Making Good: Small Business Podcast

By Lauren Tilden

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Category: Entrepreneurship

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Subscribers: 6
Reviews: 0
Episodes: 249

Description

Want to make money, do something you love, AND make the world a better place? You're in the right place. Making Good is the podcast for small business owners who want to make a big impact. This podcast is about two things: building a strong small business, and using it as a tool for good. We cover topics like marketing, business philanthropy, finding community, doing purpose-driven work, mindset - and everything in between. If you have (or want) a small business and life that make a difference, this podcast is for you. I'm your host, Lauren Tilden, ex-corporate marketer turned maker and shop owner. I'm so glad you're here.

Episode Date
The Secret Key to Magnetic Content that Makes Sales
May 16, 2024
The E Myth Revisited by Michael E. Gerber [Making Good Book Club #30]
May 15, 2024
Why Friendship is a Tough Subject with Danielle Bayard Jackson
May 07, 2024
10 Books That Changed My Business (+ Life)
Apr 30, 2024
You Need THIS Mindset (Attention Small Biz Owners!) with Julie Sellers
Apr 23, 2024
Dear Diary (A Pep Talk for Me… and You)
Apr 17, 2024
‘Rest is Resistance’ by Tricia Hersey [Making Good Book Club #29]
Apr 15, 2024
How to Create a Personable Brand with Megan Dowd
Apr 09, 2024
The Beginner’s Guide to Podcasting
Apr 02, 2024
How to Be The Ambassador of Your Own Brand with Talyn Rahman-Figueroa
Mar 26, 2024
Want more engagement? Start here
Mar 19, 2024
'Ask' by Ryan Levesque [Making Good Book Club #28]
Mar 15, 2024
225: Breaking the Hustle-to-Burnout Pipeline with Doreen Vanderhart
Mar 12, 2024
224: How to Finish (part 3 of 3)
Mar 05, 2024
223: How to Plan Your Day with Amber De La Garza
Feb 27, 2024
222: How to Keep Going (part 2 of 3)
Feb 20, 2024
221: Making Good Book Club #27 Feel Good Productivity by Ali Abdaal
Feb 15, 2024
220: How To Pick Yourself Up When Life Gets In The Way with Michelle Simons
Feb 13, 2024
219: Invitation and a Gift
Feb 07, 2024
218: The Ultimate Win-Win? Partnerships + Collaborations with Erika Rodriguez
Jan 30, 2024
217: How to Get Started (part 1 of 3)
Jan 23, 2024
216: Finding (and Sharing!) Your Roots with Denisa Parker
Jan 16, 2024
215: Making Good Book Club #26 Hooked by Nir Eyal
Jan 16, 2024
214: How to Build Your Business Without Social Media with Rebecca Tracey
Jan 09, 2024
BONUS: Maintaining Momentum [Part 10 of 10]
Jan 05, 2024
BONUS: Plan the Next Quarter [Part 9 of 10]
Jan 04, 2024
BONUS: Mapping Out 2024 [Part 8 of 10]
Jan 03, 2024
BONUS: Commit to Consistency [Part 7 of 10]
Jan 02, 2024
BONUS: Happy 2024! Let's Strategize [Part 6 of 10]
Jan 01, 2024
BONUS: Setting Goal(s?) for 2024 [Part 5 of 10]
Dec 29, 2023
BONUS: START / STOP / KEEP [Part 4 of 10]
Dec 28, 2023
BONUS: Destination Postcard Exercise [Part 3 of 10]
Dec 27, 2023
BONUS: Lessons Learned in 2023 [Part 2 of 10]
Dec 26, 2023
BONUS: Celebrating 2023 [Part 1 of 10]
Dec 25, 2023
213: How to Really Know Your Audience with Nadine Nethery
Dec 19, 2023
212: Making Good Book Club #25: This is Marketing by Seth Godin
Dec 15, 2023
211: Hear Me Make A Big Decision with Nell Wulfhart
Dec 12, 2023
210: 3 Things Your Marketing Should Do
Dec 05, 2023
209: Surviving, Thriving and Scaling with Jessie Williams
Nov 28, 2023
208: 15 Year-End Marketing Content Ideas
Nov 22, 2023
207: Making Good Book Club #24: Fascinate by Sally Hogshead
Nov 15, 2023
206: The Power of In-Person Networking with Dani Sticka
Nov 14, 2023
205: 5 Questions to Ask, Content Afterburners, Reminders + More
Nov 07, 2023
204: How to Move Past Your Fear of Marketing
Oct 31, 2023
203: The Power of Support for Small Business Owners with Ibrahima Souare and Tamekia Flowers-Ball
Oct 24, 2023
202: How to Build a Socially Conscious Business with Stephanie Malon-Rufi
Oct 17, 2023
201: Making Good Book Club #23: Stories That Stick
Oct 15, 2023
200: 10 Things I’ve Learned in 200 Episodes of Making Good
Oct 11, 2023
199: How to (Actually) Get Stuff Done
Oct 03, 2023
198: Sleaze-free Selling with Megan Smyth
Sep 26, 2023
197: Your Marketing Superpower (9 Strategies for Putting *YOU* Into Your Marketing)
Sep 19, 2023
196: Making Good Book Club: The 12 Week Year
Sep 15, 2023
195: The Future of Marketing with Miriam Shulman
Sep 12, 2023
194: Intro to Launching (What, Why + How)
Sep 05, 2023
193: Defining Success for Yourself with Amanda McKinney
Aug 29, 2023
192: Analytics Without Overwhelm with Aby Blum Sudds
Aug 22, 2023
191: Making Good Book Club: Company of One
Aug 15, 2023
190: 4 Essential Stories with Ché Elizaga Castro
Aug 08, 2023
189: How to Stop Procrastinating
Aug 02, 2023
188: How to Build a High-Converting Website with Elissa Voris
Jul 25, 2023
187: 12 Tools I Can't Run My Business Without
Jul 19, 2023
186: Making Good Book Club #20: Rework
Jul 15, 2023
185: Diversify Your Income with Courses with Melissa Guller
Jul 11, 2023
184: 5 Productivity "Hacks" for When Working Is Hard [From the Private Podcast]
Jul 04, 2023
183: Principles of Imperfectionism [Permission to Do It Badly]
Jun 28, 2023
182: Setting Yourself Up for Financial Success with Crystalynn Shelton
Jun 20, 2023
181: Making Good Book Club #19: Traction
Jun 16, 2023
180: Productivity, business and relationships and PRIDE with Kate Ciurej (my partner!)
Jun 13, 2023
179: Thriving as an Introvert in Business with Tara Reid
Jun 06, 2023
178: 10 Ways to Get More Results from Social Media
May 31, 2023
177: How to Build a Regenerative Business with Helen Tremethick
May 23, 2023
176: How to Create Long-Form Content (+ 3 Years of Making Good!)
May 16, 2023
175: The Art of Gathering by Priya Parker (Making Good Book Club)
May 16, 2023
174: ADHD & Running a Small Business with Dr. Rajan Dunne
May 09, 2023
173: Values and Brand Messaging with Ashlee Sang
Apr 25, 2023
172: Changing My Mind, Selling + Email List Growth (Marketing Q&A)
Apr 19, 2023
171: Essentialism by Greg Mckeown (Making Good Book Club)
Apr 16, 2023
170: A New Sales Paradigm with Jen Szpigiel
Apr 11, 2023
169: How to Quickly Grow Your Email List
Apr 05, 2023
168: How to Make Your Brand Stand Out with Zuza Hicks
Mar 28, 2023
167: 168 Hours by Laura Vanderkam (Making Good Book Club)
Mar 21, 2023
166: Building a Gentle Business with Ashley Beaudin
Mar 14, 2023
165: Creating a Step-by-Step Small Biz Wholesale Plan (1:1 Session with Corinne Monaco)
Mar 07, 2023
164: Copywriting with Intention (+ Personality!) with Zafira Rajan
Feb 28, 2023
163: 10 Normal Things You Might Be Experiencing
Feb 21, 2023
162: How to Become a ‘Go Giver’ (Making Good Book Club: ‘The Go Giver’ by Bob Burg and John David Mann)
Feb 15, 2023
161: 5 Mindset Shifts That Have Changed My Life (+ Business)
Feb 14, 2023
160: Legal Basics for Small Businesses with Larissa Bodniowycz
Feb 08, 2023
159: How to Create A LOT of Content (Without Spending All Your Time on Content)
Feb 01, 2023
158: The Power of a Personal Brand with Katie Zeppieri
Jan 24, 2023
157: Everybody Writes by Ann Handley (Making Good Book Club #14)
Jan 17, 2023
156: Marketing for Beginners (Let's Start from Scratch)
Jan 11, 2023
155: 10 Things I Learned in 2022
Jan 04, 2023
154: How 3 Small Business Owners Are Planning for 2023 [Small Biz Panel]
Dec 30, 2022
153: 20 New Year Content Ideas [BONUS From the Private Podcast]
Dec 28, 2022
152: How to Do a Year in Review (3.0!)
Dec 23, 2022
151: Wholesale, Hiring + Taking Your Business Temperature with Katie Hunt
Dec 20, 2022
150: Drop the Ball by Tiffany Dufu (Making Good Book Club #13)
Dec 16, 2022
149: December Permission Slips [From the Private Podcast]
Dec 14, 2022
148: How to Make Better, Faster Decisions with Nell Wulfhart
Dec 06, 2022
147: Email Metrics, Content Pillars, New Year Content + More [Marketing Q&A]
Nov 29, 2022
146: How to Pitch Your Business for PR Opportunities with Lucy Werner
Nov 22, 2022
145: Big Magic by Elizabeth Gilbert (Making Good Book Club #12)
Nov 15, 2022
144: Let's Plan Your End-of-Year Marketing
Nov 08, 2022
143: How to Bring *YOU* Into Your Brand with Suz Chadwick
Nov 01, 2022
142: Do You Struggle with Following Through? (this one's for you!)
Oct 25, 2022
141: Digital Body Language by Erica Dhawan (Making Good Book Club #11)
Oct 18, 2022
140: Pinterest 101 with Kate Ahl
Oct 11, 2022
139: Planning for Q4: Marketing [Small Biz Panel]
Oct 06, 2022
138: Planning for Q4: Life + Business [Small Biz Panel]
Oct 04, 2022
137: Marketing Beyond Social Media with Charelle Griffith
Sep 27, 2022
136: How to Stand Out
Sep 21, 2022
135: The War of Art by Steven Pressfield (Making Good Book Club #10)
Sep 13, 2022
134: On Breaking the Rules with Brooke Monaghan
Sep 07, 2022
133: Personal Growth + Evergreen Content
Aug 30, 2022
132: The Art of Ideas
Aug 22, 2022
131: The Big Leap by Gay Hendricks (Making Good Book Club #9)
Aug 16, 2022
130: How to Build a Strong Brand with B of Powerhouse
Aug 09, 2022
129: The Secret Sauce No One Wants: Consistency
Aug 02, 2022
128: 10 Simple Ways to Supercharge Your Email Marketing
Jul 26, 2022
127: We Should All Be Millionaires by Rachel Rodgers (Making Good Book Club #8)
Jul 19, 2022
126: Human Design for Small Business Owners with Mariah Tomkinson
Jul 12, 2022
125: Fear, Marketing, and a Very Important Choice
Jul 06, 2022
124: 4 Actions Your Small Business Can Take to Make Change
Jun 28, 2022
123: How to Get Other People to Share Your Content [From the Private Podcast]
Jun 21, 2022
122: Building a StoryBrand by Donald Miller (Making Good Book Club #7)
Jun 14, 2022
121: Bringing More Creativity Into Our Businesses and Lives with Dr. Marion Piper
Jun 08, 2022
120: Better Marketing, Bigger Impact
May 31, 2022
119: Simplifying SEO: How to Get Discovered on Search Engines with Mariah Magazine
May 24, 2022
118: Burnout by Emily Nagoski and Amelia Nagoski (Making Good Book Club #6)
May 17, 2022
117: What to Do About Marketing Overwhelm
May 10, 2022
116: Feel-Good Systems That Work with Stacey Miyahara
May 03, 2022
115: Showing Your Face, Perfectionism, and Finding the Time [Marketing Q&A]
Apr 26, 2022
114: The Power of Wholesale with Sarah of Simply Curated
Apr 19, 2022
113: Hype Yourself by Lucy Werner (Making Good Book Club #5)
Apr 12, 2022
112: Surprisingly Easy Things That Work (from the private podcast!)
Apr 05, 2022
111: How to Get Started with Facebook Ads with Michelle Fernandez
Mar 29, 2022
110: How to Stop Getting In Your Own Way + Actually Make It Happen
Mar 22, 2022
109: Implementing 'Profit First' by Mike Michalowicz (Making Good Book Club #4)
Mar 15, 2022
108: 4 Cornerstones of a Rock-Solid Marketing Mindset
Mar 08, 2022
107: Are Facebook Groups Right for your Business? with Jessica Erwin
Mar 01, 2022
106: 7 Marketing Mistakes to Avoid
Feb 22, 2022
105: Superfans by Pat Flynn (Making Good Book Club #3)
Feb 15, 2022
104: How to Get PR Coverage for Your Small Business with Melinda Jackson
Feb 08, 2022
103: 6 Things I’ve Learned About Launching
Feb 01, 2022
102: Money, Energy + Your Business with Molly Mandelberg
Jan 25, 2022
101: Your Business + ‘Atomic Habits’ by James Clear (Making Good Book Club #2)
Jan 18, 2022
100: Celebrating 100 Episodes (A Tour)
Jan 11, 2022
99: Instagram Stories, Social Media Strategy + Consistency with Emma Tessler
Jan 04, 2022
98: 5 Marketing Shortcuts for 2022
Jan 01, 2022
97: Let's Make a Plan for 2022
Dec 28, 2021
96: How to Take Your Own Photos of Your Products with Hallie MacPherson
Dec 28, 2021
95: How to Do a Year in Review (2.0!)
Dec 23, 2021
94: Thriving Financially + A Book That Makes a Difference with Susanne Mariga
Dec 21, 2021
93: My Wish for You in 2022 (+ What Might Be Holding You Back)
Dec 17, 2021
92: Apply ‘Mindset’ by Carol Dweck to Your Business (Making Good Book Club #1)
Dec 14, 2021
91: How to Increase Your End-of-Year Sales
Dec 07, 2021
90: The Power of the Small, Every Day Action with Masami Sato
Nov 30, 2021
89: 15 Holiday + End-of-Year Content Ideas
Nov 23, 2021
88: How to Face Your Inner Critic, Creative Blocks + Impostor Syndrome with Cynthia Hauk
Nov 16, 2021
87: Introducing Making Good Book Club (+ Meet My Co-Host, Charelle Griffith)
Nov 09, 2021
86: Influencer Marketing for Small Business with Charmaine Charmant
Nov 02, 2021
85: How I'm Approaching End-of-Year Marketing Planning
Oct 26, 2021
84: The Power of Local with Sarah Frost
Oct 19, 2021
83: How to Find Your Calling
Oct 12, 2021
82: Email Marketing for e-Commerce + Planning for Q4
Oct 05, 2021
81: 8 Places to Meet Small Biz Friends
Sep 28, 2021
80: Launching 101 (+ Why Launching Is For YOU) with Shannon Vonderach
Sep 21, 2021
79: One Simple Exercise to Help You Write Better Marketing Content (+ Bonus Tips)
Sep 14, 2021
78: How to Approach Content Creation with Taryn Rachelle
Sep 07, 2021
77: Getting More Engagement, Sharing Product Photos, + Discounts [Marketing Q&A]
Aug 31, 2021
76: Efficient Content Creation with Katie Guenther
Aug 24, 2021
75: The 5 Stages of the Customer Journey
Aug 17, 2021
74: Elevating Your Voice (+ Breaking Rules) with Kami Guildner
Aug 10, 2021
73: Marketing With Heart: 15 Prompts for Heart-Centered Content
Aug 03, 2021
72: How to Use Instagram (Mindfully) to Grow Your Biz in Less Time with Chris Emmer
Jul 27, 2021
71: How to Do Good Through Your Small Biz (REPLAY!)
Jul 20, 2021
70: 3 Simple Steps to Managing Your Business Finances (+ Doing More Good) with Stephanie Skryzowski
Jul 13, 2021
69: Added Value: The Foundation of My Marketing Strategy
Jul 06, 2021
68: Building a Magnetic Brand (+ Getting Scrappy) with Natalie Swan
Jun 29, 2021
67: A Few Things I Think You Need to Hear (Hint: It's About Your Mindset)
Jun 23, 2021
66: Mindful Marketing with Amie Finlayson
Jun 15, 2021
65: The Exact Tools I Use to Keep My Business Running Smoothly
Jun 08, 2021
64: How to Reduce Waste + Be Kinder to the Earth with Moji Igun
Jun 01, 2021
63: How to Stick With It
May 25, 2021
62: The Magic of Pinterest for Small Business with Renee Dick
May 18, 2021
61: I'm a MOM! How I'm Approaching My Business 3 Weeks into Parenthood
May 11, 2021
60: Money, Profit First, and Worthiness with Aimee LaLiberte
May 04, 2021
59: How to Get Started with Email Marketing
Apr 27, 2021
58: How to Give Through Your Small Business with Kris Putnam-Walkerly
Apr 20, 2021
57: The Golden Rule in Small Business
Apr 13, 2021
56: Community, Mindset and Consistency with Terrah LP
Apr 05, 2021
55: 3 Questions to Answer for Better Marketing
Mar 30, 2021
54: How this Jewelry Designer Went from $300/mo to $25k/mo Using TikTok with Miranda Harris Hamlin
Mar 23, 2021
53: What to Say in Your Content
Mar 16, 2021
52: How to Build Your Business Around Your Customer with Nataley Shepherd
Mar 09, 2021
51: Top Recommended Books for Biz Building (by past guests!)
Mar 03, 2021
50: How to Get More Results from Your Marketing (in Less Time) with Michele Caruana
Feb 23, 2021
49: The 2 Most Important Ingredients of Success (Whatever Success Means to You)
Feb 16, 2021
48: What Your Small Businesses Can Do About Inclusion + Belonging with Cachet Prescott
Feb 09, 2021
47: The Magic of a Call to Action (How to Do CTAs Right)
Feb 02, 2021
46: Parenting and Running a Small Business with Jess Gupta (+ Big Personal Announcement!)
Jan 26, 2021
45: The One Thing You NEED to Get Stuff Done (+ 8 other tips)
Jan 19, 2021
44: How to Actually Finish What You Start with Wendy O’Beirne
Jan 12, 2021
43: Behind the Scenes: What I Learned in 2020 + Plans for 2021
Jan 06, 2021
42: A Guided New Year's Visualization with Jenna Starkey
Jan 01, 2021
41: What Do You Really Want? Getting Unstuck with Keltie Maguire
Dec 31, 2020
40: 6 Principles for Doing Good With Your Small Biz
Dec 29, 2020
39: Create a Rock-Solid Plan for 2021 with Mariah Tomkinson
Dec 22, 2020
38: How to Do a Year in Review
Dec 22, 2020
37: Who Are You to Do That? Getting Friendly with Impostor Syndrome
Dec 18, 2020
36: Building a Business Around Being Yourself with Micah Larsen
Dec 15, 2020
35: How to Identify Your Values
Dec 11, 2020
34: Get More Results on Instagram in Less Time with Chris Emmer
Dec 07, 2020
33: 10 Marketing Ideas for Better Holiday Sales
Dec 05, 2020
SURPRISE! My Holiday Gift to You
Dec 05, 2020
32: Inclusiveness, Identity and the Power of Small Business with Nikki Innocent
Dec 01, 2020
31: My Thoughts on Thanksgiving
Nov 24, 2020
30: Thoughtful and Powerful Decision-Making with Natalie Wong
Nov 17, 2020
29: 5 Things Your Website Needs
Nov 10, 2020
28: Mental Health, Self Care and Perfectionism with Amy Deland
Nov 03, 2020
27: Something MUCH Scarier than the Fears Holding You Back
Oct 27, 2020
26: Advocating for Yourself, Making Friends + How to Have Difficult Conversations with Alex Dickinson
Oct 20, 2020
25: How to Find Your Small Business Community
Oct 13, 2020
24: The Power of Affirmations with Jen Hatzung
Oct 06, 2020
23: Beginner's Guide to Wholesale (intro to wholesale for makers and artists)
Sep 29, 2020
22: Where You Spend Your Money Matters with Laura Clise of Intentionalist
Sep 22, 2020
21: 9 Rules of Writing for Business
Sep 15, 2020
20: Finding Your Life's Next Chapter with Nancy Shadlock
Sep 08, 2020
19: How to Finish 2020 Strong
Sep 02, 2020
18: Building Strong Connections Through Storytelling with Megan Dowd
Aug 25, 2020
17: Marketing vs. Promotion, LinkedIn + Does Email Really Work? [Marketing Q&A]
Aug 18, 2020
16: Your Mindset & Your Success with Reina Pomeroy
Aug 11, 2020
15: How to Write Effective Emails (Email Marketing 101)
Aug 04, 2020
14: How to Get Organized + Beat Overwhelm with Mariah Tomkinson
Jul 28, 2020
13: Authenticity as an Obligation (life in the age of social media)
Jul 21, 2020
12: DIY Design + Sharing Your Knowledge with Illiah Manger
Jul 14, 2020
11: 5 Things I Wish I Could Do Differently
Jul 07, 2020
10: Discipline + the (Simple) Path to Confidence with Nesha Frazier
Jun 30, 2020
09: Representation (celebrating PRIDE)
Jun 23, 2020
08: Feeling Overwhelmed? Do This.
Jun 16, 2020
07: 7 Stumbling Blocks to Avoid As You Build Your Business
Jun 09, 2020
06: Podcast Blackout
Jun 02, 2020
05: How to Use Instagram to Grow Your Business (and Do Good!) with Chris Emmer of Sweaty Wisdom
May 26, 2020
04: Intro to Marketing (Small Business Marketing 101)
May 19, 2020
03: Fulfillment, Finding What Lights You Up, and the Enneagram with Jenna Starkey
May 19, 2020
02: 10 Ways to Do Good With Your Small Business
May 19, 2020
01: Welcome to Making Good (what is this about?)
May 19, 2020
00: Making Good Trailer
May 11, 2020