Paywall Podcast - Subscription strategies for news and magazine publishers
By Leaky Paywall
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Category: Marketing
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Episodes: 94
Description
We discuss paywall strategies for content publishers. With over 800 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about what works (and doesn't) in digital publishing. Join Pete and Tyler for a deep dive that will help you grow your paid audience.
| Episode | Date |
|---|---|
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How to Successfully Kill Your Print Edition (And Live to Tell About It)
|
Jun 02, 2026 |
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Trust, Cadence, and Content: Rethinking the Publisher Drip Sequence
|
May 19, 2026 |
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The False Economy of Cutting Email Costs
|
May 05, 2026 |
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Why Your Newsletter is the Product
|
Apr 14, 2026 |
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Lessons from a 50-Year Whistleblowing Legacy
|
Mar 31, 2026 |
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Buffett’s $351M Publishing Bet
|
Mar 17, 2026 |
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Escaping the Discount Trap: Why Your Promo is Killing Your Email List
|
Mar 03, 2026 |
|
Why SEO is No Longer Enough:The Rise of AI Overviews
|
Feb 17, 2026 |
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How Mexico News Daily Built a 100% Reader-Revenue Powerhouse
|
Jan 27, 2026 |
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7 Revenue Killers That Sank a 240-Year-Old Newspaper (And How to Fix Them)
|
Jan 20, 2026 |
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How to Turn Subscription Features into Benefits
|
Dec 16, 2025 |
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How to Automate Your Newsletter
|
Nov 25, 2025 |
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Are Paid Subscriptions Worth The Customer Service Hassle?
|
Nov 11, 2025 |
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Build Confidence with Your Subscription System Using Simple Levers
|
Oct 28, 2025 |
|
The Upgrade Path: How to Nurture Subscribers to Higher Price Tiers
|
Oct 14, 2025 |
|
Will a Paywall Hurt Your Traffic from SEO, Social, and AI?
|
Sep 30, 2025 |
|
The Newsletter Flywheel: How to Build Your Email List and Convert More Readers
|
Sep 09, 2025 |
|
The Digital Tide: Mastering Magazine Publishing's Digital Shift
|
Sep 02, 2025 |
|
Case Study: List Builder vs Conversion Champ
|
Aug 12, 2025 |
|
Scaling Local: A Publisher’s 104% Subscription Playbook
|
Jul 29, 2025 |
|
Cloudflare’s Pay-Per-Crawl: Sustainable Income or Just Spare Change?
|
Jul 15, 2025 |
|
The Truth About Paywall Evasion, AI, Google, and Passwords
|
Jul 01, 2025 |
|
Copy Clarity 101: Turning Scanners into Subscribers
|
Jun 17, 2025 |
|
Revenue Roadblocks: How the Little Things on Your Website Cost You Big
|
Jun 03, 2025 |
|
From Donations to Subscriptions: How KB Independent Built a Sustainable Local News Model
|
May 20, 2025 |
|
How Often Should You Send Your Newsletter?
|
May 02, 2025 |
|
Your First 100 Paid Subscribers (And What to Expect)
|
Apr 18, 2025 |
|
AI-Powered LocalCalendar: How SalemReporter.com Became the Go-To Events Destination
|
Mar 28, 2025 |
|
10 reasons why your subscription revenue is underperforming (and how to fix them)
|
Mar 07, 2025 |
|
Your Event Calendar challenge and our take on the solution
|
Feb 07, 2025 |
|
How content restrictions drive subscriptions
|
Jan 20, 2025 |
|
Subscription Sticker Shock: Should You Raise Your Prices?
|
Dec 04, 2024 |
|
Black Friday Without the Profit Burn
|
Nov 16, 2024 |
|
How Mexico News Daily Streamlines Newsletters with Flowletter for a Seamless Reader Experience
|
Oct 17, 2024 |
|
Promote Subscription Benefits Over Features in Seconds using AI
|
Sep 27, 2024 |
|
How to Boost Traffic, Build Your Email List, and Increase Subscriptions with the Right Paywall Strategy
|
Aug 08, 2024 |
|
The Subscription Page Formula: Best Practices Blueprint
|
Jul 26, 2024 |
|
Achieving a 20% Conversion Rate: The Local Publisher’s Winning Formula
|
Jun 07, 2024 |
|
From YouTube Advertising to Boosting Paid Subscribers on Your Website: Strategies for Sustainable Growth
|
May 10, 2024 |
|
Maximizing Revenue and Reach: How KBIndependent Achieves Subscription Growth, Donations, and Free Content Distribution
|
Apr 08, 2024 |
|
Impact of accessibility laws on publishers websites and how to stay compliant
|
Mar 19, 2024 |
|
Elevating Your Paywall Strategy: Essential Moves for 2024 and Beyond
|
Feb 13, 2024 |
|
Growing Paid Subscriptions with Facebook Ads: A Small Boats Magazine Case Study (part 3 of 3)
|
Jan 02, 2024 |
|
How to setup a successful holiday subscription promotion + results (Part 2 of 3)
|
Dec 14, 2023 |
|
10 Subscription Promotions That Work for Publishers (Part 1 of 3)
|
Dec 07, 2023 |
|
Special Episode: Publisher Mastermind | How To Setup Your Newsletters To Grow Paid Subscriptions
|
Nov 06, 2023 |
|
Unlocking Success: Salem Reporter’s 5-Month Journey to Audience and Revenue Growth
|
Oct 23, 2023 |
|
Special Episode: Publisher Mastermind | How To Convert Your Casual Readers Into Paid Subscribers
|
Sep 17, 2023 |
|
Add more value to your publication with subscriber only commenting
|
Sep 10, 2023 |
|
Special Episode: Pete stops by the Powered By Coffee podcast to talk paywall monetization strategy
|
Aug 07, 2023 |
|
3 ways AI will shake up your reader revenue
|
Jul 05, 2023 |
|
Special Episode: WordPress Publisher Sessions
|
Jun 14, 2023 |
|
How magazine publishers should approach reader revenue
|
Jun 07, 2023 |
|
Special Episode: Subscription Strategies with Pete Ericson
|
May 16, 2023 |
|
How to convert more readers with targeted messaging
|
May 10, 2023 |
|
How to motivate your free registered reader to become a full paying subscriber with a drip email campaign
|
Apr 19, 2023 |
|
38 | Can a pay per article option actually boost subscriptions?
|
Apr 03, 2023 |
|
39 | What percentage of your audience should be paid subscribers?
|
Mar 30, 2023 |
|
37 | Is Your Free Registration Hurting Your Paid Subscriptions?
|
Mar 14, 2023 |
|
35 | It’s your subscriber. It’s time to control your data.
|
Feb 28, 2023 |
|
34 | Special Episode: WordPress Publisher Sessions
|
Feb 16, 2023 |
|
33 | Subscriber Behavior: What insights do you need?
|
Feb 01, 2023 |
|
32 | Predictions for 2023
|
Jan 18, 2023 |
|
31 | How to easily produce a premium newsletter to your paid subscribers
|
Dec 05, 2022 |
|
30 | It’s time for your website to stop annoying your readers
|
Nov 28, 2022 |
|
29 | How your paywall helps you build relationships with your readers
|
Nov 17, 2022 |
|
28 | Will your paywall kill your website traffic? (and ad revenue)
|
Nov 03, 2022 |
|
27 | How would WE build a local news publication?
|
Jul 25, 2022 |
|
26 | Should you take donations or sell subscriptions/memberships?
|
Jun 30, 2022 |
|
25 | How to succeed digitally with local news: An interview with Tyler Channel
|
Jun 10, 2022 |
|
24 | Should you offer a subscription level that hides ads?
|
May 27, 2022 |
|
Ep 23 | How many articles should you give away for free on your publication's website?
|
May 16, 2022 |
|
Episode 22 | How to Monetize Your Free Registration Level
|
Apr 27, 2022 |
|
Episode 21 | Fix these 10 things on your paywall now
|
Mar 08, 2022 |
|
Episode 20 | Subscription Accelerator™ Part 4: 15 New & Easy Publishing Tactics To Boost Your Subscription Revenue
|
Jan 13, 2022 |
|
Episode 19 | Subscription Accelerator™ Part 3: Converting Casual Readers to Paid Subscribers
|
Nov 30, 2021 |
|
Episode 18 | Subscription Accelerator™ Part 2: The Email Newsletter
|
Nov 04, 2021 |
|
Episode 17 | Subscription Accelerator™ Part 1: The Free Subscription Level
|
Jul 28, 2021 |
|
Episode 16 | 7 ways to successfully sell corporate, group, and bulk subscriptions
|
Jun 10, 2021 |
|
Episode 15 | Easy ways to level up your website to build paid subscriptions - Part 3
|
May 24, 2021 |
|
Episode 14 | Easy ways to level up your website to build paid subscriptions - Part 2
|
May 10, 2021 |
|
Episode 13 | Easy ways to level up your website to build paid subscriptions - Part 1
|
Apr 27, 2021 |
|
Episode 12 | Interview with Greg Grisolano of Land Line Media
|
Mar 24, 2021 |
|
Episode 11 | Paid subscriptions and virtual conferences with Hal Niedzviecki of Broken Pencil Magazine
|
Mar 10, 2021 |
|
Episode 10 | Interview with Wally Wallace of 50Fish on Social Media Marketing
|
Feb 23, 2021 |
|
Episode 9 | Exciting Things We've Been Working On
|
Feb 09, 2021 |
|
Episode 8 | Local News Publishers: Subscriptions vs. Memberships vs. Donations
|
Jan 12, 2021 |
|
Episode 7 | Interview with Todd Moen of Catch Magazine
|
Dec 21, 2020 |
|
Episode 6 | Interview with Greg Wolfe on magazine renewals and gift subscription strategies
|
Dec 07, 2020 |
|
Episode 5 | How to generate more paid subscriptions with promotions
|
Nov 23, 2020 |
|
Episode 4 | Interview with Street Photography Magazine
|
Nov 03, 2020 |
|
Episode 3 | 6 Examples of Successful Publication & Product Launches
|
Oct 20, 2020 |
|
Episode 2 | How to set up your paywall to convert more paying subscribers
|
Oct 05, 2020 |
|
Episode 1 | Why have a paywall?
|
Sep 21, 2020 |