Payrollin'

By WRKdefined Podcast Network

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Category: Entrepreneurship

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Subscribers: 1
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Episodes: 82

Description

The nationals are coming for your clients. Consolidation is crushing margins. And if you're not keeping up with the latest in the payroll and HR industry, you're going to get left behind. Welcome to Payrollin'. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry. Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you. Every week, you'll get: → Industry intel on the billion-dollar deals reshaping payroll  → Proven tactics to scale past the 7-figure barrier  → Real talk on margins, pricing, and profitability  → Strategies to compete without killing your bottom line  → Guests who've sold, scaled, or disrupted the status quo Whether you're fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward. Because if you're not specializing in a niche or adding serious value beyond commoditized payroll, you're racing to the bottom. Subscribe to Payrollin' and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what's happening in the industry — and what it means for your business.

Episode Date
What’s the Current Average for Employee Benefits? $753 Premium, 78% Employer Paid
Apr 28, 2026
I Drove 3 Hours to See Inside a $3B PEO Acquirer (Here's What I Found)
Apr 17, 2026
The PEO Industry Lost 40% of Its Players. What's Next?
Mar 26, 2026
The Advice That's Killing Your Business (Focus vs. Everything)
Mar 13, 2026
What is Vibe Coding? How to Generate Leads In One Hour for Your Business (with Chris Clark)
Mar 04, 2026
How Paragon Won Big in Cannabis Payroll (Lessons from a Niche Market)
Jan 22, 2026
Vensure Made 100 Acquisitions (Here’s Why It Actually Worked)
Jan 08, 2026
Brittany Hodak's Secrets to Building Superfans (Walmart, Disney, Amazon)
Dec 18, 2025
Random Acts of Sales Are Killing Your Pipeline (Fix It in 8 Touches)
Nov 05, 2025
Alan Stein Jr. Shares the Key to Leading Through Life and Career Transitions
Oct 08, 2025
How Do I Build a High-Performing Sales Team for My Payroll Company? Scott Goldberg Explains
Sep 16, 2025
How Do Payroll Firms Make the Inc. 5000 List? Chris Caputo Reveals How Zuma Did It 4 Years in a Row
Aug 22, 2025
What Is the Easiest Way to Build an App Without a Developer? Watch It Done With AI
Aug 09, 2025
Should Your PEO Add Accounting? Key Insights from G&A Partners & GrowthForce Aquisition
Jul 15, 2025
Why Am I Not Generating Quality Leads? Payroll Company Sales Tactics That Work With Chris Clark
Jun 10, 2025
What’s the Real ROI of Picking a Payroll Niche? Matt Umholtz Breaks It Down
Jun 03, 2025
AI, Automation, and Outsourcing: A Deep Dive into the Latest Payroll Industry Trends
May 12, 2025
How Are Payroll Companies Growing in 2025? Takeaways from the Independent Payroll Providers Association Spring Summit with Jason Gullett
Mar 28, 2025
Can You Build a $13M Payroll Business Without a Sales Team? Lori Brown Tells All
Feb 20, 2025
EOS Didn't Work for Us: The Alternatives we Like for 2025
Jan 29, 2025
The Realities of Starting and Running a Payroll Company with John “'JMS” Mason-Smith
Nov 12, 2024
The Future of the Payments Industry with Eli Polanco
Aug 30, 2024
The Perfect First Day Checklist for New Hires
Jun 17, 2024
How We Use CustomGPTs to Save Over Ten Hours a Week
Jun 11, 2024
How to Develop a Partner Program
Jun 07, 2024
Get More Leads with an Employee Lead Referral Program
Jun 06, 2024
20 Mistakes to Avoid for Payroll Business Growth
Jun 05, 2024
The ONLY Four Ways You Can Generate Leads
Jun 05, 2024
Unlock the Secrets to Scaling Your Payroll Business
Mar 20, 2024
How to Get the Most Out of Events: A Step-by-Step Guide
Feb 20, 2024
IPPA Spring Summit 2024 Unveiled: Exclusive Insights & Tips to Get the Most Out of Your Experience
Feb 13, 2024
Biggest Mistakes and Lessons Learned in 2023 + A Dead Simple Leadership Hack
Jan 24, 2024
The Perfect Exit Plan: Strategies for Maximizing Bureau Value with John Mason-Smith
Jul 25, 2023
Thriving in 2023 (and Beyond): Embracing the Future of HR
Jul 13, 2023
Message Mastery: Crafting Your Content Strategy
Jun 15, 2023
Exploring the Legal Landscape: Money Transmitter Licensing with Bridget Escobar
Jun 08, 2023
The Implementation Equation: Balancing the Pros and Cons of a Dedicated Specialist
May 25, 2023
Inside guHRoo: Setting Goals and Achieving the Company Vision
May 16, 2023
Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
Apr 14, 2023
What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
Mar 14, 2023
Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts
Feb 28, 2023
Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
Feb 22, 2023
Marcus Sheridan: How you can become the most trusted voice in your space | They Ask, You Answer
Feb 08, 2023
How to create 24 pieces of quality content in only 30 minutes a day
Dec 23, 2022
What is embedded payroll and what does it mean for the industry?
Nov 01, 2022
What is an ASO? | Should you be offering an ASO and how to start one
Oct 25, 2022
Demo best practices | How to run demos that convert
Oct 08, 2022
How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more
Sep 08, 2022
How to increase payroll sales | Where to start and how to approach building your sales engine
Jun 21, 2022
Should your company be on TikTok? | Branding, community, being appropriate, and more with Amy Leann Wills
Jun 06, 2022
How Disney Creates a Premium User Experience | Leadership Lessons from Disney
May 05, 2022
Starting a PEO & Growing Three Companies - Mike Kollath's Entrepreneurial Journey
Apr 13, 2022
The Riches are in the Niches - How to Target Niches with Lucy Flinn, Sonya Ahola, and Brian McVicker | Live from IPPA 2022
Mar 30, 2022
The Art of Storytelling - Takeaways from Jesse Itzler's Keynote at IPPA 2022
Mar 04, 2022
The Five P's of Sales Success - Brian McVicker's Blueprint for Sales Domination
Feb 17, 2022
From $500k to $8M - How Lori Brown has led PayNW to explosive growth
Feb 07, 2022
Hiring a Virtual Assistant | Should you leverage offshore talent to grow your payroll company?
Jan 21, 2022
Tips for hiring remote employees | Best practices for hiring remote employees
Jan 06, 2022
Should You Hire Remote Workers? | The Pros and Cons of Hiring Remote Teammates
Dec 22, 2021
How to Get More Referrals | A Proven Method
Dec 09, 2021
How To Craft Your Marketing Strategy for Selling Season and Beyond | Karen Altman | Episode #22
Nov 09, 2021
Growing Through Acquisition - When does it make sense to acquire payroll companies?
Oct 26, 2021
The Value of Niching Down | How Mike Ritzema Grew a Niche Payroll Company
Oct 12, 2021
How to Improve Your Implementation Process | Jason Gullett | Episode #19
Oct 05, 2021
LinkedIn: Why You Need to Focus on the Platform and How to Grow Your Audience | Episode #18
Aug 24, 2021
Cheryl Whelan, IPPA - How to Differentiate Your Payroll Business, the Value of Associations
Aug 03, 2021
Why Clarity Matters in Growing Your Payroll Company | How to Achieve Your Vision
Jul 22, 2021
The Difference Between Growing and Scaling | Driving Up Your Valuation
Jul 08, 2021
How Matt Lovitz Onboards Hundreds of New HCM Deals Every Year
Jun 07, 2021
How a Shorter Work Week Improved Fivable's Productivity
Jun 02, 2021
Who Not How & the Power of Peer Mentoring
Apr 27, 2021
Sales Prospecting in a Virtual World With Jeb Blount
Apr 15, 2021
How to Increase Your Inbound Payroll Leads | How ERG 10x'ed Their Payroll Leads
Mar 26, 2021
Anthony Iannarino - How to Become a Better Sales Professional and Sell More Payroll Services
Jan 08, 2021
The Importance of Culture in Growing a High-Performing Payroll Business
Oct 14, 2020
Why HR Services Are More Critical Now Than Ever
Sep 22, 2020
12 Sales Mistakes to Avoid at Year-End
Sep 04, 2020
How to Get Payroll Clients with Inbound Marketing: Meaningful Steps Toward Scalable, Sustainable Growth
Aug 25, 2020
Increasing the Value of Your Payroll and HR Business
Aug 18, 2020
Growing a Payroll & HR Company From Your Accounting Firm
Aug 11, 2020
Selling (More) Payroll and HR Solutions During Covid-19
Aug 04, 2020
What to expect from Payrollin'
Jul 24, 2020