Optimal Aging
By Jay Croft
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Category: Health & Fitness
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Episodes: 176
Description
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.
Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:
- Stand out in a crowded fitness market
- Connect with older clients who value quality
- Build trust through storytelling and clarity
- Keep members engaged and coming back
Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.
💡 Topics include:
• Fitness marketing for adults 50+
• Email, video, and blog content that actually works
• Branding, storytelling, and building trust
• Retention strategies for gyms and training studios
• Trends in wellness, longevity, and brain health
Subscribe now and learn how to build a better fitness business — by helping people age well and live better.
Visit: https://primefitcontent.com
| Episode | Date |
|---|---|
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What I’m Learning About Consistency—Even When I Fall Short
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Oct 09, 2025 |
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Friendship, Reinvention & Resilience: What a College Reunion Taught Me About Aging Well
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Oct 02, 2025 |
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How to Help Prevent Alzheimer’s: Mayo Clinic’s Latest Research with Dr. Jonathan Graff-Radford
|
Sep 25, 2025 |
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Resistance Snacks with Dr. Alan Rozanski: The Cardiologist’s Secret to Aging Well
|
Sep 18, 2025 |
|
Can You Prevent Dementia? Angela Lunde from Mayo Clinic Explains the New Science
|
Sep 11, 2025 |
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Not All People Over 50 Are Alike – With Dan Ritchie
|
Sep 04, 2025 |
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How Fit Older Adults Can Stay Engaged in Gyms – Insights from a Fitness Consumer
|
Aug 28, 2025 |
|
Building Trust in a High-Tech World
|
Aug 21, 2025 |
|
5 Lessons from Launching Selling Longevity
|
Aug 14, 2025 |
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Gym Focus & Fitness Over 50: Rick Mayo on Staying Mission-Driven
|
Aug 07, 2025 |
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Selling Longevity: How to Attract Over-50 Fitness Clients and Grow Your Business
|
Jul 31, 2025 |
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The Hidden Key to Aging Well for Women: Strength Training Over 50 with Dr. Cindy Dallow
|
Jul 24, 2025 |
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Starting Your Online Coaching Business for Older Adults, with Chris Liddle
|
Jul 17, 2025 |
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The Power of Positivity in Business, Health, and Leadership with Jay Clark
|
Jul 10, 2025 |
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Cutting Through the Supplement Confusion After 50 with Nikki Raymond
|
Jul 03, 2025 |
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Elevating Your 50+ Clients to Superhero Status
|
Jun 26, 2025 |
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How to Use Psychology to Drive Health and Fitness Coaching, with Alex McBrairty
|
Jun 19, 2025 |
|
Beyond the Youth Obsession: Your Gym's Future Is with the Over-50 Market
|
Jun 10, 2025 |
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How Publishing a Book Can Grow Your Fitness Business with Rick Streb
|
Jun 05, 2025 |
|
How a Physical Therapist Grew Her Wellness Business with Real-World Marketing
|
May 22, 2025 |
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Alzheimer’s Isn’t Inevitable: Amy Lang on Lifestyle, Family History, and Protecting Brain Health
|
May 08, 2025 |
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How Adventure Travel Can Motivate Your 50+ Fitness Clients
|
May 01, 2025 |
|
Marketing to Active Agers: Real Talk to Grow Your Gym
|
Apr 24, 2025 |
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Content Marketing That Converts: Lessons from 3 Fitness Leaders Serving Adults 50+
|
Apr 17, 2025 |
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Mastering Content Marketing for the 50+ Fitness Audience
|
Apr 10, 2025 |
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Meet Your Audience Where They Already Are When Marketing Fitness over 50
|
Mar 27, 2025 |
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Club Pilates Founder Bets on Red Light Therapy | Fitness Franchise Trends for 50+ Clients
|
Mar 20, 2025 |
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Email Marketing that Moves the Needle for 50+ Fitness Clients — with Lara Gallert of Alloy
|
Mar 13, 2025 |
|
What Gyms Get Wrong about Marketing Fitness over 50 | The Optimal Aging Podcast
|
Mar 06, 2025 |
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How a Veteran Trainer in Houston Is Delivering In-Home Personal Training to Over-50 Clients
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Feb 27, 2025 |
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Finding New Ways to Share 'Ageless' Fitness after 50 with Shebah Carfagna and Nate Wilkins
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Feb 21, 2025 |
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Alloy's Nick Garrity on His Year of Growth with the 'Older' Fitness Market
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Feb 13, 2025 |
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Why Email Newsletters Are So Vital to Your Fitness-over-50 Business
|
Feb 06, 2025 |
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Skin Health after 50 Is More than Botox: Not That There's Anything Wrong with That! With Dr. Mary Alice Mina
|
Jan 30, 2025 |
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Longevity, Ozempic and Other Trends Shaping Fitness Now, Connected Health & Fitness Summit
|
Jan 23, 2025 |
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Hormones, Sex, and Staying Attractive: How Fitness Fits into Preventive Care after 50. Season 3, Episode 1
|
Jan 16, 2025 |
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Marketing Small Group Personal Training to People over 50, with Author Vince Gabriele.
|
Sep 17, 2024 |
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From Full-Time Foodie to Powerlifter at 60, One Writer's Empowering Story, with Jill Silva
|
Sep 03, 2024 |
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It's Worth Repeating: Keep Talking about Muscle after Age 50 (and 3 Other Timeless Topics)
|
Aug 20, 2024 |
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How to Measure and Improve Mobility after Age 50? There's an App for That
|
Aug 06, 2024 |
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Communities for Active Agers Are a Far Cry from Outdated Ideas of 'Old Folks Homes'
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Jul 24, 2024 |
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5 Branding Strategies for Gyms Targeting the Over-50 Market
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Jul 16, 2024 |
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Unlocking Cognitive Health: How Marbles Brain Body Fitness Is Spreading Good News about Aging
|
Jun 25, 2024 |
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When Is It Too Late to Get Fit? Author Gwendolyn Bounds on Pushing Limits at Any Age
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Jun 11, 2024 |
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Answering Questions from Fitness Pros in Over-50 Fitness: Emails, Facebook, and More, with Dan Ritchie of the Functional Aging Institute
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May 28, 2024 |
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How Many Emails to Send? Which Social Media to Use? My Functional Aging Content Webinar
|
May 15, 2024 |
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Using AI and Data to Put Powerful Body Information in Fitness Consumers’ Hands. With Jason Moore of Spren.
|
Apr 23, 2024 |
|
Longevity in Action: 'Keep Moving' as the Key to a Long, Healthy Life, from Those Who Know
|
Apr 09, 2024 |
|
The Hero’s Journey, Emotional Content, and Focusing on the Client Helped Ryan Carver Grow His Utah Gym
|
Mar 26, 2024 |
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Weight-Loss Expert Amy Lang on How to Stop Negative Thoughts and Build Healthy Habits
|
Mar 12, 2024 |
|
Consistency Pays: Building a Thriving Fitness Business for Older Adults in Nashville
|
Feb 27, 2024 |
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Overcoming Alcoholism to Forge a Health Legacy: Gary's Inspirational Fitness Journey at 50+
|
Feb 13, 2024 |
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Alloy's Nick Garrity Shares Secrets of Serving the 'Older' Market While Expanding His Fitness Footprint. (REMASTERED for Improved Audio)
|
Jan 30, 2024 |
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Should Gyms Provide Ozempic and Wegovy to Fitness Clients? Here's What You Need to Know.
|
Jan 23, 2024 |
|
How High-Tech, Big-Data Innovation Is Improving Functional Fitness and More.
|
Jan 09, 2024 |
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Health, Sex and More: Men Tell Us What Finally Got Them to Embrace Fitness over 50.
|
Dec 05, 2023 |
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Should You Workout on Vacation? Finding the Balance in Fitness over 50
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Nov 28, 2023 |
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Mastering Gym Business Management and Capturing the Over 50 Market, with Dan Uyemura of PushPress.
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Nov 14, 2023 |
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Don't Let Fear of Change Hold You Back: 5 New Trends in Marketing Fitness over 50
|
Oct 31, 2023 |
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Reframing Fitness: A Journey of Adventure and Healthy Habits with Kelly Howard
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Oct 17, 2023 |
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Triumph and Transformation: 7 Inspiring Fitness Journeys of Men Over 50
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Oct 10, 2023 |
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Tonal Reaches Out to the Active Aging Market -- What's the Future of Connected Fitness Now?
|
Oct 03, 2023 |
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Thomas Plummer on the Biggest Opportunity in Fitness: Tapping into the 'Older' Sector
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Sep 26, 2023 |
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Over-50 Fitness in the Longevity Economy: Growing, Changing and Huge Opportunities, with Content Guru Brian Clark
|
Sep 19, 2023 |
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Writing Hacks, Content Tips, and How Fitness is a Lot Like Writing: I'm in the Hot Seat This Week.
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Sep 12, 2023 |
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Artificial Intelligence and Fitness over 50: How AI Can Help You Grow Your Business.
|
Sep 05, 2023 |
|
Season 2 Preview: We're Back and Tackling AI, Gen X and Lots More about Fitness over 50
|
Aug 29, 2023 |
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A Government Report Focuses on Over-65 Fitness: How to Use It to Grow Your Business.
|
Jul 06, 2023 |
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Fighting for Life: How Boxing Helps Parkinson's Patients, with Chris Timberlake of Rock Steady Boxing.
|
Jun 22, 2023 |
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Women over 50 at War with Their Bodies: Get Off the Dieting Rollercoaster and Find 'Body Peace.'
|
Jun 13, 2023 |
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Community Involvement Is Key to Growing Your Fitness Business: With 'Mayor' Rocky Snyder of Santa Cruz
|
Jun 06, 2023 |
|
We Need to Talk about Muscle after Age 50: Plus 3 More Topics You're Not Talking about Enough (Even If You Think You Are)
|
May 18, 2023 |
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Find Fitness Content Inspiration Everywhere -- Even at a Taylor Swift Concert. PLUS: 15 Tips to Always Have Ideas.
|
May 12, 2023 |
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How to Stand Out with a 'Fans First' Approach to Fitness over 50
|
May 04, 2023 |
|
Unplug Your Content! 10 Tips for Promoting Over-50 Fitness in the Real World.
|
Apr 26, 2023 |
|
Jacked at 60? One Man’s Amazing Transformation and What It Means for Marketing Fitness after 50. With Rami Odeh.
|
Apr 19, 2023 |
|
Our 100th Episode! Celebrate with 10 Highlights from Leaders in Fitness over 50
|
Apr 13, 2023 |
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Help Fitness Clients over 50 Write Their Own Hero’s Journey: It’s Not About You
|
Mar 30, 2023 |
|
Relentless Positivity: The Power of a Good Attitude in Growing Your Fitness Business and Helping Mature Clients
|
Mar 16, 2023 |
|
Stop Making These 5 Website Mistakes That Cost Your Fitness Business Clients Over 50 -- And Money.
|
Mar 01, 2023 |
|
Money, Marketing and Muscle: A Gym Owner Puts Me in the Hot Seat for a Talk on Fitness Over 50.
|
Feb 16, 2023 |
|
7 Secrets to Understanding Fitness Motivation among People over 50 -- Plus, the No. 1 Tip to Keep Them at Your Gym or Studio.
|
Feb 03, 2023 |
|
Training Older People Is Trendy -- Again. Here's Why You Should Care.
|
Jan 18, 2023 |
|
Should You Carry Vitamins and Supplements for Your Over-50 Fitness Clients?
|
Jan 04, 2023 |
|
How to Approach Your Desired Over-50 Fitness Segment: Part 2 with Alloy's Rick Mayo.
|
Dec 27, 2022 |
|
A Fitness Friendship Helps 76-year-old Spartan Racer Reach His Goals.
|
Dec 20, 2022 |
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Here's the No. 1 Tip for Gyms and Studios to Help Older Clients Succeed in the New Year.
|
Dec 15, 2022 |
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Franchising Fitness over 50: How Rick Mayo and Alloy Are Bringing High-End Personal Training to Active Agers.
|
Nov 29, 2022 |
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How to Build Community and Culture for People over 50 in Your Fitness Studio or Gym, with an Owner Celebrating 15 Years in Business.
|
Nov 23, 2022 |
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Menopause and Fitness over 50: What Gym and Studio Owners Need to Know, with Selene Yeager
|
Nov 19, 2022 |
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Do You Need to be on Every Social Media Channel to Reach Fitness Clients over 50?
|
Nov 15, 2022 |
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What Gym Owners Can Learn from Picasso about Setting Prices and Communicating Confidently.
|
Nov 04, 2022 |
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How 1 Email Brought in 8 Clients and Untold Value to This Fitness-over-50 Studio
|
Oct 28, 2022 |
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Why Your Gym Member Profiles Suck – and How to Make Them Sing.
|
Oct 19, 2022 |
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Here's the Most Important Thing to Consider Before You Start Writing Anything for Your Fitness Business.
|
Oct 14, 2022 |
|
Are You Talking to Your Over-50 Fitness Clients and Prospects Enough? And Are You LISTENING? Ep. 81
|
Oct 06, 2022 |
|
Content Marketing vs. Advertising: Which Is Best for Your Gym or Fitness Studio? Ep. 80
|
Sep 27, 2022 |
|
Here's the BEST Way to Learn the Most about Growing Your Fitness-Over-50 Business Quickly. Ep. 79
|
Sep 20, 2022 |
|
Exercise vs. Dementia Part 2: How a Fitness Studio Launched with Its Unique Mix of Physical and Brain Exercise. Ep. 78
|
Sep 13, 2022 |
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How Fitness Helped Save This Bodybuilding Gym Owner's Life in a Medical Crisis. Ep. 77
|
Aug 30, 2022 |
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Expert Tips to Grow Your Fitness-over-50 Business Now, with 3 Gym Owners Who Are Nailing It. Ep. 76
|
Aug 16, 2022 |
|
'Medically Prescribed Fitness' Could Be Key in Linking Healthcare and Exercise. With Brian Prendergast of MedFit Care. Ep 75.
|
Aug 02, 2022 |
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How This Atlanta Gym Included People Over 50 and Recently Celebrated a Milestone Anniversary. Ep. 74
|
Jul 19, 2022 |
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Why You Must Make Your Marketing Clear about the Importance of Fitness over 50.
|
Jul 12, 2022 |
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'You Look Good for Your Age' and the 4 Types of Over-50 Fitness Consumer. Ep. 72
|
Jun 21, 2022 |
|
This Brooklyn Couple Is Helping Active Agers Find the Right Place to Retire. What They're Finding Might Surprise You. Ep. 71.
|
Jun 14, 2022 |
|
How an Online Learning Platform Helps Older Adults 'Get Set Up' in Fitness, Tech, Cooking and More. Ep. 70.
|
Jun 07, 2022 |
|
Why the Fitness Business Association Went All-Virtual for Conferences, and How Fitness Businesses Are Evolving. With Josh Leve
|
May 31, 2022 |
|
How to Help Active Agers Stay 'In Control at 50+' in Fitness, Finance and More, with Author Kerry Hannon.
|
May 24, 2022 |
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Remember to Keep Workouts Fun for People Over 50 If You Want to Build Steady Habits.
|
May 17, 2022 |
|
What's Coming Soon In Fitness Technology and How Gyms Can Make the Most of It, with Natalia Karbasova of FitTech
|
Apr 19, 2022 |
|
How a Broadway Actor Conquered NYC Fitness with His Colorful Approach, and What Gym OwnersCan Learn from Him.
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Apr 05, 2022 |
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Preaching the Power of Content in Growing Your Gym, with Business Coach Chris Cooper
|
Mar 15, 2022 |
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Virtual Reality Is Connecting older Adults with Each Other, Travel, Fitness and More, with Kyle Rand of Rendever
|
Mar 03, 2022 |
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Money Tips from a Gym Owner and Financial Coach to Keep Your Fitness Business Fiscally Fit
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Feb 15, 2022 |
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7 Keys to Showing You Want People over 50 in Your Gym or Studio
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Feb 08, 2022 |
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Veteran Fitness Business Adviser Pat Rigsby on Coaching Gym Owners to Success
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Jan 25, 2022 |
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Building Healthy Habits for Sustained Weight Loss, with Amy Lang of Moxie Club
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Jan 18, 2022 |
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Don't Stop Now: 22 Tips for Promoting Your Fitness or Health Business in '22.
|
Jan 11, 2022 |
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A Look Ahead at the New Year with Dr. Dan Ritchie of the Functional Aging Institute
|
Dec 30, 2021 |
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No Joke! 'Laughter Yoga' Is Seriously Good for You. With Gerontologist Celeste Greene
|
Dec 21, 2021 |
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Sportswriter Ray Glier Turns His Focus on Older Athletes with GeezerJock Newsletter
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Dec 14, 2021 |
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Robert Linkul on Training People over 50, Fighting Sarcopenia, and Closing His Gym Because of Covid.
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Dec 07, 2021 |
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Fitness Veteran Eric Tepper on How He's Building GenStrong Fitness to Serve the Over-50 Market.
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Nov 30, 2021 |
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After World Series Win, Washington Nationals Coach Tripp Keister Keeps Fitness A Priority At 51.
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Nov 23, 2021 |
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Healthy Cooking and Shopping Tips from Cookbook Author and Food Journalist Susan Puckett. Ep. 51.
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Nov 16, 2021 |
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Hit up churches, community colleges, other local resources to sell your fitness-over-50 offerings. With Julian Barnes of Boutique Fitness Solutions. Episode 50.
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Nov 09, 2021 |
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How to Build an Email List for your Over-50 Fitness Business, and Make the Most of It.
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Oct 26, 2021 |
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Focusing on People and Relationships Helps Midwestern Fitness Chain Orange Shoe Grow. Ep. 48
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Oct 12, 2021 |
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Cannabis, CBD Can Play a Powerful Role in Athletic Performance and Recovery after 50, with Don Moxley of Longevity Labs and Mendi.
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Sep 28, 2021 |
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Let's Talk about Menopause and How to Help Women Stay Fit, Well and Active. With Selene Yeager.
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Sep 21, 2021 |
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How to Improve Your Content Marketing and Tell Awesome Stories about Fitness over 50.
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Sep 14, 2021 |
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How You Can Help People over 50 Get Fit after They Face a Turning Point. With trainer, author and podcaster Christine Conti.
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Sep 07, 2021 |
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Would You Like an Audience of 2 Million People for Your Over-50 Fitness Business? Here's How One FitPro Did It.
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Aug 24, 2021 |
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Can ‘Nurse-Coaches’ Help Bridge the Gap Between Healthcare and Fitness after 50? With Nicole Vienneau
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Aug 17, 2021 |
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Financial Fitness and Physical Fitness over 50 Are A Lot Alike: With Financial Planner Murs Tariq
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Aug 10, 2021 |
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Built to Grow, Including Fitness over 50: Gym Owner and Entrepreneur Tim Lyons Knows the Power of Marketing
|
Aug 03, 2021 |
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Exercise vs. Dementia, Alzheimer's: Bringing Brain Health and Physical Fitness Together, with Martin Pazzani and John Spence of Act!vate
|
Jul 20, 2021 |
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How to Crush the Anti-‘Dad Bod’ Market for Men Who Want to be Fit over 50. With Mike Warren of Australia’s Ditch the Dad Bod.
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Jul 13, 2021 |
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Let's Talk about Time and Money in Selling Fitness to People over 50.
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Jun 29, 2021 |
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Gym Owners, Here's How to Use the Right Words and Images to Appeal to the Over-50 Fitness Market.
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Jun 21, 2021 |
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To Grow a Fit Over 50 Business, Focus on Client Engagement and Retention, with Sumit Seth of Naamly
|
Jun 15, 2021 |
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First A Gym, Then A Podcast, and Now A Book -- Jim Adams Expands His “Masters in Fitness Business” Brand
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Jun 08, 2021 |
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Fit-Over-50 Professionals Share Lessons Learned from the Pandemic, and a Look at What’s Coming, with Dan Ritchie, Dr. Emily Splichal, Paul Holbrook and Dianne Bailey
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May 25, 2021 |
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Plant-Based Eating and Living on the Road, with Bruce and Mindy Mylrea of One Day to Wellness
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May 18, 2021 |
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Building Community, Helping People over 50 Stay Fit and Engaged, and What We Can Learn from Drag Queens, with Lawrence Biscontini
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May 11, 2021 |
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Tai Chi for Baby Boomers and Military Veterans, with Master Instructor David-Dorian Ross
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May 04, 2021 |
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Training People Over 50 for Mountain Biking, Hiking, Spartan Races and More, with TRX’s Renae McCloud
|
Apr 27, 2021 |
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Make the News: Get Free Local Media Coverage for Your Over-50 Gym or Fitness Studio, and Other Tips for Your Post-Pandemic Marketing Plan
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Apr 20, 2021 |
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Creating Your Own Successful Fitness Brand, with Sue Hitzmann of the MELT Method
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Apr 13, 2021 |
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How to Get Gym Customers Back after the Covid-19 Pandemic, from Three People Who Are Doing It
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Apr 06, 2021 |
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What's Your EQ? Emotional Intelligence Can Grow Your Fitness Business, with Lindsay Vastola
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Mar 30, 2021 |
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We’re at a Unique Point in the Global Push for Fitness Over 50 -- with Colin Milner of the International Council on Active Aging
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Mar 16, 2021 |
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From Trainer to Chiropractor to Integrative Movement Specialist, Dr. Evan Osar Shares Tips for Growing Your Fitness over 50 Business
|
Mar 09, 2021 |
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Does your fitness business have a crisis communications plan? Here's why and how to start, with communications expert Cindy Miller
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Mar 02, 2021 |
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The GYMS Act would give $30 billion in pandemic aid to the fitness industry. Here's how IHRSA, CrossFit want gyms to help get it passed.
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Feb 23, 2021 |
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15 Pro Hacks to Always Have Plenty of Content Ideas for Your Fitness, Wellbeing, Healthy Living Business
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Feb 15, 2021 |
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Fit Over 50: Vitamins, minerals, nutritional supplements with 1985 World Series champion Greg Pryor of Life Priority
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Feb 02, 2021 |
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What's Coming in 2021 for Fitness over 50: Returning to the Gym, Premium Service, and Providing Community -- with Rick Mayo of Alloy Personal Training
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Jan 26, 2021 |
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Connecting Fitness to Healthcare Could Change Fitness Over 50, with Dr. Sean Pastuch of Active Life
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Jan 19, 2021 |
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How Zeno Gym Entered the Home-Workout Arena with a Solid, Low-Tech Option
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Jan 12, 2021 |
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Legendary Weightlifting Champ Dan John at 63: Why Gyms Should Cater to the Fit-Over-50 Market
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Jan 05, 2021 |
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Turn Your Healthy Living Idea into an Online Business, with Keto Coaching Pioneer Kate Bay Jaramillo
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Dec 22, 2020 |
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Do You Hate Selling, Too? Then Fitbiz Coach & Author Ryan McKenzie Has Some Advice for You
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Dec 15, 2020 |
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Should Gyms Be Considered Essential Businesses? How Insurance-Backed ‘Prescription Fitness’ Can Help
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Dec 08, 2020 |
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Fitness over 50 Roundtable: Three Business Owners Share Secrets of Their Success During the Covid-19 Crisis
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Dec 01, 2020 |
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Fitness & Wellbeing Pros, Here's How to Not Suck at Writing Everyday Stuff
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Nov 25, 2020 |
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Weight Loss for Women over 50: How Amy Lang Closed Her Gym and Opened a Thriving Online Coaching Business
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Nov 17, 2020 |
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Gut Health and Biohacks for Better Holistic Health, with Wade Lightheart of BiOptimizers
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Nov 10, 2020 |
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Nutrition After 50: What to Eat as Needs and Interests Change with Nutritionist Angel Plannels
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Nov 03, 2020 |
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To Sell Fitness after 50, Focus on Improving Customers’ Lives, with Marketing Guru Jay Acunzo
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Oct 27, 2020 |
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Six Components of Wellness, and how to grow online businesses that sell high-ticket items and services to people over 50. With fitness entrepreneur Chandler Walker
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Oct 20, 2020 |
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Remote Coaching and What’s Coming Next for Fitness, with Eric Malzone, Level 5 Mentors & Future of Fitness
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Oct 13, 2020 |
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Growing a Fitness Studio for Women over 50, with Anthony Wilkins, Alloy Personal Training for Women
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Oct 06, 2020 |
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Buying Habits and Fears of People over 50, with Jeff Weiss, Age of Majority
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Sep 29, 2020 |
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Fitness over 50, with Dr. Dan Ritchie, Functional Aging Institute
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Sep 17, 2020 |