Marketing Meanders: The Marketing Podcast for Marketers and Small Business Owners

By Sam Birkett and Sally Green

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Category: Marketing

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Episodes: 122

Description

Welcome to Marketing Meanders with Sally and Sam, the fortnightly podcast with over 50 years of marketing experience squashed into each episode. We discuss the many aspects of marketing, emerging trends, and challenges we all face in marketing our businesses, sharing our own experiences and advice from industry experts. If you're a marketer, you'll recognise some of the stories we tell, and if you are a small business owner, hopefully, we'll answer a question or two.

Episode Date
We're back, and talking about agencies - Part 1
Apr 23, 2024
The first of a mini-series, with no name...
Sep 20, 2023
Breaking free from the trawler net: a lesson from email marketing - Mini Meander
Aug 15, 2023
Watch your tone of voice - Part 2
Jul 25, 2023
Watch your tone of voice - Part 1
Jul 14, 2023
Over-egging the marketing pudding - Part Two
Jun 13, 2023
Over-egging the marketing pudding - Part One
May 23, 2023
Pathways into Marketing: The Student Experience - Part 2
May 02, 2023
Pathways into Marketing: The Student Experience - Part 1
Apr 18, 2023
Tips for Successful Paid-For LinkedIn Campaigns - Part 2
Apr 04, 2023
Tips for Successful Paid-For LinkedIn Campaigns - Part 1
Mar 21, 2023
Micro-Segmentation and Granularity within Marketing - Part 2
Mar 07, 2023
Micro-Segmentation and Granularity within Marketing - Part 1
Feb 21, 2023
Imperfect Marketing Campaigns - Part 2
Feb 07, 2023
Imperfect Marketing Campaigns - Part 1
Jan 24, 2023
Stakeholder Management
Jan 10, 2023
Acceptance of Failure - Mini Meander
Dec 27, 2022
How Marketers Can Use Podcasts - Part 2
Dec 13, 2022
Marketing into the New Year
Nov 29, 2022
How Marketers Can Use Podcasts - Part 1
Nov 15, 2022
Marketing as a Team and Learning from Mistakes (Centenary Episode - Part 2)
Nov 01, 2022
Managing Marketing Budget Cuts and Defining Value (Centenary Episode - Part 1)
Oct 18, 2022
Aligning, Transforming, and Growing your business with Konnect - Part 2
Oct 04, 2022
Aligning, Transforming, and Growing your business with Konnect - Part 1
Sep 20, 2022
Customer personas and buying behaviour - Part 2
Sep 06, 2022
Customer personas and buying behaviour - Part 1
Aug 23, 2022
Do You Need to Host or Attend Conferences? - Part 2
Aug 09, 2022
Do You Need to Host or Attend Conferences? - Part 1
Jul 26, 2022
Video Production in 2022 with David Camburn - Part 2
Jul 12, 2022
Video Production in 2022 with David Camburn - Part 1
Jun 28, 2022
What does it mean to be Authentic? - Part 2
Jun 14, 2022
What does it mean to be Authentic? - Part 1
May 31, 2022
The Power of Brands with Andrew Hancock - Part 2
May 17, 2022
The Power of Brands with Andrew Hancock - Part 1
May 03, 2022
Podcasting as a Marketing Tool - Part 2
Apr 19, 2022
Podcasting as a Marketing Tool - Part 1
Apr 05, 2022
Should we aim for Perfection or Good Enough?
Mar 08, 2022
Reflections on 2021 - Part 2
Jan 12, 2022
Reflections on 2021 - Part 1
Dec 31, 2021
How to spark Creativity as a Marketer - Mini Meander
Nov 25, 2021
Balancing Style and Substance in Marketing - Mini Meander
Nov 15, 2021
Writing Marketing Copy for Humans - Part 2
Oct 15, 2021
Writing Marketing Copy for Humans - Part 1
Oct 06, 2021
Back to basics - Part two
Sep 22, 2021
Back to basics!
Sep 17, 2021
'On brand' - Part Two
Jul 21, 2021
'On brand' - Part one
Jul 13, 2021
Can we align Sales and Marketing Teams? With special guest Nick Hughes - Part Two
Jul 01, 2021
Can we align Sales and Marketing Teams? With special guest Nick Hughes - Part One
Jun 25, 2021
Culture influences practice or practice influences culture? Part Two
Jun 16, 2021
Culture influences practice or practice influences culture?
May 28, 2021
Do you help people as a marketer? Mini Meander
May 21, 2021
How much marketing training do you need?
May 19, 2021
Can we learn more from failure? Mini Meander
May 14, 2021
What impedes your lead conversion? Part Two
May 05, 2021
What impedes your lead conversion? Part One
Apr 29, 2021
Do you speculate to accumulate with your time?
Apr 27, 2021
Fancy making a video? - Part Two
Apr 22, 2021
Fancy making a video? - Part One
Apr 20, 2021
When will the end come? Part Two
Apr 07, 2021
When will the end come?
Apr 01, 2021
Mini Meander - Being original in an age of noise
Mar 30, 2021
Marketing Skills : The next generation - Part Two
Mar 26, 2021
Marketing Skills : The next generation - Part One
Mar 24, 2021
It depends...Part Two
Mar 19, 2021
It depends...Part One
Mar 17, 2021
Are you a cost or benefit personality type? - Mini meander
Mar 11, 2021
Sales + Marketing = a match made in heaven? - Part Two
Mar 09, 2021
Sales + Marketing = a match made in heaven?
Mar 04, 2021
CONTENT! What is it good for? - Part Two
Mar 02, 2021
CONTENT! What is it good for?
Feb 25, 2021
Measuring the three dimensions of Marketing Success - Mini Meander
Feb 23, 2021
Marketing as an entrepreneur with Mike Foster - Part Two
Feb 18, 2021
Marketing as an entrepreneur with Mike Foster - Part One
Feb 16, 2021
Building a marketing team and gaining buy in from others - Part Two
Feb 11, 2021
Building a marketing team and gaining buy-in from others - Part One
Feb 09, 2021
Automation with Dave Heywood - Part Two
Feb 04, 2021
44. Automation with Dave Heywood - Part One
Feb 02, 2021
43. Are you the only marketer in the company?
Feb 01, 2021
42. The challenges of being the only marketer in the company - Part Two
Jan 28, 2021
41. The challenges of being the only marketer in the company - Part One
Jan 26, 2021
40. The politics of marketing - Part Two
Jan 21, 2021
39. The politics of marketing - Part One
Jan 19, 2021
38. Budgets, budgets, budgets - Part Two
Jan 14, 2021
37. Budgets, budgets, budgets - Part One
Jan 12, 2021
36. Happy New Year and Outsourcing
Jan 08, 2021
35. PR with Toby Roe - Part Two
Jan 05, 2021
34. SPECIAL CHRISTMAS AND NEW YEAR COMPILATION
Dec 31, 2020
33. PR with Toby Roe - Part One
Dec 22, 2020
32. Christmas Compilation Trailer...
Dec 21, 2020
31. Networking with Stefan Thomas - Part Two
Dec 18, 2020
30. Networking with Stefan Thomas - Part One
Dec 15, 2020
29. All about websites, and much more with James Holden - Part Two
Dec 10, 2020
28. All about websites, and much more with James Holden - Part One
Dec 08, 2020
27. Mini Meander 8 - The sales process an example
Dec 03, 2020
26. Marketing analytics with Hugo Pickering - Part Two
Dec 01, 2020
25. Online overload in Q1 2021
Nov 26, 2020
24. Marketing analytics with Hugo Pickering - Part One
Nov 24, 2020
23. Mini Meander 7 - Project Management Systems, and six ways they will help you
Nov 19, 2020
22. LinkedIn with Emma Wyatt - Part Two
Nov 17, 2020
21. Marketing at the Strategic, Operational and Tactical levels - Part Two
Nov 12, 2020
20. LinkedIn with Emma Wyatt - Part One
Nov 10, 2020
19. Marketing at the Strategic, Operational and Tactical levels - Part One
Nov 05, 2020
18. Mini Meander 6 - The One Page Marketing Plan
Nov 04, 2020
17. Sales Conferences with Barry Clark - Part Two
Nov 02, 2020
16. Customer Journeys Part Two - This time it's personal!
Oct 22, 2020
15. Sales Conferences with Barry Clark - Part One
Oct 20, 2020
14. Customer Journeys - touchpoints, tills and tiaras (well not tiaras!)
Oct 16, 2020
13. Market Research with Amanda Claesens - Part Two
Oct 14, 2020
12. Mini Meander 5 - How much of your job is spent doing you job?
Oct 11, 2020
11. Market Research with Amanda Claesens - Part One
Oct 09, 2020
10. Market Research Meander with Amanda Claesens Trailer
Oct 08, 2020
9. Has your marketing budget been slashed? - A call for your advice
Oct 06, 2020
8. Mini Meander 4 - To do it yourself, or not do it yourself?
Oct 06, 2020
7. Audiences - Part Two - The meander continues...
Oct 02, 2020
6. Extra Mini Meander - Are you boggled by marketing innovations?
Oct 01, 2020
5. Audiences - Part One - Who, what, where, how?
Sep 29, 2020
4. Mini Meander 3 - Once upon a time...
Sep 25, 2020
3. Mini Meander - Anxiety, hope and purchasing a product.
Sep 24, 2020
2. A Mini Meander - Machines and humans
Sep 22, 2020
1. What's this campaign thing anyway? Marketing Meanders - Episode 1
Sep 21, 2020
Marketing Meanders Trailer
Sep 21, 2020