Next in Media
By Mike Shields
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Category: Marketing
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Subscribers: 2
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Episodes: 157
Description
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
| Episode | Date |
|---|---|
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The IAB Thinks the FTC Hates Ads
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Apr 30, 2024 |
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The Latest on Google Privacy Sandbox From Inside the Publishing Trenches
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Apr 23, 2024 |
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Is gaming finally ready for an advertising explosion?
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Apr 16, 2024 |
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Trying to move ad spending past DEI box checking
|
Apr 09, 2024 |
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Why social shopping might finally be ready to break out in the US
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Apr 02, 2024 |
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What is TV made for?
|
Mar 26, 2024 |
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How Retail Media took over the ad business seemingly overnight
|
Mar 19, 2024 |
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So you've been pretending to understand AI
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Mar 12, 2024 |
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Is YouTube Headed for a Paywall?
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Mar 05, 2024 |
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"We're going to be talking about real outcomes, not cookie-based outcomes."
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Feb 27, 2024 |
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Live from the Kochava Summit, its Next in Media
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Feb 20, 2024 |
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What happens when an election year happens during a Cookiepocolypse
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Feb 13, 2024 |
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Why there is no one like Mr. Beast
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Feb 06, 2024 |
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The Week in Review
|
Feb 02, 2024 |
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How one news brand is thriving amidst a digital publishing meltdown
|
Jan 30, 2024 |
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Week in Review with Mike & Ari
|
Jan 27, 2024 |
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Ok seriously, what in god's name is Google's Privacy Sandbox?
|
Jan 23, 2024 |
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Mike and Ari talk Google Layoffs, The Sandbox, Peacock's big moment, and CES Chicken
|
Jan 19, 2024 |
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Fortnite and Roblox for (Ad) Dummies
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Jan 16, 2024 |
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Why 2024 Should Be a Great Year For Advertising - But Not for Everyone
|
Jan 10, 2024 |
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Ari and Mike kill The Messenger
|
Jan 05, 2024 |
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Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024
|
Jan 02, 2024 |
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Hasbro's CMO on the state of kids media in 2024
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Dec 19, 2023 |
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How to build a major ad business inside a retailer like Albertsons
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Dec 12, 2023 |
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How Tastemade avoided the digital media flameout to become a major CTV player
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Dec 06, 2023 |
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What Brands Still Don't Understand About TikTok
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Nov 28, 2023 |
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Why the CTV ad experience is still a work in progress
|
Nov 20, 2023 |
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Multicultural marketing is finally getting more focus from brands - but still has a long way to go
|
Nov 14, 2023 |
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"Weather at its core is the original influencer"
|
Nov 07, 2023 |
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Inside Walmart's Journey Toward Becoming a Major Ad Player
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Oct 31, 2023 |
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Why Vizio Wants to Bother With Being an Advertising Company
|
Oct 26, 2023 |
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How TV is borrowing from the social media ad playbook
|
Oct 17, 2023 |
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What do data scientists really do at ad agencies?
|
Oct 10, 2023 |
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Why Media Companies May Need to Act More Like Creators
|
Oct 04, 2023 |
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"It's insane" Paramount's John Halley on keeping up with the changing TV ad market
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Sep 26, 2023 |
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How Sam's Club Built its Own Retail Ad Business- with some help from Walmart
|
Sep 19, 2023 |
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Pinterest wants to use AI to help brands supercharge their creative output
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Sep 13, 2023 |
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Why Yahoo Blew Up its Own Ad Tech Business
|
Sep 05, 2023 |
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"I do think you'll see some consolidation" - former Xandr boss on the state of ad tech post MediaMath
|
Aug 29, 2023 |
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Luma's Conor McKenna on the recent uptick in M&A, whether retail media shows any signs of slowing, and why ad tech is both consolidating and proliferating
|
Aug 22, 2023 |
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Disney's Rita Ferro on the why the entertainment giant believes it can compete with the platforms in ad tech and data
|
Aug 10, 2023 |
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Comcast ad boss on the double standards between TV and digital media
|
Aug 02, 2023 |
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Microsoft's Ad Chief on the company's stealth retail media ambitions, and the latest on Bing and AI
|
Jul 18, 2023 |
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Why Google may have just handed regulators a layup, and what Linda Yaccarino has to do to bring brands back to Twitter
|
Jul 11, 2023 |
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Why consolidation in ad tech will be a major challenge when everything is an ad network
|
Jun 20, 2023 |
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Why an electronics brand like LG may have a shot at controlling the TV OS
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Jun 13, 2023 |
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'Everyone's hair is on fire'
|
Jun 06, 2023 |
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How brands are prepping for the would be AR revolution
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May 30, 2023 |
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Why it might be a rough summer for digital advertising
|
May 23, 2023 |
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Horizon's Dave Campanelli on Nielsen frustrations, whether the JIC needs to exist, and why TIkTok hasn't joined YouTube at the TV table - yet
|
May 16, 2023 |
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Jordan Levin, general manager of Rooster Teeth on surviving the streaming wars as niche player, reaching gamers, business model fluctuations and the future of traditional TV
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May 09, 2023 |
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"I think in sort of a crisis mode in digital advertising" - Sorin Patilinet, Senior Director Consumer Insights on why people block and skip ads - and what to do
|
May 02, 2023 |
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How Instacart is trying to prove that retail media really drives incremental sales
|
Apr 25, 2023 |
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Why Spotify is investing so heavily into ad tech
|
Apr 18, 2023 |
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Roku's Miles Fisher on trying to train consumers to shop on their TVs
|
Apr 11, 2023 |
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Why brands need to master short form video
|
Mar 28, 2023 |
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The state of ad tech, Ryan Reynolds Marketing Prowess, and Hulu vs. Netflix
|
Mar 21, 2023 |
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Why even the most traditional marketers need to act like DTC brands - even if the revenue is tiny
|
Mar 14, 2023 |
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Why Havas wants to target your emotional state
|
Mar 07, 2023 |
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"It's astonishing that the industry has managed to make television advertising worse in a digital age"
|
Mar 02, 2023 |
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Part 1: "We saw a huge opportunity for currency correction" // Part II: "As a media owner, you don't' control the creative...you can't be held accountable"
|
Feb 21, 2023 |
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Why the Financial Times is ultra conservative with programmatic ads and data
|
Feb 14, 2023 |
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Jonah Goodhart thinks the ad business needs a complete do-over on measurement - and AI will lead the way
|
Feb 07, 2023 |
|
"Not everyone is going to succeed" - Why Retail Media is ripe for consolidation
|
Jan 26, 2023 |
|
Why so many big marketers still don't understand gaming
|
Jan 19, 2023 |
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"It's a huge change...it's been a 20-year journey" - why Nielsen One has a shot at radically changing the TV business
|
Jan 12, 2023 |
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The Trade Desk on fighting walled gardens and trying to keep Google honest
|
Jan 05, 2023 |
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2022 in review - Brian Morrissey on what happened to BuzzFeed, and whether AI is coming for the ad creatives
|
Dec 22, 2022 |
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Airbnb's marketing boss on why travel continues to roar -and may never be the same post Covid
|
Dec 13, 2022 |
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'Performance is merit based more than anything else' - How brands can make sense of 800,000 TikTok creators
|
Dec 06, 2022 |
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Why misinformation is the next battlefront in brand safety
|
Nov 29, 2022 |
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YouTube wants credit for spending as much on content as Netflix - and getting more viewership
|
Nov 15, 2022 |
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As Hershey moves its budgets from TV to digital, everything is getting harder
|
Nov 08, 2022 |
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How Apple and TikTok Blew Up the Walled Gardens
|
Oct 31, 2022 |
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How two media agency executives uncovered a big problem in CTV
|
Oct 10, 2022 |
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Why Vox Media is going bigger into ad tech despite the skeptics
|
Sep 29, 2022 |
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"Let's all push ourselves here" - OpenAP is only trying to bring together media companies, agencies, brands, measurement and data providers to advance data-driven TV advertising in a way that satisfies all parties - including consumers.
|
Sep 12, 2022 |
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"Perhaps we've not been vocal enough" - why the TV industry undercounts over the air viewers - and maybe overstates cord-cutting
|
Aug 30, 2022 |
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NBCUniversal and Paramount both want TV to be more accountable - the question is how
|
Aug 10, 2022 |
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Why Molson Coors wants the big TV companies to get over themselves and collaborate more
|
Aug 02, 2022 |
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"We need radical collaboration" - Why Doug Rozen, CEO of dentsu Media in the Americas, think media agencies may need to work together more
|
Jul 26, 2022 |
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Why brands like Bolt don't care about TV's old metrics rules
|
Jul 20, 2022 |
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"It's too soon" -Why Havas' Amy Ginsberg thinks the TV business needs to move slowly when it comes to changing currencies.
|
Jul 13, 2022 |
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"It's the number pain point by far"- Ad agencies aren't dying. But they are dying for more talent.
|
Jul 06, 2022 |
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'"Digitally led, technology enabled and data fueled" - How becoming an ad sales company is changing how Walgreens buys media
|
Jun 29, 2022 |
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"I will be really sad" if brands go overboard in targeting consumers in Web3
|
Jun 22, 2022 |
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Why 'legacy thinking' is holding back CTV's ad potential
|
Jun 15, 2022 |
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TelevisaUnivision is pushing for more representative TV measurement
|
Jun 08, 2022 |
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Why Twitch is Ready to Crash the Upfront
|
Mar 30, 2022 |
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How The Dodo went from cute pet videos on Social platform to conquering all media
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Mar 23, 2022 |
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How YouTube Reruns May LIterally Help Change the World
|
Mar 09, 2022 |
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How WarnerMedia is -very carefully - bringing advertising to HBO
|
Feb 23, 2022 |
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The ad business is still sleeping on the end of cookies
|
Feb 16, 2022 |
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How the Media JV Open AP. is looking to help TV advertising work faster and smarter by helping to break down data silos
|
Feb 09, 2022 |
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Why Action Network Bets "Well in Excess" of Six Figures Every Weekend to Nab New Gambling Fans
|
Feb 02, 2022 |
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Why the TV ad industry is unlikely to settle on new measurement in 2022
|
Jan 26, 2022 |
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Why Kroger may be advertising's sleeping giant
|
Jan 13, 2022 |
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'Where is this disaster I'm hearing about?' Why digital advertising is poised to thrive post cookie world
|
Dec 22, 2021 |
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Why it's unlikely that any one company will unseat Nielsen in TV advertising
|
Dec 08, 2021 |
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Why marketers need to start taking crypto seriously right now.
|
Dec 01, 2021 |
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How Amazon is looking to quietly conquer every part of the advertising business
|
Nov 17, 2021 |
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Why TV manufacturers are suddenly the most interesting companies in advertising
|
Nov 10, 2021 |
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Why the ongoing changes in digital ad targeting are just the 'tip of the iceberg'
|
Nov 03, 2021 |
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Roblox (and kids) are already building the metaverse
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Oct 28, 2021 |
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Why the digital newsletter boom could shake up digital ad targeting
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Oct 20, 2021 |
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Why Innovid sees old school measurement panels as a 'hack' that no longer make sense
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Oct 13, 2021 |
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Consumers still don't trust marketers on the web – so here's what brands need to do.
|
Sep 29, 2021 |
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Why Traditional Marketers Like Mondelez Think They Can Build an Unassailable Advantage by Investing in Machine Learning Now
|
Sep 01, 2021 |
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Why The Trade Desk Is Pushing the Ad Industry So Hard to Not Let the Walled Gardens Decide Its Fate
|
Aug 25, 2021 |
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How Zillow Uses Data and Content to Figure Out if You Are Buying a New Home - Or Just Fantasizing
|
Aug 18, 2021 |
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Why Marketers Need to Embrace Putting Their Messages in the Hands of Creators
|
Aug 11, 2021 |
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McKinsey’s Ahuja on Why Brands Are Still Reeling From Pandemic-Driven ‘Loyalty Shock’ Despite the Ad Industry’s Big Bounce Back
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Aug 04, 2021 |
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Why Marketers Will Be Far Better Off in a Privacy-First, Post Cookie World According to HubSpot’s Brinker
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Jul 21, 2021 |
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NBCUniversal Believes It’s Time for Ad Agencies To Embrace Digital Measurement for TV
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Jul 14, 2021 |
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I Want My CTV - Why Billie Eilish and Olivia Rodrigo Are Creating the New Prime Time - On Vevo
|
Jun 30, 2021 |
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How the Pandemic Paved the Way for a More Sophisticated Generation of CMOs
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Jun 23, 2021 |
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"Brands Aren't Going To See It Coming" Why Marketers Are About To Be Rocked by the Creator Economy
|
Jun 16, 2021 |
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"The Market Is Huge" - Spotify Wants To Transform Podcast Advertising Just Like It Did Music
|
Jun 02, 2021 |
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Why Google Is Going Its Own Way in a Post-Cookie World
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May 26, 2021 |
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“Traditional TV Is No Longer Delivering Mass Reach" - Why Roku Is Poised to Own the Streaming Ad Boom
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May 19, 2021 |
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John Kosner Thinks Amazon May Hold the Future of Sports Broadcasting and Advertising in Its Hands
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May 12, 2021 |
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Digital Transformation Has Only Just Begun: How the Pandemic Permanently Changed Restaurant Marketing
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May 05, 2021 |
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Why Global Ad Agencies Still Want Their Say in the Digital ID Wars
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Apr 28, 2021 |
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Bonin Bough wants every CMO to be obsessed with getting your cell phone number
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Apr 21, 2021 |
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Harry's Gabby Cohen Believes People Are Almost Ready to Get Dressed and Go Out Again - and That Brands Have a Chance to Reinvent Experiential Marketing This Summer
|
Apr 14, 2021 |
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IBM's Bob Lord Welcomes Testing Google's Cookie Alternative, but Expresses Concern About "Attacks on the Open Web"
|
Apr 07, 2021 |
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YouTube Wants to Get Really Personal Despite All the Big Changes in Ad Targeting
|
Mar 31, 2021 |
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The News Industry is Battling a Misinformation Crisis Amid Ongoing Business Model Uncertainty
|
Mar 24, 2021 |
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How Disney Fell Deeply in Love with Programmatic Advertising
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Mar 17, 2021 |
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Why TikTok May Soon Be Ready to Go After TV Ad Money
|
Mar 10, 2021 |
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Pinterest Aspires to Be the "Connective Tissue Between Inspiration and Action"
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Mar 03, 2021 |
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David Jones Thinks Ad Holding Companies Are Hiding Behind Covid
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Feb 17, 2021 |
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Why Publishers Like Complex Can't Wait for Someone Else to Replace the Cookie
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Feb 10, 2021 |
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"The Battle for the Soul of the Internet" - Adweek's Ronan Shields on the Coming War Between Apple and Google Over the Future of Digital Advertising
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Jan 27, 2021 |
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Terence Kawaja and Dave Morgan are Bullish on the Ad Economy Bouncing Back Post-Covid, but Think Some Media Investors are ‘Whistling Past the Graveyard’
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Jan 20, 2021 |
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Advertising Disrupted: What User Privacy Means for Marketers
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Dec 30, 2020 |
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Brian Morrissey on Why We'll Never Escape Advertising and Why 2021 May Represent a Return to Sanity in Digital Publishing
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Dec 16, 2020 |
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American Express Believes Machine Learning is Going to Radically Reshape Just About Every Industry
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Dec 02, 2020 |
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Kiwoba Allaire is Pushing Silicon Valley to Move Outside of the Traditional Hiring Lanes
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Nov 25, 2020 |
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TikTok Says it Can Help Advertisers Reach Gen Z and Measure How Well Their Ads Work
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Nov 18, 2020 |
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Harold Klaje is on a Mission to Demystify Reddit for Brands
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Nov 04, 2020 |
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Crypt TV Wants to Build Marvel For Horror Fans By Scaring People on Their Mobile Phones
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Oct 28, 2020 |
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Big Brands Need To Reset Their Expectations Around Data, According to M&C Saatchi Performance's Guillaume Lelait
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Oct 21, 2020 |
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Why Netflix's Data Scientist Jeffrey Wong Wants the Digital Ad Industry to Make a Bigger Bet on Incrementality
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Oct 07, 2020 |
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How Magic Spoon Launched a Direct-to-Consumer Cereal Startup in the Middle of a Pandemic
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Sep 23, 2020 |
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HER’s Shana Sumers Wants Marketers to Move Beyond Catering to the Black Community in February & the LGTBQ Community in June
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Sep 16, 2020 |
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TV Advertising is Finally Becoming More Data Driven - Which Means Everything About the TV Ad Business Needs to Change
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Sep 09, 2020 |
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Visa’s Matt Story Thinks Madison Avenue is Making Big Strides on Privacy But Has a Ways to Go on Diversity
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Sep 02, 2020 |
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Tastemade Says Its Thriving During the Digital Media Apocalypse
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Aug 19, 2020 |
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Snap is Bringing Digital Ad Creative Out of the Dark Ages - Though Traditional Agencies May Not be Ready
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Aug 05, 2020 |
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Why It’s Becoming Much Tougher For Brands to Use Consumer Data for Marketing Purpose in the Shift Toward a Privacy Centric Ecosystem
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Jul 22, 2020 |
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Why MediaLink Believes the Streaming Wars will Inevitably have Some Major Casualties - and Why Brands are Facing an ‘Existential’ Challenge in this Era
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Jul 08, 2020 |
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How Digital Ad Veteran Sarah Hofstetter is Trying to Help Legacy Retailers Become E-commerce Juggernauts in the Age of Stay-at-Home Shopping
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Jul 08, 2020 |
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YouTube’s Debbie Weinstein Provides an Inside Look at Their Plan to Steal More Ad Dollars From TV - By Proving Its Ads Deliver Tangible Business Results
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Jun 24, 2020 |
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Activision Blizzard Knows The Video Game Industry Hasn't Done Enough to Cater to Big Brands, But Jonathan Stringfield is Working to Change That
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Jun 10, 2020 |
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Twitch’s CMO Doug Scott: Brands are Still Wrapping their Heads Around the Engagement Power of Live Streaming
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May 27, 2020 |
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NBCUniversal’s Chairman, Advertising & Client Partnerships, Linda Yaccarino Only Wants to Shake Up Measurement, the TV Ad Experience, and the Industry's Fundamental Business Model
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May 27, 2020 |