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The Global Marketing Show, hosted by Wendy Pease at Rapport International, helps growth-minded marketers expand into international markets and boost multilingual lead generation and revenue. Each episode features experts from industries like medical devices, industrial manufacturing, consumer brands, government, and education sharing real-world lessons on how to go global the right way. Discover actionable strategies for translation, localization, transcreation, and cultural adaptation, plus insights on the technologies, workflows, and quality standards that drive global marketing success. Whether you manage global campaigns, oversee multilingual content, or lead international sales, this podcast is your guide to building a brand that connects across languages and cultures.
| Episode | Date |
|---|---|
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Global Expansion Research Used to Take 9 Months. AI Is Changing That. - Show #162
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Sep 03, 2026 |
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How Nike Builds Global Marketing Campaigns: Localization, AI & International Expansion - Episode #161
|
Aug 06, 2026 |
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E-Commerce Localization: How to Successfully Expand Into Global Markets - Show #160
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Jul 02, 2026 |
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The Hidden Operating System of Global Teams: Communication, Culture, and Compliance Across Borders #Show 159
|
May 14, 2026 |
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Entering Europe? The Hidden Compliance Risks Blocking Your Growth - Show #158
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Apr 23, 2026 |
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Running Global Operations Across EMEA & APAC: What Actually Breaks - Show #157
|
Apr 09, 2026 |
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Avoiding Global Trade Traps: How 30 U.S. Companies Navigated Tariffs and Found the Right Markets - Show #156
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Mar 19, 2026 |
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From SEO to GEO: How to Win Global Buyers in the Age of AI Search - Show #155
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Mar 05, 2026 |
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From British to American English: Accent, AI, and the Hidden Rules - Show #154
|
Feb 19, 2026 |
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Sarcasm Doesn’t Translate: What Humor Reveals About Culture (and Global Business) - Show #153
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Feb 05, 2026 |
|
Hope Isn’t a Strategy: The Export Playbook That Works (Plus: Why a $20 Arabic Postcard Won a Distributor) - Show #152
|
Jan 22, 2026 |
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From Coffee in a Tea Market to “Dinosaur” Software: The World’s Most Misunderstood Global Campaigns - Show #151
|
Jan 08, 2026 |
|
Why Global Expansion Fails - Show #150
|
Dec 18, 2025 |
|
Small State, Big Impact: How Maryland Helps Companies Go Global - Show #149
|
Dec 04, 2025 |
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Leading Across Borders: A Medical Device CEO’s Playbook - Show #148
|
Nov 20, 2025 |
|
Book Launch Special: Hard Sales Lessons and a Roadmap for Going Global - Show #146
|
Oct 30, 2025 |
|
Unlocking Global Markets — The Power of Exporting - Show #145
|
Oct 16, 2025 |
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Resources for US Exporters - Show #144
|
Mar 26, 2025 |
|
Global Medical Device Research - Show #143
|
Feb 26, 2025 |
|
Predictive Analytics Saves Lives - Show #142
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Jan 22, 2025 |
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Cultural Intelligence Drives Biotech Success - Show #141
|
Jan 15, 2025 |
|
Revolutionizing Infant Care - Show #140
|
Jan 08, 2025 |
|
From Toronto Lab to Global Market - Show #139
|
Dec 18, 2024 |
|
Rethinking Brain Science - Show #138
|
Dec 11, 2024 |
|
Machine Learning Improves Diagnostics - Show #137
|
Dec 04, 2024 |
|
Inside the Global Expansion Strategy Behind an Emerging ALS Biotech Company - Show #136
|
Nov 20, 2024 |
|
Taking a Technical Business Global - Show #135
|
Nov 13, 2024 |
|
Global Fundraising in Life Sciences - Show #134
|
Nov 06, 2024 |
|
Exporting 5th Generation Farm Soybeans - Show #133
|
Oct 23, 2024 |
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Community and Innovation in Global AgTech - Show #132
|
Oct 09, 2024 |
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Rapport Across Cultures - Show #131
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Sep 18, 2024 |
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Regulatory Advice for MedTech - Show #130
|
Aug 07, 2024 |
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Pediatric Med Device Goes Global - Show #129
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Jul 10, 2024 |
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Multinational Diagnostics - Show #128
|
Jun 05, 2024 |
|
Talking Translation with Michael Becker of Identity Praxis - Show #127
|
May 08, 2024 |
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Global UX and Engagement - Show #126
|
Mar 13, 2024 |
|
Think Big! - Show #125
|
Feb 21, 2024 |
|
Unify Global Marketing and Succeed - Show #124
|
Jan 31, 2024 |
|
CGI Simplifies Localization in Car Advertising - Show #123
|
Jan 10, 2024 |
|
Picking International Partners - Show #122
|
Dec 06, 2023 |
|
AI Translation Expert Tells All - Show #121
|
Nov 15, 2023 |
|
Resources for Exporters – No Need to Go it Alone! - Show #120
|
Oct 25, 2023 |
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Due Diligence and Calculated Risks - Show #119
|
Oct 04, 2023 |
|
Localize to Sell Into Global Markets - Show #118
|
Sep 13, 2023 |
|
Culture and Curiosity - Show #117
|
Aug 23, 2023 |
|
AI and Translation: An Insider’s Perspective - Show #116
|
Jul 26, 2023 |
|
Translation Unifies Multilingual Branding and Marketing - Show #115
|
Jun 28, 2023 |
|
Software for the Global Automotive Industry - Show #114
|
Jun 21, 2023 |
|
Patents, Exporting, and Translation - Show #113
|
Jun 07, 2023 |
|
From Chocolate Stress to Joy - Show #112
|
May 31, 2023 |
|
Dad Jokes and Board Games - Show #111
|
May 17, 2023 |
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Third Culture Kid on What We Can Learn From China - Show #110
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May 10, 2023 |
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Applied Research Creates Real-Life Tech Solutions - Show #109
|
Apr 26, 2023 |
|
Bible of Messages Meets the PESO Model™ - Show #108
|
Apr 12, 2023 |
|
Tech, Logistics, Environmental Impact, and Translation - Show #107
|
Apr 05, 2023 |
|
Confronting Investment and Equity Injustice with Purpose - Show #106
|
Mar 29, 2023 |
|
Building an Export Business Through Organic Growth - Show #105
|
Mar 15, 2023 |
|
Your Mindset Changes the Game - Show #104
|
Mar 08, 2023 |
|
Look Within and Leverage - Show #103
|
Mar 01, 2023 |
|
Bringing Renewable Energy to the Amazon - Show #102
|
Feb 22, 2023 |
|
Delaware, the Eastern Gateway to the US - Show #101
|
Feb 08, 2023 |
|
Envisioning Africa’s One Payment System - Show #100
|
Feb 01, 2023 |
|
Revolutionizing International Agriculture Trade - Show #99
|
Jan 25, 2023 |
|
Funding Diversity in the US - Show #98
|
Jan 04, 2023 |
|
Water, Nuance, Translation, and Hiring - Show #97
|
Dec 21, 2022 |
|
Hotels, Buyers Journey, and Translation - Show #96
|
Dec 07, 2022 |
|
“ResQ” – Translating Science into Fun for Kids - Show #95
|
Nov 16, 2022 |
|
From Startup to Global in 4 Years - Show #94
|
Nov 09, 2022 |
|
HairClub Goes Global - Show #93
|
Oct 26, 2022 |
|
Global Partnerships - Show #92
|
Oct 05, 2022 |
|
Clarifying Customs Paperwork and Regulations - Show #91
|
Sep 28, 2022 |
|
Will CryptocurrencyTranslate to Global Currency - Show #90
|
Sep 21, 2022 |
|
Duties, Taxes, Global Payment - Show #89
|
Sep 07, 2022 |
|
It Appears We Are Late to the Market - Show #88
|
Aug 31, 2022 |
|
Translation and Marketing for Luxury Brands - Show #87
|
Aug 17, 2022 |
|
Supply Chain - Show #86
|
Aug 03, 2022 |
|
Updated Format and Announcements - Show #85
|
Jul 27, 2022 |
|
Telemarketers and Jukeboxes in Costa Rica - Show #84
|
Jul 20, 2022 |
|
From 0 to 100 with Global Marketing - Show #83
|
Jul 13, 2022 |
|
Translation Strategy is Important - Show #82
|
Jun 29, 2022 |
|
American BBQ Sauce Translates Well in Dubai - Show #81
|
Jun 08, 2022 |
|
Ukrainian Employees and People - Show #80
|
May 25, 2022 |
|
Localize your Quotes - Show #79
|
May 18, 2022 |
|
What is an NFT - We’ll Translate it into English - Show #78
|
May 11, 2022 |
|
Translating Education into Experience - Show #77
|
Apr 27, 2022 |
|
Exporting into Hot Markets in the USA - Show #76
|
Apr 20, 2022 |
|
Podcasts and Translation - Show #75
|
Apr 06, 2022 |
|
Wendy as the Guest: Conquering Chaos Podcast - Show #74
|
Mar 23, 2022 |
|
Global Golf and Translation - Show #73
|
Mar 09, 2022 |
|
Disney – HP – Visa and Global Marketing - Show #72
|
Feb 23, 2022 |
|
It’s NOT If, But When – Protect your Reputation and Build Relationships - Show #71
|
Feb 09, 2022 |
|
What do HP, Adobe, and Ricoh have in Common - Show #70
|
Jan 19, 2022 |
|
Global Marketing and Translation in Risky Environments - Show #69
|
Jan 12, 2022 |
|
Champagne Moment in Global Marketing - Show #68
|
Jan 05, 2022 |
|
Half Human/Half Machine for Global Business Growth - Show #67
|
Dec 22, 2021 |
|
Just Jump into Exporting – and Don’t Forget Translation - Show #66
|
Dec 15, 2021 |
|
Winning at Global Business - Show #65
|
Dec 08, 2021 |
|
Why Go Global - Show #64
|
Dec 01, 2021 |
|
Expanding Your Business Internationally - Show #63
|
Nov 24, 2021 |
|
Socks for Life - Show #62
|
Nov 17, 2021 |