Keep Optimising
By Chloe Thomas
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Category: Marketing
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Subscribers: 8
Reviews: 0
Episodes: 204
Description
We spend each month focusing in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads.
In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
- This month = SEO
- Next month = Omnichannel
Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates
You can hear a new episode for free every Wednesday.
Each episode lasts about 30-45 minutes and is audio only.
AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
>> Sign up for the next one here: https://keepoptimising.com/webinar/
I look forward to helping you keep optimising your marketing very soon!
Chloe Thomas, host of the show
About our host:
Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan.
Join our email list: https://keepoptimising.com/
| Episode | Date |
|---|---|
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SEO: Link Building Tips for SEO with Rosa Mitchell, connective3
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Apr 24, 2024 |
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SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss
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Apr 17, 2024 |
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SEO: YouTube SEO Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video
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Apr 10, 2024 |
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SEO: Crafting Unique and Helpful Content for your eCommerce store with Yoast's Carolyn Shelby
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Apr 03, 2024 |
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Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp
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Mar 27, 2024 |
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Email: List Growth Sales Strategies with Hannah Spicer
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Mar 20, 2024 |
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Email: Making the most of your ESP Software Tools with Daniel Budai
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Mar 13, 2024 |
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Email: AB Tests for Email Marketing Success with Bridget Poston
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Mar 06, 2024 |
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Storytelling: Creating Captivating Product Stories with Aimee Lopez, Copy Unleashed
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Feb 28, 2024 |
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Storytelling: How to Create your Perfect Top-of-Funnel Video Ad with Danielle Gipps
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Feb 21, 2024 |
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Storytelling: Building Great Customer Experience at every stage of the Customer Journey with Ben Afia
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Feb 14, 2024 |
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Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency
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Feb 07, 2024 |
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Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank
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Jan 31, 2024 |
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Affiliates: How Affiliate Marketing Can Elevate Premium Brand Performance with Red Barrington, Red Star Digital
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Jan 24, 2024 |
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Affiliates: Tips for Diversifying Your Affiliate Program with Rick Magennis, Bearcat Media
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Jan 17, 2024 |
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Affiliates: Simple Strategies to Make Affiliate Marketing Work for You with Rachel Said, Genie Goals
|
Jan 10, 2024 |
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Affiliates: Why Affiliate Marketing is a Key Strategy for eCommerce Brands in 2024 with Chikay Lo, Lo Digital
|
Jan 03, 2024 |
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Content: Optimising User-Generated Content for eCommerce Marketing Success with Jameela Ghann, Fera
|
Dec 27, 2023 |
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Content: Navigating the Social Commerce Landscape with Sophie Frères, LiSA
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Dec 20, 2023 |
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Content: The Intersection of Behavioural Science and eCommerce Strategies with Dr. Thilo Pfrang, Behamics
|
Dec 13, 2023 |
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Content: SEO & Blogging with Generative AI. Katrina McKinnon, CopySmiths.com
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Dec 06, 2023 |
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TikTok: TikTok Shop Affliates 101 with Amelia Tranter, FordeBaker
|
Nov 29, 2023 |
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TikTok: Should you be doing TikTok Ads? with Sam Thompsett, Genie Goals
|
Nov 22, 2023 |
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TikTok: 4 Ways to Grow your TikTok Shop Sales with Caitlin Cotter, Unsociable
|
Nov 15, 2023 |
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TikTok: From Ops to Sales with TikTok Shop with Derric Haynie, Pipe17
|
Nov 08, 2023 |
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TikTok: Case Study: How Aisle3 have used it to grow sales with Thomas J Vosper
|
Nov 01, 2023 |
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Organic Social: Which Social Media Platform should you post on? with Carolyn Zick, Bad Axe Enterprises
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Oct 25, 2023 |
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Organic Social: Creating a Content Calendar for High Growth with Susan Moeller, Tailwind
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Oct 18, 2023 |
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Organic Social: A 7-figure Brand’s Social Media Strategy with Sheets and Giggles' Colin McIntosh
|
Oct 11, 2023 |
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Organic Social: How do you achieve high growth one-to-one social proof? with Mark Yeramian, Moast
|
Oct 04, 2023 |
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Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs
|
Sep 27, 2023 |
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Peak Season: How to use Generative AI to create better content with Jon Ricketts, Writerly and EKOM
|
Sep 20, 2023 |
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Peak Season: From Discounts to Bundles – Profitable Promotions 101 with Rosie Bailey, Nibble
|
Sep 13, 2023 |
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Peak Season: Time to set your Analytics Strategy with Manuel Montanari, Mapp Digital
|
Sep 06, 2023 |
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Digital Advertising: Create a Competition-Beating Ad Strategy with Rob Harrison-Plastow
|
Aug 30, 2023 |
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Digital Advertising: Reddit Advertising 101 with Izzy Morris from Vodafone
|
Aug 23, 2023 |
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Digital Advertising: Boost Sales with Pinterest Ads with Helen Johnson, Remix Marketing
|
Aug 16, 2023 |
|
Digital Advertising: The Apple iOS17 update... with Helga and Wesley from Leaf
|
Aug 09, 2023 |
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Digital Advertising: TikTok ads overview with Ben Muir from Unsociable
|
Aug 02, 2023 |
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Community: The Do's and Don'ts of Community Building with Lottie Unwin
|
Jul 26, 2023 |
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Community: Just using your Email Marketing to build Community with Katie Skelton
|
Jul 19, 2023 |
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Community: How Look Fabulous Forever use their Facebook Group with Janis Thomas
|
Jul 12, 2023 |
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Community: Exponential Growth from Word-of-Mouth with Victoria Murden
|
Jul 05, 2023 |
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Facebook Ads: Lookalikes and Creative Optimisation with Jessie Healy
|
Jun 28, 2023 |
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Facebook Ads: How to Grow Your Mailing List with Laura Hanlon
|
Jun 21, 2023 |
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Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox
|
Jun 14, 2023 |
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Facebook Ads: The Advantage of Advantage+ Shopping Campaigns with Aggie Meroni
|
Jun 07, 2023 |
|
Offline: The 100% Open Rate with Unboxing Experiences with Dru Carpenter
|
May 31, 2023 |
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Offline: Your Product Sample Strategy with Natalie Betts
|
May 24, 2023 |
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Offline: Product Packaging as Marketing Tool with Lindsay Quan
|
May 17, 2023 |
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Offline: New Customer Acquisition via Direct Mail with Dylan Jenkins
|
May 10, 2023 |
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Offline: Programmatic Direct Mail with Dan Dunn, PaperPlanes
|
May 03, 2023 |
|
SEO: The 3 Must-Do eCommerce SEO Audits with Silvia Martin
|
Apr 26, 2023 |
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SEO: Process Driven vs Outside of the Box Strategies with Rob Stanbury
|
Apr 19, 2023 |
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SEO: Master Your Website Migration with Montserrat Cano
|
Apr 12, 2023 |
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SEO: The Zero Waste 101 of Content Marketing with Krissie Claire
|
Apr 05, 2023 |
|
Email Marketing: Maximise Your 2023 Email Performance with Komal Helyer
|
Mar 29, 2023 |
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Email Marketing: Stop the Weekly Newsletters with Emil Kristensen
|
Mar 22, 2023 |
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SMS Marketing: The Key to Success with SMS with Kerri McDonald
|
Mar 15, 2023 |
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Email Marketing: Lazy Email Marketing with Gabe Macaluso, Omnisend
|
Mar 08, 2023 |
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Email Marketing: High Converting Flows for Luxury Brands with Hannah Spicer
|
Mar 01, 2023 |
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Attribution: AI Media Buying with Triple Whale's Rabah Rahil
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Feb 22, 2023 |
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Attribution: The Art and Science of Testing with Jo Davis
|
Feb 15, 2023 |
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Attribution: Is GA4 all you need? with Jill Quick
|
Feb 08, 2023 |
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Attribution: Customer Journey Based Attribution with Jo Young
|
Feb 01, 2023 |
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Google Ads Bidding Strategies Explained with Jonny Hyams
|
Jan 27, 2023 |
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Google Ads The Changes to Google Keywords Ads in 2023 with Imogen Collins
|
Jan 25, 2023 |
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Google Ads 3 Ways to Improve Keywords ROAS with Audience Targeting
|
Jan 18, 2023 |
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Google Ads YouTube Ads, the time is now! With Charlotte Sheridan
|
Jan 11, 2023 |
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Google Ads Google Shopping Campaigns in 2023 with Nick Trueman
|
Jan 04, 2023 |
|
Content Marketing: Create your Blog Creation Checklist to deliver eCommerce Growth
|
Dec 28, 2022 |
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Content Marketing: eCommerce Growth via Podcast Guesting
|
Dec 21, 2022 |
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Content Marketing: Add Big Picture Content Marketing to your DTC marketing plan
|
Dec 14, 2022 |
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Content Marketing: Interaction + Trust = eCommerce Growth with Omar Zenhom
|
Dec 07, 2022 |
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Customer Experience How great Customer Service improves all your Marketing Results
|
Nov 30, 2022 |
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Customer Experience on your Product Pages with Adam Pearce
|
Nov 23, 2022 |
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Customer Experience: Generate eCommerce Growth by improving your website copy
|
Nov 16, 2022 |
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Customer Experience in DTC Delivery with The Postal Hub Podcast's Ian Kerr
|
Nov 09, 2022 |
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Customer Experience in your Email Marketing Automations with Greg Zakowicz from omnisend
|
Nov 02, 2022 |
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TikTok Organic 101 DTC Marketing with Cal Devine
|
Oct 26, 2022 |
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TikTok Advertising 101 with expert Sven Muchow
|
Oct 19, 2022 |
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TikTok Influencer Marketing with Kristen Wiley from Statusphere
|
Oct 12, 2022 |
|
TikTok What are TikTok "Creators" and how can you utilise them? With Danny Desatnik from #paid
|
Oct 05, 2022 |
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eCommerce Marketing Experts' Black Friday Tips inc SEO, Email, and Facebook Ads
|
Sep 28, 2022 |
|
Marketplaces: 5 Ways to Improve Your Amazon Product Pages Conversion Rate with Tom Baker
|
Sep 21, 2022 |
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Marketplaces: 3 Ways to Improve your Amazon Seller and Vendor Profits with Martin Heubel
|
Sep 14, 2022 |
|
Marketplaces: Using niche marketplaces to grow new customer acquisition
|
Sep 07, 2022 |
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5 Ways to maintain eCommerce Growth in the "Recession" with Kunle Campbell from 2x eCommerce
|
Aug 31, 2022 |
|
Perfecting your "Recession" DTC Marketing Plan with Ian Hammersley
|
Aug 24, 2022 |
|
Pricing - key to your eCommerce Growth with Burc Tanir, the eCommerce Pricing Guy
|
Aug 17, 2022 |
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GA4 everything you need to know for DTC Marketing with Dan Coleman
|
Aug 10, 2022 |
|
Shopify Editions Update - how will it help your eCommerce Growth? with Honest eCommerce
|
Aug 03, 2022 |
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Sales Driving Partnerships... with Influencer Marketing
|
Jul 27, 2022 |
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Sales Driving Partnerships... with Affiliate Marketing
|
Jul 20, 2022 |
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Sales Driving Partnerships... with your Customers
|
Jul 13, 2022 |
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Sales Driving Partnerships... with other eCommerce stores
|
Jul 06, 2022 |
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Facebook Ads: Facebook Ad types 101, plus which to use in eCommerce with Becky Hopkin
|
Jun 29, 2022 |
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Facebook Ads: The 4 UGC Ads you should be using right now with Antoine Gagne from J7 Media
|
Jun 22, 2022 |
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Facebook Ads: The latest Video and Graphics tips with Ben Ryder from Nest
|
Jun 15, 2022 |
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Facebook Ads: Creating the perfect Founder Story Ad with Colby Flood
|
Jun 08, 2022 |
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Facebook Ads: Understanding your Customer's WHY is core to your success
|
Jun 01, 2022 |
|
You Asked, Chloe's answering - it's our epic 100th Episode
|
May 25, 2022 |
|
SEO: Why you should fix your CRO before you work on your SEO with Luke Carthy
|
May 18, 2022 |
|
SEO: Protecting and Repairing your Online Reputation with Justin Seibert
|
May 11, 2022 |
|
SEO: Discover the top Link Building Strategy for eCommerce in 2022 with Brandon Leibowitz
|
May 04, 2022 |
|
Email Marketing: Customer-First Data for Customer Retention with Klaviyo's Gemma Banks
|
Apr 27, 2022 |
|
Email Marketing: The Email Content Trends you need to know with Pure360's Komal Helyer
|
Apr 20, 2022 |
|
Email Marketing: Using Pinterest to Grow your Email List with Laura Rike
|
Apr 13, 2022 |
|
Email Marketing: How to use Quizzes to increase your email list (and sales!)
|
Apr 06, 2022 |
|
Google Ads: Google Shopping Campaigns - what's working now?
|
Mar 30, 2022 |
|
Google Ads: Keyword Search Campaigns - what's working now?
|
Mar 23, 2022 |
|
Our episode about Ukraine, with Matteo Grassi from Commerce4Good - eCommerce MasterPlan
|
Mar 17, 2022 |
|
Google Ads: Bestselling author Andy Splichal talks "Make Each Click Count"
|
Mar 16, 2022 |
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Google Ads: The Time for Automation is NOW! With Zeze Peters
|
Mar 09, 2022 |
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Google Ads: Building the Ultimate Conversion Funnel with Laura Hogan
|
Mar 02, 2022 |
|
Offline Marketing: Profitable Customer Acquisition with Off The Page Ads
|
Feb 23, 2022 |
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Offline Marketing: 4 Things to Make Your F2F Selling Events Successful with Sue Monhait
|
Feb 16, 2022 |
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Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency
|
Feb 09, 2022 |
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Offline Marketing: Personalised Direct Mail with Charlotte Pearce from Inkpact
|
Feb 02, 2022 |
|
Email Marketing: Scale your DTC Marketing impact with Lifecycle Marketing with Josh Chin
|
Jan 26, 2022 |
|
Facebook Ads: Essential Actions for eCommerce Growth with Antoine Gagné
|
Jan 19, 2022 |
|
SMS Marketing for eCommerce Growth with Elena from SMS Bump
|
Jan 12, 2022 |
|
Email Marketing: List Growth, Quizzes, and Zero Party Data with Ben Parr
|
Jan 05, 2022 |
|
Content Marketing: Interactive Content, TikTok, and the Attention Economy
|
Dec 29, 2021 |
|
Content Marketing: UGC Masterclass in Customer Reviews
|
Dec 22, 2021 |
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Content Marketing: Purpose Driven Marketing - how do you shout with confidence? 077 Content Marketing: Purpose Driven Marketing - how do you shout with confidence?
|
Dec 15, 2021 |
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Content Marketing: Video Marketing with bestselling author Jon Mowat
|
Dec 08, 2021 |
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Content Marketing: Crafting Product Pages that Convert
|
Dec 01, 2021 |
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Influencer Marketing: What can we learn from Affiliate Marketing? with Rick Magennis
|
Nov 24, 2021 |
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Influencer Marketing: How to find the right Influencers with Jenny Tsai from Wearisma
|
Nov 17, 2021 |
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Influencer Marketing: Podcast Advertising with Heather Osgood from True Native Media
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Nov 10, 2021 |
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Influencer Marketing: What's working right now with Cody Wittick from Kynship
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Nov 03, 2021 |
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Loyalty: Discover how your Brand Perception is central to your customer loyalty levels
|
Oct 27, 2021 |
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Loyalty: Building TRUE Customer Loyalty with consumer psychologist Michael R Solomon
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Oct 20, 2021 |
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Loyalty: Incentivising your loyal customers to refer new customers with ReferralCandy's Raúl Galera
|
Oct 13, 2021 |
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Loyalty: Building a great Loyalty Program with Fiona Stevens from Loyalty Lion
|
Oct 06, 2021 |
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Black Friday 2021 - 7 eCommerce Experts Share their Top Tips for Success
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Sep 29, 2021 |
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Social Media: Brilliant Content Repurposing Tips with Susan Moeller from Tailwind
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Sep 22, 2021 |
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Social Media: Increase Engagement with the Perfect Content Playbook
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Sep 15, 2021 |
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Social Media: 6 Steps to Fast Track your Instagram Growth
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Sep 08, 2021 |
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Social Media: Streamlining your workflows to increase ROI
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Sep 01, 2021 |
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Google Ads: YouTube Ads for DTC Marketing - should you be testing them?
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Aug 25, 2021 |
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New Marketing: Livestream eCommerce - how to use it to create online sales events
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Aug 18, 2021 |
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New Marketing: Improve all your marketing with a One Click Checkout
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Aug 11, 2021 |
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New Marketing: TikTok for eCommerce with the Sugatan team
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Aug 04, 2021 |
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Marketplaces: FIVE things you must get right for a successful launch
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Jul 28, 2021 |
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Marketplaces: How to use Amazon to 2x your DTC eCommerce Sales
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Jul 21, 2021 |
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Marketplaces: Why you should NOT also be selling on marketplaces with aisle3's Thomas J Vosper
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Jul 14, 2021 |
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Marketplaces: Why you should also be selling on Amazon and eBay with Chris Dawson from Tamebay
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Jul 07, 2021 |
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SEO: How to use SEO to beat all those new competitors! with Nick Truman from Spec Digital
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Jun 30, 2021 |
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SEO: Blue Ocean Blogging Strategy with Adam Bastock
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Jun 23, 2021 |
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SEO: Shifting our thinking from Keywords to Entities with Dixon Jones from inLinks.net
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Jun 16, 2021 |
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SEO: Perfecting your faceted navigation with Luke Carthy
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Jun 09, 2021 |
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SEO: Taking Competitor Analysis beyond Benchmarking with Diana Richardson from SEMRush
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Jun 02, 2021 |
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Google Ads: Keyword Search Campaigns. How to maximise your performance with Justin Seibert
|
May 26, 2021 |
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Google Ads: Shopping Campaigns - the latest tactics for success with Richard Hill
|
May 19, 2021 |
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Google Ads: Why you should try Display Ads and how to make it work with Becky Hopkin
|
May 12, 2021 |
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Google Ads: How to get started with Mike Rhodes author of the no. 1 Google Ads book
|
May 05, 2021 |
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Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software
|
Apr 28, 2021 |
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Affiliate Marketing: How to find new Affiliates with Chris Tradgett from Publisher Discovery
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Apr 21, 2021 |
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Affiliate Marketing: How to Drive Full Price Sales with Ami Spencer from Webgains
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Apr 14, 2021 |
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Affiliate Marketing: How to revive your existing Affiliate Account with Rick Magennis
|
Apr 07, 2021 |
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SMS Marketing - should you? how do you? with Corinne Watson from Postscript
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Mar 31, 2021 |
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Email Marketing: Email Segmentation to improve your Facebook Ads results with Kunle Campbell
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Mar 24, 2021 |
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Email Marketing: List Growth Tips for your DTC Marketing plan with Gabe Macaluso from Omnisend
|
Mar 17, 2021 |
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Email Marketing: Automate eCommerce Growth with the perfect Welcome Campaign with Val Geisler
|
Mar 10, 2021 |
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Email Marketing: Perfect Post Purchase Campaigns with 'the Klaviyo girl' Jessica Totillo Coster
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Mar 03, 2021 |
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Facebook Ads: Ultimate Copy, Offer and Audience Strategy with Neil Shoney
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Feb 24, 2021 |
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Facebook Ads: Exploring the cutting edge Dark Posts strategy with John Hagan
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Feb 17, 2021 |
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Facebook Ads: What Video Ads to create and how to improve results with Lauren Schwartz
|
Feb 10, 2021 |
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Facebook Ads: Images that work NOW, and how to keep them working with RJ Talyor
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Feb 03, 2021 |
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Marketing Foundations: Storytelling the why, the how, the what with Chloe Thomas
|
Jan 27, 2021 |
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Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy
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Jan 20, 2021 |
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Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran
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Jan 13, 2021 |
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Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie
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Jan 06, 2021 |
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Content Marketing: User Generated Content how make it work for you with Joanna Steele
|
Dec 30, 2020 |
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Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs
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Dec 23, 2020 |
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Content Marketing: What does a modern PR strategy look like? with Mark Hook
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Dec 16, 2020 |
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Content Marketing: Outreach and Digital PR tips with Spark Toro's Rand Fishkin
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Dec 09, 2020 |
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Content Marketing: Blogging - how to make it work for you with Fynn Glover of Matcha
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Dec 02, 2020 |
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Social Media: Instagram - what you should do with Chloe Alysse from Tailwind
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Nov 25, 2020 |
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Social Media: How to get your Customers raving about you on social with Dan Gingiss
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Nov 18, 2020 |
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Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer
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Nov 11, 2020 |
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Social Media: What's the Point of Social Media with Matt Edmundson
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Nov 04, 2020 |
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Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann
|
Oct 28, 2020 |
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Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia
|
Oct 21, 2020 |
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Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion
|
Oct 14, 2020 |
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Advertising: Google Shopping Campaign Tips with Mark Hammersley
|
Oct 07, 2020 |
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Black Friday/Cyber Monday - 9 eCommerce Experts Share their Top Tips for Success
|
Sep 30, 2020 |
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Using Live Chat and Customer service to improve conversion rates with Gorgias' Lucas Walker
|
Sep 23, 2020 |
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Improve your Homepage, Navigation & Category Pages with Mogens Møller
|
Sep 16, 2020 |
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Getting your customer personas right is rocket fuel for conversion rates with Lucy Bloomfield
|
Sep 09, 2020 |
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How Better Onsite Search can up your conversion rates with Ian Scarr from Klevu
|
Sep 02, 2020 |
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SEO: Free Google Shopping traffic (and Buy on Google news) with Justin Seibert
|
Aug 26, 2020 |
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SEO: Everything you need to know about Dynamic Rendering with Geoff Atkinson
|
Aug 19, 2020 |
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SEO: How to target Long Tail Keywords with your Category Pages with Kristina Azarenko
|
Aug 12, 2020 |
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SEO: Luke Carthy explains Technical SEO 101
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Aug 05, 2020 |
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Email Marketing: Marketing Automation tips with Unofficial Shopify Podcast's Kurt Elster
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Jul 29, 2020 |
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Email Marketing: Increase your Email Sign ups with Kate Barrett
|
Jul 22, 2020 |
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Email Marketing: DTC Marketing Tips from Klaviyo
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Jul 15, 2020 |
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Email Marketing: Segmentation Tips for eCommerce Growth inc Preference Centres
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Jul 15, 2020 |
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Email Marketing: Chad S White author of 'Email Marketing Rules'
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Jul 15, 2020 |
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Welcome to the Keep Optimising Marketing Podcast
|
Jul 15, 2020 |
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About The Keep Optimising Marketing Podcast
|
Jul 07, 2020 |