Digging Deeper

By Cornett

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Description

Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.

Episode Date
What You Need to Know About Customer Experience
1724
How much time do you spend thinking about or working on your customer’s experience? The guest on this episode of Digging Deeper would probably argue that if you’re not spending a good portion of your time there, you need to. Brad Cleveland is an expert on customer experience and the founding partner and former CEO of the International Customer Management Institute. He’s the author of the new book Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results. He and host Jason Falls talk about the state of customer experience in a world that seems to be overrun with volatile customers and bad experiences. What does your brand need to know and do to address customer experience today? Give the episode a watch or listen and find out. This episode of Digging Deeper is less sponsored by someone and more just presented by a new project Jason Falls has built he wants you to know about. Our friends at Get.Online, the domain name provider, along with Ryan Foland and Kim Garst have produced three online courses that combined, form the .Online Business Academy. It’s a series of easy to follow online courses built to help you start your own business, make a business plan, build a website for your business and start driving revenue for that thing you’ve always wanted to launch. Ryan starts off the academy’s curriculum with a course on how to come up with a business idea that doesn’t suck. The course from Kim is how to write an online business plan you will actually use. And then Jason's course is how to set up and launch your business website to attract customers. The .Online Business Academy is FREE! The lessons are broken up into short videos and activities, so you can do a little at a time. Or, of course you can dive in and complete the entire academy lessons all in one day. So if you’ve been thinking about starting your own business or you or someone you know needs help to take that idea to the next level, The dot-Online Business Academy is live and waiting for you. Visit jason.online/academy right now. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 20, 2021
Slacking Off: Tips on Working from Home with Mike Arnold
2194
Mike Arnold has worked from home for 15 years. In fact, he calls himself a work-from-home entrepreneur. His careers has put him in consulting roles with some nice brands like Cox Automotive, Verizon Super Pages and several major finance companies. He’s boiled all that experience into a new book called Slacking Off: A Successful Way to Work From Home. As we settle into new work environs, he has some tips and ideas for the new post-COVID workforce. Also on this episode, Jason reveals his top five word-of-mouth marketing books. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 13, 2021
Is Your Business Ready for the Digital Pivot?
3210
Shockingly, a good portion of both marketers and businesses are not hip to the digital world. These laggards are in danger of falling behind, then falling off the ability to succeed in today's marketplace. Eric Schwartzman wants to put an end to that and help those not yet in transition, or those who are finding the transition difficult. His new book The Digital Pivot is a blueprint for any business, owner, marketer or entrepreneur to not just understand all the facets of digital marketing, but excel in implementing them. He joined Digging Deeper to talk about the book, why some have fallen behind, and what they need to do to catch up. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 29, 2021
Find Your Red Thread
2242
There's a huge difference in a brand strategy and a content strategy. There's also a huge difference in brand messaging and the everyday, tactical social content that delivers it. But in order to be ultimately successful with all of the above, brands need to weave them all together into a cohesive execution. And most brands don't. Tamsen Webster has studied this problem and has a solution in her new book Find Your Red Thread. She joined Jason Falls on Digging Deeper this week to explore how to execute on a messaging strategy in day-to-day social posts, how to connect your brand's voice and promise through the creative and strategic process to execute well and beyond. The book is fantastic. Enjoy the interview, then go get your copy and Find Your Red Thread. This episode of Digging Deeper is brought to you by MarcomGather. There is nothing worse than wasting countless hours looking for digital files on your intranet, shared drive, desktop, cloud storage, or excel files. Say goodbye to the days of overflowing, unorganized file storage, and hello to finding files with speed and clarity. MarcomGather, your new favorite digital asset management solution, empowers your team to stay organized, so you can get back to the parts of your job you enjoy. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at jason.online.marcom. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 22, 2021
How Can Your Brand Bridge The Trust Gap?
2025
There's a trust gap between consumers and brands that has been growing for decades. For some, social media has helped close the gap, but only for those who truly understand the dynamics of social media. For others, the spray-and-pray, blast messages just push consumers farther away. Margot Bloomstein is a well-known content marketing strategist who has written a new book about closing that gap. It's called Trustworthy. She joined us on Digging Deeper to help brands understand the gap, how to close it and how to ultimately earn trust from your audiences. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 15, 2021
What happens when a Creative Director leads with social and digital?
2168
The typical advertising agency creative director is someone steeped in television, print, radio, outdoor and the like. They probably went to art school and have spent time building creative strategies. But the world of digital and social media has changed the requisite background for what we call creative directors today. Bridget Jewell is one of the fabulous creative directors at Periscope, an agency with offices around the world, but based in Minneapolis. She has developed award-winning social, PR and influencer programs for the likes of Hefty, Trolli and Black Forest candies, Great Clips, Target, the Minnesota Twins, Intuit and many more. She’s joined Digging Deeper to tell us about it and talk creativity with brands. This episode of Digging Deeper is brought to you by MarcomGather. There is nothing worse than wasting countless hours looking for digital files on your intranet, shared drive, desktop, cloud storage, or excel files. Say goodbye to the days of overflowing, unorganized file storage, and hello to finding files with speed and clarity. MarcomGather, your new favorite digital asset management solution, empowers your team to stay organized, so you can get back to the parts of your job you enjoy. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at jason.online.marcom. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 08, 2021
Digging Deeper on Influence and Persuasion
2394
Brian Ahearn knows a thing or two about persuasion. After a two-decade plus career in sales he started teaching people his techniques. Fast-forward another decade or so and he's a certified Cialdini instructor and author of two books. His first book, Influence People, was declared one of the top 100 all-time books on influence by BookAuthority. His latest book, Persuasive Selling, is focused on insurance agents, but has cross-vertical approaches to help everyone. More than anything, techniques Ahearn teaches help bridge the gap that sometimes exists between marketing and sales. Jason also discusses the latest influencer fraud statistics and report by HypeAuditor in the episode. Find more about that data at HypeAuditor.com. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 01, 2021
The CEO's Perspective on Marketing
2346
Marketers often exist in their own bubble. A select few get some face time outside of that bubble with the CEO of the company they work with or of the brands they work for. We wanted to change that on Digging Deeper, so we invited a CEO in to give us that executive position on marketing, sales, social media and more. Ken Romanzi is the former CEO of B&G Foods who now serves as an advisor and principal at The New England Consulting Group. That company produces some of the most well-known consumer brands out there. Crisco, Cream of Wheat, Green Giant, Ortega, Molly McButter, Snackwells, and Weber, among others. His background also includes time at WhiteWave Foods, OceanSpray and he was once president of U.S. Toys for Hasbro. He stopped by Digging Deeper to talk about the breadth and depth of B&G Foods, how they were organized, where marketing and sales meshed and beyond. The discuss was a valuable peek behind the C-Suite's curtain for all of us. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
May 18, 2021
Defining Your Brand
2134
Lots of agencies, consultants and experts throw around the word "brand" but don't ever seem to really grasp what it is and explain it in a way you can understand it. Nick Westergaard has spent a career trying to fix that. His Brand Driven Digital agency has done so for many businesses over the years. He's turned that expertise into two books: Brand Now - How to Stand Out in a Crowded, Distracted World, and Get Scrappy - Smarter Digital Marketing for Businesses Big and Small. Nick joined us on Digging Deeper to help better define the concept of brand and branding. He also explained what brand storytelling is and how businesses should use it. His ideas can help you understand your brand and what it takes to make it stand out in today's noisy marketplace. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
May 11, 2021
Hacking Growth Hacking
3075
Growth hacking strikes some people as something that computer software companies do. But Shopify's Morgan Brown, co-author of the book Hacking Growth, knows that it's a process any business can leverage to leverage data and efficient budgets of time and resources to grow more effectively, and in some cases, to be more successful than originally planned. Brown is a former product director at Facebook and current vice-president for growth at Shopify. He joined Digging Deeper to demystify growth hacking for the rest of us and talk about the future of his company, one of the world's largest e-commerce software solutions for businesses of all sizes.  This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
May 04, 2021
How to Find and Use Your Cumulative Advantage
2699
Best-selling author Mark Schaefer's new book is called Cumulative Advantage. It is a fantastic investigation of the secret sauce that seems to make some people successful and others perhaps not so. He explains the concept of Cumulative Advantage and how you can set yourself up to be successful with it rather than sitting by and watching other people do it while you do not. Schaefer is a multiple-times best-selling author, the man behind the popular marketing blog Businesses Grow and a highly sought-after keynote speaker in the marketing ecosystem. He and host Jason Falls also discuss their common topic passion of influencer marketing and how it impacts the world of marketing to day. Schaefer and Falls are fellow West Virginia University graduates. The pair playfully throws a stake in the ground about who invented the burning of couches for sports celebrations, as well. Falls then offers up some perspective on the recent SAG-AFTRA influencer agreement in a follow-up to his article on the topic at Entrepreneur. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 27, 2021
Reclaiming and Growing a Family Brand
2287
Stephanie Stuckey wasn't satisfied with her family's brand being controlled by someone else. So, decades after her grandfather sold the roadside oasis brand popular among travelers and for its famous pecan rolls, she bought it back. Stuckey is now revitalizing a brand that is dependent on highway travel and family road trips. But that looks very different in 2021 than it would have 20 years ago. Heck, it even looks different than it would have two years ago. She joined Christy Hiler and Jason Falls on Digging Deeper to talk about the revitalization of Stuckey's, controlling her own pecan supply chain and more. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 20, 2021
Why Your Copywriting Sucks ... And What To Do About It
1930
Copywriter Jerry McTigue says we should stop using words that sound good but say nothing. His new book Business Blather is a short primer on why your copywriting sucks ... or perhaps other people's copywriting sucks. He is on a mission to help eliminate corporate speak and jargon soup from everything from Ads to LinkedIn profiles. Jerry joined Digging Deeper to chat with Jason Falls about the confluence of sedentary thinking and synergistic extrapolation that is riddling the infrastructure of today's corporate communications zeitgeist. (See what we did there?) For the seasoned copywriter all the way across the continuum to business owner who doesn't know a thing about writing, this episode of Digging Deeper will prove useful. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 13, 2021
What Brands Can Learn from Content Marketing in College Athletics
2671
Content marketing is a very unique animal in the world of sports. But it's a unique animal brands can learn from. Charles Bloom spent over 17 years as the Associate Commissioner at the Southeastern Conference and helped forge that league's moves into first the digital space, then the branded content world with the launch of its own television network. He returned to campus a few years ago and is now the Executive Associate Athletics Director, Chief of Staff and Chief Communications Officer at the University of South Carolina, his alma mater. Bloom joined Digging Deeper on the morning after the 2021 NCAA Men's Basketball Championship game to talk college athletics, content marketing and more. Dive in and hear how brands can take a page from college athletics and build their branded content in ways they perhaps never thought possible. This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 06, 2021
Getting the 2021 Download on Consumer Behavior and Social Media
2593
The 2021 edition of The Infinite Dial is out. The annual research report from Edison Research and Triton Digital has become the gold standard survey of U.S. consumer behavior and the use of both technology in the form of smart phones, tablets and connected devices; and social media, including streaming audio and podcasting. Tom Webster is Edison's senior vice-president for strategy and marketing and one of the authors of the research. He joined Jason Falls on Digging Deeper to discuss the findings of this year's study. Podcasting is up, TikTok is bullish and connected devices continue their growth. The pair dive deeper into the data and uncover what brand marketers need to know. Also in this episode, host Jason Falls shares insights from a recent article by analytics guru Christopher Penn. He thinks the coming constriction on third party cookie targeting by Google, Apple and others will open the door even wider for brands to leverage influencer marketing. Falls explains. Other links mentioned in the program: Google's recent affirmation of ending third-party cookie sharing on Chrome Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy. Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 30, 2021
The Power of the Purpose-Driven Brand
2310
The concept of the purpose-driven brand often gets lost in the assumption that means a company that gives to charity or supports a cause. Purpose-driven is a deeper concept that can not just be a great feather in the cap of a brand, but the driving force behind everything it does. Jeff Hilimire has made a career out of building purpose-driven brands. His agency Dragon Army specializes in it. Jeff spends a lot of his free time doing purpose-driven things like building 48 in 48 which provides free websites to non-profits and Ripples of Hope which provides incubator support for businesses with a higher purpose. On this episode of Digging Deeper, we dive into what being purpose driven means and how it can benefit businesses and brands of all sizes. You can find Hilimire on LinkedIn, Dragon Army online and the other ventures we discussed here: 48 in 48 Ripples of Hope Jeff's Book, The Crisis Turnaround Jeff's Podcast, Begin the Begin Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy. Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 23, 2021
Is this a New Renaissance in Communications and Technology?
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David Armano has always been on the bleeding edge of communications. The futurist, brand builder, designer and thinker spent much of the last decade leading thinking at Edelman, the world's largest PR firm. He now says indicators are ripe in telling us we're entering a new Renaissance of communications and technology. Armano says social audio, the token economy and subscription-based content, feel a lot like the era after the recession of 2008 when the social media world exploded with Snapchat, Instagram and other shifts in how consumers use the Internet, their devices and how brands connect with them. Is he right? Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy. Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 16, 2021
The Power of Live Streaming for Brand Content Strategy
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Live streaming has begun to revolutionize the way many brands, podcasts and even consultants reach their customers. Christoph Trappe has been in the middle of the live streaming revolution and says all brands should look to live streaming as an effective way to engage their audiences. He joined Digging Deeper to talk about his Create Once, Publish Everywhere approach and discuss the ins and outs of live streaming. He also has a new book out called Going Live that helps businesses understand and execute live streaming projects. Trappe actually credits Digging Deeper for inspiring a lot of his work in the area. He came on the old version of Jason Falls's live streams that became Digging Deeper and realized live streaming was the content strategy wave of the future. Dig in and learn more from him today on the show. Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy. Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 09, 2021
The Global Marketing and Sales Dynamics for Manufacturers
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Readying your brand for a product launch and aligning sales and marketing is one challenge. Doing it for a global product launch is another. Andrew Deutsch of Fangled Tech International specializes in helping ready manufacturing brands for go-to-market sales and marketing strategies, both domestically and globally. His extensive experience in international markets and the industrial space helps him create successful programs for dozens of clients. Deutsch joined Digging Deeper to dive into the things marketers need to be aware of when going global, how to assess whether or not a given market is right for your brand and the challenges you might face in doing so. He also breaks down the often tortured line between sales and marketing, diagnosing the reasons behind most dysfunctions between the two. Give it a listen and share the episode with a colleague who might enjoy it as well. Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy. Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 02, 2021
Do We Need to Be in the Clubhouse?
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Few people see the future like Mitch Joel. The best-selling author of Six Pixels of Separation and CTL ALT DEL is a digital thinker and futurist who always has a finger on the pulse of what's new and what's next. Joel joined Digging Deeper to talk about the latest social networking sensation, Clubhouse, and the world of social audio. He and host Jason Falls also dive into what the world of work and digital will look like in a post-COVID world and the potential regulatory impacts if various governments begin poking into the various monopolies at play. See the future of digital and social networking with Mitch Joel on this episode of Digging Deeper. Find Mitch Joel online at MitchJoel.com. His podcast is at SixPixels.com. You can also find him on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 23, 2021
Improving Your Business Communications by Using the N.I.C.E Method
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Wouldn't the world be a better place if we were all more NICE? Wouldn't businesses run more smoothly if we were all more NICE? Dave Delaney thinks so. The Nashville-based communications consultant developed a method of training and teaching businesses how to communicate and function better by using a method he calls NICE. Dave joined Digging Deeper to chat about the method, why we've reached a state of businesses being dysfunctional and what the world of social media may have to do with it and more. Dave also recounts the story of how he was one of the first people to launch, build and sell a social network. He did so in Ireland in the late 1990s and early 2000s. Learn to be more NICE as a business today on Digging Deeper. You can find Dave Delaney online at DaveDelaney.me. His NICE podcast is at nicepodcast.co. Dave is also on LinkedIn and Twitter. Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy. Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 16, 2021
What it Takes to Create, Disrupt and Thrive
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Lots of businesses and agencies talk about creativity and disruption. Paula Dezzutti lives and breathes it. "Pixie Paula" as she is known, is the CEO of Local Choice Spirits, which is disrupting the spirits industry with celebrity and influencer-driven brands like Tyler Boone’s Boone’s Bourbon, hip-hop start Booze Bad Azz’s Boosie Juice and Trina Braxton’s Bar Chix. She also heads up Striped Pig Distillery. But Paula is also the force behind Skirt Magazine and a dozen other projects. She joined us on Digging Deeper to talk about creativity, being the disruptive force in the room and beyond.  Find Paula on LinkedIn and Local Choice Spirits at LocalChoiceSpirits.com. This episode of Digging Deeper is supported by PodchaserPro, the podcast research and analytics platform Jason talked about. If you're a media planner or public relations professional looking for demographic and audience information on podcasts, you can join PodchaserPro at PodchaserPro.com/falls. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 09, 2021
Discovering Heartbeat Leadership for Organizational Growth
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Leadership today is challenged. Whether it's adjusting to an at-home or even reduced workforce because of COVID-19, or navigating a company's way through integrating into the social conscious of consumers demanding companies take stands for the betterment of society, leadership is taxed. Dawn Kirk has some advice and answers to guide leaders of all walks of life in her new book Heartbeat Leadership. She joined Digging Deeper to talk about leading large organizations and tackling the challenges 2020 and 2021 have brought businesses. Kirk spent over 26 years with Frito-Lay/PepsiCo, then also spent time at Coca-Cola leading teams of up to 5,000 people. She was recently named one of Georgia’s 100 Most Powerful and Influential Women. Hear what Kirk had to say about how even a company's employees can contribute to leadership on this episode of Digging Deeper. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 02, 2021
Digging Deep into SEO and Domain Names for Merchandising Your Brand
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New top level domains are popping up with more frequency these days, but are they reliable? Is a .Store .Online or .Tech domain as SEO-worthy as .com or .net? Domain name and search expert Bill Hartzer has done the testing and research to find out. He shared several insights and tests on Digging Deeper to illustrate that new top level domains can even be more effective at getting indexed and ranking well for search terms than their older counter parts. Host Jason Falls and Hartzer discuss SEO in 2021, the domain name issue and much more on this week's edition of Digging Deeper. Falls even vets his new white paper, The Power of Your Brand in Merchandising, through Hartzer's data. The show is presented by Get.Store where the .store new top level domains are just $1.99 when you use the code JASONWP. Bill Hartzer can be found online at BillHartzer.com where he blogs or at his consultancy website at HartzerConsulting.com. He has a digital marketing podcast that is broadcast as a YouTube show, and can be found on LinkedIn as well. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 26, 2021
Building Credibility for You or Your Brand
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Credibility expert Mitchell Levy interviewed 500 industry thought leaders on how to be credible. The output of that project is his new book Credibility Nation. In the book, he redefines how we think of credibility and teaches new ideas on how to build it for you and your brand. Levy's background is in book publishing where he has helped hundreds of authors establish credibility for themselves through expressing their expertise in print. But his new focus makes the process less constraining. He says we should say goodbye to the unique selling proposition and the sizzle reel, replacing them with slight variations that help communicate our credibility more effectively. Plus, host Jason Falls shares some of Cornett's recent work with VisitLex and 21c Museum Hotels to pay homage to The Queen's Gambit. If you learned something from the episode, please rate the podcast wherever you listen. And share it with a friend who may enjoy it as well. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 19, 2021
Getting Fancy with Social Commerce and Sales Channels
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Social commerce is a big term with a lot of meanings. Fancy.com is trying to put more definition around it for consumers of the site's marketplace of custom and interesting items for home decor, fashion, accessories and beyond. Abbey Schoenberg, Fancy.com's director of marketing, joined Digging Deeper to talk about the site's approach to growing its online retail presence, incorporating social commerce into how people shop and the sales channels and strategies she uses for the site's growth. Schoenberg spent time at Forever21 and Oakley, as well as travel brand Contiki Holidays before landing at Fancy.com. Give the episode a listen and pass it along to your colleagues so they can get Fancy about social commerce. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 12, 2021
Kicking off 2021 with KickHouse CEO Jessica Yarmey
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Jessica Yarmey started KickHouse, a franchise fitness studio brand, in the middle of the COVID-19 pandemic. In fact, she started it in many ways because of the pandemic. The concept grew quickly. She added 35 stores in a matter of weeks and has a goal of 200 studios by the end of 2021. Yarmey joined Digging Deeper to share the creativity that went into filling what she called a void in the fitness marketplace—not a void in kick boxing concepts—a void in how studio owners were supported. Christy Hiler and Jason Falls chat with Yarmey about what appears to be a bright 2021 for her. Give it a listen and share it with someone who you think will be inspired to kick-start their 2021 with an interview with the CEO of KickHouse! Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 05, 2021
Unwrapping Creativity for the Holidays
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As the holiday season comes upon us and 2020 comes to a close, we thought it appropriate to unwrap creativity a bit on Digging Deeper. Whit Hiler, Cornett's executive creative director, joined Jason Falls to talk about creativity, how COVID has impacted creative thinking and what his litmus tests are for ideas and new hires. Hiler was named one of AdWeek's Creative 100 last year and was once called the most talented creative in America by Digiday. We certainly won't argue with that. He's one of the reasons Cornett helps make creativity a business advantage for our clients. Whit and Jason talk about the successes our client at VisitLex has had being creative in a challenging year for the tourism industry, the thinking behind the now famous NeighSMR video (which has 1.9 million views on YouTube) and a lot more. So grab the ribbon and rip into the gift that is creativity and Whit Hiler. (And have a happy holiday, too!) Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 22, 2020
Driving Search Visibility with Public Relations
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Search visibility refers to how many links on a given search result page lead to your brand. They may not be your website, especially if you have e-commerce or retail channels that compete for terms, too. But it's not just SEO that effects visibility, either. Chris Dickey is the CEO of Visably, a software that offers an analysis of your true search visibility -- accounting for third party websites and sources as channels -- to illustrate just how visible you are. He joined Digging Deeper to explain the role of public relations in search visibility and how brands can improve how search result-optimized they truly are. Give it a listen and share it with a PR, or SEO, professional you know. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 15, 2020
The Power of Corporate Storytelling
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Few people are more widely known for social media marketing than Scott Monty. The first executive specifically dedicated to social media marketing at a Fortune 10 brand, Monty led those efforts at Ford Motor Company from 2008-14. His work has often been credited with helping Ford turn around its fortunes after the bailout controversies in the auto industry and the recession of the late 2000s. Known for his relationship-building influence marketing programs and engaging executions with customers through Ford's social channels, Monty set a shinning example for future company social leads. But Monty was known in the industry before Ford. He was one of the original strategists for Crayon, Joseph Jaffe's groundbreaking social marketing firm that was one of the first dedicated social shops in the U.S. Monty has spent much of his time since Ford building strategies for and counseling corporate executives and companies on the power of storytelling, transformational change in organizations and leadership. He joined Digging Deeper to talk about the power of storytelling, level set on influence marketing in 2020 and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 08, 2020
How to Drive Leads Using B2B Content Syndication
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For business-to-business marketers, lead generation has become something of a puzzle. COVID has forced the postponement or cancellation of may conferences, exhibitions and events that some brands use as primary lead sources. But replacing part or even all of a company's leads with digital and virtual content isn't easy. Netline is a company that offers B2B content syndication to drive leads. David Fortino, Netline's chief strategy officer, sat in on Digging Deeper to explain how that works, what the shifts he's seeing in the B2B space are and where companies can make up some of that difference. We also talked about the B2B research report Netline and On24 collaborated on as well. Discover a creative way to drive leads with content syndication in this episode. And be sure to share it with a B2B marketing friend when you're done. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 01, 2020
Black Friday, Social Commerce and Pitching Your Clients
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It's Thanksgiving week, so in lieu of a guest, Jason Falls opened the topics on the live stream and fielded questions from viewers on a variety of topics. With Black Friday upon us, the search and use statistic came to the forefront which opened a nice conversation and social commerce and advice for preparing your brand for the direct to consumer future. Jason also shared an experience of being pitched an idea for a show guest that led to a cautionary tale for those doing similar public relations work for their brands and clients. And one viewer had some interesting questions on B2B marketing that opened the discussion as well. Enjoy this open topic episode of Digging Deeper and have a happy holiday! Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 24, 2020
In Search of Your Creator Mindset
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Creativity fuels a good portion of what we do every day -- the universal "we," not just those of us at Cornett. Creativity expert Nir Bashan says as a species we've been lulled into turning off the creative side of our brand in favor of the analytical side to our detriment. He joined Digging Deeper to talk about his approach to creativity, which he captured with useful ideas in his new book The Creator Mindset. He talks about why businesses don't know how to manage creativity, what we can all do to change that, how we can think differently about problems to fuel our own creativity and more. Give the episode a watch or listen and let us know what drives your creativity as well. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 17, 2020
Inside the Influencer Mindset
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Influencer marketing is on track to be a $50 billion industry by next year. That's one of the reasons we talk a lot about the topic on Digging Deeper. But we don't often get to look at the opportunity to connect with audiences via a trusted third party influencer from the other perspective -- that of the influencer themselves. Malvika Sheth is a rising fashion, beauty and style influencer with her engaging channels found under the Style by Malvika brand name. She's active on Instagram, YouTube, TikTok and her website. She joined host Jason Falls on Digging Deeper to talk about the life of an influencer, her entry point and relationships with brands and how she sees the industry evolving. Dive into the episode and be sure to share it with colleagues who might benefit from being inside the influencer mindset. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 10, 2020
How COVID Couldn't Stop The Rock & Roll Hall of Fame
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COVID has certainly had an incredible impact on many businesses. The travel and tourism space may be affected as much, if not more, than any. But 2020 couldn't hold the Rock & Roll Hall of Fame back. Risa Goehrke is the Hall's director of brand and content strategy. She joined Digging Deeper on induction ceremony week to talk about how COVID changed her team's plans, how they took a unique, authentic position about content but still engaged fans and followers during the down months and how the Hall has come out of the wave of summer obstacles with optimism and a new, amazing digital exhibit. The Rock & Roll Hall of Fame Induction program airs Saturday night at 8 p.m. ET on HBO and HBO Max. But Risa Goehrke gives Digging Deeper the scoop in this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 03, 2020
The Shifting Scope for Creatives and Creativity
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The creative scope of work has changed in the last decade. Copywriters, art directors and designers are being called upon to do very different work thanks to the explosion of digital and social media. David Bonner from On Ideas has overseen creative departments through those changes. He stopped by Digging Deeper to talk about the shifting landscape of creativity and creative. Bonner is a former Navy Intelligence officer turned award-winning creative director. He an host Jason Falls discuss the impact of COVID, an agency's role in pushing clients toward social responsibility and more. Plus, Jason shares a new creative community he's discovered for industry creatives over 40. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 27, 2020
Is Your Business Built to Suck?
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Few people have had the impact on marketing and how marketers think in the last 15 years Joseph Jaffe has. From his five best-selling books to his frequent provocateur status in the media and on keynote stages, he has been the marketing industry's chief executive instigator. His latest book declares that corporations are Built to Suck. In this episode of Digging Deeper, Jaffe talks about why and how businesses can avoid the inevitable evolution to such a status. We also talk about what he's learned from his new venture -- CoronaTV -- an interview show where he talks about the state of today and tomorrow with business and marketing leaders from around the world. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 20, 2020
The Delicious Creativity Behind Honey Baked Ham
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Honey Baked Ham CMO Jo Ann Herold oversees a brand with over 400 retail locations, a booming direct-to-consumer business and an indelible brand. She joined Christy Hiler and Jason Falls on Digging Deeper to explain everything from the brand's history to its recent re-branding efforts. Honey Baked Ham was founded 60 years ago in Detroit by Harry J. Hoenselaar, who invented the spiral slicer. The brand is bordering on the territory of being a generic label, like Kleenex or White Out. You don't typically hear people saying they're getting just a ham, but a Honey Baked Ham. Hear how Jo Ann Herold approaches marketing, creativity and beyond on this week's Digging Deeper. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 13, 2020
Can You Engage Influencers Without Paying Them?
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Zak Stahlsmith of ApexDrop which is a company based in Erie, Pennsylvania. They have a decidedly different take on influence marketing, one that I think is important for you to hear. ApexDrop believes you don’t have to pay influencers to ignite passion around your brand. They specialize in leveraging micro and nano influencers to try and share opinions about your product for little cost other than the product itself. ApexDrop's clients use these influence programs to drive product trial, reviews, build content libraries and even move the needle on sales. Zak and I talk about how and touch on other issues important to influence marketing like the interpretation of FTC disclosure. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 06, 2020
How to Better Manage Social Media and Creative Workflow
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The more cooks in the kitchen, the harder the meal is to make. Xenia Muntean, the CEO of Planable, realized that when she ran her own social agency and decided to build a software to make the meals better, faster and with optimal collaboration from the cook. She stopped by Digging Deeper to help us all tackle ways to streamline social media and creative management. Mutnean is a Forbes 30 under 30 honoree and has been called the "queen of content creation" by our friends at Vera Content. Give the episode a watch or a listen and share it with someone who might find her insights useful! Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 29, 2020
Tackling the Challenge of Tourism Marketing in 2020
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COVID-19 has crippled many industries. None more so perhaps than travel and tourism. But some tourism marketers hit above their weight class, both in and out of a pandemic. Gathan Borden is one of them. He is the Vice-President of Marketing for VisitLex, the convention and visitor’s bureau of Lexington, Kentucky. His team entered 2020 with the challenge of building a new convention center. So coming into the year, meeting space was tight, then you lob a pandemic on top of it all and well … 2020, right? But VisitLex has persevered. It launched daily content to uplift local businesses during the quarantine months, launched a new website that Inbound fans will appreciate as it is built to be more of a lead-generation mechanism, continued it’s reputation of outstanding creative with a confidence campaign we’ll describe in more detail. This coming off a year in 2019 when it was a finalist for a Shorty Award and swept regional ad and tourism awards for its marketing. Jason Falls digs deep with Borden in this special podcast episode for the listeners at Inbound 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 22, 2020
When is Your Business Big Enough?
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You may remember the clever explainer videos of social media and Internet culture from back in the mid-2000s by Common Craft. That business, run by Lee LeFever and his wife Sachi, continues to produce clever explainer videos for clients and its community of subscribers still today. LeFever's new book Big Enough chronicles his entrepreneurial journey and explains how others can build a business on their own terms. He joined Jason Falls on Digging Deeper to talk about his company's path, his insistence on shaping a company built to suit him, his wife and their lifestyle and not falling victim to the predicable choices of bigger, faster, richer capitalism often projects. Give the show a listen, then head over to Amazon and buy Lee's book! Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 15, 2020
Closing the Multicultural Marketing Gap in the Advertising Industry
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By 2042, minorities in the United States will be the majority. Yet, we’re focusing single-digits percentages of our marketing dollars on reaching non-white consumers. Wilson Camelo is on Digging Deeper to help us close the advertising industry's multicultural marketing gap. Camelo is the CEO and founder of Camelo Communication, a firm with offices in Florida and Connecticut. He points to the reality of the U.S. population and underline how we in the marketing world have been deficient in accurately representing our true consumers. He then gives us ideas on how we can close the gap in our own brands, agencies and businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 08, 2020
What is Your Business Story?
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Ask anyone who has been around the social media space for any length of time who the experts on the practice are and you'll very quickly hear the name Chris Brogan. An original social media guru, best-selling author and business storyteller, Brogan has been a trusted and prolific resource for businesses trying to navigate the social world since the early 2000s. He spends much of his time now helping define your business story with his consulting and content marketing training and seminars for top-level executives. He sat in on Digging Deeper to talk about defining your business's story and how storytelling can open up many possibilities for success. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 01, 2020
Feeding the Crave - White Castle's Creativity
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White Castle is one of those interesting challenger brands in the quick service restaurant space frequently popping up with creative ideas. Lynn Blashford is the White Castle CMO. She joined Jason Falls and Christy Hiler on Digging Deeper to talk about the brand's creativity, how it has had to adjust to a different world with COVID-19 and beyond. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 25, 2020
Marketing Films That Matter - And She Could Be Next
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Jyoti Sarda is one of the producers of the documentary “And She Could Be Next” which aired on PBS in June and is still available to watch on the film's website. It’s a two-part documentary that follows current history-making women of color blazing trails in American politics and changing the world. On the eve of Kamala Harris's selection as the vice-presidential running mate on Joe Biden's ticket, Jyoti joins Digging Deeper to discuss the film Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 18, 2020
Your Brand Essence and Determining Your Perfect Customer
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Makayla Ervin helps businesses define their brand essence, define their perfect customer and become authoritative to them. She joined #DiggingDeeper to help both small and large businesses understand all those processes. She and host Jason Falls also dug into a playful discussion about the use of the word "coach" and "life coach" and their various merits.  Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 11, 2020
Will Unions Make or Break Influencer Marketing
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Will unionizing make or break influencer marketing? That question was up for grabs on Digging Deeper this week as Crystal Duncan, Edelman's senior vice-president for influencer marketing stopped by. She and Jason Falls grappled about unions, the advertising versus PR angle of influence marketing and more. For those interested in influencer marketing, this is a good one! Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 04, 2020
Leveraging Content Marketing to be a Brand Publisher
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Good content marketing is all about turning your brand into a publisher. You can just publish your content on your website and social channels or you can turn your publishing into its own brand. Andrew Hanelly is an award-winning content strategist at Washington D.C.-based firm Revmade. He stopped by Digging Deeper to chat with Jason Falls about the differences in content marketing approaches and how building a content franchise is a smart play for businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 28, 2020
How to scale your business with virtual and freelance talent
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If you've ever wondered how to use virtual and freelance talent to grow and scale your business, Nathan Hirsch is someone to talk to. He scaled a small e-commerce business to a multimillion dollar venture, then solved his own problem by building another one -- FreeUp. That business helps people find and hire virtual and freelance talent for scale. Now Nathan spends his time teaching people how to build systems and processes to leverage virtual workers at Outsource School. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 21, 2020
What we may need is Rethinking Success
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In his years of dealing with highly successful people, Doug Holladay found many were alone and gave up to much meaningful facets of life for success. His new book, Rethinking Success, helps anyone motivated for success see that redefining what winning looks like is the key to achieving it and being happy with where you are. Holladay, a former Goldman Sachs executive and Reagan White House staffer, sat in with Cornett's Jason Falls to talk about his experiences and the book.  Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 14, 2020
How Kroger is navigating 2020
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Curtis Midkiff, Jr., is the senior social strategist at Kroger. He joined Digging Deeper to talk about what the conversations, planning and response has been for his company and its reaction to social issues of the day. He and our own Jason Falls talked about influencer marketing social technology and much more in a revealing episode of Digging Deeper. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 07, 2020
Will Brands Boycotting Facebook Make a Difference?
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Brands are boycotting Facebook and other social media platforms to fight against the often passive way the social networks have handled hate speech from users. Though a daunting list of advertisers pulling billions of dollars from ad spend, will it make a difference? New York Times bestselling author Jay Baer visited Digging Deeper this week to offer his thoughts.  Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 30, 2020
Can you measure creativity?
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Can you measure creativity? You certainly can if you're speaking about marketing or advertising creative. We put that question to data analyst and marketing analytics guru Christopher Penn in this week's episode of Digging Deeper. Penn is the chief data scientist at Trust Insights and one half of the long-running Marketing Over Coffee podcast. Our Jason Falls put him to the test of measuring creative and creativity, among other things. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 23, 2020
We have entered the Age of Influence
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Neal Schaffer's fourth book is out now and is called The Age of Influence. He visited with our Jason Falls on Digging Deeper to talk about influencer marketing today, how businesses can embrace it, what the challenges facing the practice are and how COVID-19 affects the marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 16, 2020
What making creativity your business advantage means
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Cornett president Christy Hiler joins Jason Falls to talk about the meaning of "Make Creativity Your Business Advantage." She also shares the challenges of managing a business and agency in the COVID-19 era and what she's learned working in a non-traditional office setting as both a leader and strategist. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 09, 2020