Consumer Behavior: Why We Buy Stuff

By Alex Ames

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Image by Alex Ames

Category: Marketing

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Episodes: 13

Description

Alex Ames, a branding fanatic uses a college Marketing course to make a cool podcast.

Episode Date
E13 Evaluation Criteria
Jun 24, 2020
E12 Killer Trycicles
Jun 24, 2020
E11 Extended Pre-Purchase Search
Jun 18, 2020
E10 Problem Recognition
Jun 18, 2020
E09 VALS System
Jun 09, 2020
E08 Emotional Appeal
Jun 07, 2020
E07 Stimulus Factors
Jun 04, 2020
E06 Opinion Leaders
Jun 04, 2020
Non-Euro Ethnic/Nationality Ads
May 28, 2020
Household Life Cycle
May 28, 2020
E03 Nonverbal Factors
May 20, 2020
E02 Cultural Influences
May 20, 2020
E01 Purchasing Decisions
May 16, 2020