Signed

By ITBroker.com

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Category: Management

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Episodes: 211

Description

The IT market is built for sellers, not buyers. That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one. Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked. Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it. If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you. New episodes weekly. An ITBroker.com podcast.

Episode Date
AI Agents Are Already Inside Your Company. Nobody’s Watching Them.
Jun 09, 2026
You Bought the Stack. You're Using Half of It.
Jun 02, 2026
Playbook: MSPs
May 26, 2026
Nobody Owns Your Cloud Bill
May 19, 2026
You’re Scaling on Infrastructure You Don’t Control
May 12, 2026
Playbook: Be Careful With Your SOC2 Controls
May 07, 2026
You’re Paying for the Same Network Twice
May 05, 2026
AI Is Exposing Bad Network Decisions
Apr 30, 2026
The Market Is Built For Sellers
Apr 27, 2026
Why Companies Spend Millions on Data (And Still Get No Value)
Feb 26, 2026
From 400 Calls in Queue to Zero Hold Time
Feb 12, 2026
Why Contact Center AI Projects Fail After the Demo
Jan 08, 2026
The Azure Bill That Ended Cloud
Dec 11, 2025
DSPM vs DLP: The Data Blind Spots Killing Your Cloud Security
Nov 20, 2025
Inside the Network That Prevented Prison Riots
Nov 06, 2025
Why This School Ditched Cisco and Saved $250K
Oct 23, 2025
How Do You Convince the Board to Fund Security?
Oct 09, 2025
Is Your IT System Killing Your Leads?
Sep 25, 2025
The IT Gap That Can Shut You Down
Sep 11, 2025
AI That Saves Agents: Not Replaces Them
Aug 28, 2025
Backups Don’t Equal Recovery
Jul 31, 2025
Your Fleet Is a Lawsuit Waiting to Happen
Jul 10, 2025
No Cyber Insurance. Still Got Paid.
Jun 26, 2025
A Child Died Dialing 911
Jun 12, 2025
Microsoft Wants You Off Calling Plans
May 29, 2025
The Cyberattack That Killed a Patient
May 22, 2025
They Got Breached Mid-Merger
May 15, 2025
Why Your IT Puts Your Patients at Risk
May 08, 2025
How a Forgotten Laptop Became a Security Time Bomb
May 02, 2025
The Cyber Gap That Paralyzed a $2B Enterprise
Apr 10, 2025
How 1,500 Franchises Dodged a $10M Tech Meltdown
Apr 03, 2025
SASE’s Hidden Loophole – Michael Ortega of CATO Networks Reveals the Biggest Threat to Businesses
Dec 09, 2024
The IT Nightmare That Almost Brought Down a Global Company - Lessons from Cepheid’s Alexey Goncharov
Dec 02, 2024
The Streaming Playbook: Lessons from the Jake Paul vs. Mike Tyson Fight – Mark Barron of Akamai Breaks It Downs
Nov 25, 2024
10,000 Songs in Your Pocket: Apple’s Billion-Dollar Sales Hack
Oct 25, 2024
The One Strategy That Guarantees You Win Every Tech Deal
Oct 24, 2024
E5, SIEM & MDR: Cutting Through the Costs Without Compromising Security
Oct 18, 2024
TierPoint’s Tara Kovaleski Exposes the Disaster Recovery Flaws That Are Costing Companies Millions
Oct 17, 2024
The Cybersecurity Gaps That Could Deny Your Business Insurance Coverage
Oct 17, 2024
Beyond Google & Microsoft: The Critical Email Security Layer You Need Now
Oct 11, 2024
The $11 Million Security Illusion: Why Big Businesses Are Still Sitting Ducks with Aj King
Oct 07, 2024
The Shocking Truth About IT Projects: You're Playing by Someone Else’s Rules
Oct 04, 2024
You’re Doing IT Wrong: Why More Tech is Actually Hurting Your Business
Sep 27, 2024
The Hidden AWS Costs That Are Costing You Millions
Sep 26, 2024
The IT Strategy Blind Spot You Can’t Afford to Ignore - Neil Simbulan on What Companies Get Wrong
Sep 23, 2024
This One Mistake Could Cost You Your Entire IT Access
Sep 20, 2024
Your Passwords Are Useless – Brent Feller on How Hackers REALLY Get In
Sep 09, 2024
The Shocking Event That Changed Online Banking Security and Disaster Recovery with Keith Lukes
Aug 26, 2024
Microsoft Teams Just Changed the Game—Here’s Why No One’s Talking About It
Aug 23, 2024
Warning: Your Slack Messages Could Come Back to Haunt You in Court
Aug 22, 2024
ITBroker.com: Because “Google IT Vendors” is Not a Strategy
Aug 16, 2024
The Build vs. Buy Delusion: Why Most IT Engineers Have It Backwards
Aug 14, 2024
SD-WAN, SSE & SASE Exposed: The Lies, the Hype, and the Truth
Aug 09, 2024
Networking Secrets About SD-WAN, SSE & SASE That Vendors Won’t Tell You
Aug 09, 2024
Why Your $80,000 Firewall is a Joke
Aug 08, 2024
The Hidden Clause in Your Lease Agreement That Could Cost You Your Business
Aug 07, 2024
The $500M Nonprofit Saving Schools from IT Collapse – Dustin Young on the Cloud Strategy Behind It
Aug 05, 2024
Why Being a Security Director is the Worst Job in Cybersecrurity
Aug 02, 2024
The #1 Mistake Businesses Make When Choosing Tech Tools
Aug 01, 2024
25 Years of Data Center Secrets—Revealed in Under 20 Minutes!
Aug 01, 2024
$12M in Savings? The Bare Metal Advantage AWS Doesn’t Want You to Know
Jul 26, 2024
Should You Buy Ubiquiti or Meraki? Here’s How to Decide
Jul 25, 2024
The Red Flags of Shadow IT: What’s Running in Your Network Without You Knowing?
Jul 24, 2024
Inside the CircleCI Hack: How One Click Unleashed a Security Nightmare
Jul 21, 2024
Why Global Giants Are Ditching Firewalls & Upgrading from SSE to SASE
Jul 18, 2024
Think You’re Saving Money Moving Off the Cloud? Most IT Leaders Get This Wrong
Jul 17, 2024
The 5-Step Formula to Buying IT Services Like a Pro—From 25 Years of Experience
Jul 12, 2024
The Worst Cybersecurity Mistakes That Make Hacking Your Business Easy
Jul 11, 2024
Customers Don’t Care About Features—They Want This Instead
Jul 10, 2024
Broadband, Fiber, Fixed Wireless, or Satellite? Most Businesses Get This Wrong
Jul 04, 2024
The Telecom Lie Every CEO Falls For
Jul 04, 2024
Get More for Less: The Hidden Benefits of Choosing Burst Over Flat Rate Bandwidth
Jun 28, 2024
What You Don’t Know About Right of First Refusal in Data Center Deals Could Cost You Big
Jun 27, 2024
What They’re NOT Telling You About Data Center REIT Status
Jun 26, 2024
How These Two Contract Clauses Almost Destroyed a Business
Jun 21, 2024
The Real Issue with Communication Tools: Why the Tool Isn’t the Problem
Jun 20, 2024
How to Avoid Bad IT Consultants and Find the Perfect MSP for Your Small Business!
Jun 19, 2024
How to Win Every IT Contract Negotiation: Insider Tips You Need!
Jun 14, 2024
The Hidden Costs of a 10-Month Vendor Onboarding Nightmare!
Jun 13, 2024
The Power of Core Behaviors: How Trust Can Transform Your Corporate Culture
Jun 12, 2024
One of the Most Shocking Things I’ve Ever Seen a CEO Do In A Company
Jun 07, 2024
Stop Falling for the Big Firewall Scam: Here’s Why You Don’t Need One
Jun 06, 2024
The Truth About Data Center Providers: How We Pick the Best for Our Clients
May 29, 2024
The Secret to Choosing the Perfect Service Provider for Your Business Size
May 22, 2024
Slash Your Bandwidth Costs: How 95th Percentile Billing Is the Game-Changer
May 15, 2024
Stop Wasting Emails: How to Make Sure Every Message Reaches the Inbox
May 08, 2024
The Tech Giant Shake-Up: Can You Still Trust HPE, Juniper, and Broadcom?
Apr 11, 2024
Most Microsoft E5 ‘Experts’ Have No Clue What They’re Doing – Are You at Risk?
Apr 08, 2024
The Brutal Truth About SASE – Why Most Providers Suck
Apr 04, 2024
The Internet Hack Big Telcos Don’t Want You to Know – Save 50% and Go 10x Faster!
Mar 29, 2024
Shiny Object Syndrome: How Non-Tech Leaders Can Avoid Costly Engineering Mistakes
Mar 21, 2024
The Contract Mistakes That Cost Businesses Millions
Mar 14, 2024
Why Most Companies Get Device Security Completely Wrong
Mar 11, 2024
Why No One Cares About Your Tech ROI Pitch
Mar 08, 2024
You're One Click Away From a $50,000 Business Disaster
Mar 05, 2024
The Software Licensing Scam: Are You Wasting Money on Tools No One Uses?
Feb 29, 2024
Inside Job: How An Ex-Employee Brought a Bank to Its Knees
Feb 27, 2024
The Ultimate Cheat Sheet: 6 Cybersecurity Acronyms That Hackers Don’t Want You to Know
Feb 19, 2024
The Proxy Hack That Global Networks Use to Boost Performance and Save Millions
Feb 15, 2024
Outsmart Network Costs: The Routing Playbook No One Told You About
Feb 12, 2024
Stop Overpaying for AWS: How Businesses Cut Spending by Up to 70%
Feb 09, 2024
60% Savings? Jay Smith of Evocative on How Twitter’s Cloud Exit Could Transform Your IT Strategy
Feb 05, 2024
Bankruptcy Power Play: How to Turn a Crisis into Your Biggest Advantage
Feb 01, 2024
Optimization Blind Spots: This Tech Decision Could Derail Your Growth
Jan 25, 2024
Think You’re Covered? 3 Cyber Insurance Mistakes That Sink Businesses
Jan 15, 2024
Your Startup’s Worst Enemy: The Fatal Mistake Every Startup Leader Must Avoid
Jan 11, 2024
The Guaranteed Way to Scale Your Business: The 4D’s That Will Change Everything
Jan 04, 2024
The Truth Behind Corporate Values: Why Most Miss the Mark and How to Get Them Right
Dec 28, 2023
The Hidden Agenda Behind Laptop Giveaways After Layoffs: What They're Not Telling You
Dec 28, 2023
You're Solving the Wrong Problem and It’s Costing You More Than You Realize!
Dec 21, 2023
Are Your Vendors Really Your Partners? Unmasking the Truth Behind Business Collaborations
Dec 18, 2023
Microsoft Teams: The Hidden Strategy That’s Changing the Phone System Game
Dec 14, 2023
The IT Cheat Code You Didn’t Know You Needed
Dec 07, 2023
The Hidden Monopoly: How A Few Players Control Internet Traffic
Dec 05, 2023
Behind the Curtain: How Your Internet Access is Controlled by a Handful of Companies
Nov 23, 2023
The Dark Side of Business Lawsuits: What Every Entrepreneur Should Know
Nov 16, 2023
How One Password Cost MGM $100M: Elia Cohen of AT&T Shares a Quick Guide to Staying Safe
Nov 13, 2023
Tech’s Best-Kept Secret: How Smart Buyers Use Resellers to Get More for Less
Nov 09, 2023
Why That “Perfect” Supplier Could Be Your Worst Business Decision
Nov 02, 2023
The Hack to Getting More from Your Service Provider (Without Paying More)
Oct 26, 2023
Resellers vs. Direct: The Pricing Loophole You’re Probably Ignoring
Oct 19, 2023
Perimeter 81 Reveals The IoT Threat Your Firewall Won’t Catch
Oct 16, 2023
Your Cybersecurity Budget Is a Joke - Here’s Why
Oct 12, 2023
The Most Expensive Mistake in Tech Buying That No One Talks About
Oct 05, 2023
The $100K Mistake Companies Make with Their Phone - And Why Dialpad is the Only Solution You Need
Oct 02, 2023
Everything You Know About Tech Marketing is a Lie
Sep 28, 2023
DaaS vs. Buying Computers: The $100,000 Mistake You’re Making
Sep 21, 2023
Why Your Cloud Strategy Fails – What Chick-fil-A Did Differently with John Spivey & Dave Nowicki
Sep 18, 2023
The Hidden Struggles of SMS Campaigns: What They Don’t Tell You
Sep 11, 2023
Building a Data Center? You’re About to Make a Huge Mistake
Sep 07, 2023
What Cisco & Palo Alto Don’t Want You to Know – Roman Jeitziner on the Future of SASE & SD-WAN
Sep 04, 2023
Most Companies Get This Wrong: How to Pick the Right Data Center
Aug 31, 2023
If Everything’s a Priority, Your Framework’s Already Failing
Aug 28, 2023
The Two Biggest Red Flags in Vendors That Cost You Time and Money
Aug 24, 2023
MSP Truths Revealed by Eric Hasenstab: Are You Paying for IT That Doesn’t Work?
Aug 21, 2023
5 Critical Internet Decisions That Can Make or Break Your Business
Aug 17, 2023
SASE Unveiled: The Cybersecurity Hack You Need to Know
Aug 10, 2023
Adam Settle Exposes the CX Mistakes Costing You Customers & Millions in Revenue
Aug 07, 2023
Unlock the Power of SD-WAN: Why It’s the Ultimate Solution You’re Missing
Aug 05, 2023
The Secret MSP Strategy Top IT Teams Don’t Want You to Know
Jul 27, 2023
Hackers Don’t Take Holidays: Xcitium’s Response to a Christmas Day Cyberattack
Jul 24, 2023
Your Business Values Are Useless If They Don't Pass This Test
Jul 20, 2023
Why You’re Hiring Wrong: How to Spot the Difference Between a Rockstar and a Liability
Jul 13, 2023
87% Cheaper Than AWS? This Move Is Changing the Game
Jul 11, 2023
Hackers Strike in Seconds - Scott Bennett on How Darktrace’s AI Stops CEO Scams & Airport Breaches
Jul 10, 2023
Stop! Don’t Buy That Firewall Until You Watch This
Jul 06, 2023
The HubSpot Hack: Automate Your Follow-Ups & Never Miss a Lead Again!
Jun 29, 2023
The Hidden Cost of Cloud: What Your Provider Won’t Tell You – Brian Knudtson Tells All
Jun 26, 2023
The Single Vendor Myth: Why ‘One Platform’ Might Be a Lie
Jun 22, 2023
SIP Trunking Exposed: How to Spot Hidden Costs & Get the Best Deal
Jun 15, 2023
What Global Enterprises Know About Backup Networks That You Don’t - Inside Sierra Wireless MNS
Jun 12, 2023
The Biggest Lie in Tech Pricing: Why Cheap Doesn’t Mean Better
Jun 08, 2023
AWS Enterprise Discount Program: The Fine Print That Could Cost You Millions
Jun 01, 2023
The Multi-Vendor Security Nightmare: Why IT Leaders Are Making the Shift to Cato SASE
May 29, 2023
Why Moving Your Phone System to the Cloud Is A Recipe for Disaster
May 25, 2023
The Hidden Game of Vendor Pricing: How to Get the Best Deal Every Time
May 18, 2023
Guaranteed Business Efficiency: Why Evolve IP’s Cloud Desktop Solutions Deliver Every Time
May 16, 2023
The Ugly Truth About RFPs: Why Your Vendor Selection Process Is Rigged
May 11, 2023
The $40 Million Scam: Chris Ichelson Shares How 360 SOC Security Could Have Stopped It
May 08, 2023
Breaking Through China’s Great Firewall: The Costly Mistakes & Our Winning Strategy
May 04, 2023
You're Overspending on Microsoft's Calling Plan–Jaime Zarate Shares What IT Pros Know That You Don't
May 02, 2023
SD-WAN Isn’t What You Think - Here’s What No One’s Telling You
Apr 28, 2023
How G12 Communications Transforms Operations into Profit Machines with Rick Garcia
Apr 25, 2023
You’re Doing It Wrong: The Tech Shift Unlocking New Revenue Streams
Apr 21, 2023
The CFO’s Secret Weapon: How ChromeOS Turns IT Costs Into a Hidden Profit Stream with Jimmy Riordan
Apr 18, 2023
Hacked & Exposed: The CircleCI Breach That Cost DevOps Everything
Apr 14, 2023
Would You Take Sales Advice from a Felon? Most People Do
Apr 13, 2023
Brewed for Disaster: How Coffee Machines Are Hacking It's Way Into Your Network w/ Christian Samuel
Apr 11, 2023
Your Network Strategy Is Outdated: Anna Claiborne Reveals What Most Companies Still Don't Get
Jul 30, 2020
Forget 36-Month Contracts - Jezzibell Gilmore on Why Short-Term, High-Capacity Networks Are the Future
Jul 28, 2020
The Costly Truth Cloud Providers Hide: Insights from ServerCentral Turing Group CTO Eric Dynowski
Jul 23, 2020
The Unseen Costs of Hybrid Cloud: Why Your Cloud Bill is Skyrocketing with Chris Rechtsteiner
Jul 21, 2020
How Rackspace’s Multi-Cloud Strategy that Drives Profit: Insights from Steve Mills & Tyler Goodlett
Jul 16, 2020
The Cloud Dilemma: How to Choose the Right Environment for Your Business with Dan Houdek
Jul 14, 2020
Don’t Let This Pitfall Ruin Your Strategy: Holland Barry Reveals How SDN Can Save Your Operations
Jul 09, 2020
The Ultimate Enterprise Guide to Data Center Optimization & Scalability with Cyxtera’s Russell Cozart
Jul 07, 2020
Why Google Cloud is Winning: Simon Margolis of SADA on GCP’s Market Disruption
Jul 02, 2020
The SADA Advantage: Billy Franz on What Google Support Won’t Give You
Jun 30, 2020
Stop Doing This in Your Cloud Migration – Jim Haas of Ntirety Breaks Down the Mistakes Everyone Makes
Jun 25, 2020
The Hidden Cloud Risks No One Talks About: Kevin Smith on Why Compliance Doesn’t Equal Security
Jun 23, 2020
Everything You Know About Multi-Cloud Is a Lie – Rackspace’s Jeff DeVerter Sets the Record Straight
Jun 18, 2020
Think You Know Cloud Optimization? Rackspace’s Tyler Goodlett Says Think Again
Jun 16, 2020
Why Most Companies Are Overpaying for the Cloud - Chuck Price on Saving Money and Avoiding Waste
Jun 11, 2020
5 Cloud Migration Pitfalls That Could Cost You with Rick Ruskin of Effectual
Jun 09, 2020
Your Business Is Being Watched—Are You in Control? Jacob Hengel Reveals YourSix’s Cloud Security Strategy
May 28, 2020
From IT Chaos to Seamless Mobility: Mark Szotkowski Exposes RapidScale’s Game-Changing Strategy
May 27, 2020
Cracking the Remote Work Code: Gary Coben on How EvolveIP Solves IT’s Biggest Problem
May 26, 2020
Jim Tennant on Talkdesk’s Winning Formula: Scale Your Contact Center Smarter, Not Harder
May 25, 2020
The Contact Center Myth: Geoff Chretien Reveals What Businesses Keep Getting Wrong
May 24, 2020
Olen Scott Exposes The Enterprise Connectivity Lie You’ve Been Sold
May 23, 2020
How Zoom Exploded from 10M to 300M Users - Kevin Thomsen on the Secrets Behind Its Growth
May 22, 2020
The Communication Trap That Can Make or Break Your Business—Jonathan Nelson Explains
May 21, 2020
The #1 Business Communication Mistake That’s Costing You Big with Michael Day
May 20, 2020
More Security Tools, Less Protection? Dave Martin & Roman Jeitziner Reveals Why Simpler Is Safer
May 19, 2020
The Hard Truth About Hybrid Work: Mitel’s David Silke on What It Takes to Win
May 18, 2020
LogMeIn’s Remote Work Strategy with Rick Ribas: Why You’ll Never Go Back to the Office
May 17, 2020
Meredith Caram Exposes The Hidden Network Behind Every 911 Call & Enterprise Connection
May 16, 2020
CallTower’s Game-Changing Formula for Effortless Business Communication with William Rubio
May 15, 2020
How Avaya Cracked the Code for Seamless ‘Work From Anywhere’ Success - Steve Forcum Tells All
May 14, 2020
Surviving the Pandemic: How 8x8 Transformed Remote Work with Jason Wieser
May 13, 2020
John Hogan Reveals How Bigleaf Beats ISP Failures and Keeps You Connected
May 13, 2020
How CenturyLink is Rewriting the Global Internet Connectivity - Insights from William Wohnoutka
May 13, 2020
Cato Networks’ Secret Weapon: How the Cloud Backbone is Changing Everything with Josh Garland
May 08, 2020
Why Global Giants Choose Aryaka: Ashwath Nagaraj Reveals The One Network Strategy They're Not Telling You About
May 08, 2020
How CloudGenix SD-WAN Became the Go-To Choice for Fortune 1000 Enterprises
May 08, 2020
Traditional Security is Broken: Jim Anthony on Why Zero Trust & SDP Are the Future
May 08, 2020
The Network Disaster You Don’t See Coming - Ryan Williams Reveals How SD-WAN Solves It
May 08, 2020
Fortune 100 Security Secrets: How to Outsmart Hackers with Dave Nuti
May 08, 2020
The Biggest Myth in Cybersecurity Exposed - Ntirety's CISO Chris Riley Unveils What’s Putting You at Risk
May 08, 2020
Ivan Paynter Exposes The Hidden Cyber Threats of Remote Work
May 08, 2020
Inside the Hacker Mind: Ivan Paynter Reveals How Cybercriminals Break In and Stay Hidden
May 08, 2020