Brand Tuned - Rounded Business Design
By Shireen Smith
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Category: Marketing
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Subscribers: 2
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Episodes: 153
Description
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.
| Episode | Date |
|---|---|
|
Mission-Driven Entrepreneurship with James Brown
|
May 02, 2024 |
|
Navigating Branding and Growth with Paul Fernandez
|
Apr 24, 2024 |
|
How to Create Transformative Brands with Emmanuel Probst
|
Dec 02, 2022 |
|
Your Branding & IP Questions Answered
|
Nov 21, 2022 |
|
Takeaway lessons from Sean Adams' Masterclass on Identity Design
|
Nov 11, 2022 |
|
Sean Adams - How to Succeed with Identities Without Really Trying
|
Oct 28, 2022 |
|
Identity - Creating Your Purple Cow
|
Oct 21, 2022 |
|
Strategic Creativity - Being Relevant and Resonating
|
Oct 14, 2022 |
|
Why Focus on Ownership
|
Oct 07, 2022 |
|
One Brand, One Brand Voice - How to Align Everyone in your Company with the One Brand Voice
|
Sep 30, 2022 |
|
Brand Strategy for Start-ups and Beyond
|
Sep 23, 2022 |
|
Calling Bullsh*t on Brand Love
|
Sep 16, 2022 |
|
Differentiation with Sean D'Souza
|
Jun 24, 2022 |
|
Brand Positioning with Ulli Applebaum
|
Jun 10, 2022 |
|
Differentiation and Positioning for Small Businesses
|
May 20, 2022 |
|
Lee Salz - Sales Differentiation Strategy
|
May 06, 2022 |
|
Trailer Brand Tuned Podcast
|
May 03, 2022 |
|
REPOST: Daniel Priestley - Building the Dent Brand
|
Apr 29, 2022 |
|
REPOST: David Aaker - Descriptive or Distinctive Name?
|
Apr 22, 2022 |
|
REPOST: Rory Sutherland - On Brand, Advertising & More
|
Apr 15, 2022 |
|
REPOST: Susan Payton, Business Storyteller
|
Apr 08, 2022 |
|
The What and Why of Trade Secrets
|
Apr 01, 2022 |
|
The Power of Animation in Branding with Christine Mackay
|
Mar 25, 2022 |
|
How to Move Beyond Your Job Role To Trusted Adviser
|
Mar 18, 2022 |
|
Becoming A Company Of One
|
Mar 11, 2022 |
|
Shireen Smith - Creating Passion Brands
|
Mar 04, 2022 |
|
Joe Glover - The Marketing Meetup Community
|
Feb 25, 2022 |
|
Rebranding Rethink Press with Lucy McCarraher
|
Feb 18, 2022 |
|
Colour Psychology with Karen Haller
|
Feb 11, 2022 |
|
Lucy Werner - Strategy For Creating Hype
|
Feb 04, 2022 |
|
Dumbing Down of Brand Assets with Nick Lehrain
|
Jan 28, 2022 |
|
Market Orientation & Segmentation - Paige Arnof-Fenn
|
Jan 21, 2022 |
|
Stephen Houraghan on The Changed Branding Industry
|
Jan 14, 2022 |
|
Segmentation & Targeting - Branding Industry
|
Jan 07, 2022 |
|
REPOST: Mark Ritson on Brand Strategy
|
Dec 31, 2021 |
|
REPOST: Which Business Model?
|
Dec 24, 2021 |
|
How To Stand Out From Your Competition — Niching
|
Dec 17, 2021 |
|
Somi Arian interviews Shireen
|
Dec 10, 2021 |
|
Niche Investment Comms with James Church
|
Dec 03, 2021 |
|
Rory Sutherland - On Brand, Advertising & More
|
Nov 26, 2021 |
|
Positioning with Paige Arnof-Fenn
|
Nov 19, 2021 |
|
Why Not to Rely On Colour To Stand Out
|
Nov 12, 2021 |
|
Is it Time to Change the Creativity First Mentality In Branding?
|
Nov 05, 2021 |
|
David Aaker - Descriptive or Distinctive Name?
|
Oct 29, 2021 |
|
How To Brand Using Trademarks Strategically
|
Oct 22, 2021 |
|
Verbal Identity with Rob Meyerson
|
Oct 15, 2021 |
|
Interview about Brand Tuned by Alison Jones
|
Oct 08, 2021 |
|
Is IP a Constraint on Creativity?
|
Oct 01, 2021 |
|
Stef Hamerlinck on Branding and Distinctiveness
|
Sep 24, 2021 |
|
Somi Arian on Raising Women's Socioeconomic Status
|
Sep 17, 2021 |
|
Logo Design Process with Ian Paget
|
Sep 17, 2021 |
|
Creating a Meaningful Brand with Thomas Kolster
|
Sep 17, 2021 |
|
Brand & Intellectual Property for Startups Vox Pops
|
Sep 17, 2021 |
|
100th Episode Celebration of Brand Tuned
|
Sep 17, 2021 |
|
Joe Gregory on the Role of IP in Branding
|
Sep 10, 2021 |
|
Distinctiveness v Differentiation — Why Focus on Distinctiveness
|
Sep 03, 2021 |
|
The Brand Starts With You
|
Jul 30, 2021 |
|
Brand Positioning and Messaging With Margie Agin
|
Jul 23, 2021 |
|
The Key Role of Values With Chet Morjaria
|
Jul 16, 2021 |
|
Insights On Setting Up In Business from a Serial Entrepreneur
|
Jul 09, 2021 |
|
John Vuong - How To Grow Your Business Using SEO
|
Jul 02, 2021 |
|
Chris Kneeland on Cult Branding
|
Jun 25, 2021 |
|
Brand Naming Hierarchy – Essentials to Consider When Naming Your Brand
|
Jun 18, 2021 |
|
Brad VanAuken on Brand and Business Strategy
|
Jun 11, 2021 |
|
Rand Fishkin - How to Brand and Differentiate Your Online Business
|
Jun 04, 2021 |
|
Derrick Daye - Marketing is Too Important to be Left to Marketers
|
May 28, 2021 |
|
How to Stand Out With Unique Expertise – Go Narrow and Broad
|
May 21, 2021 |
|
Giles Edwards - Understanding Research and Diagnosis
|
May 14, 2021 |
|
Daniel Greenberg: What You Need to Know When Choosing a Domain Name
|
May 07, 2021 |
|
JP Castlin - What to Consider When Formulating Your Brand Strategy
|
Apr 30, 2021 |
|
Phil Barden - Using Gut Reactions to Support your Goals & Brand Strategy
|
Apr 23, 2021 |
|
How to Develop an Exit Plan for Your Business - Bryony Thomas
|
Apr 16, 2021 |
|
John Williams - How to Develop Your Ideas using Product Market Fit
|
Apr 09, 2021 |
|
Brand Strategy With Mark Ritson
|
Mar 31, 2021 |
|
Chandresh Pala - What is a Business Model? Make Sure You Use The Right One For Your Business
|
Mar 26, 2021 |
|
Shireen Smith - Why Fuse Brand Creation With Brand Protection?
|
Mar 18, 2021 |
|
Ross Kimbarovsky - Engaging Services for Your Brand
|
Mar 11, 2021 |
|
Catherine Lang - Cline - Things to Consider When Hiring a Designer
|
Mar 04, 2021 |
|
Brant Cooper - Why Entrepreneurial Skills Are Important
|
Feb 26, 2021 |
|
Shireen Smith (from YouTube) - Does Copyright Protect Names?
|
Feb 23, 2021 |
|
Monika Jansen - Creating Kick-ass Content Strategy
|
Feb 19, 2021 |
|
Shireen Smith (from YouTube) - What Makes an Outstanding Brand
|
Feb 16, 2021 |
|
Priscilla Mckinney - How to Create a System For Your Digital Marketing Success
|
Feb 12, 2021 |
|
Shireen Smith (from YouTube) - Part 3 - Steps you Need to Take to Protect Your Idea for an App
|
Feb 09, 2021 |
|
Joyful Marketing with Shannon Hernandez
|
Feb 05, 2021 |
|
Shireen Smith (from YouTube) - Part 2 - I have an Idea for an App, How to Protect it?
|
Feb 02, 2021 |
|
Ruth King - How to Get And Stay Profitable
|
Jan 29, 2021 |
|
Shireen Smith (from YouTube) - Part 1 - How to Protect your App Idea from Being Copied
|
Jan 26, 2021 |
|
Connie Pheiff - Transforming the Human Spirit Through the Power of Creativity
|
Jan 22, 2021 |
|
Shireen Smith (from YouTube) - Why is Failing to Capture Your Intellectual Property a Costly Problem?
|
Jan 18, 2021 |
|
The Right Mindset is Critical for Success in Life and Business.
|
Jan 15, 2021 |
|
Shireen Smith (from YouTube) - Intellectual Property – The Challenges of Protecting Ideas
|
Jan 11, 2021 |
|
Stop Assuming Your Customer is A Big Sophisticated Brand
|
Jan 08, 2021 |
|
Shireen Smith (from YouTube) - Trademarking a Colour
|
Dec 14, 2020 |
|
Guide for Startups to Get Investors
|
Dec 11, 2020 |
|
Shireen Smith (from YouTube) - How to Protect a Trademark Internationally
|
Dec 07, 2020 |
|
Improving Your Profit Growth by Differentiating Your Business
|
Dec 04, 2020 |
|
Shireen Smith (from YouTube) - Why is Failing to Capture Your Intellectual Property a Costly Problem?
|
Nov 30, 2020 |
|
How to Turn Blogging Into a Huge Income
|
Nov 27, 2020 |
|
Shireen Smith (from YouTube) - Intellectual Property – The Challenges of Protecting Ideas
|
Nov 23, 2020 |
|
Alex Bodini - How to Manage a Successful Digital Marketing Agency
|
Nov 20, 2020 |
|
Shireen Smith (from YouTube) - What is Copyright?
|
Nov 16, 2020 |
|
Simon Banks - Using Video to Scale Your Business
|
Nov 13, 2020 |
|
Shireen Smith (from YouTube) - Why Understanding Intellectual Property Limitations Helps You to Be More Commercially Savvy
|
Nov 09, 2020 |
|
Alison Edgar - Understanding Secrets of Successful Sales
|
Nov 06, 2020 |
|
Shireen Smith (from YouTube) - How to Protect Ideas Against Theft by Competitors and Others
|
Nov 02, 2020 |
|
The Why and How of A Perfect Pitch for your Business
|
Oct 30, 2020 |
|
Shireen Smith (from YouTube) - What is Intellectual Property and What You Need to Know About It
|
Oct 26, 2020 |
|
Franchising, All You Need to Know
|
Oct 23, 2020 |
|
Shireen Smith (from YouTube) - Brand Names and Trademarks – What We Can Learn From Oscar Wilde
|
Oct 19, 2020 |
|
Why You Should Sell on Amazon
|
Oct 16, 2020 |
|
Shireen Smith (from You Tube) - How to Start An Online Business Taking Action In the Right Order
|
Oct 12, 2020 |
|
Shireen Smith - How to Use the Brand To Guide your Business Journey.
|
Oct 09, 2020 |
|
Shireen Smith (from YouTube) - Managing Your Brand
|
Oct 05, 2020 |
|
Shireen Smith - Brand Purpose Leads to More Success
|
Oct 02, 2020 |
|
Shireen Smith (from YouTube) - The Knowledge Economy - The More You Learn The More You Earn
|
Sep 28, 2020 |
|
From Corporate Executive to Building A Personal Branding and Marketing Business
|
Sep 25, 2020 |
|
Shireen Smith (from YouTube) - Are You Getting Engagement On Your Social Media Posts?
|
Sep 21, 2020 |
|
Kitty Newman - How People Can Manage Their Social Media
|
Sep 18, 2020 |
|
Shireen Smith (from YouTube) - Part 2 Licensing And Franchising, What Is The Difference And Does It Matter?
|
Sep 14, 2020 |
|
Tommy Balaam - Creating His Business and Growing it Through Franchising
|
Sep 11, 2020 |
|
Shireen Smith (from YouTube) - Part 1 Licensing And Franchising, What Is The Difference And Does It Matter?
|
Sep 07, 2020 |
|
Alex Hamilton - Creating the Team Culture
|
Sep 04, 2020 |
|
Shireen Smith (from YouTube) - Why Begin With the End in Mind
|
Aug 31, 2020 |
|
Shireen Smith - Why Have a Brand Strategy for Your Business? Part 2
|
Aug 28, 2020 |
|
Shireen Smith (from YouTube) - Brands Staying Relevant at a Time of Deep Crisis
|
Aug 24, 2020 |
|
Shireen Smith - Why Have a Brand Strategy for Your Business? Part 1
|
Aug 21, 2020 |
|
Shireen Smith (from YouTube) - What Business Are You Really In?
|
Aug 17, 2020 |
|
Shireen Smith - How Brand, Branding and Marketing Impact Your Business Success
|
Aug 14, 2020 |
|
Shireen Smith (from YouTube) - 3 Facts About Copyright Everyone Should Know
|
Aug 10, 2020 |
|
Levent Yildizgoren - Building a Translation Business
|
Aug 07, 2020 |
|
Shireen Smith (from YouTube) - How to Increase the Value of Your Business Without Increasing Turnover
|
Aug 05, 2020 |
|
Shireen Smith - Building a Business to Exit
|
Aug 03, 2020 |
|
Shireen Smith - Continuous Improvement – Get Going with Your Podcast
|
Jul 31, 2020 |
|
Jeremy Miller - Brand Naming Process From Brand New Name Book
|
Jul 24, 2020 |
|
Stephen Robertson - Accountant's perspective on IP Value and importance of IP foundations.
|
Jul 17, 2020 |
|
Shireen Smith - Why Brand Protection is Important in Marketing
|
Jul 10, 2020 |
|
Chrissie Lighfoot - Why a Brand Triage - Personal, Product and Company Brand - Increases Reach
|
Jul 01, 2020 |
|
A Product Designer's Perspective on Branding
|
Jun 24, 2020 |
|
Hannah Power - Develop Your Personal Brand and Grow Your Business.
|
Jun 16, 2020 |
|
Shireen Smith - What Not To Do When Branding
|
Jun 10, 2020 |
|
Chris Radford - How To Understand Your Customers Better than your Competitors
|
Jun 03, 2020 |
|
Shireen Smith - Rethinking Your Brand? Use IP Strategically
|
Jun 03, 2020 |
|
Branding Home and Interior Sector Businesses
|
May 27, 2020 |
|
Will Critchlow - Growing and Selling his Distilled SEO Consultancy
|
May 27, 2020 |
|
Ronnie Fox - How a Focus on the Right Niche Led To Success
|
May 19, 2020 |
|
David B. Horne - Add Then Multiply Approach to Achieving Unprecedented Growth in a Short Time Scale
|
May 14, 2020 |
|
Stephen Willard - An Employee Centered Approach to Branding
|
May 14, 2020 |
|
Branding Financial Services Businesses For Growth
|
May 14, 2020 |
|
James Bridgman - Branding Early Stage Businesses
|
May 06, 2020 |
|
Susan Payton, Business Storyteller
|
May 06, 2020 |
|
Daniel Priestley - Building the Dent Brand
|
May 06, 2020 |
|
Shireen Smith - Why and How To Combine the Three Disciplines that Impact Branding
|
May 06, 2020 |