Search Off the Record

By Google

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 Nov 19, 2022
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Description

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversations in the SEO community at large. Have a listen!

Episode Date
Let’s talk redirects
27:15

Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between 301 and 302 redirects, what type of redirects 308 and 307 are, why someone may want to use a JavaScript redirect over a meta refresh-type redirect, and more. They also cover merging and splitting domains, frustrating geo-targeting redirects, and redirects for mobile and desktop.


Resources:

Episode transcript → https://goo.gle/sotr052-transcript 


Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.


#SOTRpodcast

Nov 17, 2022
Transcript for Let’s talk redirects
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Nov 17, 2022
LIVE Q&A from brightonSEO
31:51

Join John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and learn about search marketing. In this episode, they answer a bunch of questions hand-picked before the event. They cover topics like which is better: subdomain or subdirectory, to criteria for penalizing backlinks, and the pros and cons to templated content outlines. Learn about adding schema types, image alt, and more!


Resources:

Episode transcript → https://goo.gle/sotr050-transcript 

brightonSEO website → https://goo.gle/3TVlfm0
Mryiams Jessier’s website → https://goo.gle/3W6iUGU 



Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.


#SOTRpodcast

Nov 03, 2022
Transcript for LIVE Q&A from brightonSEO
00
Nov 03, 2022
Search Central docs and SEO
30:25

Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more. They cover what they’ve implemented, what they are thinking of updating, and what they are passing on. Hear all things link related, categorizing, and working with an external SEO agency during rebranding. 

 

Episode transcript → http://goo.gle/sor049-transcript 

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Oct 20, 2022
Transcript for Search Central docs and SEO
00
Oct 20, 2022
Let's talk image SEO
33:37

Do you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts John and Lizzi chat about optimizing for image search. They cover everything from naming your image file, how often Googlebot crawls images, increasing visibility of your page through image search, to improving alt text and image accessibility. 


Resources:

Episode transcript → https://goo.gle/sotr048-transcript 

Google images best practices → https://goo.gle/3CAevUD 

SEO for Google Images | Search Central Lightning Talks → https://goo.gle/3e76PQo 


Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.


#SOTRpodcast

Oct 06, 2022
Transcript for Let's talk image SEO
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Oct 06, 2022
The early days of Google Search Central
27:40

In this episode of Search Off the Record, Vanessa Fox, a former Google employee, joins hosts John and Lizzi to talk about the early days of Google Search Central (or shall we say, Webmaster Tools). She shares the beginnings of the Sitemaps tool, Webmaster Help group, Webmaster Tools, and more!

Resources:
Episode transcript → https://goo.gle/sotr047-transcript
Our very first blog post, authored by Vanessa Fox → https://goo.gle/3qEM6WM 
URL Structure guidelines → https://goo.gle/3U3T8BU
SEO Compendium → https://goo.gle/3C0RsCn
Keylime Toolbox → https://goo.gle/3xIipIn
Vanessa Fox on twitter → https://goo.gle/3xJmOLa 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.


#SOTRpodcast

Sep 22, 2022
Transcript for The early days of Google Search Central
00
Sep 22, 2022
Non-HTML files on the web
28:02

Join hosts Gary and Lizzi for a chat about file types on the web beyond HTML, like PDFs, PowerPoints, and images. We cover issues with all sorts of file types, if you should convert your weird file into HTML, what file types are indexed, and more on non-HTML files.

Resources:
PDFs in Google search results → https://goo.gle/3RZ16dV 

Episode transcript →  https://goo.gle/sotr046-transcript 


Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.


#SOTRpodcast

Sep 08, 2022
Transcript for Non-HTML files on the web
00
Sep 08, 2022
PODCAST TRAILER: Welcome to Search Off the Record
01:35

What is Search Off the Record? Listen to our podcast trailer!

Do you geek out about SEO? Are you interested in exploring on-going projects with the people that work on Google Search? Well, look no further! Listen to the Search Off the Record podcast to go behind the scenes of SEO and Google Search, all while having fun and mischief with our hosts from the Search Relations team from Google: Gary Illyes, Lizzi Sassman, John Mueller, and Martin Splitt.

 

Watch the Search Off the Record podcast trailer on YouTube → https://goo.gle/3RmjuNe 

Listen to Search Off the Record on YouTube → https://goo.gle/3PShrA2 

Listen to Search Off the Record on Libsyn → https://goo.gle/3am6jMx 

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

 

Sep 01, 2022
Should I worry about crawl budget?
29:04

There is a lot of confusion around crawl budget so Martin, Lizzi, and Gary from Search Relations are here to bring clarity for everyone unsure about it. Are you worried about your website not being crawled quickly? Not sure what consumes and wastes your crawl budget? Learn when you should and shouldn’t be worried about your crawl budget. This episode covers misconceptions and frequently asked questions concerning crawl budget.  

Resources: 

What Crawl Budget Means for Googlebot → https://goo.gle/3pIwXTM

 

Episode transcript → https://goo.gle/sotr045-transcript 

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

 

#SOTRpodcast

Aug 25, 2022
Transcript for Should I worry about crawl budget?
00
Aug 25, 2022
Let’s talk accessibility
33:17

In this episode of Search Off The Record, guest Danny Farra, UX Interaction Designer at Google, joins Lizzi Sassman to chat about accessibility of websites. We explore how to get started with accessibility, from using a screen reader for the first time to assessing contrast ratio and cognitive accessibility. Listen to this podcast to learn about assisted technology tools like screen readers and more!


Resources:

Episode transcript → https://goo.gle/sotr044-Transcript 

Google Accessibility → https://goo.gle/3A5C6LG 

Danny Farra on LinkedIn → https://goo.gle/3A6OJX6 

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Aug 11, 2022
Transcript for Let’s talk accessibility
00
Aug 11, 2022
Transcript for How do removals work in Google Search, really?
00
Aug 04, 2022
How do removals work in Google Search, really?
28:57

In this episode of Search Off the Record, Lizzi Sassman, John Mueller, and Gary Illyes have an insightful conversation around how removals work in Google Search. Specifically, they chat about how Google Search operates when removals are in the mix. How does crawling, indexing, and blocking work in the backend? What really happens at each of these stages when it comes to removals? Listen to this podcast to get a behind-the-scenes look at Google Search  

Resources: 

Check out our episode about blocking → https://goo.gle/3P1UWYq 

Control what you share with Google → https://goo.gle/3oUyoym 

In-depth guide to how Google Search works → https://goo.gle/3bx2CV2 

Episode transcript → https://goo.gle/sotr043-Transcript 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

 

Aug 04, 2022
How Barry Schwartz Created RustyBrick
30:28

In this episode of Search Off the Record, Lizzi Sassman and Gary Illyes sit down with Barry Schwartz - a search engine connoisseur. Specifically, they explore how Barry runs his online career, balancing RustyBrick and Search Engine Roundtable. We even talk about website development, and the origin story behind RustyBrick  - a web construction firm specializing in website development, web page design, SEO optimization, and more!

Check out and subscribe to Barry Schwartz’s YouTube channel → https://goo.gle/3z3FCWw 

 

Episode transcript → https://goo.gle/sotr042-Transcript 

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Jul 14, 2022
Transcript for How Barry Schwartz Created RustyBrick
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Jul 14, 2022
Transcript for How can you block content from Google Search?
00
Jun 30, 2022
How can you block content from Google Search?
31:18

In this episode of Search Off the Record, we take a look at what it takes to block content from Google Search. Lizzi Sassman, Gary Illyes, and John Mueller chat about the role of robots.txt files and robots meta tags. What roles do they play in crawling and indexing? What other practices can you employ to remove unwanted content from Google Search? Listen to this podcast to discover some useful Search tips and tricks when it comes to barring content. 

Episode transcript → https://goo.gle/sotr041-Transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Jun 30, 2022
Let’s talk about UX and SEO
31:08

In this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? Besides Core Web Vitals, what other things could we try to automatically infer about the user experience of a site? From interstitials to site structure, our team of Search experts sit down and chat about the relationship between UX and SEO. 

Episode transcript → https://goo.gle/sotr040-Transcript   

Let’s talk Core Web Vitals video → https://goo.gle/3xyX0k9 

Let’s talk Core Web Vitals podcast → https://goo.gle/3xWcQGJ 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

 

Jun 21, 2022
Transcript for Let’s talk about UX and SEO
00
Jun 21, 2022
Transcript for A spotlight on SEO and data with Michelle Robbins
00
Jun 02, 2022
A spotlight on SEO and data with Michelle Robbins
32:32

In this episode of Search Off the Record, we talk with Michelle Robbins - a software engineer by trade and member of the Search Marketing community. Lizzi Sassman and Gary Illyes sit down with Michelle to discuss how she got interested in SEO and even talk about data’s relation to SEO. How can data improve your SEO? Moreover, they explore common issues with data: bias, misrepresentation, and correlation vs. causation. Listen to this episode to see where the worlds of data and SEO overlap.

Episode transcript → https://goo.gle/sotr039-Transcript 

Michelle Robbins on Twitter → https://goo.gle/3Nd8jVE

Michelle Robbins on LinkedIn → https://goo.gle/3PWnpAM 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Jun 02, 2022
Transcript for Let's talk about Web 3.0
00
May 19, 2022
Let’s talk about Web 3.0
33:55

With Web 3.0 on the horizon, it’s hard to not talk about the next evolution of the internet. In this episode of Search Off The Record, Martin Splitt, Gary Illyes, and Alan Kent offer up their thoughts about the World Wide Web’s next iteration, and fondly recollect their experiences with older versions of the web. They ponder what people think Web 3.0 is and what it might become. Is it decentralized? Is it crypto? Both or none of that?

Episode transcript → https://goo.gle/sotr038-Transcript 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

May 19, 2022
Transcript for Let’s talk sitemaps
00
May 05, 2022
Let’s talk sitemaps
28:21

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. In this episode of Search Off the Record, we sit down with Gary Illyes, John Mueller, and Lizzi Sassman to discuss all things sitemaps. How do they help with website SEO? What is the future of sitemaps? Listen to this episode to find out!

Episode transcript →  https://goo.gle/sotr037-Transcript  

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

 

May 05, 2022
Transcript for The Story of Kenichi Suzuki
00
Apr 26, 2022
The Story of Kenichi Suzuki
28:00

In this episode of Search Off The Record, we talk with Kenichi Suzuki, a member of the larger search marketing community. Lizzi Sassman and Gary Illyes talk with Kenichi about his career in SEO, how he got started, and what advice he would give to those just starting out. Listen to this episode to gain valuable insight into the SEO world, and SEO in Japan! 

Episode transcript → https://goo.gle/sotr036-Transcript 

Follow Kenichi on Twitter → https://goo.gle/3Li7BoX 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Apr 26, 2022
Structured data: What's it all about?
29:38

In this episode of Search Off The Record, we take a deep dive into structured data. Our hosts Martin Splitt and Lizzi Sassman talk with Ryan Levering, a software engineer at Google, about the importance of structured data, impactful things you can do with it, how Google uses it, and more! If you’re wanting to know the in’s and out’s of structured data, this episode is for you. 
Episode transcript → https://goo.gle/sotr035-Transcript  

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

fullname: Lizzi Sassman, Martin Splitt;

Apr 07, 2022
Transcript for Structured data: What's it all about?
00
Apr 07, 2022
De-SEOing: ants vs π
29:49
You did a great job optimizing your site for search; however, it's attracting the wrong traffic from search engines. What are your options to correct this unexpected behavior? In this podcast, Martin Splitt, Gary Illyes, and Lizzi Sassman take a deep dive on how to determine if the search traffic is the correct audience, de-SEOing, and why it's such an interesting subject. 
Remove a page hosted on your site from Google → https://goo.gle/3JxlGhJ 

Get videos on Google with schema markup → https://goo.gle/3JwayBn 

 

Episode transcript → https://goo.gle/sotr034-Transcript 

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Mar 24, 2022
Transcript for De-SEOing: ants vs π
00
Mar 24, 2022
Cats, muffins and more: Videos in Search
29:03
Let’s talk about the fascinating and surprising ways search engines index video content. In this podcast, Gary Illyes and Lizzi Sassman chat with Danielle Marshak - Product Manager for Search - about how images, structured data, content protections, and more influence the way search engines surface content. Learn some best practices for surfacing your videos in search!

Episode transcript → https://goo.gle/sotr033-Transcript


Video indexing best practices → https://goo.gle/3vFuAWg 

Google's Artificial Brain Learns to Find Cat Videos blog post → https://goo.gle/3Moy4T2 

Try out Muffin Films → https://goo.gle/3CdodKZ 


Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Mar 10, 2022
Transcript for Cats, muffins and more: Videos in Search
00
Mar 10, 2022
The Story of Aleyda Solis
31:42
Is there one right path to becoming an SEO? In this episode of Search Off the Record, John Mueller and Gary Illyes speak with Aleyda Solis, a well-known SEO professional. Specifically, they ask her questions about her first website, her path to becoming a professional SEO, and what tips she would give to those who are starting out. Listen to this podcast to gain insight into what it takes to become a professional SEO.    

Episode transcript → https://goo.gle/sotr032-transcript 

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Feb 17, 2022
Transcript for The Story of Aleyda Solis
00
Feb 17, 2022
Building a better website for Steve
33:48
Making a website is no easy task, but what if your search engine had guidelines and best practices in place to help you build a better website?  Search Advocates Gary Illyes, Martin Splitt, and John Mueller continue their conversation about Steve - their theoretical search engine. From HTML validations to image alt text, they discuss guidelines and practices that affect ranking for your website on this search engine. 

Episode transcript → https://goo.gle/sotr031-transcript 
Episode 17 → https://goo.gle/3uoiVup 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Feb 03, 2022
Transcription for Building a better website for Steve
00
Feb 03, 2022
What to expect from Search Central in 2022?
37:02

In this episode, John, Martin, and Gary discuss what is in store for 2022. They talk about voice search, if there is a sustainable way for Googlebot to index and crawl content, webmaster guidelines, and more!

 

Episode transcript → https://goo.gle/sotr030-transcript 


Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Jan 20, 2022
Transcript for What to expect from Search Central in 2022?
00
Jan 20, 2022
Year in Search Central 2021
34:36

In this episode, John, Martin, and Gary wrap up 2021 by reflecting on updates, debates, and events. They discuss the status of JavaScript and Search, bridging the gap between SEOs and developers, core updates, and much more!


Episode transcript → https://goo.gle/sotr029-transcript 


Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Jan 11, 2022
Transcript for Year in Search Central 2021
00
Jan 11, 2022
The past, present, and future of robots.txt
52:57

In this episode of Search Off the Record, Gary, Lizzi, and Martin from the Google Search team are joined by special guest David Price, a Product Counsel for Google. They discuss human initiated crawl requests vs. bot initiated crawl requests, the robots.txt file, and more!

 

Episode transcript → https://goo.gle/sotr028-transcript 

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Dec 21, 2021
Transcript for The past, present, and future of robots.txt
00
Dec 21, 2021
Inclusive language in Search
25:22

John and Martin are joined by guest stars Zineb Ait Bahajji and Bruno Cartoni from Google to talk all about inclusive language. The group discusses principles behind inclusive writing, examples in different languages, how Search handles indexing and ranking for inclusive writing, and more!

United Nation - Gender-inclusive language (available in English, French, Spanish, Russian, Arabic, Chinese) → https://goo.gle/3DsRws4 
Inclusive Language (Wikipedia) https://goo.gle/3ouqZpX 
European Institute for Gender Equality https://goo.gle/3Dsxrlx 
A guide to inclusive language in the workplace https://goo.gle/3Eyozw1 
Google Developer Documentation Style Guide https://goo.gle/3lIdLUR 

Episode transcript → https://goo.gle/sotr027-transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Dec 07, 2021
Transcript for Inclusive language in Search
00
Dec 07, 2021
The Future of SEO
46:29

In this episode, John, Martin, and Gary discuss the future of SEO. They talk about the changes they’ve seen in the past decade and anticipate what’s next for SEO. Find out if HTML knowledge will be necessary in the future, if SEO will still be relevant, and more!

 

Episode transcript →  https://goo.gle/sotr026-transcript

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Nov 11, 2021
Transcript for The Future of SEO
00
Nov 11, 2021
Let's talk Core Web Vitals
43:20

John and Martin are joined by special guest stars Annie Sullivan and Vivek Sekhar, who work on Core Web Vitals. They discuss the metrics that make up Core Web Vitals, speed and performance of a web page, page experience ranking for larger and smaller companies, and more!


Episode transcript → https://goo.gle/sotr025-transcript 

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Oct 21, 2021
Transcript for Let's talk Core Web Vitals
00
Oct 21, 2021
Let’s talk JavaScript
51:18

In this episode, Martin and Gary discuss JavaScript in great detail. They talk about the origins of JavaScript, how it compares to Java applet, modern replacements, and all the problems that go along with this programming language.

 

Google Search developer site → https://goo.gle/35HtREZ

Episode transcript → https://goo.gle/sotr024-transcript


Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Sep 30, 2021
Transcript for Let’s talk JavaScript
00
Sep 30, 2021
SEO Starter Guide: What’s all the drama?
43:10

In this very special episode, John, Gary, and Lizzi are joined by a guest star Michael Wyszomierski (tech writer for internal apps). Through some dramatic readings they bring the SEO Starter Guide to life and discuss robots.txt, the mobile-friendly test, writing for users, and more.


SEO Starter Guide → https://goo.gle/36ZamsL

Episode transcript → https://goo.gle/sotr023-transcript 


Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Sep 09, 2021
Transcript for SEO Starter Guide: What’s all the drama?
00
Sep 09, 2021
Monetized websites, search experiments, and more!
42:17

John, Martin, and Gary are joined by special guest Aurora Morales from the Trust & Safety Policy Transparency team. They talk about website monetization, publisher policies, how Google runs search experiments and more!

Policy Change logs
AdSense → https://goo.gle/3zkup0S
AdMob → https://goo.gle/3eCMNdF
Ad Manager → https://goo.gle/2V27Qzd

https://g.co/legal
Publisher webinars → https://goo.gle/3eAFhQk
Sustainable Monetized Websites → https://goo.gle/smw

Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → https://goo.gle/sotr022-transcript 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Aug 19, 2021
Transcript for Monetized websites, search experiments, and more!
00
Aug 19, 2021
Cheese, Web Workers, universal search, and more!
42:26

John, Martin, and Gary celebrate recording over 20 episodes of the podcast reminiscing about great cheese and guests they want to have on the show. They then dive into how Web Workers work, their dream Swiss German programming language, how different result types are bundled together, and more!

Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → https://goo.gle/sotr021-transcript 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Jul 29, 2021
Transcript for Cheese, Web Workers, universal search, and more!
00
Jul 29, 2021
Tackling web spam, search quality, and more!
42:39

John, Martin, and Gary are joined by special guest Duy Nguyen from the Search Quality team. They discuss tackling web spam, responding to manual actions, preventing hacks, ranking, and more.

Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → https://goo.gle/sotr020-transcript 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Jul 06, 2021
Transcript for Tackling web spam, search quality, and more!
00
Jul 06, 2021
Google I/O 2021, information retrieval, and more!
40:44

John, Martin, and Gary discuss this year’s Google I/O and whether its website followed SEO best practices, upcoming events, and, of course, JavaScript. Gary also deep dives into Google’s search engine information retrieval process and why, when searching for a car, you don’t get results for pineapple pizza.

Google Search developer site → https://goo.gle/35HtREZ 
Episode transcript → http://goo.gle/sotr019-transcript 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Jun 17, 2021
Transcription for Google I/O 2021, information retrieval, and more!
00
Jun 17, 2021
Search Console, JavaScript, serving, and more!
43:46

In this episode, John, Martin, and Gary are joined by special guest Daniel Waisberg. Daniel talks about the new Search Console Regex feature and how Search Console feature requests are prioritized in general. They also discuss converting a blog to a static site, JavaScript generated content, and serving. Have a listen!


Google Search developer site → https://goo.gle/35HtREZ

Episode transcript → http://goo.gle/sotr018-transcript 


Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

May 27, 2021
Transcription for Search Console, JavaScript, serving, and more!
00
May 27, 2021
What if speed was a ranking factor...?
28:45

In this episode, John, Martin, and Gary discuss Core Web Vitals and start a hypothetical search engine (Steve) to figure out how they would approach speed as a ranking signal and why. Have a listen!

Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → https://goo.gle/sotr017-transcript 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

May 06, 2021
Transcription for What if speed was a ranking factor...?
00
May 06, 2021
How serving works, hreflang, and more!
33:01

In this episode, John, Martin, and Gary dive into how serving works, discuss the Search Central Live debugging session, and the surprising complexity of internationalization and hreflang. Have a listen!

Synonyms talk → https://goo.gle/2PZA6js
Search Central Live → https://goo.gle/3dBm1B8

Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → http://goo.gle/sotr016-transcript 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Apr 13, 2021
Transcription for How serving works, hreflang, and more!
00
Apr 13, 2021
Search Central LIVE Q&A
33:38

This episode is a recording of the Q&A section of the Search Central LIVE event which took place on Feb 24th, 2021. John, Martin, and Gary answer questions about launching a new site for a local business, algorithm changes, dynamic rendering, AMP, PWAs, title tag length, and more. 

We apologize for the subpar quality of one of the tracks recorded live.

Search Central LIVE → http://goo.gle/SearchCentralLIVE

Episode transcript → https://goo.gle/sotr015-transcript 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Mar 25, 2021
Transcription for Search Central LIVE Q&A
00
Mar 25, 2021
Site Kit, Web Components, shards and more!
26:09

In this episode, John, Gary, Martin, and special guest Mariya, Product Manager on the Search team, discuss Google’s free WordPress plugin Site Kit, the Swiss army knife of Google products that puts the most relevant of Google’s tools directly in your WordPress admin dashboard. They also dive into web components, indexing shards (or sharks?!), and posting lists. Have a listen!

Google Search developer site → https://goo.gle/35HtREZ
Episode transcript → http://goo.gle/sotr014-transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Feb 23, 2021
Transcription for Site Kit, Web Components, shards and more!
00
Feb 23, 2021
Launching Google Search Central (step by step)
40:10

In this episode, John, Gary, and special guests from the Search Relations team Cherry and Lizzi, discuss all the steps and decisions involved in launching the new Google Search Central site and brand. Have a listen to learn how the idea came about, how the website was migrated, how the team approached SEO for the new site, and much more!

Google Search developer site → https://goo.gle/35HtREZ 

Episode transcript → https://goo.gle/sotr013-transcript 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Feb 02, 2021
Transcription for Launching Google Search Central (step by step)
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Feb 02, 2021
Language complexities in Search index selection and more!
30:19

In this episode, John, Martin, Gary, and special guest Cherry Prommawin, Search Advocate based in Singapore, discuss Google Search in the Asia-Pacific region as well as the complexities of index selection for language types and locations. Have a listen!

Google Search developer site → https://goo.gle/35HtREZ 

Episode transcript → https://goo.gle/sotr012-transcript 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Jan 19, 2021
Transcription for Language complexities in Search index selection and more!
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Jan 19, 2021
Looking back on 2020 with Search Relations
26:08

In our very last podcast episode...for 2020, John, Martin, and Gary reflect on the year and how it’s impacted events and community interaction, they share holiday plans, and discuss the new Search Central site. They even touch on some SearchRel plans for 2021 and Gary gives an update on his blog! Curious to learn more? Have a listen!

Google Search developer site → https://goo.gle/35HtREZ 

Episode transcript → http://goo.gle/sotr011-transcript

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Dec 22, 2020
Transcription for Looking back on 2020 with Search Relations
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Dec 22, 2020
Web Stories, Search and sheep launches, and more!
28:28

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, Gary, and special guest Pascal Birchler, Developer Programs Engineer at Google, deep dive into Web Stories and indexing of AMP and images. They also discuss launching new Search and Search Console features and the recent sheep ‘launch’. Curious to learn more? Have a listen!

Google Search developer site → https://goo.gle/35HtREZ 

Episode transcript → https://goo.gle/sotr010-transcript 

Nov 16, 2020
Transcription for Web Stories, Search and sheep launches, and more!
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Nov 16, 2020
How technical Search content is written and published at Google and more!
29:06

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, Gary, and special guest Lizzi Harvey, technical writer, deep dive into how technical Search content is written and published at Google, give an update on the planned Virtual Conference, and discuss dupe detection and canonicalization. Have a listen!

Google Search developer site → https://goo.gle/35HtREZ 

Transcript → https://goo.gle/sotr009-transcription 

Nov 04, 2020
Transcription for How technical Search content is written and published at Google and more!
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Nov 04, 2020
What do rendering, signal collection, and SEOs & devs have to do with each other?
32:11

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, Gary, Martin, and John draw (un)expected connections between rendering, signal collection in indexing, and SEOs & developers (not) working together. They also reflect back on the Virtual Webmaster Unconference. Have a listen!

Google Search developer site → https://goo.gle/35HtREZ 

Transcript for this episode → http://goo.gle/sotr008-transcript 

Oct 22, 2020
Transcript for What do rendering, signal collection, and SEOs & devs have to do with each other?
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Oct 22, 2020
Spilling the beans on Caffeine (Google's indexing system) and more!
32:00

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. Gary spills the beans on Caffeine (Google’s indexing system), John wonders about GIF SEO and its future as well recommendations about SEO to people with no experience with SEO, and Martin talks about virtual conferences the team is planning. Have a listen!

Google Search developer site → https://goo.gle/35HtREZ 

Transcript for this episode → https://goo.gle/sotr007-transcript 

Oct 08, 2020
Transcript for Spilling the beans on Caffeine (Google's indexing system) and more!
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Oct 08, 2020
Honestly about Google’s Honest Results Policy and more!
37:45

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, and Gary discuss the different types of rendering, they deep dive into the details of Google’s Honest Results Policy, and reveal how the association between John & ‘cheese’ came about. Have a listen!

Google Search developer site → https://goo.gle/35HtREZ 

Transcript for this episode → http://goo.gle/sotr006-transcript

Sep 21, 2020
Transcription for Honestly about Google’s Honest Results Policy and more!
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Sep 21, 2020
SEO summer: index waves, sandboxes, crawling, and more!
32:13

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this SEO summer themed episode, John, Martin, and Gary discuss two waves of indexing, the sandbox and honeymoon periods, crawl budget, and more. Have a listen!


Google Search developer site → https://goo.gle/35HtREZ

Transcript for this episode → https://search-off-the-record.libsyn.com/transcription-for-seo-summer-index-waves-sandboxes-and-more

Aug 25, 2020
Transcription for SEO summer: index waves, sandboxes, and more!
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Aug 25, 2020
Indexing (JavaScript) comments and much more!
21:24

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, Gary gives an update on his new website, and John, Martin, and Gary discuss how they started at Google. In the second part of the episode, the team deep dives into indexing comments and Martin goes over client-side vs server-side JavaScript.

Google Search developer site → https://goo.gle/35HtREZ 

Transcript for this episode → https://goo.gle/sotr004-transcript

Aug 03, 2020
Transcription for Indexing (JavaScript) comments and much more!
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Aug 03, 2020
How to think about ranking in Search and much more!
33:48

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode, John, Gary, and Martin take a little more than 12 minutes to discuss how to think about ranking in Search, and they also deliver their feedback on submitting feedback :), give tips on rendering SEO (JavaScript files bundling and splitting), and share their experience with recording videos at home.


Google Search developer site → https://goo.gle/35HtREZ

Transcript for this episode → https://goo.gle/sotr003-transcript

Jul 16, 2020
Transcription for How to think about ranking in Search and much more!
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Jul 16, 2020
Survey results, SEO online events, Search outages, and more!
23:26

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with John Mueller, Gary Illyes, and Martin Splitt from the Search Relations team. In this episode of Search Off the Record, John, Gary, and Martin discuss: Survey on COVID-19’s impact on SEOs work, SEO online events during COVID-19, Search outages - external communication and recent search outages and John’s hair outage :).


Google Search developer site → https://goo.gle/35HtREZ

Transcript for this episode → https://goo.gle/2NTcRn7

Jul 02, 2020