Founded in Transcreation 💫
By Delfina Morganti Hernández
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Delfina Morganti Hernández
Category: Marketing
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 1
Reviews: 0
Episodes: 13
Description
Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍
Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.
This podcast is about entering the realms of language and creativity with brands.
Enjoy! 😃
| Episode | Date |
|---|---|
|
Why Brands Need Creative Translation Solutions | S3 E1
|
Mar 27, 2023 |
|
S2 E5 | Csaba Bán: A Technical Translator's Journey to Transcreation
|
Mar 22, 2022 |
|
S2 E4 | How Brands Can Benefit from Monolingual Copywriting + Creative Revision
|
Nov 23, 2021 |
|
S2 E3 | The Challenges of Transcreation + LinkedIn Video Tips for Freelancers, ft. Sylwia Biczyk
|
Nov 18, 2021 |
|
S2 E2 | Seth Godin's “This Is Marketing”: A Discussion with Nathan Bennett
|
May 25, 2021 |
|
S2 E1 | Marketing in 2021 and beyond: An interview with Adrian Cohn, Head of Marketing at Smartling
|
Feb 06, 2021 |
|
S1 E5 |🎵Song Transcreation: Connecting the Dots
|
Jan 31, 2021 |
|
S1 E4 P2 | Transcreations of Oreo's Wonderfilled campaign—A discussion—and sing-along session—with Natali Lekka
|
Aug 15, 2020 |
|
S1 E4 P1 | 😎Transcreation, copywriting and content writing with Natali Lekka
|
Jul 19, 2020 |
|
S1 E3 | 😶What if the original is a translation? | 💡Thoughts on 'the original', as inspired by Michael Cunningham
|
Jul 08, 2020 |
|
S1 E2 P2 | 😱Making the impossible possible: Nike's👟 slogan "Just do it" gets transcreated into German and Spanish🙆
|
Jun 27, 2020 |
|
S1 E2 P1 | 🙋Eva Katernberg on transcreation techniques and her career move into localization
|
Jun 14, 2020 |
|
S1 E1 | What is transcreation👀? What are some interesting examples? | Coca-Cola Is It
|
Jun 04, 2020 |