B2B SaaS Marketing Snacks
By Kalungi
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Category: Marketing
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Subscribers: 4
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Episodes: 85
Description
Conversational short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies on their journeys from MVP to PMF and beyond. Hosted by Brian Graf, CEO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, serial CMO for B2B SaaS companies and ex-Microsoft Global Marketing Leader.
| Episode | Date |
|---|---|
|
85- Pricing strategy for your AI software
|
Apr 21, 2025 |
|
84- Positioning an AI SaaS company
|
Apr 14, 2025 |
|
83- Marketing in a downturn
|
Apr 05, 2025 |
|
82- The development matrix
|
Mar 29, 2025 |
|
81- Account expansion (part 2)
|
Mar 24, 2025 |
|
80- Account expansion
|
Mar 19, 2025 |
|
79- Why you shouldn't hire a marketing agency
|
Mar 10, 2025 |
|
78- How to tell if your marketing team is underperforming
|
Mar 03, 2025 |
|
77- Leveling up your go to market
|
Feb 19, 2025 |
|
76- Planning with the feature matrix
|
Jan 25, 2025 |
|
75- Relationships in marketing
|
Jan 06, 2025 |
|
74- How to get traction with an MVP product
|
Dec 14, 2024 |
|
73- The future of SaaS marketing
|
Dec 10, 2024 |
|
72- What you need to build a great CRM
|
Nov 30, 2024 |
|
71- The importance of partnerships for sales-led growth
|
Nov 16, 2024 |
|
70- Demand creation vs demand capture
|
Nov 11, 2024 |
|
69- Is brand strategy really dead?
|
Nov 02, 2024 |
|
68- How to maximize your product launch impact
|
Oct 26, 2024 |
|
67- The impact of AI on marketing
|
Oct 19, 2024 |
|
66- The GTM perspective on growth through acquisition
|
Oct 10, 2024 |
|
65- Solving the biggest issues of B2B SaaS marketing
|
Sep 30, 2024 |
|
64- Pivoting and product development with Ansoff's Matrix
|
Sep 21, 2024 |
|
63- Expand your market with Ansoff’s Matrix
|
Sep 15, 2024 |
|
62- Get more market penetration with Ansoff’s Matrix
|
Sep 07, 2024 |
|
61- How investors spot high marketing growth potential
|
Aug 30, 2024 |
|
60- How to hire a SaaS marketing leader
|
Aug 20, 2024 |
|
59- Setting the right foundation before driving growth
|
Aug 14, 2024 |
|
58- How to get hired as a marketing leader
|
Aug 02, 2024 |
|
57- Making changes as a new marketing leader
|
Jul 19, 2024 |
|
56- A marketing team you can afford
|
Jul 05, 2024 |
|
55 - How to reduce "agency fatigue"
|
Jun 17, 2024 |
|
54 - Standing up the ideal go to market team (live at SaaSOpen)
|
May 23, 2024 |
|
53 - Scaling smart with marketing spends from $10-100K/mo
|
Apr 20, 2024 |
|
52 - Make your sales forecasts more predictable
|
Feb 27, 2024 |
|
51 - A simple problem solving framework
|
Jan 27, 2024 |
|
50 - Software without the subscription?
|
Jan 17, 2024 |
|
49 - Google’s exposed search ranking system
|
Dec 20, 2023 |
|
48 - Presenting your 2024 plan to the board
|
Dec 06, 2023 |
|
47 - Critical product marketing capabilities every team needs
|
Nov 29, 2023 |
|
46 - A simple framework for content creation
|
Oct 19, 2023 |
|
45 - How to diagnose product-market fit
|
Sep 15, 2023 |
|
44 - The party is over
|
Sep 07, 2023 |
|
43 - What to do when your numbers stall
|
Nov 09, 2022 |
|
42 - What research says about common SaaS startup missteps
|
Jul 29, 2022 |
|
41 - What should marketing contribute to revenue?
|
Jun 14, 2022 |
|
40 - When do you need a truly strategic marketing leader?
|
Apr 26, 2022 |
|
39 - When you should(n't) start channel partnerships
|
Mar 31, 2022 |
|
38 - How to employ situational awareness as a go-to-market leader
|
Mar 14, 2022 |
|
37 - What demand generation channels should you start with?
|
Feb 22, 2022 |
|
36 - When and how to use an agency (or agencies), or outsource your entire marketing function
|
Feb 10, 2022 |
|
35 - Getting started with SEO
|
Jan 21, 2022 |
|
34 - New verticals and your go-to-market
|
Dec 21, 2021 |
|
33 - Why you should narrow your positioning
|
Nov 13, 2021 |
|
32 - How to manage your team’s OKRs
|
Nov 04, 2021 |
|
31 - T2D3: How some software startups scale, where many fail
|
Oct 28, 2021 |
|
30 - Why you should invest in content early
|
Sep 22, 2021 |
|
29 - How to manage discounts and special terms with an Empowerment Matrix
|
Sep 13, 2021 |
|
28 - How to manage and grow your SDR/BDR team
|
Sep 03, 2021 |
|
27 - Should you ban slides for marketing reviews?
|
Aug 26, 2021 |
|
26 - How to define and create your Ideal Customer Profile (ICP)
|
Aug 19, 2021 |
|
25 - Pricing and packaging your SaaS offering (Part 2)
|
Aug 11, 2021 |
|
24 - Pricing and packaging your SaaS offering (Part 1)
|
Aug 06, 2021 |
|
23 - Product led growth vs. sales led growth
|
Jul 26, 2021 |
|
22 - How to get your most important piece of content
|
Jul 05, 2021 |
|
21 - How to report Marketing to the board of directors
|
Jun 23, 2021 |
|
20 - How much should you invest in Marketing?
|
Jun 11, 2021 |
|
19 - What to expect from a B2B SaaS Marketing Agency
|
Jun 07, 2021 |
|
18 - The biggest early-stage marketing mistakes to avoid (Part 2)
|
Jun 03, 2021 |
|
17 - The biggest early-stage marketing mistakes to avoid (Part 1)
|
May 24, 2021 |
|
16 - How do you verify your ICP and positioning?
|
Feb 28, 2021 |
|
15 - How do you position yourself within a niche?
|
Dec 23, 2020 |
|
14 - How big (or small) should your niche be?
|
Dec 15, 2020 |
|
13 - What to look for in your CMO (or marketing leader)
|
Dec 11, 2020 |
|
12 - Who should your first marketing hire be?
|
Dec 08, 2020 |
|
11 - What OKRs should your marketing team use?
|
Dec 02, 2020 |
|
10 - What role does brand play in your marketing?
|
Nov 07, 2020 |
|
9 - How to forecast revenue with CAC, ARPU and churn
|
Oct 23, 2020 |
|
8 - What should you put on your first marketing dashboard?
|
Oct 16, 2020 |
|
7 - How to run quick go to market experiments
|
Oct 09, 2020 |
|
6 - How do you start with B2B content marketing?
|
Oct 07, 2020 |
|
5 - When is the right time to invest in marketing? Hint: at PMF
|
Oct 03, 2020 |
|
4 - Why are CMOs fired more than any other executive?
|
Sep 30, 2020 |
|
3 - What changes from SMB to Enterprise? How do you move upmarket?
|
Sep 26, 2020 |
|
2 - What are your marketing priorities? Where do you start?
|
Sep 25, 2020 |
|
1 - Introducing B2B SaaS Marketing Snacks
|
Sep 12, 2020 |