Pricing College Podcast
By Joanna Wells and Aidan Campbell
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Image by Joanna Wells and Aidan Campbell
Category: Marketing
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Subscribers: 3
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Episodes: 100
Description
Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
| Episode | Date |
|---|---|
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Episode #138 - Customers Want Lower Prices. Costs Want Higher Ones. What Do You Do
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Aug 25, 2026 |
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Episode #0137 - Domino's Cut Discounts to Protect Margin. Was It the Right Call
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Aug 10, 2026 |
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Episode #0136 - How Do You Grow When Customers Want Lower Prices? Four strategies. Four businesses that got it right.
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Jul 28, 2026 |
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Episode #0135 - Why Pricing Is the Hidden M&A Risk Most Boards Never Plan For: Lessons from the Sigma- Chemist Warehouse Merger
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Jul 21, 2026 |
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Episode #0134 - The California AI Pricing Lawsuit Every CEO Should Know About. Who Really Owns Your Pricing: Your Business Or Your AI Vendor
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Jul 14, 2026 |
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Episode #0133 - Can You Explain Your Price Without Looking At Your Competitor
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Jul 06, 2026 |
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Dear CEO Episode 2 : The Information You Receive About Pricing Has Been Designed By The Wrong People.
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Jul 01, 2026 |
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Episode #132 - From 1 July Coles Will Have to Justify Their Price, Then They'll Start With Yours
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Jun 29, 2026 |
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Dear CEO Episode 1 : Your Pricing Problem Is Not What You Think It Is.
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Jun 22, 2026 |
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Episode #0131 - Is Your Pricing Protecting Margin Or Destroying It
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Jun 22, 2026 |
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What Bunnings Teaches Suppliers About Margin Loss
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Jun 22, 2026 |
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The Pricing Lesson Most Suppliers Missed in the Coles Case
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Jun 22, 2026 |
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Episode #0130 - The JB Hi-Fi Lesson Every B2B CEO Needs to Hear
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Jun 15, 2026 |
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Episode #0129 - What Bunnings Teaches Us About Pricing Power
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Jun 05, 2026 |
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Episode #0128 - 13 of 14 Coles Promotions Were Not Genuine. Most Suppliers Would Have Said Yes Anyway.
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Jun 01, 2026 |
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Episode #0127 - Pricing Transformation Series Part 4: Why AI Pricing Can Accelerate Margin Leakage
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May 25, 2026 |
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Episode #0126 - Why Margins Keep Eroding Even When Companies Raise Prices
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May 18, 2026 |
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Episode #0125 - Pricing Transformation Series Part 3: The Hidden Pricing Problem Inside Most B2B Businesses
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May 11, 2026 |
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Episode #0124 - Pricing Transformation Series Part 2: Sometimes It Is the Pricing Team, and No One Wants to Say It
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May 04, 2026 |
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Episode #0123 - Pricing Transformation Series Part 2: Why Your Pricing Isn't Working — And It's Not Just Because of Your Sales or Pricing Teams
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Apr 24, 2026 |
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Episode #0122 - Cost Pass Through in Volatile Markets: What CEOs Need to Do Now
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Mar 26, 2026 |
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Episode #0121 - Margin Management: Why Revenue Growth Isn't Enough
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Mar 20, 2026 |
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Episode #0120 - Why Price Rises Are Much Harder Than CEOs Expect
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Mar 11, 2026 |
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Episode #0119 - What is Value Culture?
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Feb 03, 2023 |
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Episode #0118 - Why Pricing Requires CEO And CSuite Backing
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Dec 02, 2022 |
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Episode #0117 - What is different in B2B pricing?
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Nov 25, 2022 |
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Episode #0116 - Q&A On What Optimising The Tail Means
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Nov 18, 2022 |
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Episode #0115 - Discounting And Price Promotions In Retail Or B2C
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Oct 28, 2022 |
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Episode #0114 - Who do we think listens to our podcast
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Oct 21, 2022 |
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Episode #0113 - Pricing advice for start-ups
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Oct 14, 2022 |
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Episode #0112 - Can pricing save the cinema and movie theatre industry
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Oct 07, 2022 |
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Episode #0111 - What can business learn from gym pricing?
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Sep 30, 2022 |
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Episode #0110 - What is a (CRO) chief revenue officer and what should they know about pricing ?
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Sep 23, 2022 |
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Episode #0109 - How to charge creative industries like graphic designing
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Sep 16, 2022 |
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Episode #0108 - Should you charge more for beer at a stadium than a liquor store?
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Sep 08, 2022 |
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Episode #0107 - Paying more to not see ads on streaming services
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Sep 02, 2022 |
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Episode #0106 - Dynamic pricing in ticket pricing for concerts
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Aug 26, 2022 |
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Episode #0105 - What we can learn from Rolex pricing
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Aug 19, 2022 |
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Episode #0104 - Are Brands still valuable to consumers in 2022?
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May 20, 2022 |
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Episode #0103 - The Concept of Building a Pricing Ecosystem
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May 13, 2022 |
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Episode #0102 - Can a pricing IT tool fix B2B pricing
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Apr 29, 2022 |
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Episode #0101 - Is being made in Australia still seen as a value to consumers in manufactured products
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Apr 22, 2022 |
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Episode #0100 - What moving from free to paying really means. Difference in freemium vs pay model
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Apr 14, 2022 |
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Episode #0099 - What to be aware of with surcharging
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Apr 08, 2022 |
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Episode #0098 - Why Value-Based Pricing is even more important when inflation is rampant?
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Mar 25, 2022 |
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Episode #0097 - SAAS Pricing and Tiered Pricing options for Online Businesses
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Mar 18, 2022 |
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Episode #0096 - Introduction to Value Culture
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Mar 11, 2022 |
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Episode #0095 - Can value based pricing go wrong?
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Mar 03, 2022 |
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Episode #0094 - What white goods price inflation means in 2022
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Feb 25, 2022 |
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Episode #0093 - B2B business moving to an equipment as a service
|
Dec 10, 2021 |
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Episode #0092 - Dangers of surcharges and breaking down pricing too much.
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Dec 03, 2021 |
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Episode #0091 - What to say when procurement ask to see your cost base
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Nov 26, 2021 |
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Episode #0090 - Will shoppers pay a bit more for a better retail experience
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Nov 19, 2021 |
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Episode #0089 - How inflation impacts price rise strategy in 2021
|
Nov 12, 2021 |
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Episode #0088 - Mercedes- Benz Fixed Pricing Model
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Nov 08, 2021 |
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Episode #0087 - We take a look at pricing and the murky world of cigarettes
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Mar 19, 2021 |
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Episode #0086 - Will subsidies boost demand for domestic tourism?
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Mar 12, 2021 |
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Episode #0085 - What does a cashless society mean for pricing?
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Mar 05, 2021 |
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Episode #0084 - Why do so many companies ignore value based pricing?
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Feb 26, 2021 |
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Episode #0083 - The future of the recorded music industry
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Feb 19, 2021 |
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Episode #0082 - Cruise pricing strategy in 2021
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Feb 05, 2021 |
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Episode #0081 - What has pricing to do with house prices?
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Dec 05, 2020 |
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Episode #0080 - Is the one who pays the boss?
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Dec 04, 2020 |
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Episode #0079 - Can Unbundling Go To Far?
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Dec 04, 2020 |
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Episode #0078 - We discuss supermarket promotions
|
Nov 28, 2020 |
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Episode #0077 - Does centralising pricing in another country make sense?
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Nov 27, 2020 |
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Episode #0076 - How much do pricing professionals get paid?
|
Nov 26, 2020 |
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Episode #0075 - What should you say about pricing to different stakeholders?
|
Nov 19, 2020 |
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Episode #0074 - Intro to price optimisation
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Nov 19, 2020 |
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Episode #0073 - What the forex market can teach us about cost plus pricing?
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Nov 18, 2020 |
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Episode #0072 - What makes a great CFO when it comes to pricing?
|
Nov 12, 2020 |
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Episode #0071 - What is the major issue with siloed business structures?
|
Nov 11, 2020 |
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Episode #0070 - What happens when Operations drive pricing?
|
Nov 11, 2020 |
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Episode #0069 - What we really like about the Apple pricing model
|
Nov 06, 2020 |
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Episode #0068 - Are there any good pricing courses in universities?
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Nov 04, 2020 |
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Episode #0067 - What is the pricing "eureka" moment?
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Nov 03, 2020 |
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Episode #0066 - You need the right numbers for pricing!
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Oct 29, 2020 |
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Episode #0065 - Why charging by postcode or zip code can be a bad idea!
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Oct 28, 2020 |
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Episode #0064 - What approaches can we learn from SAAS?
|
Oct 27, 2020 |
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Episode #0063 - How much should a CEO know about pricing?
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Oct 23, 2020 |
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Episode #0062 - Can you start optimising prices immediately?
|
Oct 22, 2020 |
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Episode #0061 - What should a marketer know about pricing?
|
Oct 21, 2020 |
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Episode #0060 - Are you really doing revenue management?
|
Oct 15, 2020 |
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Episode #0059 - Can an airline really sell a ticket for $1?
|
Oct 13, 2020 |
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Episode #0058 - Do you need complex IT systems for revenue management?
|
Oct 12, 2020 |
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Episode #0057 - How many people really work in pricing?
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Oct 01, 2020 |
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Episode #0056 - Oscar Wilde in the pricing department!
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Sep 29, 2020 |
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Episode #0055 - Why we do not talk about bubbles on Pricing College
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Sep 29, 2020 |
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Episode #0054 - Can "own brands" - destroy your real brand?
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Sep 24, 2020 |
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Episode #0053 - Can too many brands damage your business?
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Sep 23, 2020 |
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Episode #0052 - How brands can help with pricing segmentation
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Sep 23, 2020 |
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Episode #0051 - Would you pay more for fewer movies to watch?
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Sep 17, 2020 |
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Episode #0050 - What is the pricing strategy of Netflix
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Sep 15, 2020 |
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Episode #0049 - What movies can teach us about willingness to pay!
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Sep 15, 2020 |
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Episode #0048 - You ever meet someone who just has to have a discount?
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Sep 10, 2020 |
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Episode #0047 - Are there better numbers than 99c?
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Sep 08, 2020 |
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Episode #0046 - Why do people use 99c and magic number pricing?
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Sep 07, 2020 |
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Episode #0045 - What does Coke branding aim to achieve?
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Sep 03, 2020 |
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Episode #0044 - Why Coke kept flat pricing for 75 years!
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Sep 01, 2020 |
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Episode #0043 - Paying more for soft drinks in hot weather
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Sep 01, 2020 |