The Medical Marketing Executive
By Whiteboard Geeks
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Category: Marketing
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Episodes: 169
Description
Welcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what’s working now. Brought to you by MedMessagers
You’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.
Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.
The problem is, most of the information they have is never recorded. We aim to change that.
You’ll notice something different about this podcast right away: rather than big name gurus, or high-flying consultants, we focus on interviewing actual executives — marketing managers, directors, VPs and CMOs. Many folks who have never been on a podcast or active in the press.
Why? Because they’re quietly on the cutting edge, applying new tactics, solving new problems and defining strategy.
The problem is, most of the information they have is never recorded. We aim to change that.
| Episode | Date |
|---|---|
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"Being a Sponge: The Importance of Constant Learning in Healthcare Marketing" with Sam Seelbach of Children's Health
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Apr 11, 2024 |
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"Strategies for Personalized Patient Engagement" with Lauren Greene of NYU Langone Health
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Mar 21, 2024 |
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"Crafting the Patient Experience" with Moses Salami of Saint Michael’s Medical Center
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Feb 29, 2024 |
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"Transforming Smiles and Health" featuring Eric Rodriguez of SmileDirectClub
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Dec 28, 2023 |
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"Innovation, Imperfection, and Impact: Unveiling the Heart of Marketing" featuring Erin Thomas of the American Heart Association
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Dec 14, 2023 |
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"Marketing Strategies that Heal" featuring Michael Gemmati of Health Recovery Solutions
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Nov 30, 2023 |
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"Navigating the Healthcare Marketing Maze" featuring James Furbush of AccessOne
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Nov 16, 2023 |
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"Physicians as Customers" featuring Ashley McCreary of Aledade
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Nov 02, 2023 |
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"Navigating the Intersection of Science and Art in Healthcare Marketing" featuring Miranda Madar of Emory Healthcare
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Oct 26, 2023 |
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"Navigating Relationships in Medical Device Marketing" featuring Mike Hall of SeaSpine
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Oct 19, 2023 |
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"The Heart of Medical Marketing" featuring Sharon Bournes of National Dentex Labs
|
Oct 05, 2023 |
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"Innovating for Accessibility" featuring Victor Chan of Body Vision Medical
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Oct 04, 2023 |
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"Connecting with Seniors in Healthcare Marketing" featuring Jaime Ameglio
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Oct 03, 2023 |
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"The Heart of Healthcare Marketing: Building Trust and Relationships" featuring Dara Wheeler of Axiom Medical
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Oct 02, 2023 |
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"Navigating the Complex World of Pharmaceutical Marketing" featuring Julie Kaplan of CareMetx
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Sep 27, 2023 |
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"Marketing in Healthcare: Connecting through Human Stories" featuring Matthew Koyak of Regional One Health
|
Sep 26, 2023 |
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"From Storytelling to Scaling" featuring Danielle Lewan of Casana
|
Aug 16, 2023 |
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"The Art of Understanding Consumers" featuring David Llewellyn of Premier Dental US
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Aug 16, 2023 |
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"Navigating Dental Marketing's Evolving Landscape" featuring Rich Palumbo of Marquee Dental Partners
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Aug 16, 2023 |
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"Empathy in Healthcare Marketing" featuring Brodie Bauders of Avante Health Solutions
|
Aug 15, 2023 |
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"A Career Odyssey in Marketing" featuring Todd Richards of Keck Medicine of USC
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Aug 15, 2023 |
|
"Empathy and Excellence: Insights in Healthcare Marketing" featuring Ian McFadden of Sweetwater Hospital Association
|
Aug 12, 2023 |
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"Building Consumer Trust in Medical Marketing: A CMO's Perspective" featuring Rey Searles of Life Extension
|
Aug 12, 2023 |
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"Navigating the Complexities of Healthcare" featuring Samuel Lau of City of Hope
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Jul 25, 2023 |
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"Data-Driven Innovation in Healthcare" featuring Tyler Kimes of Anteris Technologies
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Jul 25, 2023 |
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"The Transformative Impact of Healthcare Marketing in Addiction Treatment" featuring Colin Jeffries of BrightView Health
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Jul 25, 2023 |
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"Empowering Women's Health" featuring Theresa Porcaro of Pelvic Rehabilitation Medicine
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Jun 20, 2023 |
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"How Sales and Marketing Work Together to Grow Senior Living Communities" featuring Tiffany Cooey of The Blake by QSL Management
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Jun 15, 2023 |
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"Revolutionizing Cancer Care: The Power of Synergy Between Marketing and Sales" featuring Aubrey Ibele of Ronin
|
Jun 08, 2023 |
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"Heartfelt Marketing: Building Trust and Engagement" featuring Brian Ziel of Mountain View Hospital
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Jun 02, 2023 |
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"Navigating the Pandemic: Digital Marketing for Senior Living Companies" featuring Bryan Reynolds of Episcopal Retirement Services
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Jun 02, 2023 |
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"From Patient Acquisition to Breaking the Stigma" featuring Michelle Segovia of Symetria Recovery
|
May 26, 2023 |
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"The Power of Marketing in Mental Healthcare" featuring Nicole Dahl of CARE Counseling
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May 15, 2023 |
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"From Electrical Engineering to Med Tech" featuring Ben Trombold of Velentium
|
May 15, 2023 |
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"Revolutionizing Healthcare: Atlas Health's Impact on Equity, Access, and Financial Toxicity" featuring Nicole Hess of Atlas Health
|
May 15, 2023 |
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"Disruptors, Innovations, and the Future of Primary Care" featuring Jason Cowdrey of PeopleOne Health
|
May 12, 2023 |
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"Empathy and Education: The Keys to Successful Senior Living Marketing" featuring Perry Slater of Sodalis Senior Living
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May 12, 2023 |
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"The Power of Virtual Reality in Pain Management" featuring Brenda Spivack of AppliedVR
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May 12, 2023 |
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"Pharmaceutical Marketing: Breaking Secrets, Navigating Pandemics, and Revolutionizing Growth" featuring Victoria McMullen of Certara
|
May 12, 2023 |
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"Preventative Healthcare: The Key to a Healthier Society" featuring Jessica McCarthy of Care New England
|
May 12, 2023 |
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"Unleashing the Power of Patient-Centered Content Marketing with Cleveland Clinic" featuring Amanda Todorovich of Cleveland Clinic
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May 12, 2023 |
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"Innovative Solutions for Engaging with Healthcare Professionals in the Digital Age" with Lucas McCanna
|
May 09, 2023 |
|
"Navigating the Medical Device Industry: Insights from a Global Marketing Director on Flexibility and Creative Design" with Dorra Draoui
|
May 09, 2023 |
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"Cracking the Code to Better Healthcare Access and Convenience" with Al Larsen
|
May 09, 2023 |
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"The Secret Sauce to Building Teams and Marketing Success in Med Tech" with Sandy Prietto
|
May 09, 2023 |
|
"Revolutionizing Corporate Wellness and Product Marketing: The Inspiring Story of Gympass" with Yoni Solomon
|
May 09, 2023 |
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"Revolutionizing Healthcare: Maximizing Team Performance and Marketing as a Product" with Blair Primis
|
May 09, 2023 |
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"Persona-Driven Marketing: The Key to Engaging Your Target Audience in Pharma" with Rosanna Oh
|
May 05, 2023 |
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"Unlocking Leadership and Learning in Healthcare Marketing: The Power of Curiosity and Kindness" with Gene Warren
|
May 05, 2023 |
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"Revolutionizing Healthcare Marketing: The Power of Passion and Purpose" with Riham El-Lakany
|
May 05, 2023 |
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"How Lutronic's Devices Help Turn Back Time and Educate Patients" with Dan Sullivan
|
Apr 26, 2023 |
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"Revolutionizing Medical Devices: Navigating Supply Chain Challenges and Success Stories" with Eric Stevenson
|
Apr 26, 2023 |
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"Navigating the Changing Landscape of Healthcare Marketing" with Emma Areli Villalpando
|
Apr 26, 2023 |
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"Marketing and Healthcare, a Joint Venture" with Lindsey Viscomi
|
Mar 23, 2023 |
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"The Value of AI for Marketing, Pharma, and Healthcare" with Allyson Jacobsen
|
Mar 16, 2023 |
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"Patient Centricity in the Medical Equipment Industry" with Jennifer Estep
|
Feb 23, 2023 |
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"Equity, Empowerment, and Diversity of Inclusion" with Dorian Harriston
|
Feb 06, 2023 |
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"Innovation in Global Biopharma" with Bryant Powell
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Jan 24, 2023 |
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"Sparking Interest in Brain Health" with Ryan Myers
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Jan 20, 2023 |
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"Adaptability in Marketing and Design" with Allison Breaux
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Jan 18, 2023 |
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"Technology and Healthcare Choice" with Todd McMurtrey
|
Jan 11, 2023 |
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"Breaking Through The Noise: Health-Centric Marketing" with Matt O'Rourke
|
Jan 05, 2023 |
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"Non-Profit Marketing: Strategy on a Budget" with Melissa Fors Shackelford
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Jan 03, 2023 |
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"Skincare Marketing: Personalizing Products and Knowing the Landscape" with Elizabeth Smith
|
Jan 03, 2023 |
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"Health and Wellness Marketing: Communicating Shared Values" with Tony Wise
|
Jan 02, 2023 |
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"Marketing with Emotion: Supporting Mental Health Worldwide" with Linda Torkelson
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Dec 28, 2022 |
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"Emerging Dental Tech: Communicating Value and Quality in Brand Messaging" with Sean Kennedy
|
Dec 28, 2022 |
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"Medical Tech Marketing: Keeping Your Message Concise and Patient-Centric" with Tom Livingston
|
Dec 28, 2022 |
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"Providing Integrated Care: Data and Dedicated Teamwork" with Franklin Parrish
|
Dec 28, 2022 |
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"Empowering Healthcare Providers: Leveraging Digital Evolution and Building Positive Teams" with Kelly Fitzgerald
|
Dec 28, 2022 |
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"Living with Intent: Building Products with Passion" with Bretagne Pullens
|
Dec 28, 2022 |
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"Marketing in Healthcare: Data Analysis and Personalized Comms" with Zack Barlow
|
Dec 23, 2022 |
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"Selling Medical: Using Customer Stories to Bring Products to Life" with Dan Tramontozzi
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Dec 23, 2022 |
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"Marketing in Healthcare Ed: Keeping With Digital Trends" with Keith Whitworth
|
Dec 23, 2022 |
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"Audience Connectivity: Brand Messaging in Healthcare Marketing" with Fernando Shupe
|
Dec 19, 2022 |
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"Marketing in Healthcare: Pain Points, Priorities and Metrics" with Tiffany Tuetken
|
Dec 16, 2022 |
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"Human-Centric Healthcare Marketing: Branding and Expanding" with Christopher Foust
|
Dec 15, 2022 |
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"Marketing in Pharma: Brand Messaging and Product Campaigns" with Omar Lansari
|
Dec 15, 2022 |
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"Hospital Marketing: Tapping Into Storytelling For Campaign Success" with Matt Koyak
|
Dec 14, 2022 |
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"Marketing in the Medical Field: Customer Engagement and Creative Strength" with Erin Powers
|
Dec 13, 2022 |
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"Innovation, Opportunity, and Diversity of Thought" with Meera Gopalakrishnan
|
Dec 08, 2022 |
|
"Business Expansion: Handling Growth with Grace and Respect" with Lynn Robbins
|
Dec 02, 2022 |
|
"Connecting with Scientists: Digital Marketing in Drug Manufacturing" with Katie Jeschke
|
Nov 28, 2022 |
|
"Communicating Science Using Marketing Expertise" with Dr. Suzanne Minton
|
Nov 13, 2022 |
|
"Storytelling in Marketing" with Patrick O'Connell
|
Nov 12, 2022 |
|
"Find the Balance Point" with Mike Baldzicki
|
Nov 05, 2022 |
|
"Tap Into Mentorship" with Misty Kleman
|
Nov 02, 2022 |
|
"Becoming a Life-Long Learner" with Lauren Donahoo
|
Oct 31, 2022 |
|
"Diversity in Healthcare Marketing Teams" with Liam Burns
|
Oct 31, 2022 |
|
"Impact Patients In A Meaningful Way" with Laurence Smith
|
Oct 29, 2022 |
|
"Develop You Personal Strength" with Jelena McMillan
|
Oct 27, 2022 |
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"Transforming Healthcare Through Value-Based Care" with Ellen Donahue-Dalton
|
Oct 11, 2022 |
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“The Value of Product Marketing” with Jamie Friscino
|
Oct 11, 2022 |
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“Challenging the Status Quo” with Glen Handley
|
Oct 10, 2022 |
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"Taking Care of Those Who Take Care of Us" with Todd Unger
|
Oct 06, 2022 |
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“Serving Your Community Through Digital Channels” with Natalie Adis, MBA
|
Oct 05, 2022 |
|
"Expanding Reach Through Partnerships" with Ryan Bonnici
|
Oct 05, 2022 |
|
"Transforming Healthcare and Digital Marketing Through Technology" with Jennifer Matta
|
Oct 04, 2022 |
|
"Addressing the U.S. Nursing Shortage Through Marketing" with Brian LeCount
|
Oct 04, 2022 |
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"Meeting Your Customers' Needs With Agility" with Dan Hofmeister
|
Oct 04, 2022 |
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“Data-Driven Change for the Better” with Sagar Thaker
|
Oct 04, 2022 |
|
“Utilizing Insights and Being Adaptable” with Kurt Hurley
|
Sep 28, 2022 |
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"Connecting Communities : Fostering Belonging" with Liz Nolan
|
Sep 26, 2022 |
|
"Data-Based Decision Making" with David Shenberger
|
Sep 26, 2022 |
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"Adapting Quickly and Rising to the Challenge" with Scipione Casari
|
Sep 26, 2022 |
|
"Collaboration Leads To Success" with Alain Hamdan
|
Sep 26, 2022 |
|
"The Value of SEO Done Right" with Scott Templeman
|
Sep 26, 2022 |
|
"Creating Memorable Messaging" with Aron Feingold
|
Sep 26, 2022 |
|
"Invaluable Insights and Creative Solutions" with Mark Yosick
|
Sep 23, 2022 |
|
"Building Brand Awareness" with Don Polite
|
Sep 23, 2022 |
|
"Digital Marketing in a Post-Pandemic World" with Dustin Suntheimer
|
Sep 17, 2022 |
|
"Shaking Up the Status Quo of Women's Health" with Wendy Lund
|
Sep 12, 2022 |
|
"Awareness for Virtual Education" with Gustavo Almeida
|
Aug 25, 2022 |
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"Amplifying your Voice" with Kiara Hall
|
Aug 24, 2022 |
|
"Driving Growth and Patient Awareness for New Technology" with Imran Hussain
|
Aug 24, 2022 |
|
"Growth and Development of LeMaitre" with Kimberly Cieslak
|
Aug 22, 2022 |
|
"Effective Leadership" with Jim Martinec
|
Aug 18, 2022 |
|
"Creating Education and Building Relationships" with Evan Webster
|
Aug 12, 2022 |
|
"Developing Creative Marketing Strategies" with Claire Concowich
|
Aug 12, 2022 |
|
"Implementation of Health Equity Initiatives" with Dr. Maria Espinola
|
Aug 11, 2022 |
|
"Conveying Power of Automation" with Jasmine Carver
|
Aug 11, 2022 |
|
"AI Digital Continuum" with Saurabh Shah
|
Aug 11, 2022 |
|
"Personalization to Enhance Customer Engagement" with Matt Bettis
|
Aug 10, 2022 |
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"Executing on the Changing Healthcare Landscape" with Lauren Davis
|
Aug 04, 2022 |
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"Digital Experiences" With Carlos Rangel
|
Jul 28, 2022 |
|
"Med Device in Latin America" with Mariano Plis
|
Jul 28, 2022 |
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"Ophthalmology in Latin America" with Alexis Dujan
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Jul 28, 2022 |
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“Building Your Own Brand” with Bob Pontius
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Jul 27, 2022 |
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"Developing Markets" with Nicholas DiFranco
|
Jul 27, 2022 |
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"Data Mining" with Mindy Grantham
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Jul 27, 2022 |
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"Leveraging Technology" with Justin Mihajlov
|
Jul 27, 2022 |
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"Adapting to Changing Times" with Anney Peterson
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Jul 25, 2022 |
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"Digital Storytelling for our Veterans" with Marissa Smith
|
Jul 25, 2022 |
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"Advantages of Dentist and Robots" with Laura Powell
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Jul 15, 2022 |
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"Importance of Story Telling in Marketing" with Ryan Ahlstrom
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Jul 15, 2022 |
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"Less is More" with Katie Santilli
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Jun 14, 2022 |
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"Building Your Own Path" with Mark Sickmiller
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Jun 10, 2022 |
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"Inside Scoop of Surgical Robots" with Dominique Gross
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Jun 08, 2022 |
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"Developing a Winning Team" with Julia Hileman
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May 27, 2022 |
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"The Power of Storytelling" with Seung Park
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May 06, 2022 |
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"Understanding the Trends" with Matt Hemstreet
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May 02, 2022 |
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"Understanding the System" with Chris Teague
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Apr 28, 2022 |
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"Educating Tactics for the Best Marketing Campaign" with Robyn Creech
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Apr 15, 2022 |
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"Prominent AI" with Salvatore Alesci
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Apr 13, 2022 |
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"Online Presence for Everyone" with Kate Jack
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Apr 11, 2022 |
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"Prevailing Digital Marketing" with Ryan Claxton
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Mar 24, 2022 |
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"Creating Trusting Relationships" with Lance Whitaker
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Mar 22, 2022 |
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"Simplifying Complex Care" with Jenny King
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Mar 18, 2022 |
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"Thinking Outside of the Box" with Tyler Skeen
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Mar 16, 2022 |
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"Insight on COVID and the Great Resignation" with Michael Martin
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Mar 12, 2022 |
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"Staying Genuine" with Chelsey Valerio
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Mar 11, 2022 |
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"Keeping an Open Mind" with Brit Hansen
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Mar 10, 2022 |
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"Marketing Evolution, Small but Significant" with Colin Phelan
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Mar 09, 2022 |
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"Aim Small, Miss Small" with Amanda Diffenderfer
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Mar 05, 2022 |
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"Combating COVID with Virtual Wizardry" with Mike Stotz
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Feb 16, 2022 |
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“Why The Best Surgeons Are Salesmen" with James Tinker
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Sep 24, 2020 |
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"Preventative Medicine" with Elizabeth Harvill
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Sep 17, 2020 |
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"How we discovered social as a secret goldmine" with Tanya Andreadis
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Sep 10, 2020 |
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"Marketing - Fun and Logical" with Melinda Partin
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Sep 03, 2020 |
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"Listening Hard to Create Advocates" with Chris Pierson
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Aug 27, 2020 |
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“How to develop things that people need” with Dr. Jerry Klawitter
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Aug 20, 2020 |
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TMME Podcast Episode 8 with Tim Mauri
|
Aug 13, 2020 |
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TMME Podcast Episode 7 with Thomas Loving
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Aug 06, 2020 |
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TMME Podcast Episode 6 with Andrea Pereira
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Jul 30, 2020 |
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TMME Podcast Episode 5 with Becky Wright
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Jul 23, 2020 |
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TMME Podcast Episode 4 with Rita Jackson
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Jul 16, 2020 |
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TMME Podcast Episode 3 with Robert Tierney
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Jul 08, 2020 |
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TMME Podcast Episode 2 with Carolyn Peluso
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Jul 08, 2020 |
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TMME Podcast Episode 1 - Brandon Jusek
|
Jul 08, 2020 |