Marketing Connected
By Marketing Interactive
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Category: Marketing
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Episodes: 157
Description
Marketing Connected is your weekly low-down on the inspiring stories across Southeast Asia's marketing, advertising, and media industry. Visit our website at www.marketing-interactive.com for the latest updates in the marketing and advertising industry.
| Episode | Date |
|---|---|
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Content360 MY: Leading with heart in the age of intelligent content
|
Jul 06, 2026 |
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Content360: Why Mamee Double-Decker did everything a snack brand shouldn’t do
|
Jun 29, 2026 |
|
In Conversation | From meme pages to shaping SEA's creator economy
|
Jun 17, 2026 |
|
In Conversation | The business of belief and marketing national pride
|
Jun 10, 2026 |
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Are AI chatbots building the next walled garden?
|
Jun 05, 2026 |
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Content360 PH: CHAGEE's localisation bet on Philippines' experience economy
|
Jun 03, 2026 |
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In Conversation | Can creativity still win in a data-driven media world?
|
Jun 02, 2026 |
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In Conversation | Managing crises beyond the courtroom
|
May 27, 2026 |
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Content360 MY: Why instinct still beats data in marketing
|
May 26, 2026 |
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Why the HK–SG brand story is stronger together
|
May 22, 2026 |
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In Conversation | IKEA Singapore on why awareness must be earned, consistently
|
May 20, 2026 |
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In Conversation | Singapore’s arts scene wants your attention
|
May 12, 2026 |
|
In Conversation | How Airwallex channels sports energy into B2B impact
|
May 06, 2026 |
|
Hashtags aren't dead, they're just on 'life support'
|
Apr 30, 2026 |
|
In Conversation | Are we forgetting what makes marketing work?
|
Apr 29, 2026 |
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Agency Agenda | VaynerMedia's Marcus Krzastek on AI, media, and creative convergence
|
Apr 21, 2026 |
|
Agency Agenda | M+C Saatchi Malaysia goes local with KARSA rebrand
|
Apr 13, 2026 |
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Agency Agenda | TSLA’s Eunice Tan on doing the best work of their careers
|
Apr 09, 2026 |
|
Agency Agenda | 'We are a human capital business', says GO's Peter de Kretser
|
Apr 01, 2026 |
|
Agency Agenda | Moonfolks' Anish Daryani sets eyes on new market entries this year
|
Mar 30, 2026 |
|
Agency Agenda | Burson APAC’s HS Chung on resetting culture for the future
|
Mar 25, 2026 |
|
Agency Agenda | Arshan Saha on navigating change and transformation
|
Mar 23, 2026 |
|
Agency Agenda | Tony Harradine outlines Omnicom Media APAC's post-deal plan
|
Mar 19, 2026 |
|
Women Who Lead | Redefining Asian fashion leadership
|
Mar 11, 2026 |
|
Women Who Lead | Carving a path in tech
|
Mar 04, 2026 |
|
Women Who Lead | Building inclusive agencies
|
Feb 26, 2026 |
|
Women Who Lead | Rewriting women's health through entrepreneurship
|
Feb 19, 2026 |
|
Women Who Lead | Embracing leadership despite self doubt
|
Feb 12, 2026 |
|
We've launched our inaugural Content360 Awards!
|
Jan 29, 2026 |
|
Loyalty marketing gets cute with plushie strategy
|
Jan 27, 2026 |
|
PR Asia SG: Turning a crisis into a 'money can't buy' reach
|
Jan 06, 2026 |
|
How marketers can score in the zero-click search era
|
Dec 15, 2025 |
|
PR Asia SG: Straits Times' strategic shift towards new media
|
Dec 11, 2025 |
|
Agency Agenda | Amrita Randhawa talks acquisitions and Publicis’ AI play
|
Dec 10, 2025 |
|
In Conversation | Thank you for tuning into season 1!
|
Dec 08, 2025 |
|
Agency Agenda | Barby Siegel on future-proofing Zeno's agency model
|
Dec 03, 2025 |
|
Agency Agenda | Ogilvy's Kunal Jeswani on his 3 big bets for 2026
|
Nov 26, 2025 |
|
PR Asia SG: Use AI as a partner, and not a quick fix
|
Nov 25, 2025 |
|
PR Asia SG: Brands must think like political campaigns
|
Nov 24, 2025 |
|
Agency Agenda | Rana Barua charts Havas' growth across Asia
|
Nov 19, 2025 |
|
Agency Agenda | Sir Martin Sorrell says 'Data is not the enemy of creativity'
|
Nov 12, 2025 |
|
DMA 2025: Gary Liu on why AI needs an identity
|
Nov 07, 2025 |
|
DMA 2025: Etika's Santharuban on leading with risk and culture
|
Nov 06, 2025 |
|
PR Asia MY: How Maybank is humanising finance
|
Oct 22, 2025 |
|
In Conversation | Reinventing influence in the age of content
|
Oct 16, 2025 |
|
In Conversation | What's next for MARKETING-INTERACTIVE Australia
|
Oct 10, 2025 |
|
DMA 2025: Neil Patel makes the case for AI personalisation at scale
|
Sep 25, 2025 |
|
DMA 2025: Ayudante APAC on simplifying data for smarter decisions
|
Sep 25, 2025 |
|
DMA 2025: Piyush Gupta on building intelligent, resilient brands
|
Sep 24, 2025 |
|
In Conversation | Think like consumers, create with culture
|
Sep 23, 2025 |
|
In Conversation | How tech is powering a global tea brand
|
Sep 18, 2025 |
|
Why APAC is (still) cautious about the fractional marketing model
|
Sep 15, 2025 |
|
PR Asia MY: Turning a crisis into a campaign
|
Sep 12, 2025 |
|
101 on synthetic data and why it could be big in advertising
|
Sep 11, 2025 |
|
In Conversation | From founder's son to brand builder
|
Sep 11, 2025 |
|
In Conversation | What to consider when selling your agency
|
Sep 03, 2025 |
|
In Conversation | Scaling up without losing the spark
|
Aug 28, 2025 |
|
In Conversation | What makes innovation work?
|
Aug 14, 2025 |
|
In Conversation | Can growth have a structure?
|
Aug 06, 2025 |
|
In Conversation | The evolution of marketing through a journalistic lens
|
Jul 08, 2025 |
|
How luxury pop-ups are redefining exclusivity
|
Jul 04, 2025 |
|
Air India's blunder: Crisis comms or copy-paste?
|
Jul 02, 2025 |
|
Content360 HK: Using AI to support human creativity, not to replace it
|
Jun 27, 2025 |
|
Content360 HK: How influencers can create lasting content on XHS
|
Jun 26, 2025 |
|
Jetstar Asia's shutdown: Does marketing matter with price conscious customers?
|
Jun 13, 2025 |
|
Content360 MY: Can storytelling lead to sales?
|
Jun 06, 2025 |
|
Agentic AI: What does it mean for marketing, CX and brand loyalty?
|
May 29, 2025 |
|
Content360 MY: Championing brand love in the digital chaos
|
May 28, 2025 |
|
Content360 SG: Turning punchlines into brand power
|
May 09, 2025 |
|
Content360 SG: Marketing with a CEO mindset, the Baskin-Robbins way
|
May 06, 2025 |
|
Can brands make an impact without a legacy?
|
May 02, 2025 |
|
Are podcasts the new political battleground in Singapore?
|
Apr 30, 2025 |
|
Content360 SG: How STB is turning tourism into branded entertainment
|
Apr 29, 2025 |
|
Trendjacking or trouble? Brands navigate the 'AI doll' craze
|
Apr 22, 2025 |
|
Should financial influencer content be held to a higher ethical standard?
|
Apr 18, 2025 |
|
How will the tariffs impact marketers in Asia?
|
Apr 14, 2025 |
|
Women Who Lead | PHD APAC's Eileen Ooi on the power of people-first leadership
|
Apr 11, 2025 |
|
Women Who Lead | The Atelier & Co.'s Julia Wei on leaving a place better than she found it
|
Apr 08, 2025 |
|
Women Who Lead | Burson Indonesia's Marianne Admardatine on making compromises, not sacrifices
|
Apr 03, 2025 |
|
Women Who Lead | Gushcloud's Althea Lim on creating sustainable incomes for content creators
|
Apr 01, 2025 |
|
Women Who Lead | Publicis Groupe's Amrita Randhawa: ‘I'm in the business of serving clients.’
|
Mar 27, 2025 |
|
Women Who Lead | M&C Saatchi's Lara Hussein on being a specialist over jack of all trades
|
Mar 25, 2025 |
|
Women Who Lead | APRW's Anu Gupta on expanding into Indonesia, and valuing family
|
Mar 20, 2025 |
|
Introducing: Marketing Connected, by Marketing-Interactive
|
Mar 18, 2025 |
|
GroupM's Rupert McPetrie on media outlook for 2025 and spirit of entrepreneurialism
|
Jan 24, 2025 |
|
Content360 convos: Tackling ad dollar wastage in content marketing
|
May 04, 2023 |
|
Yung Raja: 'The demand for authenticity is in my craft of rap'
|
Oct 12, 2022 |
|
How will NFTs supercharge the creator and influencer marketing space?
|
Oct 05, 2022 |
|
So, your brand already has NFTs. What's next?
|
Sep 26, 2022 |
|
What went on behind Malaysia Airlines' new safety video?
|
Sep 13, 2022 |
|
In Conversation with WSJ’s The Trust: The power of going beyond words
|
Jul 27, 2022 |
|
DBS doesn't want to be a traditional bank
|
Jul 06, 2022 |
|
In Conversation With Hubilo: Why asynchronous is in
|
May 16, 2022 |
|
Not your usual...marketing invisible braces with Zenyum
|
May 09, 2022 |
|
In Conversation With Hubilo: Why DIY still isn’t enough for events
|
Apr 21, 2022 |
|
Not your usual...marketing exercise bands with Band of Sisters
|
Apr 07, 2022 |
|
Rethinking casting: Putting Asian talent on global screens
|
Mar 30, 2022 |
|
In Conversation with Emplifi: Getting your social commerce strategy right for Asia
|
Mar 23, 2022 |
|
SCMP spins off NFT biz with Gary Liu while it hunts for global CEO
|
Mar 16, 2022 |
|
Shop Talk: eCommerce trends you need to know in 2022
|
Mar 15, 2022 |
|
Not your usual...marketing tattoo parlours with Potato Parlour
|
Feb 24, 2022 |
|
Not your usual...marketing a museum with Asian Civilisations Museum
|
Feb 04, 2022 |
|
Not your usual...marketing female sexual wellness with Smile Makers
|
Jan 24, 2022 |
|
Night Owl Cinematics' massive change in direction
|
Jan 21, 2022 |
|
Shop Talk: Do shopping festivals really work?
|
Dec 08, 2021 |
|
Richard Edelman: Don't surrender to the ad agencies
|
Dec 01, 2021 |
|
In conversation: The need for true creative transformation
|
Dec 01, 2021 |
|
Tony Fernandes: Old fashioned brand marketing still works
|
Nov 10, 2021 |
|
'Advertising was my first love'
|
Sep 16, 2021 |
|
In conversation with Treasure Data: How to make personalisation less daunting
|
Sep 08, 2021 |
|
Growth on social media: Stop waiting for perfection
|
Jul 29, 2021 |
|
Life after advertising: Omar Marks | Ep #12
|
Jun 07, 2021 |
|
Life after advertising: Geoff Tan | Ep #11
|
May 27, 2021 |
|
Life after advertising: Lynette Ang | Ep #10
|
May 17, 2021 |
|
Life after advertising: Marc Nicholson | Ep #9
|
May 03, 2021 |
|
Life after advertising: Adrie Basuki | Ep #8
|
Apr 22, 2021 |
|
Sir Martin Sorrell’s ‘land and expand’ strategy
|
Apr 15, 2021 |
|
Bling Empire star Kane Lim on Asian representation in the West
|
Apr 12, 2021 |
|
Casualty of cancel culture?
|
Mar 24, 2021 |
|
'I wasted so much emotional labour'
|
Mar 12, 2021 |
|
Boundaries matter. Even in comedy
|
Feb 10, 2021 |
|
Are SMEs in need of PR guidance?
|
Feb 09, 2021 |
|
Do your employees care about internal communications?
|
Feb 03, 2021 |
|
'Don't tell a journalist to drop the story'
|
Jan 28, 2021 |
|
DMA download: Content creation in the eCommerce era
|
Nov 23, 2020 |
|
Unboxed: Should you invest in OTT advertising?
|
Nov 13, 2020 |
|
Unboxed: Do you know where your digital ad dollars are going?
|
Nov 09, 2020 |
|
Unboxed: Are you confused about header bidding?
|
Oct 30, 2020 |
|
Unboxed: Can in-app advertising really deliver value?
|
Oct 26, 2020 |
|
Unboxed: Why does adtech seem so complicated?
|
Oct 12, 2020 |
|
In conversation with: Shopify Plus
|
Oct 02, 2020 |
|
DMA download: Keys to acing the tech game during a pandemic
|
Sep 26, 2020 |
|
DMA download: The recipe for a successful network effect
|
Sep 24, 2020 |
|
DMA download: The power of localised data sets
|
Sep 22, 2020 |
|
DMA download: Don't lose focus on creative amidst the data
|
Sep 18, 2020 |
|
DMA download: Daring to fail in digital transformation
|
Sep 08, 2020 |
|
Life after advertising: Kevin Huang | Ep #7
|
Sep 03, 2020 |
|
DMA download: Build feedback into your DNA
|
Sep 03, 2020 |
|
Life after advertising: Jose Raymond | Ep #6
|
Aug 28, 2020 |
|
In conversation with: Roots Digital
|
Aug 16, 2020 |
|
Life after advertising: Anne Ridwan | Ep #5
|
Aug 13, 2020 |
|
Life after advertising: Carolyn Kan | Ep #4
|
Aug 06, 2020 |
|
Life after advertising: Jeffrey Seah | Ep #3
|
Jul 30, 2020 |
|
Life after advertising: Matthew Godfrey | Ep #2
|
Jul 22, 2020 |
|
Life after advertising: Linda Locke | Ep #1
|
Jul 14, 2020 |
|
Survival instincts: A media veteran's creative journey | Ep #12
|
Jul 02, 2020 |
|
Survival instincts: 'No one is seeing all your ads,' says Gary Vee | Ep #11
|
Jun 25, 2020 |
|
Survival instincts: A jolly good ROMP | Ep #10
|
Jun 18, 2020 |
|
Survival instincts: When media meets commerce | Ep #9
|
Jun 11, 2020 |
|
Survival instincts: Dancing with the wolves of 1MDB | Ep #8
|
Jun 04, 2020 |
|
Survival instincts: Working with Sorrell (again) and S4’s spirit of acquisition | Ep #7
|
May 26, 2020 |
|
Survival instincts: Hustle to the top | Ep #6
|
May 20, 2020 |
|
Survival instincts: Investing in Asia | Ep #5
|
May 08, 2020 |
|
Survival instincts: How an independent agency is coping with the pandemic | Ep #2
|
Apr 30, 2020 |
|
Survival instincts: Know your adtech partners | Ep #3
|
Apr 30, 2020 |
|
Survival instincts: Sanity on social | Ep #4
|
Apr 30, 2020 |
|
Survival instincts: Beating your competition for the MARKETING gold | Ep #1
|
Apr 28, 2020 |