The Marketing Guide
By Laura O'Mahony
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Category: Marketing
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Episodes: 154
Description
The Marketing Guide (with Laura O’Mahony) is the go-to podcast for overwhelmed small business owners, entrepreneurs, and marketers who want real, honest advice on how to grow their business using smart, ethical marketing strategies. Each week, host Laura O’Mahony delivers bite-sized episodes packed with practical tips, marketing mindset insights, and creative strategies you can actually use, without the fluff, fake urgency, or shady tactics.
From content creation and social media strategy to branding, email marketing, and building confidence as a business owner, The Marketing Guide covers everything you need to build a business that feels good and grows sustainably.
With solo episodes, expert interviews, and no-nonsense breakdowns of what’s working right now, this podcast helps you get results, without burning out.
If you’re tired of being sold to and want real talk, proven tips, and a marketing coach in your corner, hit play and let’s make marketing feel manageable again.
Website: www.lauraomahony.com
Instagram: instagram.com/lauraomahonydotcom/
| Episode | Date |
|---|---|
|
The Secret to Staying Consistent (Even When You Feel Like Giving Up)
|
Dec 08, 2025 |
|
#153: The Storytelling Shift: How to Make Social Media Actually Work for You
|
Dec 01, 2025 |
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#152: How to Know When It’s Time to Pivot (And What to Do Next)
|
Nov 24, 2025 |
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#151: 10 Ways to Prepare for Black Friday Without the Overwhelm
|
Nov 17, 2025 |
|
#150: How to Set Your Day Up for Success: Why a Morning Routine Matters
|
Nov 10, 2025 |
|
#149: How to Overcome Social Media Exhaustion for Small Business Owners
|
Nov 03, 2025 |
|
#148: Thinking of Creating an Online Course? Here’s the Smart Way to Do It
|
Oct 20, 2025 |
|
#147: Messy Action: The Key to Overcoming Procrastination
|
Oct 13, 2025 |
|
#146 Success Leaves Clues: 7 Ways to Grow Your Business Faster
|
Oct 06, 2025 |
|
#145 - We're hitting pause and taking a quick break!
|
Mar 14, 2023 |
|
#144 - Comparison, Impostor Syndrome & Feeling Unmotivated - An Interview with Lorna Butler PDC Coaching -
|
Mar 06, 2023 |
|
#143 - Social Media Content Ideas You Can Try Today
|
Feb 27, 2023 |
|
#142 - Meta Business Suite - The Free Tool Every Small Business Needs To Know!
|
Feb 20, 2023 |
|
#141 - How To Make More Money Using Affiliate Marketing – The Ultimate Guide
|
Feb 13, 2023 |
|
#140 - Networking Made Simple For Small Business Owners
|
Jan 30, 2023 |
|
#139 - How to Journal: 10 Helpful Tips for Beginners
|
Jan 23, 2023 |
|
#138 - 5 Ways To Make Your Instagram Marketing Easier In 2023
|
Jan 16, 2023 |
|
#137 - What is Entrepreneurial Burnout? How To Recognise And Overcome It. (Rebroadcast)
|
Dec 19, 2022 |
|
#136 - How To Overcome Your Fears in Business
|
Dec 12, 2022 |
|
#135 - Year-End Business Review 2022: Your Essential Guide
|
Dec 05, 2022 |
|
#134 - 10 Ways To Prepare For The Holiday Season As A Small Business Owner
|
Nov 28, 2022 |
|
#133 - The Ultimate Guide to Using Quizzes in Your Marketing Strategy
|
Nov 21, 2022 |
|
#132 - Should Your Business Be Using BeReal? A Guide to the Latest Social Media App
|
Nov 14, 2022 |
|
#131 - How to Get On The Instagram Explore Page
|
Nov 07, 2022 |
|
#130 - 14 Creative Black Friday Marketing Ideas for Small Business (Replay)
|
Oct 31, 2022 |
|
#129 - 5 Steps to Find Your Ideal Niche In Business
|
Oct 24, 2022 |
|
#128 - 10 Free Marketing Ideas For Small Businesses
|
Oct 17, 2022 |
|
#127 - Instagram Account Audit: A Step-By-Step Guide For Small Business Owners (replay)
|
Oct 10, 2022 |
|
#126 - 6 Ways Small Business Owners Can Prepare For A Successful Fourth Quarter (Q4)
|
Oct 03, 2022 |
|
#125 - 5 Reason You Procrastinate And How To Overcome It
|
Sep 26, 2022 |
|
#124 - 8 Ways to Develop A More Positive Money Mindset
|
Sep 19, 2022 |
|
#123 - SEO (Search Engine Optimisation) for Beginners: Your Essential Guide
|
Sep 12, 2022 |
|
#122 -How To Grow Your Email List With Instagram
|
Sep 05, 2022 |
|
#121 - How To Build Trust & Increase Sales With Brand Consistency
|
Aug 29, 2022 |
|
#120 - How To Reach More People On Instagram
|
Aug 22, 2022 |
|
#119 - How To Create Sales Pages That Generates More Income For Your Business
|
Aug 15, 2022 |
|
#118 - The Key to Creating Viral Content on Instagram (Rebroadcast)
|
Aug 08, 2022 |
|
#117 - 6 Things To Do When You Feel Like Giving Up On Your Business
|
Aug 02, 2022 |
|
#116 - How To Build A Community On Social Media
|
Jul 25, 2022 |
|
#115 - How To Create A Online Masterclass For Your Business (A Step-by-step Guide)
|
Jul 18, 2022 |
|
#114 - Top Journal Tips for Small Businesses To Reduce Stress & Beat Overwhelm
|
Jul 11, 2022 |
|
#113 - 15 Productivity Hacks To Get More Done In Your Business (re-b)
|
Jul 04, 2022 |
|
#112 - Social Media Storytelling: The Ultimate Guide
|
Jun 28, 2022 |
|
#111- Camera Shy To Camera Confident : How To Move Past The Fear Of Showing Up
|
Jun 20, 2022 |
|
#110 - The 6 Types Of Instagram Content For The Perfect Content Mix
|
Jun 13, 2022 |
|
#109 - Easy Ways To Increase Your Instagram Engagement Rate
|
Jun 07, 2022 |
|
#108 - What To Do When You Are Lacking Motivation
|
May 31, 2022 |
|
#107 - The Futur Is Here: An Interview With Ben Burns
|
May 23, 2022 |
|
#106 - The Anatomy of a Perfect Instagram Profile (& the hidden features you may be neglecting) Rebroadcast
|
May 16, 2022 |
|
#105 - How To Build Positive Habits And Make Changes That Stick
|
May 09, 2022 |
|
#104 - 8 Ways To Make More Interesting Instagram Content
|
May 02, 2022 |
|
#103 - Creating A 5 Star Experience For Your Customers
|
Apr 25, 2022 |
|
#102 - Never Run Out Of Instagram Content Ideas Again
|
Apr 18, 2022 |
|
#101 - Content Marketing Made Easy: A Beginners Guide (Rebroadcast)
|
Apr 11, 2022 |
|
#100 - The Biggest Lessons From 100 Episodes Of The Marketing Guide Podcast
|
Apr 04, 2022 |
|
#99 - How Systems Can Save Your Small Business With Jordan Gill
|
Mar 28, 2022 |
|
#98 - The Easiest Instagram Content Planning Strategy for Busy Entrepreneurs
|
Mar 21, 2022 |
|
#97 - Grow Your Sales With This Email Marketing Sequence
|
Mar 14, 2022 |
|
#96 - 100k+ Followers in Less Than 4 Months: Interview With Aron Sōgi
|
Mar 07, 2022 |
|
#95 -The Top Instagram Updates And Features You Need to Know
|
Feb 28, 2022 |
|
#94 - Scaling Up A Small Business: The Rívesci Story (Interview With Shannon Forrest)
|
Feb 21, 2022 |
|
#93 - Marketing Lessons From A Viral 90s TV Campaign
|
Feb 14, 2022 |
|
#92 - The Buyer’s Journey: Converting Followers to Paying Customers (Rebroadcast)
|
Feb 07, 2022 |
|
#91 - Interview with Lorna Butler PDC Coaching | Feeling Stuck And How To Overcome It
|
Jan 31, 2022 |
|
#90 - How To Get Over The Fear Of Showing Up Online
|
Jan 24, 2022 |
|
#89 - How To Cope With Imposter Syndrome
|
Jan 17, 2022 |
|
#88 - How To Perform A Digital Declutter And Increase Your Focus For 2022
|
Jan 10, 2022 |
|
#87 - How To Be Recognised As An Expert In Your Industry
|
Jan 03, 2022 |
|
#86 - Everything you need to know about Instagram SEO (Rebroadcast)
|
Dec 27, 2021 |
|
#85 - Marketing Experts Share Their Best Advice to Help You Grow in 2022
|
Dec 20, 2021 |
|
#84 - How To Prepare Your Social Media Content For 2022
|
Dec 13, 2021 |
|
#83 - Top Social Media Trends & Predictions for 2022
|
Dec 06, 2021 |
|
#82 - How To Perform A Review Of Your Year For Your Business
|
Nov 29, 2021 |
|
#81 - How We Launched Our New Startup In 6 Weeks - An Interview With Paddy & Laura O'Mahony
|
Nov 22, 2021 |
|
#80 -25 Content Tools To Speed Up Your Instagram Planning Process
|
Nov 15, 2021 |
|
#79 - 14 Creative Black Friday Marketing Ideas for Small Business (Rebroadcast)
|
Nov 08, 2021 |
|
#78 - 10 Ways To Make More Sales Using Instagram Live
|
Nov 01, 2021 |
|
#77 - Instagram Account Audit: A Step-By-Step Guide
|
Oct 25, 2021 |
|
#76 - Top New Instagram Features and Updates
|
Oct 18, 2021 |
|
#75 - How to Create a Cohesive Instagram Feed
|
Oct 11, 2021 |
|
#74 - 10 Ways To Invest In Yourself As An Entrepreneur
|
Oct 04, 2021 |
|
#73 - 10 Ways To Use Social Proof In Your Marketing
|
Sep 27, 2021 |
|
#72 - The Ultimate Guide To Selling In The Instagram DMs
|
Sep 20, 2021 |
|
#71 - 8 Sales Psychology Hacks for Small Business Owners
|
Sep 13, 2021 |
|
#70 - Simple ways to build trust for your business online (Rebroadcast)
|
Sep 06, 2021 |
|
#69 - The Ultimate Guide to Using Pinterest For Business
|
Aug 30, 2021 |
|
#68 - What is Entrepreneurial Burnout? How To Recognise And Overcome It.
|
Aug 23, 2021 |
|
#67 - 10 Mindset Shifts That Will Help Grow Your Small Business
|
Aug 16, 2021 |
|
#66 - Instagram Business Vs Creator Vs Personal Account - Which is right for you?
|
Aug 09, 2021 |
|
#65 - 8 Copywriting Tips For Emails That Convert (Get more opens & Clicks)
|
Aug 02, 2021 |
|
#64 - 12 Ways To Leverage Social Media To Grow Your Email List
|
Jul 26, 2021 |
|
#63 - Content Marketing Made Easy: A Beginners Guide
|
Jul 19, 2021 |
|
#62 - (Masterclass) 30 Instagram Reels in 60 Minutes
|
Jul 12, 2021 |
|
#61 - How The Instagram Algorithm Works in 2021
|
Jul 05, 2021 |
|
#60 - (Rebroadcast) Secrets To Standing Out On Instagram With Your Social Team
|
Jun 28, 2021 |
|
#59 - Why I Deleted All Of My Social Media Apps
|
Jun 21, 2021 |
|
#58 - 7 Simple Steps To A Clear Marketing Message With Dr J.J. Peterson of Storybrand
|
Jun 14, 2021 |
|
#57 - 20 Instagram Reel Ideas You Can Create Today (and an exciting Reels Update)
|
Jun 07, 2021 |
|
#56 - (Rebroadcast) 4 Facebook secrets every small business needs to know
|
May 31, 2021 |
|
#55 - Using TikTok to Grow Your Business in 2021 with Wendy Norman (Apt. B Photography)
|
May 24, 2021 |
|
#54 - An Easier Way To Manage Your Marketing With Facebook Business Suite
|
May 17, 2021 |
|
#53 - How To Get Free Media Coverage For Your Business in 2021
|
May 10, 2021 |
|
#52 - 7 Different Ways Branding Can Help Your Business
|
May 03, 2021 |
|
#51 - 8 Easy Lead Magnets to grow your email list today
|
Apr 26, 2021 |
|
#50 - 15 Productivity Hacks To Get More Done In Your Business
|
Apr 19, 2021 |
|
#49 - 30 Day Instagram Content Creation Challenge
|
Apr 12, 2021 |
|
#48 - The Anatomy of a Perfect Instagram Profile (& the hidden features you may be neglecting)
|
Apr 05, 2021 |
|
#47 - Instagram Story Ads for Beginners: A Step-by-Step Guide
|
Mar 29, 2021 |
|
#46 - The essential guide to content pillars for Instagram (& how to use them for your brand)
|
Mar 22, 2021 |
|
#45 - Six Exciting New Instagram Features That You Need to Know
|
Mar 15, 2021 |
|
#44 - Major mistakes I made starting out in business
|
Mar 08, 2021 |
|
#43 - Everything you need to know about Instagram Insights (& how to grow your account)
|
Mar 01, 2021 |
|
#42 - 10 Common Instagram Mistakes you might be making (and how you can fix them)
|
Feb 22, 2021 |
|
#41 - The Buyer’s Journey on Instagram: Converting Followers to Paying Customers
|
Feb 15, 2021 |
|
#40 - Carousel Posts on Instagram - Your essential guide!
|
Feb 08, 2021 |
|
#39 - The ultimate guide to repurposing your content - (create less content & reach more people)
|
Feb 01, 2021 |
|
#38 - 10 Passive income ideas small businesses can use to make money now!
|
Jan 25, 2021 |
|
#37 - 7 Day Instagram Reels Challenge for Small Business Owners
|
Jan 18, 2021 |
|
#36 - Instagram Growth Strategies for 2021 with Tyler J. McCall
|
Jan 11, 2021 |
|
#35 - 10 Lessons I learnt in my business in 2020
|
Jan 04, 2021 |
|
#34 - Everything you need to know about Instagram SEO
|
Dec 21, 2020 |
|
#33 - 8 Common mistakes people make when trying to grow their audience online
|
Dec 15, 2020 |
|
#32 - Beating social media overwhelm and setting healthy boundaries.
|
Dec 08, 2020 |
|
#31 - Top Instagram trends and predictions for 2021
|
Nov 30, 2020 |
|
#30 - Secrets to building a successful website with Karmen Kendrick
|
Nov 23, 2020 |
|
#29 - 14 Creative Black Friday Marketing Ideas for Small Business
|
Nov 17, 2020 |
|
28 - 12 ways to use Instagram Live for your business
|
Nov 09, 2020 |
|
27 - Marketing Lessons Small Business Owners can take from Netflix
|
Nov 02, 2020 |
|
26 - 20 of the Best Marketing Tools for your Small Business
|
Oct 26, 2020 |
|
25 - Copywriting that Converts : A step-by-step guide
|
Oct 19, 2020 |
|
24 - 16 Time saving hacks for Small Businesses on Instagram
|
Oct 12, 2020 |
|
23 - Step-by-step guide to defining your Ideal Customer Avatar
|
Oct 05, 2020 |
|
22 - 10 Hacks to Increase your Instagram Engagement
|
Sep 28, 2020 |
|
21 - Simple ways to build trust for your business online
|
Sep 21, 2020 |
|
20 - Secrets to Standing out on Instagram with Manu Muraro of Your Social Team
|
Sep 14, 2020 |
|
19 How to easily create a lead magnet for your business ( & build your email list )
|
Sep 07, 2020 |
|
18 Your most asked questions about Instagram for Business - [Quick fire Q&A]
|
Aug 31, 2020 |
|
17 The Key to creating Viral content on Instagram
|
Aug 24, 2020 |
|
16 Getting started with IGTV for Business
|
Aug 17, 2020 |
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15 Getting started with Instagram Reels for Business
|
Aug 10, 2020 |
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14 - How to STAND OUT and build a brand on Instagram for Small Business
|
Aug 03, 2020 |
|
13 The Ultimate guide to Instagram Direct Messages (DM's) for Business
|
Jul 27, 2020 |
|
12 - 4 Facebook secrets every small business needs to know with Richard Fletcher
|
Jul 20, 2020 |
|
11 Seven Creatives Ways to Use Instagram Stories for your Business
|
Jul 13, 2020 |
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10 Ten killer growth hacks that work wonders
|
Jul 06, 2020 |
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09 How to batch a month of Instagram Posts (and save time)
|
Jun 29, 2020 |
|
08 Six steps to a website that converts
|
Jun 22, 2020 |
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07 Planning the perfect launch - A Step-by-Step Guide
|
Jun 15, 2020 |
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06 Five of the newest Instagram features to help your small businesses grow
|
Jun 08, 2020 |
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05 Using Instagram Stories for your Business
|
Jun 01, 2020 |
|
04 Everything you need to know to get started with Email Marketing
|
May 25, 2020 |
|
03 The anatomy of a highly engaging Instagram post
|
May 18, 2020 |
|
02 Getting started with TikTok for Business
|
May 10, 2020 |
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01 Going Live on Instagram - A step-by-step guide
|
May 08, 2020 |