The Psychology of Copywriting
By Geoff Kullman
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Category: Marketing
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Episodes: 83
Description
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
| Episode | Date |
|---|---|
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69: Why You Should Email Your List DAILY w/ Daniel Throssell
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Dec 20, 2022 |
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68: Email Copywriting, Productizing Your Services, AND Writing A Book About Poop... w/ Liz Wilcox
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Dec 13, 2022 |
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67: Using PR Principles to Write Higher-Converting Copy w/ Breanna Suden
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Dec 06, 2022 |
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66: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer
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Nov 29, 2022 |
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065: My Conversation w/ Jarvis (Should We Fear AI Copywriting? ft. Austin Distel)
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Dec 21, 2021 |
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064: An Update And An Opportunity (for You)
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Dec 14, 2021 |
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063: The Three Stories Every Client NEEDS w/ Lisa McGuire
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Dec 07, 2021 |
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062: Ask Geoff Again… Copywriting Q&A
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Nov 30, 2021 |
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061: What Is A Brand Archetype? An Explanation & Examples
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Nov 23, 2021 |
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060: How To Drastically Improve Your Discovery Calls w/ Nikki Rausch
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Nov 16, 2021 |
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In Conversation... with Chris Creed (Using Events & Webinars To Grow Your Business)
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Nov 12, 2021 |
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059: The Value of Anticipation (aka, Expectation Builds “Anticipal Pleasure”)
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Nov 09, 2021 |
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In Conversation... with John Hulen (Advice for Freelancers & Entrepreneurs)
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Nov 05, 2021 |
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058:Is This The Most Canadian Experiment EVER? (Maple Syrup & Social Identity Theory)
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Nov 02, 2021 |
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In Conversation... with David Oaks (Copywriting Lessons from Nonprofits)
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Oct 29, 2021 |
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057: BRAND NEW Research Finds Stories Sync Heartbeats
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Oct 26, 2021 |
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In Conversation... Want to Be On the Podcast?
|
Oct 22, 2021 |
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056: The 10,000-Hour Rule
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Oct 19, 2021 |
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In Conversation... with Katrina Kibben (The Power of Pronouns)
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Oct 15, 2021 |
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055: Inception Series | How To Overcome Imposter Syndrome
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Oct 12, 2021 |
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In Conversation... with Jacob McMillen (How To Become A Copywriter)
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Oct 08, 2021 |
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054: Inception Series | The Overconfidence Effect
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Oct 05, 2021 |
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In Conversation... with Bryan Collins (Becoming An Efficient, Effective Writer Today)
|
Oct 01, 2021 |
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053: Inception Series | Don't Use Scarcity or Social Proof Without Doing This... (Lessons From Cialdini)
|
Sep 28, 2021 |
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In Conversation... with Brad Smith (SEO copywriting + content marketing)
|
Sep 24, 2021 |
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052: Inception Series | Meaning, Purpose, and Pricing
|
Sep 21, 2021 |
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In Conversation... A Question For You?
|
Sep 17, 2021 |
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051: Inception Series | What’s Love Got To Do With It? (Seriously… the MOST Practical Episode Yet!)
|
Sep 14, 2021 |
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In Conversation... with Jeff Brown (Why Writers Need To Be Readers)
|
Sep 10, 2021 |
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050: Inception Series | How To Cover Your Idea In Empathy
|
Sep 07, 2021 |
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In Conversation... with Bob Gentle (“I’m Nobody’s Idea of A Superhero!”)
|
Sep 03, 2021 |
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049: Your Copy NEEDS To Build Trust. Here’s Why & How…
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Aug 31, 2021 |
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In Conversation... with DK Kim (Why the “Old School” of Selling No Longer Works)
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Aug 27, 2021 |
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048: How To Use Your Prospect’s “Need For Uniqueness” To Write Higher-Converting Copy
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Aug 24, 2021 |
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In Conversation... with Dr. Eugene Choi (How To Engage Your “Executive” Brain to Write Better Copy)
|
Aug 20, 2021 |
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047: Yuck! The Evolutionary Purpose of Disgust (And How To Avoid Copy That Repels Prospects)
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Aug 17, 2021 |
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046: Brands on the Brain: The Role of Emotion in Advertising
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Aug 10, 2021 |
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045: The Power of A Personal Brand w/ Robby Fowler
|
Aug 03, 2021 |
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044: Let’s Get Personal – Geoff’s Story
|
Jul 27, 2021 |
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043: How To Send Cold Emails That Convert w/ Laura Lopuch (aka, the “Cold Email Queen”)
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Jul 20, 2021 |
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042: How “Priming Words” Can Influence Behavior & Drive Sales
|
Jul 13, 2021 |
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041: The Effects of Scarcity on Limited Edition Products
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Jul 06, 2021 |
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040: Why Scarcity Leads to Competition (And What We Should Do About It)
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Jun 29, 2021 |
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039: How To Live Life Rich w/ Marissa Nehlsen
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Jun 22, 2021 |
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038: The Great Toilet Paper Crisis of 2020
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Jun 15, 2021 |
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037: Using A Prospect’s Self-Control to Make More Sales
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Jun 09, 2021 |
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036: How Envy Can Drive Inspiration on Social Media
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Jun 01, 2021 |
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035: The Neuroscience of Narrative
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May 25, 2021 |
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034: How To Properly Price Your Services w/ Paul Klein
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May 18, 2021 |
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033: Mini Episode - Writing Better CTAs
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May 11, 2021 |
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032: Mini Episode - Writing Better Headlines
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May 04, 2021 |
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031: Mini Episode - Writing Better Bullets
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Apr 27, 2021 |
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030: Announcement - What's Next?
|
Apr 20, 2021 |
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029: What Can Canned Laughter Teach Us About Copy?
|
Apr 13, 2021 |
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028: Permission Marketing: The Power of Because...
|
Apr 06, 2021 |
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027: How To Determine Your X-Factor w/ Kira Hug
|
Mar 30, 2021 |
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026: Building A Personal Brand As A Copywriter w/ Mike Kim
|
Mar 23, 2021 |
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025: Perceptual Pleasure and the Brain
|
Mar 16, 2021 |
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024: How (And Why) To Adjust Your Avatar
|
Mar 09, 2021 |
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023: The Neurobiology of Trust
|
Mar 02, 2021 |
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022: Daily Creative Habits w/ Mike Brennan
|
Feb 23, 2021 |
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021: Sales Page Patterns
|
Feb 16, 2021 |
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020: The Do’s and Don’ts of the Dilution Effect
|
Feb 09, 2021 |
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019: How the Brain Learns (Part 2)
|
Feb 02, 2021 |
|
018: Ask Geoff… Your Copywriting Questions, Answered
|
Jan 26, 2021 |
|
017: 7 Lessons From Marketing Wine During a Pandemic w/ Kris Levy
|
Jan 19, 2021 |
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016: How Groupon Used Social Proof To Increase Sales
|
Jan 12, 2021 |
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015: The 2 things your copywriting MUST have in 2021
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Jan 05, 2021 |
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014: The Power of Social Norms + the Boomerang Effect
|
Dec 29, 2020 |
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013: The Psychological Impact of... Typos?
|
Dec 22, 2020 |
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012: How To Create A Movement: A Conversation w/ Duane Zingale
|
Dec 15, 2020 |
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011: How the Brain Learns (Part 1)
|
Dec 08, 2020 |
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010: Storytelling Series: Character Transformation
|
Dec 01, 2020 |
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009: Storytelling Series: Develop your main character
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Nov 24, 2020 |
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008: Storytelling Series: How to structure your story
|
Nov 17, 2020 |
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007: Storytelling Series: Narrative Transportation
|
Nov 10, 2020 |
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006: Politics, persuasion, and building trust
|
Nov 03, 2020 |
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005: The Human Mind Is A Wandering Mind...
|
Oct 27, 2020 |
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004: Why You Need To Know About Multiple Nested Identities (And the Mistake You MUST Avoid)
|
Oct 20, 2020 |
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003: The Importance of Influence (Lessons From One Cialdini Study Using Hotel Towels)
|
Oct 13, 2020 |
|
002: How PSYOPS uses story to influence behavior
|
Oct 06, 2020 |
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001: Why context matters even more than you think
|
Sep 29, 2020 |
|
Welcome to Psychology of Copywriting
|
Sep 16, 2020 |