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Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?
When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?
If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.
The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.
Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.
Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?
The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.
The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.
Episode | Date |
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And that’s a wrap
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Dec 19, 2022 |
The front yard family - breaking isolation and loneliness with Jason Knight
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Dec 05, 2022 |
How to make your marketing documents more accessible
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Nov 28, 2022 |
Small business branding with Aynsley Campbell
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Nov 14, 2022 |
Create content that will make first time customers feel like VIPs
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Oct 31, 2022 |
Our seven-step content marketing system
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Oct 17, 2022 |
What is a Certified Practising Marketer and why should you care?
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Oct 03, 2022 |
Five essential actions that will make your marketing easier
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Sep 19, 2022 |
How to create a winning business award submission
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Sep 05, 2022 |
Don’t be a slave to your content
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Jun 13, 2022 |
How a brand refresh has re-energised Kids Heart Pilates marketing
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May 30, 2022 |
How to bring your brand to life
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May 16, 2022 |
How to lay your brands foundations
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May 02, 2022 |
Six frequently asked questions about marketing answered
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Apr 18, 2022 |
Why it’s so important to understand the key numbers in your business
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Apr 04, 2022 |
How to be the boss of your own time
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Mar 21, 2022 |
7 Steps To Increasing Your Sales Using Email Marketing
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Mar 07, 2022 |
Why Email Should Feature On Your Marketing Plan This Year
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Feb 14, 2022 |
Social media advertising trends for 2022
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Feb 07, 2022 |
The power of purpose and partnerships when building brands and business
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Jan 31, 2022 |
Our Bloody Great Marketing Plan for 2022
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Jan 24, 2022 |
50 things you can do to create high impact marketing on a small budget
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Jan 17, 2022 |
10 very good reasons to invest in your marketing in 2022
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Jan 10, 2022 |
What went well in 2021
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Dec 20, 2021 |
How Mums&Co built a movement with Lucy Kippist and Carrie Kwan
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Dec 13, 2021 |
How, what and why we are doing business differently in 2022
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Dec 06, 2021 |
How to Build a Business By Networking and Building Connections
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Nov 29, 2021 |
Ten ways to measure the return on investment of sponsorship
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Nov 22, 2021 |
How a marketing plan has helped DONE Coffee to approach a new market segment
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Nov 15, 2021 |
Five lessons learned from working with Influencers
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Nov 08, 2021 |
Are you leveraging your free Google Listing?
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Nov 01, 2021 |
How To Develop a Leaders Mindset with Cathy Burke
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Oct 25, 2021 |
How To Communicate A Difficult Message
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Oct 18, 2021 |
What you need to know about creating a best-practice small business website
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Oct 11, 2021 |
This is customer centricity – with Brad Butt, Managing Pharmacist and Founder of Men’s Health Down Under
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Oct 04, 2021 |
The words your website needs to rank well on Google
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Sep 27, 2021 |
How using accountability can help you achieve your goals
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Sep 20, 2021 |
Ten things you must know about your customers
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Sep 13, 2021 |
Ten measurements to tell if your marketing is working
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Sep 06, 2021 |
How we overcome the marketing challenges faced by small business
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Aug 30, 2021 |
How to use Facebook Groups to engage with your audience
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Aug 23, 2021 |
Welcome back to Season 3 of the How to do Marketing Show
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Aug 16, 2021 |
#snacktime - Only 3% of your target audience are ready to buy
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Jun 14, 2021 |
#snacktime - Not everyone is a marketer
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Jun 07, 2021 |
#snacktime - How to forecast your marketing to achieve growth in FY21/22
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May 31, 2021 |
How to gain media exposure for your small business with Celia Harding
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May 17, 2021 |
Are you measuring marketing output or marketing outcomes?
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May 10, 2021 |
How to convert your marketing leads into sales
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May 03, 2021 |
How To Nail Your Marketing With The Right Mindset
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Apr 26, 2021 |
#snacktime - Stop wasting time with the wrong type of customers
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Apr 19, 2021 |
A Guide to Winning Business & Industry Awards
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Apr 19, 2021 |
How to dress for success with Vanessa Lawrence
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Apr 12, 2021 |
#snacktime - How to best promote and leverage your businesses sponsorship investment
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Apr 05, 2021 |
How marketing helped to increase Clinton’s revenue by 30%
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Mar 29, 2021 |
#snacktime - How to get the best customer testimonials
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Mar 22, 2021 |
Developing a content marketing plan that leverages your strengths
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Mar 15, 2021 |
Don't let your fear stand in the way of your content marketing
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Mar 08, 2021 |
How Hilary faced her marketing overwhelm head on
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Mar 01, 2021 |
How to write blog content that will get your website found on Google
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Feb 22, 2021 |
#snacktime - Four cost-effective personal branding hacks to get you known liked and trusted.
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Feb 15, 2021 |
Case Study – How to leverage your team to amplify your content
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Feb 08, 2021 |
#snacktime - How to not look like a noob in your video marketing
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Feb 04, 2021 |
How to create marketing partnerships
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Feb 01, 2021 |
#snacktime - Who are you competing with for your customers attention?
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Jan 28, 2021 |
How to Avoid Content Burnout
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Jan 25, 2021 |
Welcome to Season 2! Hear what's coming up!
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Jan 23, 2021 |
We survived 2020! Merry Christmas!
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Dec 21, 2020 |
#snacktime - The importance to listening in marketing
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Dec 17, 2020 |
How to inspire your team to help amplify your marketing
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Dec 14, 2020 |
#snacktime - How to attract the right type of customer
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Dec 10, 2020 |
All About Small Business Marketing Measurement
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Dec 07, 2020 |
#snacktime - It's what you do consistently that counts
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Dec 03, 2020 |
A beginners guide to TikTok marketing
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Nov 30, 2020 |
#snacktime - How to build your email database
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Nov 26, 2020 |
How energy and passion drive amazing marketing results with Pip Brett from Jumbled Online
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Nov 23, 2020 |
#snacktime - Not everyone is ready to buy from you right now
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Nov 19, 2020 |
Some Helpful Copywriting tips for Small Business Owners
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Nov 16, 2020 |
#snacktime - Five things you can do to build your connections on LinkedIn
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Nov 12, 2020 |
How to become a confident public speaker; with Andrew Griffiths
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Nov 09, 2020 |
#snacktime - Get your B2B content noticed on social media
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Nov 05, 2020 |
The Power of Marketing to Mums with Katrina McCarter
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Nov 02, 2020 |
#snacktime - How to create social media images that create impact
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Oct 29, 2020 |
How to nail your small business marketing content
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Oct 26, 2020 |
#snacktime - How can you tell if your customers are talking about you?
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Oct 22, 2020 |
How events can really elevate your marketing and your business
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Oct 19, 2020 |
#snacktime - 12 top tips for effective copywriting
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Oct 15, 2020 |
What makes a small business E - Commerce website awesome?
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Oct 12, 2020 |
#snacktime - Four ways you can amplify your content for free
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Oct 08, 2020 |
How to get yourself a great looking, high performance website
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Oct 05, 2020 |
#snacktime - How you can use hashtags to amplify your content
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Oct 01, 2020 |
A small business guide to Facebook Advertising
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Sep 28, 2020 |
#snacktime - Three time saving hacks for your marketing
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Sep 24, 2020 |
How to take your magic to market using Instagram with Sarah Andrews
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Sep 21, 2020 |
#snacktime - where do I start with marketing?
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Sep 17, 2020 |
How to trademark your brand
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Sep 14, 2020 |
#snacktime - 6 things to measure to tell if your marketing is working
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Sep 10, 2020 |
The social media facts that every small business should know about
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Sep 07, 2020 |
#snacktime - Introducing the marketing eco-system
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Sep 03, 2020 |
The importance of creating a personal brand
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Aug 31, 2020 |
#snacktime - Who should you and shouldn't you connect with on LinkedIn?
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Aug 27, 2020 |