The Category Queen Show

By Kinsey Machos

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Category: Marketing

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Episodes: 285

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For more information visit kinseymachos.com

Episode Date
Marketing Checklist: How To Optimize Your Online Presence for Daily Leads & Clients
Aug 16, 2024
Scaling Your Business Through Mind, Body, and Spirit
Aug 14, 2024
A Sneak Peek at Our New Consulting Offer: Luxe Leverage
Aug 09, 2024
From Generalist to Specialist: Unlocking Your Coaching Superpower
Aug 07, 2024
How to Prepare for Your One-to-Many Offer Before You Feel Ready
Aug 02, 2024
5 Ways To Enroll One New Client This Week [LIVE REPLAY]
Jul 31, 2024
How To Know If You Chose The Right Niche
Jul 26, 2024
Balancing Masculine & Feminine Energies in Business with Emily Hirsh
Jul 24, 2024
How to Connect Your Clinical Knowledge with Your Audience [LIVE COACHING CALL]
Jul 19, 2024
How To Know What’s Not Working (If Nothing’s Working)
Jul 17, 2024
The 3 Most Disempowering Thoughts Holding You Back & How to Flip the Script
Jul 12, 2024
Redefining Success: Pivoting a Thriving Venture for Personal Alignment with Jason Phillips
Jul 10, 2024
Beyond Personal Branding: The Power of Selling Your System
Jul 05, 2024
Building a 7-Figure Decluttering Business While Raising 4 Kids with Sarah Mueller
Jul 03, 2024
The High Price of Following Your Dreams: What No One Tells You
Jun 28, 2024
Writing Compelling Calls-to-Action: Do’s and Don’ts
Jun 26, 2024
From Unknown to Unstoppable: PR Mastery & Authority Building with Renée Warren
Jun 21, 2024
How To Generate High-Earning Revenue Months With A Tiny Audience
Jun 19, 2024
Leveraging Corporate Expertise, Harnessing Delegation, and Growing Through Uncertainty with Renee Hastings
Jun 14, 2024
The Surprising Offer Strategy That Skyrocketed My Coaching Business
Jun 12, 2024
The 5 Core Mechanics of Scalable Offers: Real-Life Examples & Creative Strategies
Jun 07, 2024
My Summer Schedule: How To Work Less, Play More & Amplify Your Business
Jun 05, 2024
Boost Your Email Open Rates: My Top 3 Tips
May 31, 2024
The Chick-fil-A Way: Embracing the Power of Less [Big Brand Breakdown]
May 29, 2024
Beyond Social: Building Real Connections
May 24, 2024
Needing vs Desiring: The Difference Between Desperation and Magnetism
May 22, 2024
5 Must-Read Books If You’re In The “Messy Middle” Stage of Business
May 17, 2024
How To Get Unstuck By Becoming A Better Decision-Maker
May 15, 2024
What We Can Learn From Airbnb’s Marketing Shift [Big Brand Breakdown]
May 08, 2024
Harnessing AI for Business Brilliance: A Deep Dive with Callan Faulkner
May 03, 2024
The Cause & Effect of Overworking & Underearning
May 01, 2024
The Curse of Knowledge
Apr 24, 2024
My Best Tips For Client-Winning Webinars
Apr 17, 2024
10x Your Coaching Business: The 3 Elements of Scale
Apr 10, 2024
Achieving Success on Your Own Terms: Lifestyle Business or Scalable Business
Apr 03, 2024
How To Write Content That Converts When You’re Lacking Confidence
Mar 27, 2024
Authenticity vs. Formality: Finding Your True Voice to Connect With Your Audience
Mar 20, 2024
Unleashing Your Creative Genius: Beyond the Blocks and Into Brilliance
Mar 13, 2024
From Chaos To Calm: 5 Techniques I Use To Regulate My Nervous System
Mar 06, 2024
Exiting Corporate, Elevating Yourself As CEO, & Transformative Breathwork Techniques With Chelsea Oyler
Feb 28, 2024
Becoming A Category-of-One #5: Accelerate Your Sales
Feb 21, 2024
Becoming A Category-of-One #4: The Key To Amplifying Your Impact
Feb 14, 2024
Becoming A Category-of-One: #3 Elevate Your Message
Feb 07, 2024
Becoming A Category-of-One #2: How To Think Like A Thought Leader
Jan 31, 2024
Becoming A Category of One Series: #1 Don’t Dominate, Play In Your Own League
Jan 24, 2024
The 100K Sales Funnel
Jan 17, 2024
Turning 2023’s Losses into 2024’s Triumphs: Harnessing My Setbacks for Your Success
Jan 10, 2024
Maximizing Your Online Presence: Converting Followers into Clients
Jan 03, 2024
Taking A Risk On Your Unique Expertise
Dec 27, 2023
The Origin of The Category Queen
Dec 20, 2023
MVP: 3 Questions To Ask Yourself To Attract High Caliber Clients
Dec 12, 2023
MVP: How To Get Your Potential Clients To Buy Anything From You
Nov 28, 2023
Reinvention
Nov 21, 2023
How To Show Up When Life Feels Heavy
Nov 14, 2023
Starting Planning For 2024. Here’s How.
Nov 07, 2023
4 Ways to Bridge the Gap Between Your Current Reality & Your Future Desires
Oct 31, 2023
Hiring: How To Know When and How To Bring On Your First Team Member
Oct 24, 2023
Behind-The-Scenes: My Current Routines, Habits, & Hacks
Oct 17, 2023
How To Scale Your Signature Offer To 100K Months With Callan Faulkner
Oct 10, 2023
Growing To 10K Months Working Part-Time Hours, Never Giving Up with Carol Trotter
Oct 03, 2023
What To Do If Your Launch Flops
Sep 26, 2023
3 Ways To Add More Leverage In Your Coaching Offer So You Can Grow Faster Without Burning Out
Sep 19, 2023
The Evolution of Your Signature Program
Sep 12, 2023
Which Coaching Model Is Better: Cohort Or Evergreen?
Sep 05, 2023
How to Create Urgency to Get People to Buy Now (Versus Later)
Aug 29, 2023
How to Create More Wealth, Live An Abundant Life, & Turn Your Idea Into A Million Dollar Empire with Dr. Stephanie Wigner
Aug 22, 2023
Rethink Group Coaching & Create Scalable Offers Your Clients Love
Aug 15, 2023
MVP: What It Means To Go All In
Aug 08, 2023
MVP: Using The Commitment Ladder To Call Your Audience To Action
Aug 01, 2023
MVP: Why Educational Content Could Be Keeping People From Hiring You
Jul 25, 2023
How To Scale Your Signature Offer (without sacrificing your client’s Results)
Jul 21, 2023
4 Signs You’re Ready To Scale Your Coaching Business
Jul 18, 2023
Growing vs. Scaling
Jul 14, 2023
Overcoming Adversity, Becoming Unemployable, and Building A Powerful Personal Brand With Bijal Patel
Jul 11, 2023
CATEGORY-OF-ONE PT III: Crafting Your Category Message
Jul 07, 2023
CATEGORY-OF-ONE PT II: How To Discover Your Unique Value
Jul 04, 2023
CATEGORY-OF-ONE PT I: How To Identify Your Most Profitable Niche
Jun 30, 2023
How To Dominate Your Niche
Jun 27, 2023
Creating An Evergreen Content Machine
Jun 23, 2023
Content That Converts: 3 Things That Are Working Right Now
Jun 20, 2023
Pursuing Your Passion vs. Growing Your Business
Jun 16, 2023
Why Email Marketing Should Be Your Top Priority over Social Media
Jun 13, 2023
Ask Me Anything: How To Get Support From Your Loved Ones
Jun 09, 2023
How To Have A Profitable & Playful Summer As A Mom Growing A Business
Jun 06, 2023
How To Determine The Success of Your Launch (it’s now what you think it is)
May 30, 2023
How To Increase Your Launch Conversions With A Powerful Post-Launch Strategy: Live Launch Secrets #5
May 27, 2023
Selling With Authenticity In Your Launch Event: Live Launch Secrets #4
May 26, 2023
How To Host A Transformative Launch Event Without Overteaching: Live Launch Secrets #3
May 25, 2023
Using Your Launch Runway To Create Momentum: Live Launch Secrets #2
May 24, 2023
Setting Yourself For Success With Proper Planning: Live Launch Secrets #1
May 23, 2023
How To Consistently Fill Your Group Coaching Programs
May 21, 2023
Ask Me Anything: How Do You Get More Done In A Day & Still Have Balance In Your Life
May 19, 2023
Launch Like A Queen: The Details Of Our Brand New Program & Why We Decided To Pivot
May 16, 2023
Ask Me Anything: How Do You Silence Imposter Syndrome & Show Up Confidently?
May 12, 2023
How I Harness The Power Of ChatGPT To Unlock Creative Inspiration
May 09, 2023
Wealthy Identity Expansion
May 02, 2023
Unleashing The Soul of Your Business & Embracing Vulnerability with Charissa Higgins
Apr 25, 2023
Always Selling
Apr 18, 2023
Invisible Clients
Apr 11, 2023
Connecting With Your Teenagers, Overcoming Imposter Syndrome, & Changing The World With Rachel McBride
Apr 04, 2023
The ROI of Email Marketing
Mar 28, 2023
Accelerating To 5-Figure Months As A Piano Coach & Creating True Security As An Entrepreneur with Ashlee Young
Mar 21, 2023
The 5 Stages of High-Converting Launches
Mar 14, 2023
Eliminating The Drama of Increasing Your Prices
Mar 07, 2023
Everything You Have Right Now Is Enough To Hit Your Goals This Year
Feb 28, 2023
The 3 Pillars To Creating A 200K Coaching Practice
Feb 21, 2023
Three Ways To Create More Leverage In Your Business So You Can Grow Faster Without The Burnout
Feb 14, 2023
How To Make Better Decisions
Feb 07, 2023
Identifying Your Upper Limits
Jan 31, 2023
Becoming A Category Leader
Jan 26, 2023
3 Questions To Ask Yourself To Attract High-Caliber Clients
Jan 24, 2023
Becoming A Six Figure Speaker with Megan McCaleb
Jan 17, 2023
Build Your Coaching Business Around Your Perfect Client
Jan 10, 2023
How To Have A Record-Breaking Revenue Year
Jan 03, 2023
The Top 5 Online Marketing Trends All Coaches Must Know For 2023
Dec 27, 2022
Leveraged Marketing
Dec 20, 2022
Overcoming Your Fear of Group Coaching & Scaling Your High-Ticket Offer with Callan Faulkner
Dec 13, 2022
How To Coach Inside Your Group Programs
Dec 06, 2022
How To Design Your Curriculum For Your Group Coaching Program
Nov 29, 2022
Mistakes To Avoid When Growing A Community As Part of Your Paid Program
Nov 22, 2022
Getting Out of Old School Sales Tactics and Enrolling Clients Organically with Carol Trotter
Nov 15, 2022
My Healing Journey
Nov 08, 2022
How To Turn Your Low-Ticket Course Into A High-End Coaching Program
Nov 01, 2022
When Niching Down Is A Bad Idea
Oct 25, 2022
How To Run A Business Like A Woman (And Not Like A Man)
Oct 18, 2022
Two Ways You’re Out of Alignment With Your Offer
Oct 11, 2022
How I Journal and Why I Do It
Oct 04, 2022
How To Know When To Switch Social Media Platforms
Sep 27, 2022
Belief Plan
Sep 20, 2022
MVP: Speaking To The Top 1% of Your Market
Sep 13, 2022
Failing Ahead Of Time
Sep 06, 2022
30K In 30 Days
Aug 30, 2022
Success Comes In Sequence
Aug 23, 2022
How Hard Work Will Not Make You Successful
Aug 16, 2022
How To Know If You’re Ready To Grow Beyond 100K
Aug 09, 2022
Why Your Goal Setting Process Isn’t Working For You
Aug 02, 2022
What It Means To Go All In
Jul 26, 2022
The Difference Between Coaches That Create Impact & Coaches That Stay Stuck
Jul 19, 2022
Design A Lead Generation Strategy That Feeds You Clients On Demand
Jul 12, 2022
The Self-Coaching Protocol
Jul 05, 2022
Why Educational Content Could Be Keeping People From Hiring You
Jun 28, 2022
How To Have A Profitable Summer Working 10 Hours A Week (Or Less)
Jun 21, 2022
Offer Deep Dive Q&A
Jun 14, 2022
How These Coaches Are Overcoming Fear, Taking Messy Action And Hitting Big Goals
Jun 07, 2022
Your Scalable Offer (Part II)
May 31, 2022
Your Scalable Offer (Part I)
May 24, 2022
Fastest Path To Clients
May 17, 2022
How I Became A Top Coach In My Industry
May 10, 2022
3 Ways To Fix Your Overlooked Content
May 03, 2022
Having Resources Vs. Being Resourceful
Apr 26, 2022
Your Clients Are Not Your Friends
Apr 19, 2022
My ADHD Diagnosis
Apr 12, 2022
The Perfect Content Planning System
Apr 05, 2022
The 3 Core Fears That Are Preventing You From Experiencing Unstoppable Confidence
Mar 29, 2022
How To Get Your Potential Clients To Buy Anything From You
Mar 22, 2022
Monetizing Your Message and Your Story
Mar 15, 2022
Identity Crisis
Mar 08, 2022
Free vs. Paid Content: Am I Giving Away Too Much?
Mar 01, 2022
The #1 Skill You Must Master in Order to Get Clients Online
Feb 22, 2022
How To Become A Proficient Coach: Private vs. Group Coaching
Feb 15, 2022
Using The Commitment Ladder To Call Your Audience To Action
Feb 08, 2022
The Millionaire Mindset Code
Feb 01, 2022
Lazy Marketing
Jan 25, 2022
Content that Converts Clients
Jan 18, 2022
My Company’s Vision for 2022 & Lessons Learned from 2021
Jan 11, 2022
Becoming a Wealthy Coach with Jenny Beecher
Jan 05, 2022
S2S: Installing An Evergreen Selling System For 100K Months – Part 3
Jan 04, 2022
S2S: Crafting A Marketing Strategy That Attracts Premium Clients Consistently - Part 2
Dec 28, 2021
S2S: Designing A High-End Coaching Program That Can Scale - Part 1
Dec 21, 2021
Should I List My Prices on My Website?
Dec 14, 2021
Introverts in an Extroverted Industry
Dec 07, 2021
Demonstrating Offer ROI
Nov 30, 2021
Make Some More Noise In The Market
Nov 23, 2021
Key Takeaways From My $40K Mastermind
Nov 16, 2021
What’s the Potential of Your Signature Offer?
Nov 09, 2021
Speaking to the Top 1% of Your Market
Nov 02, 2021
How We Created our First $52K Month
Oct 26, 2021
The 3 Secrets to Selling More of Your Offers
Oct 19, 2021
How To Prime An Audience & Build A Loyal Following
Oct 14, 2021
How to Get Noticed Online, Even if Your Industry is Saturated AF
Oct 13, 2021
The 3 Essential Pillars to Building a Thriving Online Coaching Business
Oct 12, 2021
Welcome to the Captivate and Close Podcast
Oct 08, 2021
102: Enhancing The Experience With Your Mind, Body, And Spirit For Ultimate Business Alignment With Gina Nicole
Apr 30, 2021
101: 5 Ways to Master Your Niche (so you can get more clients)
Apr 23, 2021
100: Top 10 Remix: The Best of 100 Episodes
Apr 20, 2021
99: My Personal Struggles with Depression, Anxiety & Burnout
Apr 16, 2021
98: Step-by-Step Lead Generation (SIMPLIFIED)
Apr 13, 2021
97: How To Show Up Online When Your Life Feels Messy
Apr 09, 2021
96: 4 Steps to Creating Magnetic Content
Apr 06, 2021
95: Higher Performer vs. Perfectionist: Which One Are You?
Apr 02, 2021
94: The Most Unsexy (Yet Most Critical) Marketing Tasks
Mar 30, 2021
93: From Resisting Coaching to Changing People's Lives with Lety Algeri
Mar 26, 2021
92: Hustle Grind vs. Hustle Flow
Mar 23, 2021
91: How To Position Yourself As An Expert In A Saturated Market
Mar 19, 2021
90: How To Schedule More Sales Calls (without feeling spammy) with Ryann Dowdy
Mar 16, 2021
89: How All Paths Should Lead To Your Core Offer
Mar 12, 2021
88: Get Paid To Create
Mar 09, 2021
87: The #1 Hack For Creating More Success In Your Life
Mar 05, 2021
86: Harnessing Your Inner Power and Creating Effortless Growth with Hala Chibani
Mar 02, 2021
85: Are You Ready for Paid Advertising?
Feb 26, 2021
84: Create A High-Converting Sales Process for High-End Offers with Luis Baez
Feb 23, 2021
83: Are You Selling The Wrong Thing?
Feb 19, 2021
82: The Biggest Mistake You're Making In Your Content
Feb 16, 2021
81: Building Tolerance for Quantum Leaps
Feb 12, 2021
80: Overcoming Money Blocks So You Can Charge Your Worth with Kari Olson
Feb 09, 2021
79: Get More Clients (Part III)
Feb 05, 2021
78: Get More Clients (Part II)
Feb 02, 2021
77: Get More Clients (Part I)
Jan 29, 2021
76: What Is A High-Ticket Offer?
Jan 26, 2021
75: 3 Ways To Get More Visible
Jan 22, 2021
74: Leading by Example As A Mother, Teacher, and Entrepreneur with Nellie Harden
Jan 19, 2021
73: It's Taking Too Long
Jan 15, 2021
72: What Self Care Is (and isn't)
Jan 12, 2021
71: Scaling To Six Figures With A FB Group
Jan 08, 2021
70: Building Wealth Around Your Unique Personality with Amber Frelin
Jan 05, 2021
69: Perfectly Positioning Yourself for A Transformation & Writing Your Book in 90 Days or Less with Angela Aja
Jan 01, 2021
68: Indecision is Delaying Your Business Results
Dec 29, 2020
67: Interview With My Husband
Dec 25, 2020
66: Becoming an Attractive Character
Dec 22, 2020
65: Revenue Boosters for 2020
Dec 18, 2020
64: How Do I Stay Motivated?
Dec 15, 2020
63: Sign Your First $5k Client with Chelsea Oyler
Dec 11, 2020
62: Should I Separate Business Content With My Personal Content?
Dec 08, 2020
61: I Got Featured In Yahoo! Finance! Here's How
Dec 04, 2020
60: How To Handle Haters & Criticism
Dec 01, 2020
59: The Quickest Way To Find Out What Your Ideal Clients Actually Want
Nov 27, 2020
58: Stepping Into Expert Status & Overcoming Imposter Syndrome with Vince Warnock
Nov 24, 2020
57: Why & What You Should Be Outsourcing (even if you're just getting started) with Holly Tillman
Nov 20, 2020
56: 3 Ways To Get Clients Today!
Nov 17, 2020
55: 3 Reasons Why Your 'Thing' Isn't Selling
Nov 13, 2020
54: Four Ways To Increase Your Social Media Engagement
Nov 10, 2020
53: Get Rich Quicker - Fast Track Your Financial Success
Nov 06, 2020
52: How To Build A Business Without Wrecking Your Marriage Or Family with Monica Tanner
Nov 03, 2020
51: The Best & Easiest Goal Setting Process EVER!
Oct 30, 2020
50: Perfectionism: What it Really Is & How It's Sabotaging Your Success
Oct 27, 2020
49: How to Sell Without Being Spammy
Oct 23, 2020
48: Sparking LIFE Back Into Your Business with Anton Gray
Oct 20, 2020
47: Quitting The 9-5 and What It Takes To Transition To Entrepreneurship Full-Time with Kelly Cochran
Oct 16, 2020
46: Growing Your Business Without Paid Advertising, Less Than 1,000 Followers and No Funnels
Oct 13, 2020
45: The Four Stages of My 5-Figure Launches
Oct 09, 2020
44: Publicity for Beginners: What It Is And How To Leverage It To Grow Your Audience with Christina Lenkowski
Oct 06, 2020
43: How To Tap Into Your Intuition To Find Your True Purpose
Oct 02, 2020
42: Operating From Your Current Circumstances Will Stall Your Business Growth
Sep 29, 2020
41: The Millionaire Mindset & Investing In Yourself with Heather Quisel-Brown
Sep 25, 2020
40: Creating Transformative Content & Trainings
Sep 22, 2020
39: Brand Authenticity Done Wrong
Sep 18, 2020
38: How to Avoid "Vanilla" Marketing
Sep 15, 2020
37: Behind the Scenes of my $21k Day
Sep 11, 2020
36: Why Your Results are "Small"
Sep 08, 2020
35: Transitioning From Employee to Full-Time Entrepreneur & The Myths About Women's Pelvic Health with Dr. Chelsea Beyers
Sep 04, 2020
34: Key Ingredients To Building A Magnetic Brand
Sep 01, 2020
33: Monetizing Your Message & Your Story with Ayelet Shipley
Aug 28, 2020
32: Navigating The Overwhelm & Becoming A Better Decision Maker
Aug 25, 2020
31: How to Become a Better Coach (and What to Avoid)
Aug 21, 2020
30: Speaking to Your Ideal Client Isn't Good Enough Anymore
Aug 18, 2020
29: Three Shifts You Need to Make to Become a Better Content Creator
Aug 14, 2020
28: The Three Pillars to Creating Massive Momentum in Your Business
Aug 11, 2020
27: The Only Morning Routine You'll Ever Need
Aug 07, 2020
26: Should I Have a Facebook Business Page?
Aug 04, 2020
25: Releasing the Baggage to Step Into a More Powerful Version of Self with Natalie Lemas
Jul 31, 2020
24: The Only Lead Generation Strategy You Need Right Now (Part II)
Jul 28, 2020
23: The Only Lead Generation Strategy You Need Right Now (Part I)
Jul 24, 2020
22: My Three Secrets to Growing Faster (in less amount of time)
Jul 21, 2020
21: 3 Things I Learned by Becoming a Mom at 22 (and why it's critical to success)
Jul 17, 2020
20: The Strength of a Woman, Running a 1/2 Marathon and Tapping into Your GIFTS with Marissa Staley
Jul 14, 2020
19: The #1 Secret to Overcoming Imposter Syndrome
Jul 10, 2020
18: Your 'Store Front' Assets (for Increased Brand Awareness)
Jul 07, 2020
17: Become a Content Ninja (Without Spending Hours in Creation Mode)
Jul 03, 2020
16: The Fortune is NOT in the Follow-Up
Jun 30, 2020
15: Building Brand Visual Appeal & Exiting Corporate With Kri Gentile
Jun 26, 2020
14: Creating a Showcase Offer
Jun 23, 2020
13: Overcoming Perfectionism, Launching Online, and How to Avoid Micromanaging Your Children with Brandee El-attar
Jun 19, 2020
12: My Social Media Platform of Choice
Jun 16, 2020
11: If You're Feeling STUCK, Listen to This
Jun 12, 2020
10: Why Most Entrepreneurs Will Never Be Great at Building an Audience
Jun 09, 2020
9: The Secret to Building Credibility With Your Audience
Jun 05, 2020
8: How to Use Video to Amplify Business Results
Jun 02, 2020
7: 3 Hacks to Maximizing Your Time (for Bigger Results)
May 29, 2020
6: How to Get Known as the Expert in Your Niche
May 26, 2020
5: The Biggest Gap Between You and Your Dream Business
May 22, 2020
4: Attraction Marketing: What You Really Need to Know
May 19, 2020
3: What It Means to Create a Brand (and Not Just a Business)
May 15, 2020
2: 3 Biggest Takeaways from Business Growth During a Global Pandemic
May 15, 2020
1: The Difference Between an Expert & an Amateur
May 15, 2020
00: How I Transitioned From the Corporate Grind to a Life by Design
May 15, 2020