Selling In The Motor Trade

By Simon Bowkett

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Subscribers: 1
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Episodes: 241

Description

Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices. To find out more visit www.symcotraining.co.uk

Episode Date
Harry Bott, Co-founder of the #1 Call-Tracking Software | 75 % of Auto-Trader Leads Buy in 48 Hrs - Are You Missing the Window?
Aug 07, 2025
Is Your Fleet About to Miss the 285-Mile, 30-Minute-Charge Boom?
Jul 31, 2025
Paul Kirby - ‘The Electric Van Man’ | Your Diesel Fleet Is Losing Money - Here’s the Math
Jul 24, 2025
Stuart Wallbanks: "Every Missed Email Could’ve Been a Sale. Here’s How to Fix That."
Jul 17, 2025
The 5-Word Mistake Killing Your Closing Rate (and the Easy Fix You Can Use Today)
Jul 10, 2025
Most Salespeople Miss This - But It’s What Puts You in the Top 1%
Jul 03, 2025
[Replay] Revisiting Our 2020 Conversation with Peter Smyth
Jun 26, 2025
[Replay] Gavin Hydes | One Dealership to 23
Jun 19, 2025
How Malcolm Beatty’s One-Acre Dealership Wins with a Better Website, Simple Photos and 1,500 Google Reviews
Jun 12, 2025
Ex-Farmer-Turned-Dealer Mogul: From £450 Peugeot to 150-Car Empire
Jun 05, 2025
5 Objection-Handling Scripts Every Service Advisor Needs.
May 29, 2025
Email Templates Are Costing You Sales
May 22, 2025
Valuation Apps Don’t Sell Cars. You Do.
May 15, 2025
B2B Sales: Where Do You Start Prospecting?
May 08, 2025
The 3 Sales Mistakes That Kill Deals — And How to Fix Them
May 01, 2025
Chris Wiseman: Why Success Starts With Daily Discipline, Data-Driven Meetings & Human Customer Service
Apr 24, 2025
Partnership with Your OEM
Apr 17, 2025
Empower Your Sales People
Apr 10, 2025
Time Kills Deals
Apr 03, 2025
Surviving & Thriving
Mar 27, 2025
Happy Customers and Profit
Mar 20, 2025
Excellent Service = Success
Mar 13, 2025
Getting the Best from Your Aftersales Department
Mar 06, 2025
NADA Wrap Up
Feb 27, 2025
The NADA Lowdown
Feb 20, 2025
Close the Loops
Feb 13, 2025
Scared to Second Face?
Feb 06, 2025
Be the Car Guy
Jan 30, 2025
The Power of Customer Service
Jan 23, 2025
Selling Used EVs
Jan 16, 2025
Books for 2025
Jan 09, 2025
Importance of the Trial Close
Dec 19, 2024
Best Price
Dec 12, 2024
VHC Call
Dec 05, 2024
Just Looking!
Nov 28, 2024
The Ever Important Meet & Greet
Nov 21, 2024
EV Experts
Nov 14, 2024
Drop Off
Nov 07, 2024
Interview with John Veichmanis
Oct 31, 2024
When Do You Start Closing?
Oct 24, 2024
Crystal Ball Time!
Oct 17, 2024
Proving the Naysayers Wrong
Oct 10, 2024
Not Enough Time!
Oct 03, 2024
Sticky Training
Sep 26, 2024
Are You Going to Offer GAP?
Sep 19, 2024
How the Mighty Fall
Sep 12, 2024
The Worst Thing to Say
Sep 05, 2024
Plug the Gaps
Aug 29, 2024
Used Car Profit
Aug 22, 2024
I Work For You with Daksh Gupta
Aug 14, 2024
Words to Avoid
Aug 07, 2024
Good Words/Bad Words
Aug 01, 2024
5 Things You Must Do!
Jul 25, 2024
Test Drives Don’t Work!
Jul 18, 2024
Mentors Matter
Jun 27, 2024
Does Mystery Shopping Work?
Jun 20, 2024
Stop the Yeah Buts!
Jun 06, 2024
How to Succeed in Agency
May 16, 2024
Do Yourself Out of a Job
May 09, 2024
Habits to Change Your Life
May 02, 2024
Using AI
Apr 25, 2024
Communication
Apr 18, 2024
How to Work with Weirdos!
Apr 11, 2024
Ah Ha or Oh Yeah?
Apr 04, 2024
Service Bookings and VHC
Mar 21, 2024
Manage Your Chimp
Mar 14, 2024
The Three Knows
Mar 07, 2024
The Snake
Feb 29, 2024
The Mouse
Feb 22, 2024
The Puppy Dog
Feb 15, 2024
The Lion
Feb 08, 2024
Mastering The 4 Customer Types
Feb 01, 2024
Everything Centres Round the Customer
Jan 25, 2024
Give People the Meat
Jan 18, 2024
2024 Goals
Jan 11, 2024
Christmas Special
Dec 21, 2023
Focus on Failure - with Gareth Timmins
Dec 14, 2023
99.9% Need Not Apply - with Gareth Timmins
Dec 07, 2023
“Happy Staff = Happy Customers” with Sean Kelly
Nov 30, 2023
“EV Drive Time” with Sean Kelly
Nov 23, 2023
Greatest Tips! (Part 5)
Nov 16, 2023
Greatest Tips! (Part 4)
Nov 09, 2023
Greatest Tips! (Part 3)
Nov 02, 2023
Greatest Tips! (Part 2)
Oct 26, 2023
Greatest Tips! (Part 1)
Oct 19, 2023
Gap
Oct 12, 2023
5 Simple Phrases
Oct 05, 2023
What’s Your Best Price?
Sep 28, 2023
I need to check with….
Sep 21, 2023
Unsold Prospects
Sep 14, 2023
Objections - Paint & Fabric Protection
Sep 07, 2023
Starbucks
Aug 17, 2023
Innovation, Fairness and Harmony
Aug 10, 2023
Cash Conversions!
Aug 03, 2023
Make the Decisions
Jul 27, 2023
Time & Money
Jul 20, 2023
Are Car Sales People Still Going to Be Relevant?
Jul 13, 2023
Agency and Emerging Brands
Jul 05, 2023
Can You Wow Your Customer?
Jun 28, 2023
Where is the Industry Going?
Jun 21, 2023
Agency - The Customer Has To Be Front and Centre
Jun 14, 2023
Skills for Handling Service Objections
Jun 07, 2023
Know Your Business, Know Your Numbers with John O’Hanlon
Jun 01, 2023
Educated Decision, Rather Than an Ignorant Risk
May 25, 2023
Advantages & Disadvantages of Agency with Dale Wyatt
May 18, 2023
All Hail The Golden Hour
May 10, 2023
Measure the Lead Not the Lag with Dale Wyatt
May 03, 2023
Don’t Prejudge
Apr 27, 2023
Customer Retention After Warranty
Apr 20, 2023
We've Always Done It That Way!
Apr 13, 2023
Your service staff are the key to selling customers their 2nd and 3rd vehicles
Apr 06, 2023
Qualify, Don’t Jump to Conclusions
Mar 30, 2023
Keep it Real with Steve Curran - Part Two
Mar 23, 2023
Your Attitude Counts
Mar 16, 2023
Adhering to Best Practices with Steve Curran - Part One
Mar 09, 2023
Referrals, Referrals, Referrals - with Joni Stuker - Part Two
Mar 02, 2023
The Future of Call Centres with Joni Stuker - Part One
Feb 23, 2023
Avoiding being ghosted and more great tips - part four Elise Kephart
Feb 16, 2023
Interview with Jack Allman from Bumper
Feb 09, 2023
The Car Business is Not a Cake-walk - part three Elise Kephart
Feb 02, 2023
Is The Bubble About To Burst?
Jan 26, 2023
From Camcorder to Smartphone - part two Elise Kephart
Jan 19, 2023
The Rise And Fall of the Disruptors
Jan 12, 2023
Knowing the objections and having that gameplan - Interview with Elise Kephart
Jan 05, 2023
Gauging the customer's priorities with SPACER
Dec 22, 2022
Conversational Not Controversial
Dec 15, 2022
The Forgetting Curve
Dec 08, 2022
The changing face of the motor trade with Ian Parker: “Are we dinosaurs?”
Dec 01, 2022
5 Ways to Handle Your Customer Objections
Nov 24, 2022
Pricing - The True Value of Knowledge
Nov 17, 2022
Looking at Electric Vehicles in the States with Jim Ziegler
Nov 10, 2022
SMT110: Separating the Good From the Great with Jim Ziegler
Nov 03, 2022
SMT109: Jim Ziegler's Journey to Success
Oct 27, 2022
SMT108: Customer's First Contact
Oct 20, 2022
SMT107: Bitesize - Next Steps
Oct 13, 2022
SMT106: Closing
Oct 06, 2022
SMT105: Jennifer Suzuki (Part 2)
Sep 22, 2022
SMT104: Jennifer Suzuki (Part 1)
Sep 15, 2022
SMT103: James Voortman - What Impact Is the Agency Model Going To Have In Your Business (Part 2)
Sep 08, 2022
SMT102: James Voortman - What Impact Is the Agency Model Going To Have In Your Business (Part 1)
Sep 01, 2022
SMT101: 101 in Sales
Aug 25, 2022
SMT910: Steve Faulkner (Part 2)
Aug 18, 2022
SMT909: Steve Faulkner (Part 1)
Aug 11, 2022
SMT908: Fred Copestake
Aug 04, 2022
SMT907: Memory Tricks
Jul 28, 2022
SMT906: Monkey on Your Back
Jul 21, 2022
SMT905: Darren Bedford
Jul 14, 2022
SMT904: Jim Reid (Part 2)
Jul 07, 2022
SMT903: Jim Reid (Part 1)
Jun 30, 2022
SMT902: Nick McDonald
Jun 23, 2022
SMT901: Selling Value Added Products
Jun 16, 2022
SMT810: Mike Jones (Part 2)
Jun 09, 2022
SMT809: Mike Jones (Part 1)
May 26, 2022
SMT808: Umesh Samani (Part 2)
May 19, 2022
SMT807: Umesh Samani (Part 1)
May 12, 2022
SMT806: Trial Close
Apr 21, 2022
SMT805: What is The Most Asked Question at Disney
Apr 14, 2022
SMT804: Reasons Customers Should Service Their Car at a Franchise Dealer
Apr 07, 2022
SMT803: Vehicle Health Checks Part 2
Mar 31, 2022
SMT802: Vehicle Health Checks Part 1
Mar 24, 2022
SMT801: Remote Customers
Mar 17, 2022
SMT710: The Suit Story
Mar 03, 2022
SMT709: Demonstration Drive
Feb 24, 2022
SMT708: Nic Verneuil
Feb 10, 2022
SMT707: Recruitment with Andrew Clark
Feb 03, 2022
SMT706: Incentives with Colin McAllister
Jan 27, 2022
SMT705: Andrew Clark
Jan 20, 2022
SMT704: A Tale of Two CEOs
Jan 13, 2022
SMT703: David Manchester
Dec 02, 2021
SMT702: Frank Genobile
Nov 18, 2021
SMT701: The Story of Vladimir
Nov 11, 2021
SMT610: How To Get Your Team To Do What's Needed
Nov 04, 2021
SMT609: The Issue With Stock
Oct 28, 2021
SMT608: Mental Ownership
Oct 21, 2021
SMT607: Robin Luscombe
Oct 07, 2021
SMT606: Dr Tharaka - Part Two
Sep 30, 2021
SMT605: Dr Tharaka - Part One
Sep 23, 2021
SMT604: Do You Hate Prospecting as Much as I Do?
Sep 16, 2021
SMT603: Sean V. Bradley - Part Three
Sep 09, 2021
SMT602: Sean V. Bradley - Part Two
Sep 02, 2021
SMT601: Sean V. Bradley - Part One
Aug 26, 2021
SMT510: Deborah Cooper
Aug 19, 2021
SMT509: Follow Up - First Call
Aug 05, 2021
SMT508: Tommy Gibbs - Part 2
Jul 29, 2021
SMT507: Tommy Gibbs - Part 1
Jul 22, 2021
SMT506: Incoming Service Booking
Jul 15, 2021
SMT505: Putting The WOW Into Customer Service EXTENDED VERSION
Jul 08, 2021
SMT504: Prospecting
Jul 01, 2021
SMT503: Putting The WOW Into Customer Service
Jun 24, 2021
SMT502: Tom Stuker
Jun 17, 2021
SMT501: Dave Anderson - Killer Instinct Will Get You Started, Mental Toughness Will Help You Finish
Jun 10, 2021
SMT410: Motivation
Jun 03, 2021
SMT409: Patrick Tessier
May 27, 2021
SMT408: Colin McAllister - How To Get The Best Out Of Your Sales Team
May 20, 2021
SMT407: Digital Enquiries
May 13, 2021
SMT406: Distance Sales Part 2
May 06, 2021
SMT405: Paul de Vries
Apr 29, 2021
SMT404: Distance Sales - Part 1
Apr 22, 2021
SMT403: Advanced Qualification Part 2
Apr 15, 2021
SMT402 : Advanced Qualification Part 1
Apr 08, 2021
SMT401: Psychology of a Sale - Part 2
Apr 01, 2021
SMT310: Darren Bedford
Mar 25, 2021
SMT309: Psychology of a Sale
Mar 18, 2021
SMT308: Colin McAllister - Customer and Staff Satisfaction
Mar 11, 2021
SMT307: David Martin
Mar 04, 2021
SMT306: Tyre Sales
Feb 25, 2021
SMT305: Jacob Sotiris
Feb 18, 2021
SMT304: Introducing The VHC
Feb 11, 2021
SMT303: Jason Harris
Feb 04, 2021
SMT302: Upselling Without Upsetting
Jan 28, 2021
SMT301: The Future of Training in The Motor Trade with Jayne O’Driscoll
Jan 21, 2021
SMT210: Building Value In Your Technicians
Jan 14, 2021
SMT209: Lee Higgins & Jonny May
Jan 07, 2021
SMT208: Matt Sykes
Dec 17, 2020
SMT207: I Want To Think About It - Part 3
Dec 10, 2020
SMT206: Sales Managers - 3rd Review
Dec 03, 2020
SMT205: William Brown
Nov 26, 2020
SMT204: I want to think about it - Part 2
Nov 19, 2020
SMT203: Sales Managers - 2nd Review
Nov 12, 2020
SMT202: A Failing Salesperson - What to do
Nov 05, 2020
SMT201: Sales Managers - 1st Review
Oct 29, 2020
SMT120: James Weston - Part 3
Oct 22, 2020
SMT119: James Weston - Part 2
Oct 15, 2020
SMT118: James Weston - Part 1
Oct 08, 2020
SMT117: Sean Kelly
Oct 01, 2020
SMT116: Peter Smyth
Sep 24, 2020
SMT115: Mike Thompson
Sep 17, 2020
SMT114: How to Get People to Do What They F****ing Should do
Sep 10, 2020
SMT113: Colin McAllister
Sep 03, 2020
SMT112: Allistair Carmichael
Aug 27, 2020
SMT111: 3rd & 4th Fundamentals
Aug 20, 2020
SMT110: Paul Brayley
Aug 13, 2020
SMT109: Objection Handling
Aug 06, 2020
SMT108: 2nd Fundamental
Jul 30, 2020
SMT107: Dave Peel
Jul 23, 2020
SMT106: Chris Wiseman
Jul 14, 2020
SMT105: Why Anyone Buys Anything
Jul 14, 2020
SMT104: Selling Cars Online
Jul 14, 2020
SMT103: Motivation
Jul 14, 2020
SMT102: Gavin Hydes
Jul 14, 2020
SMT101: Selling in the Motor Trade
Jul 14, 2020