Marketing Spark (The B2B SaaS Marketing Podcast)
By Mark Evans
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Category: Marketing
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Subscribers: 9
Reviews: 0
Episodes: 169
Description
Marketing Spark is a podcast for SaaS founders and marketers who want to understand how marketing decisions drive real business outcomes.
Through candid conversations with operators and entrepreneurs, the show explores positioning, growth, and the practical tradeoffs behind building demand, trust, and long-term growth.
| Episode | Date |
|---|---|
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From Podcasting to Prompt Engineering: Dan Sanchez’s Leap into AI
|
Dec 30, 2025 |
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David Usher on Creativity, Memory, and Staying Human in the Age of AI
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Nov 18, 2025 |
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Bill Beutler on Why Wikipedia May Be the Most Overlooked (and Dangerous) Marketing Channel
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Sep 16, 2025 |
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Revolutionizing Cold Outreach: Michael Maximoff on Building Relationships, Not Just Pipelines
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Aug 25, 2025 |
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Breaking the Mold: How Zechariah Thomas Is Disrupting the Hockey Stick Industry with Swift Hockey
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Jul 23, 2025 |
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From Developer to Demand Generator: Vahagn Sargsyan on Building the Krisp Brand and Voice
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Jul 03, 2025 |
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Will AI Replace Us? Mitch Joel on the New Rules of Knowledge Work
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Jun 20, 2025 |
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Why Founders Burn Out—and How to Reclaim Control with Zaheer Merali
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May 08, 2025 |
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The Art and Science of B2B Video Podcasting: Lessons from 75 Shows
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Apr 30, 2025 |
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What Braydan Young Learned After 10 Years Building Sendoso
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Apr 17, 2025 |
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Conversion Copywriting Strategies: How Chris Silvestri Boosts B2B Marketing Success
|
Mar 05, 2025 |
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The CMO Dilemma: Surviving & Thriving in a High-Stakes Marketing World with Jenny Sagstrom
|
Feb 25, 2025 |
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The Future of GenAI Pricing: Monetization Strategies & SaaS Trends with James Wilton
|
Feb 12, 2025 |
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Know Your Customers, Win More Deals: A Deep Dive with Yael Morris
|
Jan 30, 2025 |
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Content That Connects: Erin Balsa on AI, Authenticity, and Standing Out
|
Jan 15, 2025 |
|
Hiring Without Borders: Mastering the Global Tech Talent Hunt
|
Dec 04, 2024 |
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Building Barefoot Wine: Michael Houlihan on Innovation, Storytelling, and Brand Success
|
Nov 20, 2024 |
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Onboarding That Sticks: Ramli John's Guide to Turning New Users into Lifelong Advocates
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Nov 13, 2024 |
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Unlocking the Power of Podcasting: Tom Schwab on Leveraging Interviews for Business Growth
|
Nov 05, 2024 |
|
Athletes, Brands, and the Power of Influence: A Deep Dive with Ishveen Jolly
|
Oct 16, 2024 |
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Navigating AI's Impact on Marketing: Linda Melone Shares Her Toolkit
|
Oct 08, 2024 |
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From Sign-Up to Superfan: Dale Harrison's Secrets to Successful Customer Onboarding
|
Sep 18, 2024 |
|
Copper's Creative and Agile Approach to Battling CRM Giants
|
Sep 11, 2024 |
|
Transforming Customer Service with AI: Landbot's CEO Jiaqi Pan Shares Insights and Strategies
|
Jun 26, 2024 |
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Unpacking Google's Leaks and AI Overviews: SEO Strategies with Sam Dunning
|
Jun 18, 2024 |
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From Dishwashing Robots to AI Storytelling: Matt Mireles' Entrepreneurial Journey
|
Jun 11, 2024 |
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From Confusion to Clarity: Billy Broas Reveals the Keys to Messaging Secrets
|
Jun 06, 2024 |
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Bridging Remote and In-Person Work: Insights from Drew Moffitt at KumoSpace
|
May 22, 2024 |
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Kirk Simpson's Journey: From Startup Challenges to a $537 Million Exit and Beyond
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May 14, 2024 |
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Can Less Be More in CRM? Exploring Parma's Unique Strategy with CEO Mark Kofman
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May 02, 2024 |
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Bridging the Gap: SaaS CEO and CMO Perspectives on Marketing Success
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Apr 23, 2024 |
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Crafting Tomorrow: Content Marketing's Future in the AI Era
|
Apr 09, 2024 |
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Beyond the Mic: How Zencastr is Changing the Podcasting Game for Creators
|
Feb 28, 2024 |
|
Startup Marketing 101: Allyson Letteri's Easy Guide to Making Your Mark
|
Feb 09, 2024 |
|
The Art of Marketing Leadership: Emily Singer
|
Jan 23, 2024 |
|
Unlocking the Power of Case Studies in B2B Marketing with Joel Klettke
|
Jan 11, 2024 |
|
Navigating the LinkedIn Labyrinth: Ivana Todorovic's Journey with AuthoredUp
|
Jan 03, 2024 |
|
Mastering the Art of Positioning: Robert Kaminski's Guide for B2B SaaS Success
|
Dec 13, 2023 |
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Beyond the Boring Blueprint: Alex Smith on Strategies that Inspire and Motivate
|
Dec 05, 2023 |
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Breaking down the impact and ROI of B2B brand positioning and messaging
|
Nov 21, 2023 |
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Getting real about marketing bullshit, myths and gurus: Vince Moreau
|
Nov 09, 2023 |
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The B2B Marketing Crisis: Gee Ranasinha
|
Oct 30, 2023 |
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From Software Engineer to Marketing Innovator: Gil Allouche'sJourney
|
Oct 13, 2023 |
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Marketing Insight with Shay Howe: Navigating the Future of ActiveCampaign
|
Oct 04, 2023 |
|
Mastering LinkedIn with Florian Decludt: Strategies for Entrepreneurs
|
Sep 13, 2023 |
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In-Depth with Mitch Solway: Navigating the B2B and SaaS Marketing Landscapes
|
Aug 24, 2023 |
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From Pitch to Publish: How PR Monkey is Redefining the PR Game
|
Aug 13, 2023 |
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Harnessing the Power of Video Testimonials: Dustin Tysick
|
Jul 05, 2023 |
|
Mastering the Solo Game: How to Run A One-Person Marketing Department
|
Jun 14, 2023 |
|
The AI revolution in content marketing: How to stay ahead of the game
|
May 31, 2023 |
|
Breaking Through the Noise: Marketing Irish Whiskey Across the Ocean
|
May 17, 2023 |
|
The Fundamentals of Marketing: Branding, ChatGPT and Beyond
|
May 09, 2023 |
|
Targeting Your Audience with Buyer Personas: Strategies for Success.
|
Apr 26, 2023 |
|
A Deep Dive into the Power of Brand Positioning
|
Apr 18, 2023 |
|
Unlocking the Power of Account-Based Marketing for B2B Companies (Paul Slack)
|
Apr 09, 2023 |
|
The Positioning and Branding Story Behind Pickleball: Laura Gainor
|
Apr 04, 2023 |
|
Turn Your B2B Website into a Conversion Machine: Expert Tips from Sam Dunning
|
Mar 19, 2023 |
|
Beyond the Buzz: Strategies for Successful Technology PR
|
Mar 14, 2023 |
|
Seeing is Believing: The Impact of Video for B2B SaaS Marketing - Sergey Ross
|
Mar 01, 2023 |
|
How B2B SaaS Companies Should Hire Freelancers, Contractors & Agencies
|
Feb 15, 2023 |
|
The "Less is More" Approach to B2B SaaS Marketing
|
Jan 31, 2023 |
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Using Customer Intelligence to Retain Customers: Mike Diaz
|
Jan 23, 2023 |
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Chatbot and the Future of Conversational Intelligence: Sonny Patel
|
Jan 06, 2023 |
|
For B2B SaaS Companies, Podcasts are a No-Brainer: Jeremy Shere
|
Dec 14, 2022 |
|
Putting the spotlight on content, GA4, Website optimization and CTAs: Andy Crestodina
|
Dec 07, 2022 |
|
What's a Fractional CMO and How Do They Deliver?
|
Nov 23, 2022 |
|
Digital Marketing in a Clickless, Attribution-Free World
|
Nov 09, 2022 |
|
How to Pick the Right Podcast Booking Agency
|
Nov 02, 2022 |
|
The Growing Importance of Customer Intelligence
|
Oct 26, 2022 |
|
Are B2B Companies Still Excited about Podcasts?
|
Oct 13, 2022 |
|
Tried, True and Tested Approach to B2B Sales: Steve Schmidt
|
Oct 05, 2022 |
|
Exploring the Exciting World of Consulting with Faheem Moosa.
|
Sep 28, 2022 |
|
The Power of Copy and Conversions in B2B SaaS Marketing
|
Sep 21, 2022 |
|
The Entrepreneurial Challenges of Running a B2B Saas Startup
|
Sep 07, 2022 |
|
Typeform's Big, Bold Marketing and Market Domination Plans
|
Aug 24, 2022 |
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How to Create Compelling B2B SaaS Messaging
|
Aug 03, 2022 |
|
Embracing Demand Gen Amid Challenging Economic Times
|
Jun 29, 2022 |
|
Why, How, and When to Hire a Fractional CMO
|
Jun 08, 2022 |
|
Walnut.io's Journey from Idea to $56-million in Venture Capital
|
Jun 01, 2022 |
|
A Deep Dive into B2B SaaS Pricing
|
May 18, 2022 |
|
How to Create Better Sales Emails: Will Allred, Lavender
|
May 04, 2022 |
|
What Happens When Your Audience Disappears? - PizzaTime
|
Apr 27, 2022 |
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How B2B Brands Can Embrace TikTok: Will Aitken
|
Apr 06, 2022 |
|
How to Work With B2B Content Marketing Freelancers
|
Mar 30, 2022 |
|
How well do you know your customers: Mike Birt
|
Mar 16, 2022 |
|
Exploring the World of Direct Mail Marketing
|
Feb 23, 2022 |
|
What Happens When No One Knows About Your Great Product?
|
Feb 16, 2022 |
|
How to Get Started with B2B SaaS Marketing
|
Feb 02, 2022 |
|
Sketchnotes: Marketing with a Creative Twist
|
Jan 19, 2022 |
|
An Inside Look at the Category Design: Josh Lowman
|
Jan 12, 2022 |
|
Xtensio's Journey from Services to SaaS
|
Dec 22, 2021 |
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How to be strategic about building a personal brand
|
Dec 15, 2021 |
|
How Marketers Can Escape the MQL Hamster Wheel
|
Dec 08, 2021 |
|
How to Build a Content Marketing Creation & Promotion Machine
|
Dec 01, 2021 |
|
How to Hire the Right Marketing Consultant
|
Nov 24, 2021 |
|
Taking the Right Approach to ABM
|
Nov 17, 2021 |
|
Turning Up the Volume on Conversational Marketing
|
Nov 10, 2021 |
|
Insight About LinkedIn from a Power User
|
Nov 03, 2021 |
|
Diving in the Fascination with Personal Brand Branding - DP Knudten
|
Oct 27, 2021 |
|
Don't Let Content Collect Dust. Distribute & Repurpose: Ross Simmonds
|
Oct 19, 2021 |
|
To Gate or Ungate Content, That is the [Marketing] Question
|
Oct 13, 2021 |
|
How Marketing Success is Ruined by a Rotten Foundation
|
Sep 30, 2021 |
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How to Create a Unified B2B Marketing & Sales Team
|
Sep 22, 2021 |
|
How Agile Can Change How Marketers Think, Work, and Succeed
|
Sep 15, 2021 |
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A Deep Dive into the World of B2B Content Production: Brad Smith
|
Sep 08, 2021 |
|
How a B2B Marketer Successfully Embraced TikTok
|
Sep 01, 2021 |
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The Risks and Rewards of Being an Early Adopter
|
Jul 28, 2021 |
|
The marketing pendulum is swinging back to fundamentals: Zineb Layachi
|
Jul 21, 2021 |
|
Scaling Marketing at a Fast-Growing B2B SaaS Company: Ruth Zive
|
Jul 14, 2021 |
|
The Keys to Really Knowing What Makes Your Customers Tick: Ryan Gibson
|
Jul 07, 2021 |
|
Who gives a crap about email marketing: Jules Dan
|
Jun 30, 2021 |
|
How to ensure that your B2B SaaS demos don't suck
|
Jun 23, 2021 |
|
The "One Big Thing" Formula for B2B SaaS Marketing Success
|
Jun 16, 2021 |
|
How Field Marketing Can Align Marketing and Sales: Nick Bennett
|
Jun 09, 2021 |
|
The State of B2B SaaS Marketing with Chris Walker
|
Jun 02, 2021 |
|
How to Hire a B2B Saas Marketing Leader
|
May 28, 2021 |
|
Is Twitter & LinkedIn the One-Two for B2B Marketers?
|
May 24, 2021 |
|
How LinkedIn Can Get Bigger and Better: Charlie Whyman
|
May 19, 2021 |
|
Time to End Marketing, Sales, and Customer Success Silos
|
May 11, 2021 |
|
How to be a One-Person B2B SaaS Marketing Department
|
May 04, 2021 |
|
Why the Focus/Obsession with Personal Branding? Richard Cardona
|
Apr 27, 2021 |
|
A Better Way to Read Business Books: Laura Valvasori
|
Apr 20, 2021 |
|
The Marketer's Journey from Side Hustle to Startup: Jay Desai
|
Apr 13, 2021 |
|
A Master Networking Session from a Wall Street Salesman
|
Apr 06, 2021 |
|
Exploring the Marketing Landscape with Mitch Joel
|
Mar 30, 2021 |
|
A Deep Dive into the Fast-Growing Subscription Economy
|
Mar 23, 2021 |
|
Lately: The Software That Blew Me Away
|
Mar 16, 2021 |
|
Email Marketing May Not be Sexy But it Works: Ashley Guttuso
|
Mar 09, 2021 |
|
How to Master LinkedIn from a LinkedIn Guru: Moritz Lang
|
Mar 02, 2021 |
|
Marketing, Success, and Risk-Taking: Mano Guiragossian
|
Feb 23, 2021 |
|
The Seductive Appeal of Writing a Business Book
|
Feb 15, 2021 |
|
Marketing & Sales Lessons from an ex-Road Warrior: Andrew Deutsch
|
Feb 09, 2021 |
|
Clubhouse's Path to Ubiquity and Monetization: Mallory Lee
|
Feb 02, 2021 |
|
Driving ROI and Predictability with Revenue Marketing: Yaagneshwaran Ganesh
|
Jan 26, 2021 |
|
How to Embrace a Healthy "Content Diet": Nemanja Zivkovic
|
Jan 19, 2021 |
|
Marketing to Customers AFTER They Become Customers: Linda Komisak
|
Jan 12, 2021 |
|
Looking Back on LinkedIn's Amazing Year and What's Ahead in 2021: Liam Darmody
|
Jan 05, 2021 |
|
The New Age of Marketing-Driven Sales: Shiv Narayanan
|
Dec 29, 2020 |
|
The Keys to Becoming A Better, More Dynamic Virtual Speaker: Andrew Churchill
|
Dec 22, 2020 |
|
How to Build a Dynamic B2B Marketing Team: Mitch Fanning
|
Dec 15, 2020 |
|
A Virtual Event Success: Story: 4,500 Paid Attendees - Alex Shipillo
|
Dec 08, 2020 |
|
Tackling the Myths of Entrepreneurship: Luc Bohunicky
|
Dec 01, 2020 |
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In a Data-Dominated World, B2B Branding is Making a Big-Time Comeback: Karen O'Mahoney
|
Nov 24, 2020 |
|
How to Jump Hard into LinkedIn With Both Feet: Camille Trent
|
Nov 17, 2020 |
|
Why Brand Differentiation Matters More Than Ever: Peep Laja
|
Nov 10, 2020 |
|
The Narrative Science Recipe for Ultra-Successful B2B Virtual Events
|
Nov 03, 2020 |
|
Why B2B Copywriting Matters, Really Matters
|
Oct 28, 2020 |
|
Jordan Bower: Embracing a Different and Better Approach to Brand Storytelling
|
Oct 21, 2020 |
|
John Rougeux: An Insider's Look at the Category Design Process
|
Oct 13, 2020 |
|
Google's Big Algorithm Update is Coming. Are You Ready?
|
Oct 07, 2020 |
|
Amrita Gurney: How to Build a Thriving B2B Community
|
Sep 29, 2020 |
|
What's a Better Content Marketing Approach: Quality or Quantity Content?
|
Sep 22, 2020 |
|
Lindsay Tjepkema: The Power of Podcasting for B2B Thought Leadership
|
Sep 15, 2020 |
|
Jack Fussell: Why Do Brands Fail to Really Know Their Customers?
|
Sep 08, 2020 |
|
Tara Hunt on Creating a DIY Marketing Platform for SMBs
|
Sep 01, 2020 |
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The Marketers Guide to Successful Marketing on LinkedIn
|
Aug 25, 2020 |
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Why It's Time to Outsource All Your Marketing
|
Aug 18, 2020 |
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How to Build an All-Star B2B Marketing Team
|
Aug 11, 2020 |
|
How Virtual Events Are Powering Commonsku's Marketing
|
Aug 03, 2020 |
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How Brands Create Serious Marketing Momentum
|
Jul 28, 2020 |
|
NOW is the Time to Jump on the B2B Podcast Bandwagon
|
Jul 21, 2020 |
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Spend Way More Time Promoting Your B2B Content
|
Jul 15, 2020 |
|
It's Not Email Marketing. It's Engagement Farming
|
Jul 14, 2020 |
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FYI: Print Marketing is Not Dead.
|
Jul 09, 2020 |
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How to Hire Your First Startup Marketer
|
Jun 29, 2020 |
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How Senior Leaders Can Embrace Social Media
|
Jun 24, 2020 |
|
An Insider's Take on Account-Based Marketing
|
Jun 20, 2020 |
|
Brand & Revenue Marketing: A Delicate Balance
|
Jun 19, 2020 |
|
Marketing Spark: A Micro-Podcast (15 Minutes or Less)
|
Jun 12, 2020 |