Building a Modern Employer Brand podcast
By Susanna Rantanen
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Episodes: 179
Description
Building a Modern Employer Brand podcast is a weekly podcast that brings you a modern breath of air into employer branding and other HR marketing!
This podcast is for all modern-minded HR/Talent marketing practitioners who want to learn how to influence talents with messages and marketing in a world where attention is no longer a default.
This podcast is brought to you by Employer Branding Agency Emine and hosted by Susanna Rantanen.
Susanna is Finland's best-known employer branding expert and one of the top employer branding influencers in the world. Her family business, Employer Branding Agency Emine, has been selected as one of the Top 10 Employer Branding Agencies in Europe, and she is also the innovative creator of the renowned Magnetic Employer Branding Method™️.
| Episode | Date |
|---|---|
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#183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1
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May 15, 2024 |
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#182 Behind the Scenes - I'm writing a Game-Changing Book about Employer Branding
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May 08, 2024 |
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#181 How building your Magnetic Employer Brand is like dating – part 2
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May 01, 2024 |
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#180 How building your Magnetic Employer Brand is like dating - part 1
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Apr 24, 2024 |
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#179 Unlock Your Potential: The Power Of Self-awareness For Career Growth
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Apr 17, 2024 |
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#178 Building a Stellar Career Path in Employer Branding
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Apr 03, 2024 |
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#177 Targeting in Marketing for Active and Passive Job Seekers
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Mar 27, 2024 |
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#176 New insights on LinkedIn Algorithm 2024 that you probably didn’t know
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Mar 20, 2024 |
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#175 Crafting an Irresistible Employer Brand: The Modern EB Leader's Playbook
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Mar 13, 2024 |
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#174 The Evolution of Employer Branding From Zero to AI - with Guest Jason "Jay" Kipps
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Mar 06, 2024 |
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#173 Kickstart your employer branding strategy for the new calendar year - A guide for professionals
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Feb 28, 2024 |
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#172 Is This One of the Best Social Media Recruitment Campaign Ideas?
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Feb 21, 2024 |
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#171 How appearances influence your career in employer branding
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Feb 14, 2024 |
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#170 Storytelling in Recruitment Marketing - Inspiring tips
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Feb 07, 2024 |
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#169 How to successfully develop DEI - Diversity, equity and inclusion in the workplace, with guest Heidi Pech
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Jan 31, 2024 |
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#168 Introverts in Marketing: My 5 Top Tips and Discoveries Thriving in an Extroverted World
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Jan 24, 2024 |
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#167 Important Social Media Marketing Trends 2024
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Jan 17, 2024 |
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#166 Design thinking in employer branding with guest 'Kat on Coffee'
|
Jan 09, 2024 |
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8 steps to upgrade your employer brand marketing plan for 2024
|
Jan 03, 2024 |
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#164 Empower HR Marketing Data with These 7 Concrete Value-Adds
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Dec 27, 2023 |
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#163 Internal vs external employer brand manager roles in the spotlight
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Dec 20, 2023 |
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#162 HR marketing vs marketing career in the spotlight
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Dec 13, 2023 |
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#161 Game-Changing Employer Branding Method for Talent Attraction and Retention
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Dec 06, 2023 |
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#160 Crafting Recruitment Marketing Messages That Resonate Beyond Clicks on the Job Board
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Nov 29, 2023 |
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#159 Transparency and authenticity - The foundation for successful employer branding
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Nov 22, 2023 |
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#158 Building Brand Trust: The Power Trio of Credibility, Authority, and Influence
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Nov 15, 2023 |
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#157 An Easy Way into YouTube: YouTube Shorts for Employer Branding
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Nov 08, 2023 |
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#156 Navigating Employer Branding in a World of Hybrid Work
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Nov 01, 2023 |
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#155 The Art of A Dynamic Content Creation Process in Employer Branding
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Oct 25, 2023 |
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#154 How to Get Stakeholders' Buy-in To Avoid Road Blocks in Employer Branding
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Oct 18, 2023 |
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#153 Epic Insight into Internal External Employer Branding
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Oct 11, 2023 |
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#152 Building a Talent Marketing Career from scratch with guest Claudia Nolan
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Oct 04, 2023 |
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#151 The Art of Storytelling: How to Use Stories in Your Employer Branding Content
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Sep 27, 2023 |
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#150 The Employer Branding Edge: 3 Top Strategies Every Modern Leader Should Know
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Sep 20, 2023 |
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#149 HR professionals: How to get that seat at the executive table - with guest Tammy Alvarez
|
Sep 13, 2023 |
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#148 Supercharge Your Employer Branding and Recruitment Marketing with Data Analytics!
|
Sep 06, 2023 |
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#147 How to achieve a truly relevant employer brand?
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Aug 30, 2023 |
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#146 Figuring out life, career and being a great boss with Suzy Welch
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Aug 22, 2023 |
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#145 From recruiting on social media to social recruiting
|
May 31, 2023 |
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#144 How to work with Corporate Employer Branding Influencers
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May 24, 2023 |
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#143 How Marketing AI is Revolutionizing Copywriting
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May 17, 2023 |
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#142 Bad communication costs your company $21B a week!
|
May 10, 2023 |
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#141 Working with target audiences in HR (talent) marketing
|
May 03, 2023 |
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#140 Using LinkedIn Content to Grow reach and Build a Community
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Apr 27, 2023 |
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#139 Facebook Professional Mode - New Facebook Feature for Professional Content Creators
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Apr 19, 2023 |
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#138 The Modern Employer Branding Framework You’ve been Looking For
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Apr 12, 2023 |
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#137 The Future of Recruiting 2023 - LinkedIn report
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Apr 05, 2023 |
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#136 Data-driven recruitment marketing – 4 steps to data-driven approach talent acquisition
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Mar 29, 2023 |
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#135 The secret to creating marketing content your audience wants
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Mar 22, 2023 |
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#134 - 10 ways to use Instagram Highlights for employer branding and recruitment marketing
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Mar 15, 2023 |
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#133 TikTok SEO & 4 basic SEO tactics for content creators
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Mar 08, 2023 |
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#132 Instagram SEO for content creators
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Mar 01, 2023 |
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#131 Why and how to create high-quality content - 8 tips
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Feb 22, 2023 |
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#130 Copywriting headlines that win attention
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Feb 15, 2023 |
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#129 Copywriting for HR - 5 Key Rules when writing content in HR
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Feb 08, 2023 |
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#128 Social media trends 2023 to watch for in talent marketing
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Feb 01, 2023 |
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#127 Why HR marketing benefits from short-form videos
|
Jan 25, 2023 |
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#126 Instagram for recruiters - How to use Instagram for recruiting
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Jan 18, 2023 |
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#125 TikTok for Recruiters - How to use TikTok for recruiting
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Jan 11, 2023 |
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#124 Personal branding for HR Industry professionals (such as recruiters)
|
Jan 04, 2023 |
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#123 TikTok for employer branding
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Dec 28, 2022 |
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#122 TikTok for recruitment marketing and talent acquisition
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Dec 21, 2022 |
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#121 TikTok vs Instagram for talent marketing
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Dec 14, 2022 |
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#120 The anatomy of best careers sites to convert talents
|
Dec 07, 2022 |
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#119 The DOs and DONTs of executing an employer branding strategy
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Nov 30, 2022 |
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#118 Can't employer brand? Why developing employer image during recruiting can be the answer!
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Nov 23, 2022 |
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#117 How do you implement an employer branding strategy?
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Nov 16, 2022 |
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#116 What is an employer branding strategy and when do you need one?
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Nov 09, 2022 |
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#115 Rethinking employer branding in the new world
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Nov 02, 2022 |
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#114 Why you need to stop treating employer branding a recruitment campaign
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Oct 26, 2022 |
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#113 Why HR owns employer branding and why it actually makes sense
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May 04, 2022 |
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#112 Email marketing as a new asset in your employer branding strategy
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Apr 27, 2022 |
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#111 Social media trends 2022 paving the way for bigger marketing changes
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Apr 20, 2022 |
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#110 Why your business marketing is not the employer branding expert
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Apr 13, 2022 |
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#109 Psychographic segmentation in employer branding
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Apr 06, 2022 |
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#108 The power of the employer brand
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Mar 30, 2022 |
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#107 Story messages in talent marketing
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Mar 23, 2022 |
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#106 Why story works so well in talent marketing
|
Mar 16, 2022 |
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#105 What Is Storytelling Marketing?
|
Mar 09, 2022 |
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#104 The Difference Between Recruitment Marketing And Employer Branding Messages
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Mar 02, 2022 |
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#103 Developing an employer brand - what needs to happen?
|
Feb 23, 2022 |
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#102 Who owns employer branding and the employer brand budget?
|
Feb 16, 2022 |
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#101 The difference between employer branding goals & recruitment marketing goals
|
Feb 09, 2022 |
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#100 Employer Brand Marketing buzz words uncovered
|
Feb 02, 2022 |
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#99 Modern employer branding vs traditional and why you should care
|
Jan 26, 2022 |
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#98 What if you are unemployer branding instead of employer branding?
|
Jan 19, 2022 |
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#97 Top 3 social media marketing trends 2022 for employer branding
|
Jan 12, 2022 |
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#96 What Your Culture Really Means For Your Employer Brand
|
Jan 05, 2022 |
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#95 What you probably don't yet know about employer brand
|
Dec 29, 2021 |
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#94 Case: Organic Instagram recruitment campaign results, part 2
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Dec 22, 2021 |
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#93 Case: Organic recruitment marketing campaign for Instagram, part 1
|
Dec 15, 2021 |
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#92 Using Maslow's Hierarchy of Needs in talent communication
|
Dec 08, 2021 |
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#91 Why growth companies should ditch the Fun at Work Culture
|
Dec 01, 2021 |
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#90 Talent marketing on Instagram in 2022
|
Nov 24, 2021 |
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#89 What is employer brand affinity?
|
Nov 17, 2021 |
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#88 The Key Differences between Communications and Marketing
|
Nov 10, 2021 |
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#87 Using persuasive communication in talent marketing
|
Nov 03, 2021 |
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#86 How to become the boss of your professional development in employer branding
|
Oct 27, 2021 |
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#85 How to choose your talent target audiences for employer branding
|
Oct 20, 2021 |
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#84 Choosing target audiences for employer branding? Avoid these 2 common mistakes.
|
Oct 13, 2021 |
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#83 Who exactly are your target audiences in employer branding?
|
Oct 06, 2021 |
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#82 The three characteristics of a great talent marketing communicator
|
Sep 29, 2021 |
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#81 Working as a Creative Employer Brand Content Producer
|
Sep 01, 2021 |
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#80 How to get more out of LinkedIn for employer branding
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Jun 30, 2021 |
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#79 Working as an Employer Brand Content Manager (series 5/6)
|
Jun 23, 2021 |
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#78 Becoming strategic with employer branding part 2/2
|
Jun 16, 2021 |
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#77 Becoming strategic with employer branding part 1/2
|
Jun 09, 2021 |
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#76 How to build a modern employer brand day-to-day (What tasks I do day-to-day)
|
Jun 02, 2021 |
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#75 Working as a Talent Communication & PR Specialist (series 4/6)
|
May 26, 2021 |
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#74 How to get started and get a budget for your employer branding
|
May 19, 2021 |
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#73 Working as a Digital Talent Marketing Manager (series 3/6)
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May 12, 2021 |
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#72 How to use Instagram for employer branding and recruitment marketing - 6 basics to get right
|
May 05, 2021 |
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#71 Working as a Talent Community & Social Media Manager (series 2/6)
|
Apr 28, 2021 |
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#70 Transitioning in your mind from recruiting to employer branding
|
Apr 21, 2021 |
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#69 Working as an Employer Brand Manager - Modern Talent Marketing Team roles
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Apr 14, 2021 |
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#68 Social media update for employer branding
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Apr 07, 2021 |
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#67 How our minds work when we start to activate as job seekers
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Mar 31, 2021 |
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#66 The product called Unique Employee Experiences in your company
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Mar 24, 2021 |
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#65 - 3 reasons why you are not getting applications
|
Mar 17, 2021 |
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#64 Work-to-life riddles - What every recruiter and talent marketing pro needs to know
|
Mar 10, 2021 |
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#63 Introducing the Modern Employer Brand Team roles
|
Mar 03, 2021 |
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#62 Candidate communication in modern employer branding
|
Feb 24, 2021 |
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#61 PR and communication in modern employer branding
|
Feb 17, 2021 |
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#60 Employer branding trends in 2021 - Micro-moments
|
Feb 10, 2021 |
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#59 How to use curated content in talent marketing & employer branding
|
Feb 03, 2021 |
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#58 Why your talent marketing easily fails and what you can do to avoid it
|
Jan 27, 2021 |
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#57 My key predictions for employer branding trends in 2021
|
Jan 20, 2021 |
|
#56 Getting familiar with Google Analytics
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Jan 13, 2021 |
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#55 How marketers are using social media (industry report)
|
Jan 06, 2021 |
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#54 Why your talent is the hero in your employer brand -story?
|
Dec 30, 2020 |
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#53 Being more persuasive in talent acquisition
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Dec 23, 2020 |
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#52 Persuasion in professional talent marketing
|
Dec 16, 2020 |
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#51 If the campaign did not kill your hiring success, what did?
|
Dec 09, 2020 |
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#50 The rise of professional talent marketing and talent marketers
|
Dec 02, 2020 |
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#49 Blogging for Talent Marketing purposes
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Nov 25, 2020 |
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#48 Why so many recruitment videos fail to deliver
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Nov 18, 2020 |
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#47 How story works: Key elements in a story
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Nov 11, 2020 |
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#46 What is Business Storytelling?
|
Nov 04, 2020 |
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#45 Why our brains need a good story
|
Oct 28, 2020 |
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#44 Essential questions your career pages need to answer
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Oct 21, 2020 |
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#43 Why you should care deeply about your career site?
|
Oct 14, 2020 |
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#42 How I use the Magnetic Employer Brand©️-method to employer brand my agency
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Oct 07, 2020 |
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#41 The power of visuals in employer branding
|
Sep 30, 2020 |
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#40 Why LinkedIn is not that great for modern employer branding
|
Sep 23, 2020 |
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#39 Understanding Instagram to ace employer branding
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Sep 16, 2020 |
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#38 What is the BEST social media for your talent marketing needs?
|
Sep 09, 2020 |
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#37 How to best use social media for recruitment marketing
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Sep 02, 2020 |
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#36 Talent Marketing in social media in 2020
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Aug 26, 2020 |
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#35 Talent Marketing as a profession - A career path for you?
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Aug 19, 2020 |
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#34 REALLY the 5 key advice for HR taking on social media
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Aug 12, 2020 |
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#33 - 5 reasons why most companies fail to succeed in talent marketing
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Aug 05, 2020 |
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#32 Why companies should use about social media like their employees?
|
Jul 29, 2020 |
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#31 How to get your employees to share company content on their social media?
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Jul 22, 2020 |
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#30 Goals, objectives and metrics in hiring, part 2
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Jul 15, 2020 |
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#29 How to measure success in hiring? [part 1/2]
|
Jul 08, 2020 |
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#28 How to get started with employer branding on social media
|
Jul 01, 2020 |
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#27 - 5 reasons why talent marketing fails to deliver
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Jun 24, 2020 |
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#26 Using the company blog content in talent marketing
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Jun 17, 2020 |
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#25 How to become a talent magnet company
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Jun 10, 2020 |
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#24 Who is the top talent of the digital age?
|
Jun 03, 2020 |
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#23 Improving candidate experiences with recruitment communications
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May 27, 2020 |
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#22 Optimizing the career page for a growth company
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May 20, 2020 |
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#21 - 7 tips on getting started with your recruiter brand
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May 13, 2020 |
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#20 What if you had a Talent Acquisition brand?
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May 06, 2020 |
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#19 Why words matter - also in your job post
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Apr 29, 2020 |
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#18 How to produce content your audience wants?
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Apr 22, 2020 |
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#17 How corona shows the strength of your company culture
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Apr 15, 2020 |
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#16 Talent segmentation in modern employer branding
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Apr 08, 2020 |
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#15 What is a talent audience and why does it matter?
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Apr 01, 2020 |
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#14 Marketing and communications within "employer branding"
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Mar 25, 2020 |
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#13 What is an employer value proposition and do we still need them?
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Mar 18, 2020 |
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#12 Why content marketing works so well in employer branding?
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Mar 11, 2020 |
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#11 Choosing the right HR marketing strategy
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Mar 04, 2020 |
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#10 What is an employer branding strategy?
|
Feb 26, 2020 |
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#9 Your employer brand needs a marketing funnel
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Feb 19, 2020 |
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#8 The 3 main types of HR Marketing
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Feb 12, 2020 |
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#7 How to actually build The Modern Employer Brand
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Feb 05, 2020 |
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#6 The Candidate Journey of the Information Era
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Jan 29, 2020 |
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#3 Introducing the Modern Employer Branding Method
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Jan 08, 2020 |