Bulls Are ColorBlind is centered around a school of thought that challenges ideas and norms that we as a society just accept without any second thought. We've gotten away from thinking for ourselves in an age where information is right at our fingertips. There is a false narrative around the idea that a bull charges a matador because they hate the color red. Bulls are partially colorblind and can't see the color red. A bull becomes irritated by the movement of the cape which makes it want to charge. So remember, believe half of what you see, a quarter of what you hear but speak none of it.