Inside Insights
By Zappi
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Category: Marketing
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Episodes: 80
Description
Marketing and insights teams speak different languages.
Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data.
The cost?
Missed opportunities and marketing that doesn't connect.
Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.
No fluff. Just value you can apply today.
Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.
Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact.
Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution
| Episode | Date |
|---|---|
|
Building the NFL brand beyond the game itself
|
Oct 27, 2025 |
|
Zappi's Connected Insights Imperative Report
|
Oct 13, 2025 |
|
#78 - Emerging trends and watchouts in market research
|
Dec 04, 2024 |
|
#77 - Innovating on the edges: How to navigate AI and complex markets
|
Nov 20, 2024 |
|
#76 - How AI Agents will change the way brands innovate
|
Nov 06, 2024 |
|
#75 - Two is better than one: Insights on the Brink & The Consumer Insights Revolution
|
Oct 23, 2024 |
|
#74 - How to use behavioral science to influence people and understand consumers
|
Oct 09, 2024 |
|
#73 - Why consumer insights + AI = real world superpowers
|
Sep 25, 2024 |
|
#72 - Build it and they will come: How to systematize data for the whole organization
|
Sep 11, 2024 |
|
#71 - Leveling up the insights function: From disconnected to connected
|
May 29, 2024 |
|
#70 - How to use AI to change the game
|
May 15, 2024 |
|
#69 - How to create and embed an insights department
|
May 01, 2024 |
|
#68 - Innovating for the future
|
Apr 17, 2024 |
|
#67 - How to get the CEO to give a sh*t about insights
|
Apr 03, 2024 |
|
#66 - How to be the boss you wish you’d had
|
Mar 20, 2024 |
|
#65 - Connecting the dots: The importance of globally connected insights
|
Mar 06, 2024 |
|
#64 - The power of researching early and often (and doing sh*t that scares you)
|
Feb 21, 2024 |
|
#63 - How to perform while you transform
|
Dec 20, 2023 |
|
#62 - Why sample consistency is everything
|
Dec 06, 2023 |
|
#61 - Best in snow: The UK’s top Christmas ads 2023
|
Nov 29, 2023 |
|
#60 - Drinking the honey: Customer centricity as a superpower
|
Nov 22, 2023 |
|
#59 - Losing the fear: How to embrace AI for creativity
|
Nov 08, 2023 |
|
#58 - Breaking down the stereotype of a one-size-fits-all work system
|
Oct 25, 2023 |
|
#57 - Creating impact: AI, LinkedIn, coaching and beyond
|
Oct 11, 2023 |
|
#56 - Kicking short-termism to the curb: Unlock your team's full potential
|
Sep 27, 2023 |
|
#55 - Putting foresight on the map
|
Sep 13, 2023 |
|
#54 - Cannes you believe it? Takeaways from Cannes Lions '23
|
Jun 22, 2023 |
|
#53 - This is how you innovate
|
May 31, 2023 |
|
#52 - The power of elastic thinking: Connecting insights to decision making
|
May 17, 2023 |
|
#51 - What does AI mean for the future of market research and beyond?
|
May 03, 2023 |
|
#50 - How to be an insights transformation superstar
|
Apr 19, 2023 |
|
#49 - How to elevate your insights with empathy
|
Apr 05, 2023 |
|
#48 - Why insights teams need to break the wheel to make a bigger impact
|
Mar 22, 2023 |
|
#47 - Lightning in the bottle: How to be an electrifying brand leader
|
Mar 08, 2023 |
|
#46 - Super Bowl 57: The ads that scored major points this year
|
Feb 15, 2023 |
|
#45 - The ads that sleighed Christmas in the UK this year (and why people loved them)
|
Dec 07, 2022 |
|
#44 - Bringing insights to an iconic brand after 95 years
|
Nov 30, 2022 |
|
#43 - Let’s talk about sex: Insights in the telehealth sector
|
Nov 16, 2022 |
|
#42 - Fixing the founding flaw of matrix organizations
|
Nov 02, 2022 |
|
#41 - Making magic: Using insights to create great TV
|
Oct 19, 2022 |
|
#40 - How to approach your category like it's your first day on the job
|
Oct 05, 2022 |
|
#39 - What’s changed in marketing (and what hasn’t)
|
Sep 21, 2022 |
|
#38 - How to do marketing people love
|
Sep 07, 2022 |
|
#37 - What it takes to be an (almost) perfect insights professional
|
Aug 17, 2022 |
|
#36 - Lessons from a legend: Transforming insights before it was cool
|
Jun 29, 2022 |
|
#35 - Why you need empathy to fuel growth
|
Jun 15, 2022 |
|
#34 - How to power your insights career
|
Jun 01, 2022 |
|
#33 - How consumer insights will get its power back
|
May 18, 2022 |
|
#32 - Being a purpose-driven leader
|
May 04, 2022 |
|
#31 - How to be a global insights leader
|
Apr 20, 2022 |
|
#30 - Why insights leaders should think like four-year-olds
|
Apr 06, 2022 |
|
#29 - A masterclass in making your brand stand out
|
Mar 23, 2022 |
|
#28 - Advertising as art: How ad testing enhances creativity
|
Mar 08, 2022 |
|
#27 - Why you should fall in love with the problem, not the solution
|
Feb 16, 2022 |
|
#26 - Applying design thinking to insights
|
Dec 15, 2021 |
|
#25 - Democratizing insights in a decentralized organization
|
Dec 01, 2021 |
|
#24 - How to be a better leader (and a better human)
|
Nov 17, 2021 |
|
#23 - Global tools, local insights, smarter decisions
|
Nov 03, 2021 |
|
#22 - Building a connected insights ecosystem
|
Oct 20, 2021 |
|
#21 - How to master ‘always on’ advertising
|
Oct 06, 2021 |
|
#20 - How to research shoppers in a post-pandemic world
|
Sep 22, 2021 |
|
#19 - Forging a path to real representation in research
|
Sep 08, 2021 |
|
BONUS EPISODE: Top 7 takeaways from season 2
|
Aug 18, 2021 |
|
#17 - Inside the mind of a customer transformation legend
|
Jun 23, 2021 |
|
#16 - Listening like a leader
|
Jun 09, 2021 |
|
#15 - Landing insights without an insights team
|
May 26, 2021 |
|
#14 - Putting the consumer at the heart of creative development
|
May 12, 2021 |
|
#13 - Leveraging software (and trust) to save time and maximize impact
|
Apr 28, 2021 |
|
#12 - From intel to insights: How to empower teams to drive change
|
Apr 14, 2021 |
|
#11 - How to be the professional and the partner
|
Mar 31, 2021 |
|
#10 - Setting up a world-class knowledge management system
|
Mar 17, 2021 |
|
#9 - How to stay agile in 2021
|
Mar 03, 2021 |
|
#8 - The innovation game
|
Feb 17, 2021 |
|
#7 - Elaine Rodrigo: Embracing the twists and turns of life
|
Dec 09, 2020 |
|
#6 - Michael Brereton: Shaping insights professionals of the future
|
Nov 25, 2020 |
|
#5 - Kate Schardt: Transforming the world of insights
|
Nov 11, 2020 |
|
#4 - Diane Hessan: Diving deeper into voter behavior (Election Special)
|
Oct 21, 2020 |
|
#3 - Eric Salama: Influencing decisions in a data-filled world
|
Oct 14, 2020 |
|
#2 - Theo Francis: Elevating conversations that matter
|
Sep 30, 2020 |
|
#1 - Litthya Burgin: Overcoming the expected and the unexpected
|
Sep 15, 2020 |