of SDRs in Health Tech: From Cold Calling to ABM with Kelly McDermott and Ross Whittaker
|
Apr 02, 2024 |
|
Finding Your Next Gig: Navigating the Job Search Journey in Health Tech
|
Mar 25, 2024 |
|
Unlocking the Power of Internal Marketing with Stacey Danheiser, Shake Marketing
|
Mar 19, 2024 |
|
Healthcare AI GTM Approaches with Matt Ko, DeepScribe and David Zakariaie, Senseeye
|
Mar 11, 2024 |
|
70% YOY Growth Through the 4-Corner Inbound Marketing Model
|
Mar 05, 2024 |
|
How to Market and Sell to a Hospital CIO with JD Whitlock, CIO Dayton Children's Hospital
|
Feb 27, 2024 |
|
Transforming Your Organization for Social Selling with Tim Hughes, DLAIgnite
|
Feb 20, 2024 |
|
The HIT Buyer Journey Is Not Getting Any Easier. New Research from HIMSS
|
Feb 12, 2024 |
|
Understanding Healthcare Analysts with John Moore III, Chilmark Research
|
Feb 06, 2024 |
|
Insights from the B2B Marketing Benchmark Research with Paul Mattioli
|
Jan 30, 2024 |
|
The Healthtech Marketing Show: Boosting Marketing Productivity with AI, with Casey Meehan
|
Jan 23, 2024 |
|
The Healthtech Marketing Show: HIT Trends in 2024 with Mike Miliard, Executive Editor Healthcare IT News
|
Jan 15, 2024 |
|
The Healthtech Marketing Show: What's Up with Cookies? Feat. Paul Vandre
|
Jan 14, 2024 |
|
The Healthtech Marketing Show: Using AI for Sales Enablement with Bob Blount
|
Jan 05, 2024 |
|
The Healthtech Marketing Show: The Health Tech Marketing Outlook for 2024 with Adam Turinas
|
Dec 18, 2023 |
|
The Healthtech Marketing Show: Webinars That Work with Hannah Drake Kelley, Healthlaunchpad
|
Dec 12, 2023 |
|
The Healthtech Marketing Show: Digital Health in 2024 "Not Dead yet" with Matthew Holt
|
Dec 05, 2023 |
|
The Healthtech Marketing Show: The Impact of ChatGPT on Content Marketing - Casey Meehan, Epic Presence
|
May 25, 2023 |
|
The Healthtech Marketing Show: A Social Selling Masterclass - Anita Windisman, Blue Square Collective
|
May 15, 2023 |
|
The Healthtech Marketing Show: All Things Marketing Ops, Milton Hwang, Mission Martech
|
Apr 21, 2023 |
|
The Healthtech Marketing Show: The Partnership Episode - Jenna Chambers, Terminus and Brittany Jones, Gozio Health
|
Apr 03, 2023 |
|
The Healthtech Marketing Show: Efficient Growth and All things ABM - Natalie Cunningham, CMO of Terminus
|
Mar 14, 2023 |
|
What It Will Take for Digital Health Transformation To Succeed, Dr Nick Patel, Digital Health Transformation Health Expert
|
Mar 05, 2023 |
|
The ABM Journey - Kelly McDermott, Caregility CMO on how to transition to full-scale ABM
|
Feb 27, 2023 |
|
Using Social Media A Scale - Simon Rost, Chief Marketing Officer, GE Healthcare’s Enterprise Digital Solutions
|
Nov 28, 2022 |
|
The Start-up Journey - Daniel Pluard, CEO of Intely
|
Nov 15, 2022 |
|
Latest Insights on Content Marketing, David Fortino, Netline
|
Nov 08, 2022 |
|
The HIT Buyer's Perspective - Sunila Levi Long-time Healtcare System IT Executive
|
Oct 28, 2022 |
|
The Power of Ethnography in Selling to Healthcare - Dean Browell PhD, Chief Behavioral Officer, Feedback
|
Aug 30, 2022 |
|
Making a Successful Pivot - Guy Friedman, CEO and founder of Steady MD.
|
Aug 03, 2022 |
|
Scaling Up Marketing For a VC-backed Healthtech Firm - Lizzy Felciano and Elizabeth Fennell from H1
|
Jul 20, 2022 |
|
Marketing With Partners, Nick Kagal, VP of Marketing and Business Development, SpinSci
|
May 31, 2022 |
|
Getting Greater Engagement in Event Marketing with Rachel Stephan from Snoball
|
May 05, 2022 |
|
Making the Complex Simple with Adam Rosenberg, Director of Marketing, RXRevu
|
Apr 27, 2022 |
|
The Buyer's Journey with Melanie Turner, AVP, Healthcare Information Systems UAB Medicine Enterprise
|
Apr 05, 2022 |
|
Building a Brand From The Inside Out. An Interview with David Cole from DAC Group
|
Mar 02, 2022 |
|
Agile Marketing and How Premier is Changing Its Brand, Kaycee Kalpin, CMO Premier
|
Feb 22, 2022 |
|
The Importance of Building Trust - Karsten Russell-Wood, Equum Medical
|
Feb 12, 2022 |
|
The Power of Networking - Hays Waldrop, Founder of IHES
|
Jan 25, 2022 |
|
Creating a new singular brand to bring a new mission to life - Ryan Grable, Chief Marketing Officer, PerfectServe
|
Jan 18, 2022 |
|
Building a marketing engine from the ground up - Lucy Railton, Director of Marketing, Smile CDR
|
Jan 11, 2022 |
|
Building a Tightly Integrated Sales & Marketing Team: Royce Brunson, Chief Revenue Officer, Health Recovery Solutions (HRS)
|
Dec 10, 2021 |
|
SEO is Part of the Culture: David Kosloski, Director of Marketing, Avelead
|
Nov 17, 2021 |
|
Tales from a B2B Marketing Guru: Drew Neisser, CEO and Founder of Renegade Marketing and the CMO Huddles
|
Nov 04, 2021 |
|
The Future of Event and Experiential Marketing: Robyn Duda, Growth Strategist and Experiential Marketer
|
Oct 21, 2021 |
|
Insights from a Healthcare IT Buyer: Dr Jordan Tannenbaum, CIO/CMIO St Peter's Healthcare
|
Oct 21, 2021 |
|
How To Build a Leading Healthcare IT Brand: Jim Rose, Chief Marketing Officer, Intersystems
|
Oct 13, 2021 |
|
A Healthcare Tech ABM Master Class: Ben Person, VP of Global Marketing, Nuvolo
|
Oct 13, 2021 |