Humans of Martech
By Phil Gamache
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Category: Marketing
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Episodes: 170
Description
Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.
| Episode | Date |
|---|---|
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169: Elena Hassan: Visa acquires your startup but nobody warns you about the tech stack aftermath and enterprise culture shock
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May 13, 2025 |
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168: AI's Talent Crunch: Marketing jobs on the brink and those set to thrive
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May 06, 2025 |
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167: Moni Oloyede: The marketing ops identity paradox, why attribution is a waste of time and why GTM engineering is just sales ops
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Apr 29, 2025 |
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166: Constantine Yurevich: Visit Scoring, an alternative to MMM and MTA few marketers know about
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Apr 22, 2025 |
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165: Ashley Faus: Building content that matches actual human thinking by integrating lifecycle, content and product marketing
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Apr 15, 2025 |
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164: Ruari Baker: The 3 most important things you can do for email deliverability: Multi-subdomains, email validation 3.0 and good ol’ postmaster
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Apr 08, 2025 |
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163: Danielle Balestra: Building AI and Martech Stacks Inside Regulated Enterprise is More Rewarding Than Startups
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Apr 01, 2025 |
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162: Rich Waldron: How to build and manage AI agents from a single, composable platform without coding
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Mar 25, 2025 |
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161: Angela Rueda: Meta’s Director of Martech on build vs buy, vendor selection and hybrid stacks
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Mar 18, 2025 |
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160: Mac Reddin: How to leverage dinosaurs to get warm intros and drive better pipeline
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Mar 11, 2025 |
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159: Ana Mourão: Privacy-first data literacy and modernizing legacy martech at a global enterprise with data templates and POCs
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Mar 04, 2025 |
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158: Jeff Lee: How Calm’s Billion customer message machine unites martech and engineering
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Feb 25, 2025 |
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157: Sandy Mangat: How to fix outbound with a crystal ball and signal-powered AI agents
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Feb 18, 2025 |
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156: Chris Golec: The Godfather of ABM is on his 3rd company and he’s solving attribution for B2B marketers with AI
|
Feb 11, 2025 |
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155: Meg Gowell: Typeform’s full stack marketer on growth experiments, brand momentum and warehouse-native stacks
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Feb 04, 2025 |
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154: Confessions of Product Marketing Misfits Who Actually Know GTM and Translate Marketing Buzzwords for Breakfast
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Jan 28, 2025 |
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153: Sundar Swaminathan: How Uber measures the ROI of marketing according to their former Growth Marketing Data Science Lead
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Jan 21, 2025 |
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152: Sarah Krasnik Bedell: A data eng turned marketer on embedded marketing analysts and batch vs webhook pipelines
|
Jan 14, 2025 |
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151: Austin Hay: An operator’s guide to AI agents, composability, building in concert and self-designing APIs
|
Jan 07, 2025 |
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150: Welcoming Darrell Alfonso as a co-host, celebrating baby milestones and the top 2 predictions for martech by 2030
|
Dec 17, 2024 |
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149: Kacie Jenkins: Sendoso’s SVP of Marketing on capturing the true impact of marketing and avoiding reductive metrics
|
Dec 10, 2024 |
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148: Stephen Stouffer: Understanding AI's Role in Customer Journeys and Messaging
|
Dec 03, 2024 |
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147: Nataly Kelly: Making global feel local through the power of marketing localization
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Nov 26, 2024 |
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146: Jim Williams: The strategic role of marketing ops in annual planning
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Nov 19, 2024 |
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145: Barbara Galiza: The inconvenient truths of attribution no one wants to admit
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Nov 12, 2024 |
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144: Steven Aldrich: Identify the martech you really need with a bottom-up analysis
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Nov 05, 2024 |
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143: Danny Lambert: A guide to data transformation and building a warehouse-first martech stack
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Oct 29, 2024 |
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142: Lourenço Mello: Snowflake's Product Marketing Lead on the marketing data stack of the future
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Oct 22, 2024 |
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141: Rutger Katz: Cutting through the fluff of Lean methodology and recognizing when process gets in the way of efficiency
|
Oct 15, 2024 |
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140: Jared DeLuca: Appcues’ Director of Ops on integrating demo bookings within your product and using AI to uncover incremental lifts from drip campaigns
|
Oct 08, 2024 |
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139: Ron Jacobson: Why multi-touch attribution excels in credit distribution but fails in causality
|
Oct 01, 2024 |
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138: Erin Foxworthy: Snowflake’s Industry Lead on the future of data warehousing, from APIs to data sharing and a unified data layer
|
Sep 24, 2024 |
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137: Liam Moroney: Rethinking measurement by balancing pipeline, brand, and long-term value in a nonlinear world
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Sep 17, 2024 |
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136: Benoit Leggieri: Livestorm’s Head of Growth on crafting revenue driving workflows with Customer.io
|
Sep 10, 2024 |
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135: Pranav Piyush: Why multi-touch attribution is broken and what you should do instead
|
Sep 03, 2024 |
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134: Jacqueline Freedman: Former leader at Grammarly and WeWork on how to become a trusted Martech advisor
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Aug 27, 2024 |
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133: Simon Heaton: Buffer’s Director of Growth Marketing on agile sprints, holdout testing and why a CRM or GA4 isn't in their tech stack
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Aug 20, 2024 |
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132: Ashleigh Johnson: Tales of a Marketing Technologist from Microsoft
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Aug 13, 2024 |
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131: Siobhan Solberg: A guide to ethical marketing with data minimization and privacy strategies
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Aug 06, 2024 |
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130: Sam Oh: Ahref’s VP of Marketing on how content marketers can stay relevant with AI
|
Jul 30, 2024 |
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129: Re: Why Martech is Actually for Engineers
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Jul 23, 2024 |
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128: Vish Gupta: Why simplification should come before automation if you want to avoid a Frankenstack
|
Jul 16, 2024 |
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127: Carmen Simon: Using brain science to deviate from expected patterns and create memorable content
|
Jul 09, 2024 |
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126: Michael Rumiantsau: AI's role in democratizing data narratives for marketers
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Jul 02, 2024 |
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125: Michele Nieberding: Customer data infrastructure and server-side data processing
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Jun 25, 2024 |
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124: Angela Cirrone: How to pick between similar martech solutions and master platform migrations
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Jun 18, 2024 |
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123: Andrea Lechner-Becker: Creating content that people will give a f*ck about
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Jun 11, 2024 |
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122: Emily Kramer: The rise of pi-shaped marketers and picking future unicorns
|
Jun 04, 2024 |
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121: Anthony Lamot: Why we’re all exhausted by marketing emails and what to do about it
|
May 28, 2024 |
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120: Maja Voje: Untangling Go-to-Market for startup marketers and founders
|
May 21, 2024 |
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119: Adam Greco: The Future of event-based web analytics and the overlapping landscape of data tools
|
May 14, 2024 |
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118: Mandy Thompson: Intent data pitfalls, diagram-first automation, and agency-style team management
|
May 07, 2024 |
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117: Julz James: Automation inception, teaching martech and unraveling intent data
|
Apr 30, 2024 |
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116: Kevin Hu: How data observability and anomaly detection can enhance MOps
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Apr 23, 2024 |
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115: Amrita Mathur: ClickUp’s VP of Marketing on Optimizing for velocity of learning and balancing analytics with intuition
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Apr 16, 2024 |
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114: Mauro Figueiredo: Interview tips for finding martech talent and the risks of adopting AI as a learning substitute
|
Apr 09, 2024 |
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113: Abby Gailey: Automating direct mail with webhooks, navigating B2B2C and leveraging Slack communities
|
Apr 02, 2024 |
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112: Stephen Stouffer: The dawn of AI Ops and the practical wonders of combining AI tools with iPaaS
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Mar 26, 2024 |
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111: Jessenia Francisco: Leading MOps at Asana and Lucidchart, feeding on your own martech and overcoming imposter syndrome
|
Mar 19, 2024 |
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110: Josh Kim: Notion’s Growth Marketing Lead on choosing and democratizing experiments and the marketer’s role in a growth pod
|
Mar 12, 2024 |
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109: Deborah Mayen: Logitech’s Head of MOps on simplifying martech and antifragile cultures to withstand chaos
|
Mar 05, 2024 |
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108: Ezra Fishman: Wistia’s VP of Growth on healthy data skepticism and North star metric limitations
|
Feb 27, 2024 |
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107: Justin Norris: What MOPs can learn about AI from WALL-E and Star Trek
|
Feb 20, 2024 |
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106: Crissy Saunders: Funnel reporting, composable automation and the future of outbound
|
Feb 13, 2024 |
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105: Josh Hill: Mastering martech with a hands-on, exploratory approach and rigorous data hygiene
|
Feb 06, 2024 |
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104: Paul Wilson: The Butterfly effect of martech pros and why they will bring a new hope for AI
|
Jan 30, 2024 |
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103: Britney Muller: Deciphering the alien nature and the ethical complexities of LLMs
|
Jan 23, 2024 |
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102: Revealing the secret prompts and process behind our AI images
|
Jan 16, 2024 |
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101: Darrell Alfonso: The rise of StratOps, managing your stack like a product, and the cycle of startups and consolidation
|
Jan 09, 2024 |
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100: Sara McNamara: Pathfinding via attribution, AI tool evaluation, and mastery in communication and boundary setting
|
Dec 05, 2023 |
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99: Striking a balance: Sustaining happiness and success in work and life
|
Nov 28, 2023 |
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98: You shall not pass: Google's new spam guidelines and what it means for email marketers
|
Nov 21, 2023 |
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97: Lauren Aquilino: Alleviating burnout and recognizing the specialized skills in marketing ops
|
Nov 14, 2023 |
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96: Natalie Miles: Building vs. buying martech, the power of generalists and assembling a composable CDP
|
Nov 07, 2023 |
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95: Battle of the CDPs: Packaged vs. Composable, 10 experts weigh in
|
Oct 31, 2023 |
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94: Ryan Gunn: HubSpot cheat codes, AI features, attribution and documentation
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Oct 24, 2023 |
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93: Tara Robertson: Cost-effective growth and creative attention in B2B
|
Oct 17, 2023 |
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92: What's stopping AI from fully replacing marketers today? Insights from 10 industry experts
|
Oct 10, 2023 |
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91: David Chan: How dual-zone approach and journey orchestration are reshaping CDPs
|
Oct 03, 2023 |
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90: Lucie De Antoni: Startup alchemy, mixing data literacy and attribution with empathy and collaboration
|
Sep 26, 2023 |
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89: The viability of warehouse-native martech: Insights from 10 industry experts
|
Sep 19, 2023 |
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88: Tamara Gruzbarg: A hybrid approach to CDPs, white box predictive modeling and AI as a human in the loop system
|
Sep 12, 2023 |
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87: Michael Katz: The Evolution of packaged CDPs, democratizing ML and the myths of composable and zero data copy
|
Sep 05, 2023 |
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86: Deanna Ballew: Embracing open source composable martech, AI literacy and qualitative insights
|
Aug 29, 2023 |
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85: Arun Thulasidharan: Warehouse-native martech and an alternative pricing model
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Aug 22, 2023 |
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84: Tejas Manohar: The past, present, and future of Composable CDPs
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Aug 15, 2023 |
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83: Kate Nowrouzi: Mailgun's VP of Deliverability on email subdomain strategies and inbox placement tools
|
Aug 08, 2023 |
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82: Scott Brinker: Balancing excitement for AI and composability with a renewed focus on the human element in martech
|
Aug 01, 2023 |
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81: Pini Yakuel: Self-optimizing campaigns, the cost of generalization and packaged Martech
|
Jul 25, 2023 |
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80: Wyatt Bales: Redefining marketing with AI, SQL, full-stack pros, and the automation of end-to-end campaign requests
|
Jul 18, 2023 |
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79: Aliaksandra Lamachenka: The rise of data product managers and the organic evolution of AI in marketing
|
Jul 11, 2023 |
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78: Juan Mendoza: The ethics of generative AI, trust, transparency and the threat of dehumanization
|
Jul 04, 2023 |
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77: Boris Jabes: Decoding the composable CDP, the future of data activation and AI in marketing
|
Jun 27, 2023 |
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76: Dan Balcauski: Adventures in the world of SaaS pricing
|
Jun 20, 2023 |
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75: Mike Rizzo: Building resilient Marketing Ops through community
|
Jun 13, 2023 |
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74: Pratik Desai: A time traveler’s guide to martech and personalization
|
Jun 06, 2023 |
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73: The art of healthy escapism and the importance of disconnecting from work
|
May 30, 2023 |
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72: Bobby Tichy: AI and the future of Martech, a deep dive from SFMC to Braze
|
May 16, 2023 |
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71: Find the top AI marketing tools and filter out the noise
|
May 09, 2023 |
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70: Exploring new paths to future-proof your marketing career in the age of AI
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May 02, 2023 |
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69: How marketers can stay informed and become AI fluent
|
Apr 25, 2023 |
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68: How fast could AI change or replace marketing jobs?
|
Apr 17, 2023 |
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67: How a marketing roadmap can keep your team focused
|
Mar 07, 2023 |
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66: A guide to data models and dynamic dashboards for marketers
|
Feb 22, 2023 |
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65: It takes a village to build a dashboard
|
Feb 03, 2023 |
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64: Procrastinator’s guide to Google Analytics 4
|
Jan 17, 2023 |
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63: Recaping takeaways from guest episodes in season 1
|
Jun 28, 2022 |
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62: Ramli John: Writing the book on product-led onboarding
|
Jun 21, 2022 |
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61: Nick deWilde: How marketers can get started in web3
|
Jun 14, 2022 |
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60: Kamil Rextin: Death to personal branding and dark social
|
Jun 07, 2022 |
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59: Emma Paajanen: Marketing a technical product to a technical audience
|
May 31, 2022 |
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58: Dave Rigotti: What is Product-Led Growth and why you should care
|
May 24, 2022 |
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57: Adriana Gil Miner - Marketing is the most diverse department
|
May 17, 2022 |
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56: Michael King: Decoding Search Engine Algorithms
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May 10, 2022 |
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55: India Waters: The path to promotions is raising your hand up
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May 03, 2022 |
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54: A blueprint for getting a job at a company you love
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Apr 26, 2022 |
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53: Samar Owais: Rethinking your email discount strategy
|
Apr 19, 2022 |
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52: Corey Haines: Writing the book on startup marketing
|
Apr 12, 2022 |
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51: We're back for season 2!
|
Apr 05, 2022 |
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50: How do you stay happy at work and balance home life?
|
Sep 07, 2021 |
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49: How to get to 50 episodes on your podcast
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Aug 31, 2021 |
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48: When to quit your job and follow your North Star
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Aug 24, 2021 |
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47: Vladlena Mitskaniouk: Grow your marketing career one data mystery at a time
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Aug 17, 2021 |
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46: Danica Bateman: A day in the life of a Marketing Automation Manager
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Aug 10, 2021 |
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45: An alternative to the T-Shaped marketer
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Aug 03, 2021 |
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44: Roxanne Pepin: Startups and the ability to learn RevOps
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Jul 27, 2021 |
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43: There’s a domain reputation behind every email
|
Jul 20, 2021 |
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42: Exit through the promos tab, even as a brand
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Jul 13, 2021 |
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41: Manuela Barcenas: From first marketer to team manager
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Jul 06, 2021 |
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40: Sustainable growth marketing experimentation
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Jun 29, 2021 |
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39: Pierce Ujjainwalla: Creativity in marketing is under attack
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Jun 22, 2021 |
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38: How skilled do you need to be at marketing reporting?
|
Jun 15, 2021 |
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37: Shannon McCluskey: Searching for remote martech pros
|
Jun 08, 2021 |
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36: Email marketing audits part 3: Trigger-based behaviour segments FTW
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Jun 01, 2021 |
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35: Email marketing audits part 2: Confirm, welcome but don’t sell too early
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May 25, 2021 |
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34: Email marketing audits part 1: For the love of understanding your audience
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May 18, 2021 |
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33: What is async work and is it truly attainable?
|
May 11, 2021 |
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32: Is the future of Martech no-code?
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May 04, 2021 |
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31: Marketing Artifacts and the website of doom
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Apr 27, 2021 |
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30: Be productive, stay sane and healthy
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Apr 20, 2021 |
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29: Diet SEO for lean gains 💪
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Apr 13, 2021 |
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28: Beware false marketing idols
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Apr 06, 2021 |
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27: Erin Blaskie: Startup marketing, in-house vs freelance
|
Mar 30, 2021 |
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26: Melissa Ledesma: Women of Martech
|
Mar 23, 2021 |
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25: Naomi Liu: How to ace your first marketing job
|
Mar 16, 2021 |
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24: Why marketers should learn to code
|
Mar 09, 2021 |
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23: Don Draper style storytelling in your presentations #topmartechprospects
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Mar 02, 2021 |
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22: 6 Things recent marketing grads should STOP doing #topmartechprospects
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Feb 23, 2021 |
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21: How to balance personal branding and privacy #topmartechprospects
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Feb 16, 2021 |
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20: The starter pack for new digital marketers #topmartechprospects
|
Feb 09, 2021 |
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19: Steffen Hedebrandt: Reaching B2B attribution nirvana
|
Feb 02, 2021 |
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18: Make the most of your welcome email in your onboarding campaign
|
Jan 26, 2021 |
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17: Julie Beynon: Making marketing analytics not intimidating
|
Jan 19, 2021 |
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16: Lifecycle: A Martech Saga part 5: No sales people were harmed in the making of your lifecycle
|
Jan 12, 2021 |
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15: Lifecycle: A Martech Saga part 4: Picking the right MQL model
|
Jan 05, 2021 |
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14: Lifecycle: A Martech Saga part 3: A simple formula for a basic lifecycle
|
Dec 29, 2020 |
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13: Lifecycle: A Martech Saga part 2: Don’t overthink lifecycle
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Dec 22, 2020 |
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12: Lifecycle: A Martech Saga part 1: Future-proof your Martech with lifecycle
|
Dec 15, 2020 |
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11: Jonathan Simon: Do you still need a degree to have success in marketing?
|
Dec 08, 2020 |
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10: Nick Donaldson: Curiosity, learning & success in your MOPs career
|
Dec 01, 2020 |
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09: Dynamic areas are your conversion secret weapon
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Nov 24, 2020 |
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08: Why your job is better than getting eaten by lions
|
Nov 17, 2020 |
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07: Brian Leonard: Be friends with engineering with open source Martech
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Nov 10, 2020 |
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06: The best email program you'll ever build
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Nov 03, 2020 |
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05: Lauren Sanborn: Happiness at the intersection of sales & marketing
|
Oct 27, 2020 |
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04: Handwriting makes better digital marketers
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Oct 20, 2020 |
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03: Why you need a computer sign-in sheet
|
Oct 13, 2020 |
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02: The right questions can get you a job
|
Oct 06, 2020 |
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01: Why you're better off being an individual contributor
|
Sep 24, 2020 |
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Official Trailer - Welcome to The Humans of Martech
|
Sep 20, 2020 |