Champagne Strategy
By Hybrency
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Category: Management
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Subscribers: 3
Reviews: 0
Episodes: 90
Description
Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne.
Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless.
Listen to an episode if you dare, but you've been warned. There's no going back.
Keep taking your blue pills - or press play
| Episode | Date |
|---|---|
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Brett Friedman - Applied creative strategy in an AI world - S5 Ep5
|
Apr 07, 2024 |
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John James - brand first principles - avoiding the brand scam & understanding branding basics - Repost from Cognism's The Loop podcast - S5 Ep4
|
Mar 31, 2024 |
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John James - Live interview from SXSW Sydney 2023 - article series, modern state of the industry and more
|
Mar 04, 2024 |
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Dale W. Harrison - Exposing the hidden incentives behind B2B purchases. Understanding procurement and buying committee dynamics - S5 Ep2
|
Feb 05, 2024 |
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Colin Lewis - How to be an effective marketer. Executive director-level thinking - S5 Ep1
|
Jan 30, 2024 |
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Part 5.3 - Actually Thinking Different about Think Different - Apple's real growth factor revealed
|
Dec 20, 2023 |
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Part 5.2 - Thinking Different about Think Different - What exactly did it do? - S4 E22
|
Dec 06, 2023 |
|
Part 5.1 - Thinking Different about Think Different - S4 Ep21
|
Nov 30, 2023 |
|
Part 4 - What does a brand campaign do? 8 pros and 8 cons - S4 Ep20
|
Nov 14, 2023 |
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Part 2 - Where did brand campaigns came from? The history of advertising agencies, marketing & growth - S4 Ep16
|
Oct 26, 2023 |
|
Gregory Kennedy - Confessions of two fractional CMOs - Trials, tribulations & opportunities - S4 Ep19
|
Oct 25, 2023 |
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Part 3.2 - How does advertising & branding? (2 of 2) - S4 Ep18
|
Oct 21, 2023 |
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Part 3.1 - How does advertising & branding work? (1 of 2) - S4 Ep17
|
Oct 20, 2023 |
|
Part 1 - What is a brand campaign? (Audio Version) - S4 Ep15
|
Oct 04, 2023 |
|
Raj Nathan - Pitching the power of music - Sonic branding, events and can't sleep content - S4 Ep14
|
Sep 26, 2023 |
|
Anthony Garone - Exposing the murky world of Ghostwriting - S4 Ep13
|
Sep 09, 2023 |
|
Matt Watkinson - Mastering your potential in an uncertain world - S4 Ep12
|
Sep 05, 2023 |
|
John James & Meqa Smith - Culture, brand, internal marketing and core strategy - S4 Ep11
|
Sep 01, 2023 |
|
Shay Howe - Chasing growth in the AI era - Confessions of a tech CMO - S4 Ep10
|
Aug 27, 2023 |
|
Baiba Matisone - Strategists in advertising - How agencies and clients can work better together - S4 Ep9
|
Aug 13, 2023 |
|
Jon Evans - Marketing on a shoestring budget. Turning $440 into $940 000 - S4 Ep8
|
Jun 12, 2023 |
|
Eden Bidani - Messaging Strategy - The forgotten jigsaw piece of product market fit, PLG and growth - S4 Ep7
|
Jun 10, 2023 |
|
Mike Rizzo - Marketing Operations Strategy - ignore at your entire function's own cost - S4 Ep6
|
May 11, 2023 |
|
Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5
|
May 04, 2023 |
|
Mike Taylor - Is copying success a good strategy? Or should you be wary of survivorship bias? A debate - S3 Ep4
|
Apr 23, 2023 |
|
Brent Annells - Partnership and distribution strategy for services & SaaS - Step-change growth vs failure - S3 Ep26
|
Apr 16, 2023 |
|
Why you don't need a lot of Martech to get the job done - Core Strategy vs Tech Tools - John James
|
Apr 03, 2023 |
|
Andres Glusman - Mastering the power of tests, experiments and competitive intelligence to craft products that sell - S4 Ep3
|
Mar 12, 2023 |
|
Bryan Williams - Building partnership ecosystems and communities that drive growth - S4 Ep2
|
Feb 23, 2023 |
|
Per Davidsson - Empirical entrepreneurship and the pursuit of growth vs profit - S4 Ep1
|
Feb 15, 2023 |
|
Elisa Choy - How to predict the results of elections before they happen - A US mid-terms example - S3 Ep31
|
Dec 07, 2022 |
|
Adam Posner - Does loyalty exist? Crafting world-class loyalty programs which provide commercial benefit - S3 Ep30
|
Nov 09, 2022 |
|
Flavia Barbat - Nuclear content strategy. Branding, publishing and the future of content - S3 Ep29
|
Nov 01, 2022 |
|
Juan Mendoza - Growing a newsletter from scratch - The Martech Weekly story & applied content strategy - S3 Ep28
|
Oct 29, 2022 |
|
Jon Evans - A big and small brand CMO - critical differences and learnings that make for superior marketing - S3 Ep27
|
Oct 15, 2022 |
|
Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)
|
Oct 09, 2022 |
|
Jon Rolley - Advertising Media Measurement - How politics creates unwise choices - S3 Ep24 (part 5 of 6)
|
Sep 24, 2022 |
|
Elisa Choy - Predict future behavior - Sentiment tracking & modern market research at scale - S3 Ep23 (part 4 of 6)
|
Sep 22, 2022 |
|
Edgar Baum - Brand Tracking - How to make wise choices - S3 Ep22 (part 3 of 6)
|
Sep 20, 2022 |
|
Michael Kaminsky - Modern Marketing Mix Modelling - How to make wise choices - S3 Ep21 (part 2 of 6)
|
Sep 17, 2022 |
|
Koen Pauwels - Econometric models & theory vs humans & practice. Mastering measurement and context for marketing success - S3 Ep20 (part 1 of 6)
|
Aug 30, 2022 |
|
Karen Nelson-Field - Putting PHD's into Practice - Categories and Entrepreneurship - S3 Ep19
|
Aug 25, 2022 |
|
Patrick Campbell - From no marketing knowledge and $0 to a $200m exit - The Profitwell growth story - S3 Ep18
|
Aug 21, 2022 |
|
Benjamin Dennehy - A crash course in sales - the lost art of prospecting - S3 Ep17
|
Aug 15, 2022 |
|
John James - Marketing for revenue vs cake decoration comms - Tim Beanland interviews via the Experts Blueprint podcast - S3 Ep16
|
Aug 02, 2022 |
|
Jesse Ouellette - Cold email secrets - generate high-margin revenue from world-class sales outreach - S3 Ep15
|
Jul 18, 2022 |
|
Adam Hamilton - Innovation & New Product Development (NPD) Strategy - S3 Ep14
|
Jul 14, 2022 |
|
Ted Wright - Revenue success sans advertising - Word of Mouth marketing - S3 Ep13
|
Jul 07, 2022 |
|
Edan Krolewicz - Data for customer acquisition - The light and the dark side of the global data industry - S3 Ep12
|
Jun 30, 2022 |
|
Malcolm Auld - Direct Mail and Marketing first principles - How digital marketing leads us astray from effectiveness - S3 Ep11
|
Jun 15, 2022 |
|
Bryant Graves - How strategy could/should or doesn't apply to your job. The future of business strategy and consulting - S3 Ep10
|
Jun 10, 2022 |
|
Ronsley Vaz - Podcast content production frameworks and leveraging owned-media - S3 Ep9
|
Jun 03, 2022 |
|
Josh Butt and Michelle Lomas - Podcast promotion and the future of audio experiences - S3 Ep8
|
May 27, 2022 |
|
John Dwyer - Sales promotions and direct response - Jerry Seinfeld, incentives, CTAs & holidays - S3 Ep7
|
May 14, 2022 |
|
Ross Sergeant - Applied Media Strategy - inside the world of a practicing global head of media & brand at Asahi - S3 Ep6
|
May 05, 2022 |
|
Marcus Willis - Social Media Strategy - Keys to social growth and the things which will never change - S3 Ep4
|
Apr 29, 2022 |
|
Blake Hutchison - Putting the A in M&A - Acquiring digital assets for sustained growth - Acquisition Strategy - S3 Ep5
|
Apr 25, 2022 |
|
Peter Li - Inside the secretive world of corporate Mergers and Acquisitions (M&A) - Why they don't work as a growth lever - S3 Ep3
|
Mar 24, 2022 |
|
Willem Paling - Data, Segmentation & Targeting Strategy - How to slice and dice your market scientifically - S3 Ep2
|
Mar 21, 2022 |
|
Jason Andrew - Bridging the gap between Accounting, Finance and the Marketing function - S3 Ep1
|
Mar 05, 2022 |
|
Matthew Hammon - Life in the day of an elite B2B marketer - Tales from an active practitioner - S2 Ep11
|
Jan 01, 2022 |
|
Kimberley Haley - Pricing Strategy - Package product offerings into bundles of optimized value - S2 Ep14
|
Dec 22, 2021 |
|
Charmaine Moldrich - Outdoor Advertising - The past the present and the future - S2 Ep13
|
Dec 22, 2021 |
|
Kimberly A. Whitler - Positioning Strategy - How to position brands and products for strategic advantage - S2 Ep12
|
Dec 20, 2021 |
|
Sean Ellis - Growth, growth hacking, marketing, and the future of the growth movement - S2 Ep 10
|
Nov 19, 2021 |
|
Rich Mironov - Core fundamentals of Product Strategy and Product Management that won't change - S2 Ep9
|
Nov 19, 2021 |
|
Katie Dally and Paul Swann - Creative Strategy and the modern marketing agency dynamic - S2 Ep8
|
Oct 17, 2021 |
|
Anita Toth - Churn and Retention Strategy - To keep or acquire? That is the question - S2 Ep7
|
Oct 04, 2021 |
|
Karim Zuhri - Strategic planning vs tactical execution - How to connecting both phases and avoid bad strategy - S2 Ep6
|
Sep 23, 2021 |
|
Jennifer Harrison - Earned Media Strategy - the secret to high-value PR and publicity - S2 Ep5 - Part 2
|
Aug 29, 2021 |
|
Jennifer Harrison - Earned Media Strategy - the secret to high-value PR and publicity - S2 Ep5 - Part 1
|
Aug 29, 2021 |
|
Jonathan Rolley - Media Strategy and the dirty laundry of the media planning world - S2 Ep4
|
Aug 11, 2021 |
|
Peter Bray and Ayaan Mohamud - Partnership Strategy - The hidden path to revenue growth many ignore - S2 Ep3
|
Aug 11, 2021 |
|
Yaniv Bernstein - Operational Strategy - How getting the right things done, is a growth driver - S2 Ep2
|
Aug 09, 2021 |
|
Daniel McCarthy - The Unit Economics of Customer Acquisition, Growth and Company Value - S2 Ep1
|
Jul 08, 2021 |
|
Keaton Hulme-Jones - The mysterious world of programmatic display advertising unraveled - S1 Ep12
|
Oct 20, 2020 |
|
Dr Alison Macintyre - How to create motivated, high-performance teams in a modern, remote world - S1 Ep14
|
Oct 14, 2020 |
|
Andrew Roper - Rockstar royalty, entrepreneurship and the secrets of the wine world - S1 Ep15
|
Oct 11, 2020 |
|
Jon Manning - modern pricing strategies and tactics - create value by getting pricing right - S1 Ep13
|
Sep 22, 2020 |
|
Chris Walker - Demand generation which actually works in B2B SaaS is often counterintuitive - S1 Ep11
|
Sep 05, 2020 |
|
Matt Watkinson - Customer Experience Strategy - the part that isn't a buzzword - S1 Ep9
|
Sep 01, 2020 |
|
Vikki Ross - Words that sell - the overlooked value of great copywriting - S1 Ep10
|
Aug 27, 2020 |
|
Kathryn Rutkowski - The brutal reality of customer experience strategy that works - S1 Ep5
|
Aug 26, 2020 |
|
Confessions of a tech CMO - Robin Daniels - S1 Ep8
|
Jul 27, 2020 |
|
Measuring a brand's contribution to revenue with mathematical accuracy - Edgar Baum - S1 Ep 7
|
Jul 05, 2020 |
|
Advisory boards - the secret ingredient of high growth companies - Louise Broekman - S1 Ep6
|
Jul 02, 2020 |
|
The future of retail is mass customized and personalized - DTC to C2M - Shadi Taleb - S1 Ep4
|
Jun 28, 2020 |
|
Positioning strategy - pivot your way to success in competitive markets - Anton Buchner - S1 Ep3
|
Jun 28, 2020 |
|
Podcasting as a marketing medium - The basics you need to know - Tim Beanland - S1 Ep2
|
Jun 25, 2020 |
|
How growth mindsets can lead to multi-million dollar success - Andrew Walker - S1 Ep1
|
Jun 05, 2020 |