In my 20 years as an entrepreneur , through recessions & across continents I have never known the beauty business to suffer… until now! Since Covid 19 downgraded my salons & millions of other lifestyle businesses - incl restaurants, gyms, travel agents, event planner, clubs and sports - to non-essential status life has become stagnant, uneventful and frankly boring! Here on THE NON-ESSENTIAL ENTREPRENEUR we will explore business in the new world, how to start one, how to survive, and why the non essential is actually the essential spark for a colourful life!