The How to Do Marketing Show

By Jane Hillsdon in association with Morgan Media

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Category: Marketing

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Episodes: 100

Description

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?

When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?

If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.

The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.

Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.

Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?

The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.

The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.


Episode Date
And that’s a wrap
Dec 19, 2022
The front yard family - breaking isolation and loneliness with Jason Knight
Dec 05, 2022
How to make your marketing documents more accessible
Nov 28, 2022
Small business branding with Aynsley Campbell
Nov 14, 2022
Create content that will make first time customers feel like VIPs
Oct 31, 2022
Our seven-step content marketing system
Oct 17, 2022
What is a Certified Practising Marketer and why should you care?
Oct 03, 2022
Five essential actions that will make your marketing easier
Sep 19, 2022
How to create a winning business award submission
Sep 05, 2022
Don’t be a slave to your content
Jun 13, 2022
How a brand refresh has re-energised Kids Heart Pilates marketing
May 30, 2022
How to bring your brand to life
May 16, 2022
How to lay your brands foundations
May 02, 2022
Six frequently asked questions about marketing answered
Apr 18, 2022
Why it’s so important to understand the key numbers in your business
Apr 04, 2022
How to be the boss of your own time
Mar 21, 2022
7 Steps To Increasing Your Sales Using Email Marketing
Mar 07, 2022
Why Email Should Feature On Your Marketing Plan This Year
Feb 14, 2022
Social media advertising trends for 2022
Feb 07, 2022
The power of purpose and partnerships when building brands and business
Jan 31, 2022
Our Bloody Great Marketing Plan for 2022
Jan 24, 2022
50 things you can do to create high impact marketing on a small budget
Jan 17, 2022
10 very good reasons to invest in your marketing in 2022
Jan 10, 2022
What went well in 2021
Dec 20, 2021
How Mums&Co built a movement with Lucy Kippist and Carrie Kwan
Dec 13, 2021
How, what and why we are doing business differently in 2022
Dec 06, 2021
How to Build a Business By Networking and Building Connections
Nov 29, 2021
Ten ways to measure the return on investment of sponsorship
Nov 22, 2021
How a marketing plan has helped DONE Coffee to approach a new market segment
Nov 15, 2021
Five lessons learned from working with Influencers
Nov 08, 2021
Are you leveraging your free Google Listing?
Nov 01, 2021
How To Develop a Leaders Mindset with Cathy Burke
Oct 25, 2021
How To Communicate A Difficult Message
Oct 18, 2021
What you need to know about creating a best-practice small business website
Oct 11, 2021
This is customer centricity – with Brad Butt, Managing Pharmacist and Founder of Men’s Health Down Under
Oct 04, 2021
The words your website needs to rank well on Google
Sep 27, 2021
How using accountability can help you achieve your goals
Sep 20, 2021
Ten things you must know about your customers
Sep 13, 2021
Ten measurements to tell if your marketing is working
Sep 06, 2021
How we overcome the marketing challenges faced by small business
Aug 30, 2021
How to use Facebook Groups to engage with your audience
Aug 23, 2021
Welcome back to Season 3 of the How to do Marketing Show
Aug 16, 2021
#snacktime - Only 3% of your target audience are ready to buy
Jun 14, 2021
#snacktime - Not everyone is a marketer
Jun 07, 2021
#snacktime - How to forecast your marketing to achieve growth in FY21/22
May 31, 2021
How to gain media exposure for your small business with Celia Harding
May 17, 2021
Are you measuring marketing output or marketing outcomes?
May 10, 2021
How to convert your marketing leads into sales
May 03, 2021
How To Nail Your Marketing With The Right Mindset
Apr 26, 2021
#snacktime - Stop wasting time with the wrong type of customers
Apr 19, 2021
A Guide to Winning Business & Industry Awards
Apr 19, 2021
How to dress for success with Vanessa Lawrence
Apr 12, 2021
#snacktime - How to best promote and leverage your businesses sponsorship investment
Apr 05, 2021
How marketing helped to increase Clinton’s revenue by 30%
Mar 29, 2021
#snacktime - How to get the best customer testimonials
Mar 22, 2021
Developing a content marketing plan that leverages your strengths
Mar 15, 2021
Don't let your fear stand in the way of your content marketing
Mar 08, 2021
How Hilary faced her marketing overwhelm head on
Mar 01, 2021
How to write blog content that will get your website found on Google
Feb 22, 2021
#snacktime - Four cost-effective personal branding hacks to get you known liked and trusted.
Feb 15, 2021
Case Study – How to leverage your team to amplify your content
Feb 08, 2021
#snacktime - How to not look like a noob in your video marketing
Feb 04, 2021
How to create marketing partnerships
Feb 01, 2021
#snacktime - Who are you competing with for your customers attention?
Jan 28, 2021
How to Avoid Content Burnout
Jan 25, 2021
Welcome to Season 2! Hear what's coming up!
Jan 23, 2021
We survived 2020! Merry Christmas!
Dec 21, 2020
#snacktime - The importance to listening in marketing
Dec 17, 2020
How to inspire your team to help amplify your marketing
Dec 14, 2020
#snacktime - How to attract the right type of customer
Dec 10, 2020
All About Small Business Marketing Measurement
Dec 07, 2020
#snacktime - It's what you do consistently that counts
Dec 03, 2020
A beginners guide to TikTok marketing
Nov 30, 2020
#snacktime - How to build your email database
Nov 26, 2020
How energy and passion drive amazing marketing results with Pip Brett from Jumbled Online
Nov 23, 2020
#snacktime - Not everyone is ready to buy from you right now
Nov 19, 2020
Some Helpful Copywriting tips for Small Business Owners
Nov 16, 2020
#snacktime - Five things you can do to build your connections on LinkedIn
Nov 12, 2020
How to become a confident public speaker; with Andrew Griffiths
Nov 09, 2020
#snacktime - Get your B2B content noticed on social media
Nov 05, 2020
The Power of Marketing to Mums with Katrina McCarter
Nov 02, 2020
#snacktime - How to create social media images that create impact
Oct 29, 2020
How to nail your small business marketing content
Oct 26, 2020
#snacktime - How can you tell if your customers are talking about you?
Oct 22, 2020
How events can really elevate your marketing and your business
Oct 19, 2020
#snacktime - 12 top tips for effective copywriting
Oct 15, 2020
What makes a small business E - Commerce website awesome?
Oct 12, 2020
#snacktime - Four ways you can amplify your content for free
Oct 08, 2020
How to get yourself a great looking, high performance website
Oct 05, 2020
#snacktime - How you can use hashtags to amplify your content
Oct 01, 2020
A small business guide to Facebook Advertising
Sep 28, 2020
#snacktime - Three time saving hacks for your marketing
Sep 24, 2020
How to take your magic to market using Instagram with Sarah Andrews
Sep 21, 2020
#snacktime - where do I start with marketing?
Sep 17, 2020
How to trademark your brand
Sep 14, 2020
#snacktime - 6 things to measure to tell if your marketing is working
Sep 10, 2020
The social media facts that every small business should know about
Sep 07, 2020
#snacktime - Introducing the marketing eco-system
Sep 03, 2020
The importance of creating a personal brand
Aug 31, 2020
#snacktime - Who should you and shouldn't you connect with on LinkedIn?
Aug 27, 2020