Digging Deeper

By Cornett

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Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.

Episode Date
Do We Need to Be in the Clubhouse?
Few people see the future like Mitch Joel. The best-selling author of Six Pixels of Separation and CTL ALT DEL is a digital thinker and futurist who always has a finger on the pulse of what's new and what's next. Joel joined Digging Deeper to talk about the latest social networking sensation, Clubhouse, and the world of social audio. He and host Jason Falls also dive into what the world of work and digital will look like in a post-COVID world and the potential regulatory impacts if various governments begin poking into the various monopolies at play. See the future of digital and social networking with Mitch Joel on this episode of Digging Deeper. Find Mitch Joel online at MitchJoel.com. His podcast is at SixPixels.com. You can also find him on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 23, 2021
Improving Your Business Communications by Using the N.I.C.E Method
Wouldn't the world be a better place if we were all more NICE? Wouldn't businesses run more smoothly if we were all more NICE? Dave Delaney thinks so. The Nashville-based communications consultant developed a method of training and teaching businesses how to communicate and function better by using a method he calls NICE. Dave joined Digging Deeper to chat about the method, why we've reached a state of businesses being dysfunctional and what the world of social media may have to do with it and more. Dave also recounts the story of how he was one of the first people to launch, build and sell a social network. He did so in Ireland in the late 1990s and early 2000s. Learn to be more NICE as a business today on Digging Deeper. You can find Dave Delaney online at DaveDelaney.me. His NICE podcast is at nicepodcast.co. Dave is also on LinkedIn and Twitter. Today's episode of Digging Deeper is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, the new book from our host, Jason Falls. His advice on rethinking and reframing how we think of influence marketing is wrapped up in a fun read that includes interesting case studies and assessment and measurement scorecards to make prioritizing and measuring influencers easy. Digging Deeper listeners get 20% off the book's retail pricing by buying online at jason.online/buywinfluence and using the code FALLS20. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 16, 2021
What it Takes to Create, Disrupt and Thrive
Lots of businesses and agencies talk about creativity and disruption. Paula Dezzutti lives and breathes it. "Pixie Paula" as she is known, is the CEO of Local Choice Spirits, which is disrupting the spirits industry with celebrity and influencer-driven brands like Tyler Boone’s Boone’s Bourbon, hip-hop start Booze Bad Azz’s Boosie Juice and Trina Braxton’s Bar Chix. She also heads up Striped Pig Distillery. But Paula is also the force behind Skirt Magazine and a dozen other projects. She joined us on Digging Deeper to talk about creativity, being the disruptive force in the room and beyond.  Find Paula on LinkedIn and Local Choice Spirits at LocalChoiceSpirits.com. This episode of Digging Deeper is supported by PodchaserPro, the podcast research and analytics platform Jason talked about. If you're a media planner or public relations professional looking for demographic and audience information on podcasts, you can join PodchaserPro at PodchaserPro.com/falls. If you like this episode, please share it with a friend or colleague. Don't miss the video show each week by subscribing to our YouTube channel or our audio podcast on Apple Podcasts, Google Podcasts, Stitcher or Spotify. And we could use some reviews on each platform, so do give us a quick rating or review! Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 09, 2021
Discovering Heartbeat Leadership for Organizational Growth
Leadership today is challenged. Whether it's adjusting to an at-home or even reduced workforce because of COVID-19, or navigating a company's way through integrating into the social conscious of consumers demanding companies take stands for the betterment of society, leadership is taxed. Dawn Kirk has some advice and answers to guide leaders of all walks of life in her new book Heartbeat Leadership. She joined Digging Deeper to talk about leading large organizations and tackling the challenges 2020 and 2021 have brought businesses. Kirk spent over 26 years with Frito-Lay/PepsiCo, then also spent time at Coca-Cola leading teams of up to 5,000 people. She was recently named one of Georgia’s 100 Most Powerful and Influential Women. Hear what Kirk had to say about how even a company's employees can contribute to leadership on this episode of Digging Deeper. Learn more about your ad choices. Visit megaphone.fm/adchoices
Feb 02, 2021
Digging Deep into SEO and Domain Names for Merchandising Your Brand
New top level domains are popping up with more frequency these days, but are they reliable? Is a .Store .Online or .Tech domain as SEO-worthy as .com or .net? Domain name and search expert Bill Hartzer has done the testing and research to find out. He shared several insights and tests on Digging Deeper to illustrate that new top level domains can even be more effective at getting indexed and ranking well for search terms than their older counter parts. Host Jason Falls and Hartzer discuss SEO in 2021, the domain name issue and much more on this week's edition of Digging Deeper. Falls even vets his new white paper, The Power of Your Brand in Merchandising, through Hartzer's data. The show is presented by Get.Store where the .store new top level domains are just $1.99 when you use the code JASONWP. Bill Hartzer can be found online at BillHartzer.com where he blogs or at his consultancy website at HartzerConsulting.com. He has a digital marketing podcast that is broadcast as a YouTube show, and can be found on LinkedIn as well. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 26, 2021
Building Credibility for You or Your Brand
Credibility expert Mitchell Levy interviewed 500 industry thought leaders on how to be credible. The output of that project is his new book Credibility Nation. In the book, he redefines how we think of credibility and teaches new ideas on how to build it for you and your brand. Levy's background is in book publishing where he has helped hundreds of authors establish credibility for themselves through expressing their expertise in print. But his new focus makes the process less constraining. He says we should say goodbye to the unique selling proposition and the sizzle reel, replacing them with slight variations that help communicate our credibility more effectively. Plus, host Jason Falls shares some of Cornett's recent work with VisitLex and 21c Museum Hotels to pay homage to The Queen's Gambit. If you learned something from the episode, please rate the podcast wherever you listen. And share it with a friend who may enjoy it as well. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 19, 2021
Getting Fancy with Social Commerce and Sales Channels
Social commerce is a big term with a lot of meanings. Fancy.com is trying to put more definition around it for consumers of the site's marketplace of custom and interesting items for home decor, fashion, accessories and beyond. Abbey Schoenberg, Fancy.com's director of marketing, joined Digging Deeper to talk about the site's approach to growing its online retail presence, incorporating social commerce into how people shop and the sales channels and strategies she uses for the site's growth. Schoenberg spent time at Forever21 and Oakley, as well as travel brand Contiki Holidays before landing at Fancy.com. Give the episode a listen and pass it along to your colleagues so they can get Fancy about social commerce. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 12, 2021
Kicking off 2021 with KickHouse CEO Jessica Yarmey
Jessica Yarmey started KickHouse, a franchise fitness studio brand, in the middle of the COVID-19 pandemic. In fact, she started it in many ways because of the pandemic. The concept grew quickly. She added 35 stores in a matter of weeks and has a goal of 200 studios by the end of 2021. Yarmey joined Digging Deeper to share the creativity that went into filling what she called a void in the fitness marketplace—not a void in kick boxing concepts—a void in how studio owners were supported. Christy Hiler and Jason Falls chat with Yarmey about what appears to be a bright 2021 for her. Give it a listen and share it with someone who you think will be inspired to kick-start their 2021 with an interview with the CEO of KickHouse! Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 05, 2021
Unwrapping Creativity for the Holidays
As the holiday season comes upon us and 2020 comes to a close, we thought it appropriate to unwrap creativity a bit on Digging Deeper. Whit Hiler, Cornett's executive creative director, joined Jason Falls to talk about creativity, how COVID has impacted creative thinking and what his litmus tests are for ideas and new hires. Hiler was named one of AdWeek's Creative 100 last year and was once called the most talented creative in America by Digiday. We certainly won't argue with that. He's one of the reasons Cornett helps make creativity a business advantage for our clients. Whit and Jason talk about the successes our client at VisitLex has had being creative in a challenging year for the tourism industry, the thinking behind the now famous NeighSMR video (which has 1.9 million views on YouTube) and a lot more. So grab the ribbon and rip into the gift that is creativity and Whit Hiler. (And have a happy holiday, too!) Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 22, 2020
Driving Search Visibility with Public Relations
Search visibility refers to how many links on a given search result page lead to your brand. They may not be your website, especially if you have e-commerce or retail channels that compete for terms, too. But it's not just SEO that effects visibility, either. Chris Dickey is the CEO of Visably, a software that offers an analysis of your true search visibility -- accounting for third party websites and sources as channels -- to illustrate just how visible you are. He joined Digging Deeper to explain the role of public relations in search visibility and how brands can improve how search result-optimized they truly are. Give it a listen and share it with a PR, or SEO, professional you know. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 15, 2020
The Power of Corporate Storytelling
Few people are more widely known for social media marketing than Scott Monty. The first executive specifically dedicated to social media marketing at a Fortune 10 brand, Monty led those efforts at Ford Motor Company from 2008-14. His work has often been credited with helping Ford turn around its fortunes after the bailout controversies in the auto industry and the recession of the late 2000s. Known for his relationship-building influence marketing programs and engaging executions with customers through Ford's social channels, Monty set a shinning example for future company social leads. But Monty was known in the industry before Ford. He was one of the original strategists for Crayon, Joseph Jaffe's groundbreaking social marketing firm that was one of the first dedicated social shops in the U.S. Monty has spent much of his time since Ford building strategies for and counseling corporate executives and companies on the power of storytelling, transformational change in organizations and leadership. He joined Digging Deeper to talk about the power of storytelling, level set on influence marketing in 2020 and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 08, 2020
How to Drive Leads Using B2B Content Syndication
For business-to-business marketers, lead generation has become something of a puzzle. COVID has forced the postponement or cancellation of may conferences, exhibitions and events that some brands use as primary lead sources. But replacing part or even all of a company's leads with digital and virtual content isn't easy. Netline is a company that offers B2B content syndication to drive leads. David Fortino, Netline's chief strategy officer, sat in on Digging Deeper to explain how that works, what the shifts he's seeing in the B2B space are and where companies can make up some of that difference. We also talked about the B2B research report Netline and On24 collaborated on as well. Discover a creative way to drive leads with content syndication in this episode. And be sure to share it with a B2B marketing friend when you're done. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 01, 2020
Black Friday, Social Commerce and Pitching Your Clients
It's Thanksgiving week, so in lieu of a guest, Jason Falls opened the topics on the live stream and fielded questions from viewers on a variety of topics. With Black Friday upon us, the search and use statistic came to the forefront which opened a nice conversation and social commerce and advice for preparing your brand for the direct to consumer future. Jason also shared an experience of being pitched an idea for a show guest that led to a cautionary tale for those doing similar public relations work for their brands and clients. And one viewer had some interesting questions on B2B marketing that opened the discussion as well. Enjoy this open topic episode of Digging Deeper and have a happy holiday! Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 24, 2020
In Search of Your Creator Mindset
Creativity fuels a good portion of what we do every day -- the universal "we," not just those of us at Cornett. Creativity expert Nir Bashan says as a species we've been lulled into turning off the creative side of our brand in favor of the analytical side to our detriment. He joined Digging Deeper to talk about his approach to creativity, which he captured with useful ideas in his new book The Creator Mindset. He talks about why businesses don't know how to manage creativity, what we can all do to change that, how we can think differently about problems to fuel our own creativity and more. Give the episode a watch or listen and let us know what drives your creativity as well. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 17, 2020
Inside the Influencer Mindset
Influencer marketing is on track to be a $50 billion industry by next year. That's one of the reasons we talk a lot about the topic on Digging Deeper. But we don't often get to look at the opportunity to connect with audiences via a trusted third party influencer from the other perspective -- that of the influencer themselves. Malvika Sheth is a rising fashion, beauty and style influencer with her engaging channels found under the Style by Malvika brand name. She's active on Instagram, YouTube, TikTok and her website. She joined host Jason Falls on Digging Deeper to talk about the life of an influencer, her entry point and relationships with brands and how she sees the industry evolving. Dive into the episode and be sure to share it with colleagues who might benefit from being inside the influencer mindset. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 10, 2020
How COVID Couldn't Stop The Rock & Roll Hall of Fame
COVID has certainly had an incredible impact on many businesses. The travel and tourism space may be affected as much, if not more, than any. But 2020 couldn't hold the Rock & Roll Hall of Fame back. Risa Goehrke is the Hall's director of brand and content strategy. She joined Digging Deeper on induction ceremony week to talk about how COVID changed her team's plans, how they took a unique, authentic position about content but still engaged fans and followers during the down months and how the Hall has come out of the wave of summer obstacles with optimism and a new, amazing digital exhibit. The Rock & Roll Hall of Fame Induction program airs Saturday night at 8 p.m. ET on HBO and HBO Max. But Risa Goehrke gives Digging Deeper the scoop in this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 03, 2020
The Shifting Scope for Creatives and Creativity
The creative scope of work has changed in the last decade. Copywriters, art directors and designers are being called upon to do very different work thanks to the explosion of digital and social media. David Bonner from On Ideas has overseen creative departments through those changes. He stopped by Digging Deeper to talk about the shifting landscape of creativity and creative. Bonner is a former Navy Intelligence officer turned award-winning creative director. He an host Jason Falls discuss the impact of COVID, an agency's role in pushing clients toward social responsibility and more. Plus, Jason shares a new creative community he's discovered for industry creatives over 40. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 27, 2020
Is Your Business Built to Suck?
Few people have had the impact on marketing and how marketers think in the last 15 years Joseph Jaffe has. From his five best-selling books to his frequent provocateur status in the media and on keynote stages, he has been the marketing industry's chief executive instigator. His latest book declares that corporations are Built to Suck. In this episode of Digging Deeper, Jaffe talks about why and how businesses can avoid the inevitable evolution to such a status. We also talk about what he's learned from his new venture -- CoronaTV -- an interview show where he talks about the state of today and tomorrow with business and marketing leaders from around the world. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 20, 2020
The Delicious Creativity Behind Honey Baked Ham
Honey Baked Ham CMO Jo Ann Herold oversees a brand with over 400 retail locations, a booming direct-to-consumer business and an indelible brand. She joined Christy Hiler and Jason Falls on Digging Deeper to explain everything from the brand's history to its recent re-branding efforts. Honey Baked Ham was founded 60 years ago in Detroit by Harry J. Hoenselaar, who invented the spiral slicer. The brand is bordering on the territory of being a generic label, like Kleenex or White Out. You don't typically hear people saying they're getting just a ham, but a Honey Baked Ham. Hear how Jo Ann Herold approaches marketing, creativity and beyond on this week's Digging Deeper. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 13, 2020
Can You Engage Influencers Without Paying Them?
Zak Stahlsmith of ApexDrop which is a company based in Erie, Pennsylvania. They have a decidedly different take on influence marketing, one that I think is important for you to hear. ApexDrop believes you don’t have to pay influencers to ignite passion around your brand. They specialize in leveraging micro and nano influencers to try and share opinions about your product for little cost other than the product itself. ApexDrop's clients use these influence programs to drive product trial, reviews, build content libraries and even move the needle on sales. Zak and I talk about how and touch on other issues important to influence marketing like the interpretation of FTC disclosure. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 06, 2020
How to Better Manage Social Media and Creative Workflow
The more cooks in the kitchen, the harder the meal is to make. Xenia Muntean, the CEO of Planable, realized that when she ran her own social agency and decided to build a software to make the meals better, faster and with optimal collaboration from the cook. She stopped by Digging Deeper to help us all tackle ways to streamline social media and creative management. Mutnean is a Forbes 30 under 30 honoree and has been called the "queen of content creation" by our friends at Vera Content. Give the episode a watch or a listen and share it with someone who might find her insights useful! Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 29, 2020
Tackling the Challenge of Tourism Marketing in 2020
COVID-19 has crippled many industries. None more so perhaps than travel and tourism. But some tourism marketers hit above their weight class, both in and out of a pandemic. Gathan Borden is one of them. He is the Vice-President of Marketing for VisitLex, the convention and visitor’s bureau of Lexington, Kentucky. His team entered 2020 with the challenge of building a new convention center. So coming into the year, meeting space was tight, then you lob a pandemic on top of it all and well … 2020, right? But VisitLex has persevered. It launched daily content to uplift local businesses during the quarantine months, launched a new website that Inbound fans will appreciate as it is built to be more of a lead-generation mechanism, continued it’s reputation of outstanding creative with a confidence campaign we’ll describe in more detail. This coming off a year in 2019 when it was a finalist for a Shorty Award and swept regional ad and tourism awards for its marketing. Jason Falls digs deep with Borden in this special podcast episode for the listeners at Inbound 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 22, 2020
When is Your Business Big Enough?
You may remember the clever explainer videos of social media and Internet culture from back in the mid-2000s by Common Craft. That business, run by Lee LeFever and his wife Sachi, continues to produce clever explainer videos for clients and its community of subscribers still today. LeFever's new book Big Enough chronicles his entrepreneurial journey and explains how others can build a business on their own terms. He joined Jason Falls on Digging Deeper to talk about his company's path, his insistence on shaping a company built to suit him, his wife and their lifestyle and not falling victim to the predicable choices of bigger, faster, richer capitalism often projects. Give the show a listen, then head over to Amazon and buy Lee's book! Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 15, 2020
Closing the Multicultural Marketing Gap in the Advertising Industry
By 2042, minorities in the United States will be the majority. Yet, we’re focusing single-digits percentages of our marketing dollars on reaching non-white consumers. Wilson Camelo is on Digging Deeper to help us close the advertising industry's multicultural marketing gap. Camelo is the CEO and founder of Camelo Communication, a firm with offices in Florida and Connecticut. He points to the reality of the U.S. population and underline how we in the marketing world have been deficient in accurately representing our true consumers. He then gives us ideas on how we can close the gap in our own brands, agencies and businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 08, 2020
What is Your Business Story?
Ask anyone who has been around the social media space for any length of time who the experts on the practice are and you'll very quickly hear the name Chris Brogan. An original social media guru, best-selling author and business storyteller, Brogan has been a trusted and prolific resource for businesses trying to navigate the social world since the early 2000s. He spends much of his time now helping define your business story with his consulting and content marketing training and seminars for top-level executives. He sat in on Digging Deeper to talk about defining your business's story and how storytelling can open up many possibilities for success. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 01, 2020
Feeding the Crave - White Castle's Creativity
White Castle is one of those interesting challenger brands in the quick service restaurant space frequently popping up with creative ideas. Lynn Blashford is the White Castle CMO. She joined Jason Falls and Christy Hiler on Digging Deeper to talk about the brand's creativity, how it has had to adjust to a different world with COVID-19 and beyond. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 25, 2020
Marketing Films That Matter - And She Could Be Next
Jyoti Sarda is one of the producers of the documentary “And She Could Be Next” which aired on PBS in June and is still available to watch on the film's website. It’s a two-part documentary that follows current history-making women of color blazing trails in American politics and changing the world. On the eve of Kamala Harris's selection as the vice-presidential running mate on Joe Biden's ticket, Jyoti joins Digging Deeper to discuss the film Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 18, 2020
Your Brand Essence and Determining Your Perfect Customer
Makayla Ervin helps businesses define their brand essence, define their perfect customer and become authoritative to them. She joined #DiggingDeeper to help both small and large businesses understand all those processes. She and host Jason Falls also dug into a playful discussion about the use of the word "coach" and "life coach" and their various merits.  Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 11, 2020
Will Unions Make or Break Influencer Marketing
Will unionizing make or break influencer marketing? That question was up for grabs on Digging Deeper this week as Crystal Duncan, Edelman's senior vice-president for influencer marketing stopped by. She and Jason Falls grappled about unions, the advertising versus PR angle of influence marketing and more. For those interested in influencer marketing, this is a good one! Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 04, 2020
Leveraging Content Marketing to be a Brand Publisher
Good content marketing is all about turning your brand into a publisher. You can just publish your content on your website and social channels or you can turn your publishing into its own brand. Andrew Hanelly is an award-winning content strategist at Washington D.C.-based firm Revmade. He stopped by Digging Deeper to chat with Jason Falls about the differences in content marketing approaches and how building a content franchise is a smart play for businesses. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 28, 2020
How to scale your business with virtual and freelance talent
If you've ever wondered how to use virtual and freelance talent to grow and scale your business, Nathan Hirsch is someone to talk to. He scaled a small e-commerce business to a multimillion dollar venture, then solved his own problem by building another one -- FreeUp. That business helps people find and hire virtual and freelance talent for scale. Now Nathan spends his time teaching people how to build systems and processes to leverage virtual workers at Outsource School. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 21, 2020
What we may need is Rethinking Success
In his years of dealing with highly successful people, Doug Holladay found many were alone and gave up to much meaningful facets of life for success. His new book, Rethinking Success, helps anyone motivated for success see that redefining what winning looks like is the key to achieving it and being happy with where you are. Holladay, a former Goldman Sachs executive and Reagan White House staffer, sat in with Cornett's Jason Falls to talk about his experiences and the book.  Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 14, 2020
How Kroger is navigating 2020
Curtis Midkiff, Jr., is the senior social strategist at Kroger. He joined Digging Deeper to talk about what the conversations, planning and response has been for his company and its reaction to social issues of the day. He and our own Jason Falls talked about influencer marketing social technology and much more in a revealing episode of Digging Deeper. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 07, 2020
Will Brands Boycotting Facebook Make a Difference?
Brands are boycotting Facebook and other social media platforms to fight against the often passive way the social networks have handled hate speech from users. Though a daunting list of advertisers pulling billions of dollars from ad spend, will it make a difference? New York Times bestselling author Jay Baer visited Digging Deeper this week to offer his thoughts.  Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 30, 2020
Can you measure creativity?
Can you measure creativity? You certainly can if you're speaking about marketing or advertising creative. We put that question to data analyst and marketing analytics guru Christopher Penn in this week's episode of Digging Deeper. Penn is the chief data scientist at Trust Insights and one half of the long-running Marketing Over Coffee podcast. Our Jason Falls put him to the test of measuring creative and creativity, among other things. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 23, 2020
We have entered the Age of Influence
Neal Schaffer's fourth book is out now and is called The Age of Influence. He visited with our Jason Falls on Digging Deeper to talk about influencer marketing today, how businesses can embrace it, what the challenges facing the practice are and how COVID-19 affects the marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 16, 2020
What making creativity your business advantage means
Cornett president Christy Hiler joins Jason Falls to talk about the meaning of "Make Creativity Your Business Advantage." She also shares the challenges of managing a business and agency in the COVID-19 era and what she's learned working in a non-traditional office setting as both a leader and strategist. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 09, 2020