The Business of Fun
By Chartboost
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Category: Marketing
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Episodes: 70
Description
Welcome to The Business of Fun, where we explore the secrets of successful mobile games and discover what goes on behind the screens. With your host Jonathan Fishman, we invite a mobile gaming expert onto the show in each episode to break down their game's success strategy: how it works, why it works, and what they would do differently.
| Episode | Date |
|---|---|
|
Growth Marketing for Gourmet Gaming with Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment
|
Sep 07, 2023 |
|
Exploring the Future of Game Development with AI with Mehmet Umut Ermeç
|
Jun 22, 2023 |
|
Unpacking the Intersection of ASO, Marketing, and AI in Gaming with Anton Tatarynovich
|
May 29, 2023 |
|
The Must-Have UA Skills For 2023
|
Apr 13, 2023 |
|
How to Create a World-Class Monetization Strategy for Your Mobile Games
|
Apr 06, 2023 |
|
The Science of Organic Acquisition
|
Mar 30, 2023 |
|
How to Discover New and Creative Mobile Game Ideas That Scale with Stan Minasov, VP of Product at AppMagic
|
Dec 15, 2022 |
|
How to Win at Mobile Gaming in 2023 with Lexi Sydow, Head of Insights at data.ai
|
Nov 17, 2022 |
|
Greatest Hits - User Acquisition Tips
|
Oct 13, 2022 |
|
[Greatest Hits] Growing Without Paid UA? with Dora Trostanetsky of SoundCloud
|
Sep 08, 2022 |
|
TikTok: the NextGen User Acquisition Mobile Channel with Ryan Thorpe, Co-Founder and CMO of Reflectly
|
Aug 25, 2022 |
|
Influencer Marketing Hacks for Mobile Games with Alex Ruban, Head of Growth Strategy at Product Madness
|
Aug 18, 2022 |
|
Developing Winning Mobile Growth Strategies for Social Media Apps with Ariel Cohen, Head of Marketing at Tango
|
Aug 11, 2022 |
|
Disrupting the Energy Market Through Mobile Apps with Clarize Marais, Performance Marketing Lead at Ostrom
|
Aug 04, 2022 |
|
What Does the Future of Mobile Gaming Distribution Look Like? with Piyush Mishra, Head of Growth Marketing at Product Madness
|
Jul 27, 2022 |
|
Alternative User Acquisition Channels and Strategies in Mobile with Vladimir Alov of Head of Growth Marketing (Mobile) at Stoloto
|
Jun 16, 2022 |
|
Designing an Innovative User Acquisition Marketing Strategy with Stefana Pesko of Product Madness
|
Jun 02, 2022 |
|
Leading Efficient User Acquisition and Growth Strategies in Mobile Gaming Industry with Mariusz Gąsiewski of Google
|
May 26, 2022 |
|
What Are the New Marketing and ASO Capabilities in Google Play, and What Do They Mean? with Esther Shatz and Jonathan Fishman of Storemaven
|
May 19, 2022 |
|
[Greatest Hits] Hyperlocal Growth Strategies with Jeff Aksengor of Podimo
|
May 12, 2022 |
|
[Greatest Hits] Growing Your Mobile App While Building Internal Credibility with Jeff Perkins of ParkMobile
|
May 05, 2022 |
|
What Mobile Marketers Should Know About User-Generated Content Ads with Christian Eckhardt of Customlytics
|
Apr 28, 2022 |
|
Developing a Growth Strategy for Different Mobile Game Categories with Jerome Turnbull of AppLovin
|
Apr 21, 2022 |
|
Driving Incremental Growth Through Mobile On-Device Campaigns with Dor Isseroff of ironSource
|
Apr 14, 2022 |
|
Driving Growth in the Mobile Gaming Industry with Enric Pedró of Tilting Point
|
Apr 07, 2022 |
|
Mastering ASO in 2022 with Simon Thillay of AppTweak
|
Mar 17, 2022 |
|
Managing Organic Methods for Mobile Growth with Iain Russell, of Moneyhub Enterprise
|
Mar 10, 2022 |
|
User Acquisition for Games with Long-term Monetization Post ATT Roll-Out With Alexey Gusev of Goodgame Studios
|
Mar 03, 2022 |
|
Why and How to Develop Subscription-Based Apps with Dan Burcaw of Nami ML
|
Feb 24, 2022 |
|
How Do In-App Events Influence ASO and What is the Correlation Between Organic and Other Metrics with Jevgen Tarasenko of Tilting Point
|
Feb 17, 2022 |
|
Understanding Growth Loops, Brand Strategy, and Channel Strategy with Scott Dodson of Play Magnus Group
|
Feb 10, 2022 |
|
How Brand Marketing is Making a Comeback with Brooke McKnight of Jam City
|
Feb 03, 2022 |
|
Mastering UA Globally and Locally with Veera Ala-Kaila of Wolt
|
Jan 20, 2022 |
|
Driving an Effective User Acquisition Strategy with Macarena Sabalza of Papumba
|
Jan 11, 2022 |
|
How to Maximize a Game's Business Potential and Growth with Ivan Trancik of SuperScale
|
Jan 06, 2022 |
|
Leveraging the Most Suitable Marketing Tools for a Dating App with Guilhem Duché of Once Dating Group
|
Dec 23, 2021 |
|
Leading Successful UA Gaming Campaigns for Higher Ranking with Alexander Lubchenko of Nekki
|
Dec 09, 2021 |
|
Adapting to the New Normal of Mobile Growth with Raphaël Labouré of MWM
|
Nov 25, 2021 |
|
How Can Instant Games Grow Fast with Novel Rahman of Playco
|
Nov 11, 2021 |
|
Apple Might Be Taking Over the Data Ecosystem with Thomas Kriebernegg of App Radar
|
Oct 28, 2021 |
|
Nurturing Users Through PR with David Eberle of Typewise
|
Oct 14, 2021 |
|
The Comeback of Old School Game Marketing After IDFA Deprecation with Adam Jaffe of Mega World Wide
|
Sep 02, 2021 |
|
Are Paid User Acquisition Ads Useless? With Tom Hammond of UserWise
|
Aug 19, 2021 |
|
Growing Your Mobile App While Building Internal Credibility with Jeff Perkins of ParkMobile
|
Aug 05, 2021 |
|
Hyperlocal Growth Strategies with Jeff Aksengor of Podimo
|
Jul 22, 2021 |
|
Overcoming Growth Challenges Through Customer Lifecycle Management with Victor Seca of OLX Brasil
|
Jul 08, 2021 |
|
Designing Complex Affiliate Marketing Funnels with Marichka Baluk of Blinkist
|
Jun 24, 2021 |
|
The Secret Sauce behind Launching Hit Games with Sophie Vo of Voodoo
|
Jun 10, 2021 |
|
The Dawn of Post-IDFA with Offer Yehudai of Fyber
|
May 27, 2021 |
|
Sustaining Long-term Mobile Growth with Andrej Kugonic of Nordeus
|
May 13, 2021 |
|
Early Stage Mobile Growth with Saulo Marti of Olist
|
Apr 29, 2021 |
|
Google's Black Box: Organic & Paid with Natalie Drozd
|
Apr 15, 2021 |
|
Video Creative Mastery with Bryan Buskas of TubeScience
|
Apr 01, 2021 |
|
Ad Automation & Creative Strategies in 2021 with Hannah Parvaz of Curio Labs
|
Mar 18, 2021 |
|
Closed Vs Open Funnels with Noam Auerbach of Enhancv
|
Mar 04, 2021 |
|
The State of Mobile Growth with Thomas Petit, Growth Consultant
|
Feb 18, 2021 |
|
KPI Selection with Lisa Kennelly of Fishbrain
|
Feb 04, 2021 |
|
The Evolution of Mobile Growth with Mary Filimanchuk of Apalon
|
Jan 21, 2021 |
|
Advertising Without Targeting & User Personalization with Chang Chen of Otter.ai
|
Jan 07, 2021 |
|
Growing Without Paid UA? with Dora Trostanetsky of SoundCloud
|
Dec 22, 2020 |
|
Do TV Ads Work for Mobile Growth? with Fabien-Pierre Nicolas of SmartNews
|
Dec 10, 2020 |
|
Combining Marketing & Product for Massive Growth with Nebojsa Radovic of N3twork & Joseph Kim of LILA Games
|
Nov 26, 2020 |
|
Creativity in Mobile Growth with Matej Lancaric, UA & Marketing Expert
|
Nov 12, 2020 |
|
Balancing Performance & Brand Marketing with Adam Hadi of Current
|
Oct 29, 2020 |
|
ASO Tests & Incrementality Projects with George Natsvlishvili of Glovo
|
Oct 08, 2020 |
|
User Acquisition Systems with Claire Rozain of Product Madness
|
Sep 24, 2020 |
|
User Centric Feedback Systems with Sarah Main of WeatherBug
|
Sep 01, 2020 |
|
Gaming Mobile Growth with Nadir Garouche of Oh BiBi
|
Aug 28, 2020 |
|
Growth Through AI with Lomit Patel of IMVU
|
Aug 20, 2020 |
|
Mobile Growth & Pancakes - Trailer
|
Aug 01, 2020 |