Landing Page Hot Tips
By Rob Hope
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Category: Marketing
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Episodes: 103
Description
Strengthen your Landing Pages with 100 design, development and conversion tips by Rob Hope from One Page Love. ISBN: 978-1-64999-244-4 Website: onepagelove.com/100
| Episode | Date |
|---|---|
|
Book Credits
|
Aug 29, 2020 |
|
#101 - Start from the beginning, again
|
Aug 29, 2020 |
|
#100 - Don’t forget the why
|
Aug 29, 2020 |
|
#99 - Make it fast
|
Aug 29, 2020 |
|
#98 - Test new narratives
|
Aug 29, 2020 |
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#97 - Reinvest your profits
|
Aug 29, 2020 |
|
#96 - Don’t get too fancy
|
Aug 29, 2020 |
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#95 - Reuse winning templates
|
Aug 29, 2020 |
|
#94 - Consider parity pricing
|
Aug 29, 2020 |
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#93 - Emphasize the value
|
Aug 29, 2020 |
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#92 - Keep it positive
|
Aug 29, 2020 |
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#91 - Bring it to life
|
Aug 29, 2020 |
|
#90 - Alternate section background colors
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Aug 29, 2020 |
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#89 - Focus on benefits, not features
|
Aug 29, 2020 |
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#88 - Consider a lifetime discount
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Aug 29, 2020 |
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#87 - Focus on form UX
|
Aug 29, 2020 |
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#86 - Include an explainer video
|
Aug 29, 2020 |
|
#85 - Show them how it works
|
Aug 29, 2020 |
|
#84 - Focus on people, not search engines
|
Aug 29, 2020 |
|
#83 - Strategically position testimonials
|
Aug 29, 2020 |
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#82 - Prove you are established
|
Aug 29, 2020 |
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#81 - Define container width
|
Aug 29, 2020 |
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#80 - Wrap it in a device
|
Aug 29, 2020 |
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#79 - Remove inactive social media accounts
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Aug 29, 2020 |
|
#78 - Define a visual hierarchy
|
Aug 29, 2020 |
|
#77 - Implement smooth scroll
|
Aug 29, 2020 |
|
#76 - Soft launch with a discount
|
Aug 29, 2020 |
|
#75 - Boost confidence with payment method logos
|
Aug 29, 2020 |
|
#74 - Steer clear of a header carousel
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Aug 29, 2020 |
|
#73 - Personalize the success message
|
Aug 29, 2020 |
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#72 - Reassure during checkout
|
Aug 29, 2020 |
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#71 - Don’t shortcut hosting
|
Aug 29, 2020 |
|
#70 - Demo in-page
|
Aug 29, 2020 |
|
#69 - Make it accessible
|
Aug 29, 2020 |
|
#68 - Hint to scroll
|
Aug 29, 2020 |
|
#67 - Seek hero images with negative space
|
Aug 29, 2020 |
|
#66 - Open non-essential links in a new tab
|
Aug 29, 2020 |
|
#65 - Offer a demo down-sell
|
Aug 29, 2020 |
|
#64 - Delay the chatbot
|
Aug 29, 2020 |
|
#63 - Add a radial burst behind product imagery
|
Aug 29, 2020 |
|
#62 - Include an email within error messages
|
Aug 29, 2020 |
|
#61 - Trim the fat
|
Aug 29, 2020 |
|
#60 - Liven with illustrations
|
Aug 29, 2020 |
|
#59 - Try font smoothing
|
Aug 29, 2020 |
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#58 - Minimize the options
|
Aug 29, 2020 |
|
#57 - Only A/B test high traffic pages
|
Aug 29, 2020 |
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#56 - Increase the contrast of your button text
|
Aug 29, 2020 |
|
#55 - Align your marketing
|
Aug 29, 2020 |
|
#54 - Consider dark mode
|
Aug 29, 2020 |
|
#53 - Focus on solving copy first
|
Aug 29, 2020 |
|
#52 - Add social proof
|
Aug 29, 2020 |
|
#51 - Increase demand by limiting supply
|
Aug 29, 2020 |
|
#50 - Suggest a pricing option
|
Aug 29, 2020 |
|
#49 - Keep vertical spacing even
|
Aug 29, 2020 |
|
#48 - Keep brand capitalization consistent
|
Aug 29, 2020 |
|
#47 - Lower the risk to commit
|
Aug 29, 2020 |
|
#46 - Remove the obstacles to demo
|
Aug 29, 2020 |
|
#45 - Don’t neglect Retina optimization
|
Aug 29, 2020 |
|
#44 - Tighten your big type
|
Aug 29, 2020 |
|
#43 - Emphasize time-saving
|
Aug 29, 2020 |
|
#42 - Add Open Graph meta tags
|
Aug 29, 2020 |
|
#41 - Code your own social share buttons
|
Aug 29, 2020 |
|
#40 - Offer a free teaser
|
Aug 29, 2020 |
|
#39 - Place copy before images on mobile
|
Aug 29, 2020 |
|
#38 - Invest in an icon library
|
Aug 29, 2020 |
|
#37 - Add a splash of color
|
Aug 29, 2020 |
|
#36 - Align with a grid
|
Aug 29, 2020 |
|
#35 - Put your name on it
|
Aug 29, 2020 |
|
#34 - Run a regular speed test
|
Aug 29, 2020 |
|
#33 - Deconstruct your About paragraph
|
Aug 29, 2020 |
|
#32 - Offer an annual discount
|
Aug 29, 2020 |
|
#31 - Replace GIFs with video
|
Aug 29, 2020 |
|
#30 - Curate your FAQs
|
Aug 29, 2020 |
|
#29 - Add personality
|
Aug 29, 2020 |
|
#28 - Space using ratios
|
Aug 29, 2020 |
|
#27 - Step into your visitor’s shoes
|
Aug 29, 2020 |
|
#26 - Use fewer fonts
|
Aug 29, 2020 |
|
#25 - Integrate a sticky header navigation
|
Aug 29, 2020 |
|
#24 - Create Haste
|
Aug 29, 2020 |
|
#23 - Avoid the word cheap
|
Aug 29, 2020 |
|
#22 - Consider a color scheme
|
Aug 29, 2020 |
|
#21 - Avoid animation overkill
|
Aug 29, 2020 |
|
#20 - Highlight a testimonial from an opinion leader
|
Aug 29, 2020 |
|
#19 - Set a max-width typography (CPL)
|
Aug 29, 2020 |
|
#18 - Sit with someone and see what it takes to convert
|
Aug 29, 2020 |
|
#17 - If you market to everyone, it resonates with no one
|
Aug 29, 2020 |
|
#16 - Embed your lead forms
|
Aug 29, 2020 |
|
#15 - Use specific coupons
|
Aug 29, 2020 |
|
#14 - Offer more pricing tiers
|
Aug 29, 2020 |
|
#13 - Highlight USP among feature list/grid
|
Aug 29, 2020 |
|
#12 - Use footer for pre-sale
|
Aug 29, 2020 |
|
#11 - Remove your main nav
|
Aug 29, 2020 |
|
#10 - Create a text color hierarchy
|
Aug 29, 2020 |
|
#09 - Set a single objective
|
Aug 29, 2020 |
|
#08 - Replace, don’t add
|
Aug 29, 2020 |
|
#07 - Avoid center-aligned or justified paragraphs
|
Aug 29, 2020 |
|
#06 - Empathize with the visitor’s problem
|
Aug 29, 2020 |
|
#05 - When in doubt, double the padding
|
Aug 29, 2020 |
|
#04 - Spice up Call-To-Action buttons
|
Aug 29, 2020 |
|
#03 - Fewer images, better images
|
Aug 29, 2020 |
|
#02 - Showcase testimonials from a similar demographic
|
Aug 29, 2020 |
|
#01 - Utilize customer testimonials
|
Aug 29, 2020 |
|
Foreward: It Depends.
|
Aug 28, 2020 |