What’s Working in Marketing™

By RightMetric

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Category: Marketing

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Episodes: 32

Description

Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you‘re ready to learn what‘s working when it comes to your marketing efforts.

Episode Date
What The Metaverse Means for Marketers with Tom Dickens, CMO and Marketing Advisor for Web3 Brands
Oct 18, 2022
How Content Marketers Should Think About Distribution Tactics and AI with Ryan Law, VP of Content at Animalz
Sep 30, 2022
Lessons From Social Media Manager To CMO with Brandon Rhoten, Fractional CMO and Brand Advisor
Sep 06, 2022
Why Your Marketing Needs Lightning Strikes with Matt Bertulli, CEO of Pela
Aug 16, 2022
Marketing Like A Media Company with Corey Haines, Founder of Swipe Files
Jun 22, 2022
Why Demographics and Generational Profiles Are Outdated in Marketing with David Allison, Founder of The Valuegraphics Project
Jun 02, 2022
The Future of Audio and What It Means for Brands with Shez Mehra, CMO at Audio Branding
May 16, 2022
Consumer-Centric Brand Positioning with Jamie Michaels, Head of Brand Strategy at Twitter Canada
May 02, 2022
How Tech Companies Are Building Media Brands with Cameron Uganec, General Manager of Media at Thinkific
Apr 15, 2022
Digging into The Future of Snap for Marketers with Matt McGowan, General Manager of Canada at Snap
Apr 04, 2022
The Future of Content Marketing with Sean Tyson, CEO at Quietly
Mar 01, 2022
Understanding Audience Data and The Secret Language of Fandoms with Breana and Julia from Methods + Mastery
Feb 15, 2022
How Marketing Can Break Down Silos Using Different Language with John Huntinghouse, VP of Marketing at TAB Bank
Feb 01, 2022
The Importance of Agility in Marketing and Leaning Into Discomfort with Andrew Rosch, Director of Acquisition and Retention Marketing at Trek Bicycles
Jan 18, 2022
How To Better Understand Your Customer with Katelyn Bourgoin, CEO of Customer Camp
Jan 05, 2022
Harnessing the Power of Content Distribution with Ross Simmonds, Founder & CEO of Foundation Marketing
Dec 07, 2021
What TikTok Means for the Future of Social Media with Vik Kambli, Chief Marketing Officer at Clearly
Nov 15, 2021
The Secret to Unlocking Creativity That Powers Outstanding Marketing with Corey Haines, Founder of Swipe Files
Nov 09, 2021
Untapping the Power of Audience Research with Rand Fishkin, Co-Founder & CEO of SparkToro
Oct 26, 2021
The Fundamentals of Winning in eCommerce with George Weetman, VP of Digital Commerce at Arc‘teryx
Oct 05, 2021
Winning Strategies for Black Friday & Cyber Monday with Gabe Gottlieb, Chief Strategy Officer at Sensor Tower
Sep 09, 2021
Planning for Scale with Vik Kambli, Chief Marketing Officer at Clearly
Aug 13, 2021
The Idolatry of Innovation in Marketing with Brittany Hull, VP of Marketing at Earth's Own Food Company
Jul 12, 2021
Customer Centricity in The Age of Technology with Nicole Kealey, Chief Strategy Officer at Vision Critical
Aug 20, 2020
Audience Growth in The Age of Distraction with Laura Andriani, Head of Audience Development at DAZN
Aug 18, 2020
Creating Emotional Connections Through Digital Platforms with Eric Toda, Global Head of Social Media Strategy & Operations at Facebook
Jun 25, 2020
Applying a Product Mindset to Marketing with Britt Skolovy, Chief Growth Officer at Kinzoo
Jun 25, 2020
Balancing The Art & Science of Marketing with Fergie Cancade, Director of Global Athletes & Ambassadors at lululemon
May 08, 2020
Hiding in Plain Sight – How to Up-level Your Audience Segmentation with Jon Tesser, VP of Research & Insights at NYC & Company
May 08, 2020
The Foundational Elements of Marketing Strategy with Conner Galway, President at Junction Consulting
May 08, 2020
The Future of Social Media with Andrew Delaney, Senior Manager of Social Media at HubSpot
May 08, 2020
Using Content to Cut Through the Noise with Taylor Loren, Director of Content Marketing at Later
May 08, 2020