The Billboard Mastery Podcast
By Frank Rolfe
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by Frank Rolfe
Category: Investing
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 4
Reviews: 0
Episodes: 144
Description
Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.
| Episode | Date |
|---|---|
|
All About Tiny Signs
|
Jun 08, 2026 |
|
What To Do When New Billboard Construction Is Banned
|
May 25, 2026 |
|
Playing With Numbers
|
May 08, 2026 |
|
All About Offsets
|
Apr 27, 2026 |
|
The Implications Of The Sale Of Clear Channel
|
Apr 14, 2026 |
|
The Dangers Of Guessing
|
Mar 30, 2026 |
|
Things You Should Never Try To Do Yourself
|
Mar 16, 2026 |
|
Tough Negotiators
|
Mar 03, 2026 |
|
How To Remove Obstructions
|
Feb 18, 2026 |
|
The Dangers Of Talking Too Much
|
Feb 02, 2026 |
|
Why Signs Are As Close To "Mailbox Money" As You'll Ever Find
|
Jan 20, 2026 |
|
The Good And Bad Of "Cigar-Butt" Signs
|
Jan 05, 2026 |
|
The Importance Of Staying The Course
|
Dec 17, 2025 |
|
How To Ask For A Bank Loan
|
Dec 03, 2025 |
|
Things Business Books Won’t Teach You
|
Nov 17, 2025 |
|
The Billboard Owner's Lifestyle
|
Nov 03, 2025 |
|
The Laws Of Negotiation
|
Oct 17, 2025 |
|
Tricks To Stay Out Of Harm's Way
|
Oct 06, 2025 |
|
Why I Drop A Dime Down Every Hole
|
Sep 08, 2025 |
|
When To Be Loose – And When To Be Tight – In Documents
|
Aug 25, 2025 |
|
What You Want To See In A Location
|
Aug 12, 2025 |
|
Where The Industry Went Wrong
|
Jul 28, 2025 |
|
All About Three-Dimensional Ads
|
Jul 15, 2025 |
|
All About Bartering
|
Jul 01, 2025 |
|
Lessons Learned On Lights
|
Jun 16, 2025 |
|
Steel Vs. Wood
|
May 26, 2025 |
|
Why I Love Recessions
|
May 12, 2025 |
|
Recession-Resistant Advertisers
|
Apr 29, 2025 |
|
Don’t Get Complacent
|
Apr 14, 2025 |
|
Surviving Banking Reversals
|
Apr 01, 2025 |
|
How To Get A Wallscape
|
Mar 17, 2025 |
|
The Science Of Color
|
Mar 04, 2025 |
|
It’s Too Big To Guess
|
Feb 18, 2025 |
|
The Potential In Exurban And Supercommuter Markets
|
Feb 03, 2025 |
|
Has The Tide Turned?
|
Jan 21, 2025 |
|
How Honesty Is A Strong Negotiating Tool
|
Jan 03, 2025 |
|
Tips On How To Set Property Owner Compensation
|
Dec 20, 2024 |
|
Strategies To Own The Land Under Your Sign
|
Dec 04, 2024 |
|
Thoughts On "Founder Mode"
|
Nov 19, 2024 |
|
Two Important Ways To Protect Your Ground Lease
|
Nov 05, 2024 |
|
Your Best-odds Advertiser List
|
Oct 15, 2024 |
|
What Would “Chainsaw Al” Say?
|
Sep 27, 2024 |
|
What Happens When A Property Owner Says No
|
Sep 13, 2024 |
|
How Advertisers Have Changed Yet Remained The Same
|
Aug 26, 2024 |
|
Methods To Weather The Storm
|
Jul 29, 2024 |
|
Why All Good Leases Have No Official End Date
|
Jul 09, 2024 |
|
Out-of-home Is More Than Just Highway Signs
|
Jun 26, 2024 |
|
All About Typestyles
|
Jun 11, 2024 |
|
Revisiting Combo Signs
|
May 28, 2024 |
|
How To Be Inclusive In Negotiating With The Property Owner
|
May 14, 2024 |
|
The Science Of Fixing Obstructions
|
Apr 26, 2024 |
|
Making Billboards Blend In With Their Environment
|
Apr 12, 2024 |
|
Why Signs Aren’t On Roofs Anymore
|
Mar 22, 2024 |
|
How Small Is Too Small?
|
Feb 24, 2024 |
|
How To Improve Your Expression Of Numbers
|
Feb 09, 2024 |
|
All About Saving Gas
|
Jan 26, 2024 |
|
Forging The Correct Advertising Lease Length
|
Jan 12, 2024 |
|
All About Renting Non-lighted Signs
|
Dec 30, 2023 |
|
The Joy Of Cigar Butts
|
Dec 16, 2023 |
|
How To Find A Wooden Sign Contractor
|
Nov 28, 2023 |
|
The Whole Industry In One Simple Formula
|
Nov 07, 2023 |
|
How To Rent Any Billboard In Five Easy Steps
|
Oct 27, 2023 |
|
Motivating The Landowner Who Thinks Money Doesn’t Matter
|
Oct 13, 2023 |
|
Think Like Elvis
|
Sep 22, 2023 |
|
Nobody Ever Went Broke Taking A Profit
|
Sep 08, 2023 |
|
Keeping A Leash On Your Attorney
|
Aug 22, 2023 |
|
Understanding CPM
|
Aug 08, 2023 |
|
What To Do When An Advertiser Won’t Pay You
|
Jul 23, 2023 |
|
Helping Advertisers Get Creative
|
Jul 07, 2023 |
|
How The Death Of Radio Will Help Billboard Investments Immensely
|
Jun 16, 2023 |
|
The Beauty Of Being Federally Regulated – And Hated
|
Jun 01, 2023 |
|
Fixed Vs. Percentage Ground Rent
|
May 23, 2023 |
|
Taking Action Responsibly
|
May 05, 2023 |
|
The Best Deals I Ever Did
|
Apr 22, 2023 |
|
Signs And Storms
|
Apr 07, 2023 |
|
The Risk/Reward Matrix
|
Mar 24, 2023 |
|
Everything Old Is New Again
|
Mar 11, 2023 |
|
Harnessing Your Audie Murphy Moment
|
Feb 25, 2023 |
|
Tips On Drawing Exhibits
|
Feb 14, 2023 |
|
The Dangers of Timing Out
|
Jan 31, 2023 |
|
Why I Drop A Dime Down Every Foundation Hole
|
Jan 13, 2023 |
|
Extreme Risk
|
Dec 29, 2022 |
|
Reducing The Size of A Sign
|
Dec 09, 2022 |
|
Dealing with Obstructions
|
Nov 25, 2022 |
|
Don’t Let Anyone Tell You “It’s Not Enough Money”
|
Nov 11, 2022 |
|
The Art Of Pre-Leasing Signs
|
Oct 28, 2022 |
|
What Happens At The End Of The Lease?
|
Oct 14, 2022 |
|
What Should Be Your Sign’s Corporate Uniform?
|
Sep 30, 2022 |
|
When There Are No Poles At All
|
Sep 16, 2022 |
|
Making Money The Walmart Way
|
Sep 02, 2022 |
|
When A Landowner Goes Bankrupt
|
Aug 19, 2022 |
|
All About Length of Lease
|
Aug 05, 2022 |
|
Taking The Terror Out of Drilling Holes
|
Jul 15, 2022 |
|
Filling A Need
|
Jul 08, 2022 |
|
A Primer on Recording Leases
|
Jun 22, 2022 |
|
Billboard Lease Trivia - Part 2
|
Jun 03, 2022 |
|
Billboard Lease Trivia - Part I
|
May 24, 2022 |
|
Understanding Risk
|
May 06, 2022 |
|
My Favorite Ways To Rent A Billboard
|
Apr 22, 2022 |
|
Nightly Planning Yields Big Results
|
Apr 08, 2022 |
|
Don’t Forget Access
|
Mar 25, 2022 |
|
Don’t Let Anyone Stand In Your Way
|
Mar 11, 2022 |
|
Carving An Old-Fashioned Niche In A Technology World
|
Feb 26, 2022 |
|
Closing Deals
|
Feb 14, 2022 |
|
Making Money Simply Through A Better Use Of Space
|
Jan 28, 2022 |
|
Things To Watch Out For With Old Signs
|
Jan 13, 2022 |
|
Notes On Preparing For High Winds
|
Dec 30, 2021 |
|
Bootstrap Borrowing
|
Dec 09, 2021 |
|
Tips On Longevity
|
Nov 25, 2021 |
|
Don’t Be Afraid To Be Different
|
Nov 11, 2021 |
|
Opportunity All Around And Nobody Notices
|
Oct 28, 2021 |
|
The Timeless Power of Old-Fashioned Co-op Programs
|
Oct 14, 2021 |
|
Why Strong Things Grow Slowly
|
Sep 30, 2021 |
|
How Low Can You Go?
|
Sep 16, 2021 |
|
The Right – And Wrong – Way To Collect Sign Rent
|
Sep 02, 2021 |
|
Reinforcement After The Sale
|
Aug 19, 2021 |
|
What To Do When Everybody Wants Your Sign
|
Aug 05, 2021 |
|
Working From The Outside In
|
Jul 22, 2021 |
|
Is There A Better Use of Your Time?
|
Jul 08, 2021 |
|
The Exact Moment I Got Serious About My Future
|
Jun 17, 2021 |
|
Harnessing The Power of Rural Roads
|
Jun 02, 2021 |
|
Noticing Poles
|
May 20, 2021 |
|
Albert Einstein Was Right
|
May 06, 2021 |
|
Should You Ask For Forgiveness Or Permission?
|
Apr 22, 2021 |
|
Rules of Thumb When Buying An Existing Sign
|
Apr 08, 2021 |
|
Why Digital Is Not The Answer
|
Mar 25, 2021 |
|
Finding The Capital To Build Or Buy Billboards
|
Mar 11, 2021 |
|
Permits, Permits, Permits
|
Feb 25, 2021 |
|
Tips On Sign Construction Materials
|
Feb 11, 2021 |
|
The Beauty of Not Providing Content
|
Jan 28, 2021 |
|
Anything Is Possible With Scale
|
Jan 21, 2021 |
|
When An Advertisement Becomes A Liability
|
Dec 31, 2020 |
|
Natural Advertisers
|
Dec 03, 2020 |
|
Ground Leases
|
Nov 19, 2020 |
|
Understanding Visibility
|
Nov 05, 2020 |
|
Drilling And Hitting Things That Are Not Oil (But Sometimes Are)
|
Oct 22, 2020 |
|
Hiring Yourself and Keeping From Getting Fired
|
Oct 08, 2020 |
|
Permanent Easements From A to Z
|
Sep 24, 2020 |
|
Looking Big When You’re Small
|
Sep 09, 2020 |
|
David And Goliath
|
Aug 12, 2020 |
|
Billboard Frankenstein
|
Jul 29, 2020 |
|
How Billboard Economics Works
|
Jul 16, 2020 |
|
The Billboard Menu
|
Jul 16, 2020 |
|
Why Invest In Billboards?
|
Jul 16, 2020 |