Market, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs
By Jenzaia
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Episodes: 175
Description
Welcome to Market, Scale, Grow! This a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom and flexibility, and ultimately make more money! Each Saturday, join me for our Saturday Strategy Sessions! These short and actionable episodes are full of tips and strategies you can implement in your business right away. Hey, I’m Jenzaia... a tea-drinking, outdoor-loving momma on a mission to take the overwhelm out of marketing strategy and Facebook ads. Oh yeah… I’m also a teacher business owner JUST LIKE YOU! After 6 years in the classroom, I had my son and while I was fortunate to have 9 months at home with him, I just knew the SAHM life wasn’t for me. To regain my sanity, I dove into my TPT store and created a mini-course for math teachers. Working on my business helped me regain a sense of self, so I could be the best mom, wife (and human) possible. Then I found Facebook ads! I absolutely love the strategy behind marketing small businesses and totally nerd out on all things numbers & data! Since 2020, I’ve been helping teacher business owners grow their email lists and businesses using holistic marketing strategies as well as Facebook ads. I hope you'll join me on this journey!
| Episode | Date |
|---|---|
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169 | 3 Simple Ways to Boost Sales without Selling
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May 11, 2024 |
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168 | Navigating Failed Launches
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May 04, 2024 |
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167 | Advantage+ Audiences and Other Targeting Recommendations
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Apr 27, 2024 |
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166 | The Power of a Waitlist (and Other Tips for Spending Less on Ads)
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Apr 20, 2024 |
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165 | When Your Lead Generation Ad Isn't Converting [Case Study]
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Apr 13, 2024 |
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164 | 5 Red Flags to Watch Out for When Hiring an Ads Manager
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Apr 06, 2024 |
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163 | Marketing for Small Business: Boosting Your Impact on a Budget
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Mar 23, 2024 |
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162 | 3 Strategies for Audience Growth
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Mar 16, 2024 |
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161 | Unplugged and Running an Online Business? Marketing Tips For The Digitally Mindful
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Mar 09, 2024 |
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160 | Breaking Free from Creative Rut: Reenergize Your Content Creation Strategy
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Mar 02, 2024 |
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BONUS: Happy Birthday! It's a Leap Year 🐸
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Mar 01, 2024 |
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159 | Taylor Swift Marketing Lessons You Can Implement
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Feb 24, 2024 |
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158 | Summit Trends in 2024: Summit Series Part 4
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Feb 17, 2024 |
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157 | Monetizing Your Summit: Summit Series Part 3
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Feb 10, 2024 |
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156 | How to Promote Your Summit: Summit Series Part 2
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Feb 03, 2024 |
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155 | What is a Summit and Why You Should Host One: Summit Series Part 1
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Jan 27, 2024 |
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154 | The Golden Rules to Marketing in 2024
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Jan 20, 2024 |
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153 | Where are we going in 2024? The highs & Lows of 2023 Part 2
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Jan 13, 2024 |
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BONUS: The Highs And Lows of 2023
|
Dec 31, 2023 |
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152 | Facebook Ads for Launching Virtual Events - 2024 Guide to FB Ads Series
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Dec 16, 2023 |
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151 | Repurposing Content with Facebook Ads - 2024 Guide to FB Ads Series
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Dec 09, 2023 |
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150 | Facebook Ads for Lead Generation - 2024 Guide to FB Ads Series
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Dec 02, 2023 |
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149 | Effective Sales Retargeting: Why It Should be Last, NOT First
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Nov 25, 2023 |
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148 | Top 5 Lead Generation Mistakes for Course Creators and Coaches
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Nov 18, 2023 |
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147 | PHASE 3 of Preparing for Black Friday: 2 Weeks Out
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Nov 11, 2023 |
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146 | Revamping My Email Welcome Sequence
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Nov 04, 2023 |
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145 | How Spin Class Relates to Running Facebook Ads
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Oct 28, 2023 |
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144 | The #1 Ad Everyone Should Be Running
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Oct 21, 2023 |
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143 | Why Targeting is Not the Issue with Your Facebook Ads
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Oct 14, 2023 |
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142 | PHASE 2 of Preparing for Black Friday: 8 Weeks Out
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Oct 07, 2023 |
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141 | 4 Tips for Creating Your Fall Marketing Plan
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Sep 30, 2023 |
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140 | Top 3 Facebook Ads Metrics to Track
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Sep 23, 2023 |
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139 | Getting Paid as a Guest Speaker with Jenn Espinosa-Goswami
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Sep 16, 2023 |
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138 | Facebook Ads Pixel: What Is it & Do You Need It?
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Sep 09, 2023 |
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137 | PHASE 1 of Preparing for Black Friday: 12 Weeks Out
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Sep 02, 2023 |
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136 | 2 Sales in 2 Days - Marketing Strategy Ideas To Increase Sales
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Aug 26, 2023 |
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135 | The Importance of Blog Writing for Business and Marketing with Branda Villacob
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Aug 19, 2023 |
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134 | Creating a Customized Marketing Plan for Your Business
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Aug 12, 2023 |
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133 | Improve Your Messaging with These 3 Questions
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Aug 05, 2023 |
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132 | Staying Visible and Bringing New People Into Your Audience
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Jul 29, 2023 |
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131 | Organic vs Paid: Finding the Right Marketing Strategy for Your Business
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Jul 22, 2023 |
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130 | Consistency, Not Perfection, in Your Marketing Strategy
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Jul 15, 2023 |
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129 | 5 Marketing Tips for Getting Back to School Ready
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Jul 08, 2023 |
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128 | Diversifying Your Income with Lauren Fulton
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Jul 01, 2023 |
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127 | Top 3 Things Working RIGHT NOW with Facebook and Instagram Ads
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Jun 24, 2023 |
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126 | Building a Lead Generation Strategy with La Classe de Mme Caroline (Live Strategy Session)
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Jun 17, 2023 |
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125 | The ROI of List Building Ads
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Jun 10, 2023 |
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124 | Not Just A Teacher (#RANT)
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Jun 03, 2023 |
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123 | How I Ensure My Clients Have A Proven Offer BEFORE Running Ads
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May 27, 2023 |
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122 | Creating Multiple Streams of Income as a Teacherpreneur with Jillian Fernandez
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May 20, 2023 |
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121 | Increase Your Podcast Downloads with these FB Ads Strategies
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May 13, 2023 |
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120 | 4 Marketing Mistakes You’re Making & How To Avoid Them
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May 06, 2023 |
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119 | Bookkeeping Systems & Routines with Sara Verheyen
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Apr 29, 2023 |
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118 | The Three Pillars of Facebook Ads Marketing
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Apr 22, 2023 |
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BONUS: Amplify With Paid Traffic (Live Stream Replay Day 3)
|
Apr 20, 2023 |
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BONUS: Organic Traffic & Collaborations (Live Stream Replay Day 2)
|
Apr 18, 2023 |
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BONUS: Reverse Engineer Your Success (Live Stream Replay Day 1)
|
Apr 17, 2023 |
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117 | The Balance of Nurturing and Selling - A Strategy Session with Tia Parnell
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Apr 15, 2023 |
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116 | The Two Types of Metrics to Track For Measuring Success: Leading & Lagging Metrics
|
Apr 08, 2023 |
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115 | What To Do BEFORE Launching Your Course with Melanie Battistelli
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Apr 01, 2023 |
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114 | Marketing Campaign Failure and What You Can Learn From It: Case Study
|
Mar 25, 2023 |
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113 | Optimizing Your Sales Landing Page - BTS Strategy Session with Heather Cacioppo
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Mar 18, 2023 |
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112 | 12 Power Questions For Your Marketing Plan
|
Mar 11, 2023 |
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111 | Niche vs Expertise: How Does it Impact Your Marketing?
|
Mar 04, 2023 |
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110 | Marketing Mindset: 3 Tips to Help with Number Overwhelm
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Feb 25, 2023 |
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109 | 3 Steps to Decluttering Your Business: BTS Pt. 3
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Feb 18, 2023 |
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108 | The Five Love Languages of Marketing
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Feb 11, 2023 |
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107 | Creating A Content Plan That Works - Live Coaching Session with Suzanne Aldrich
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Feb 04, 2023 |
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106 | The 4 Elements of Holistic Marketing
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Jan 28, 2023 |
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105 | Know, Like & Trust in Marketing with Ashley DiMercurio
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Jan 21, 2023 |
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104 | A Home Base for Your Marketing Plan
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Jan 14, 2023 |
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103 | My Business Brand Values (Another Look BTS!)
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Dec 17, 2022 |
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102 | 6 Reflection Questions for Your Business Perfect for End Of Year
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Dec 10, 2022 |
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101 | How Consistent Marketing Creates Success
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Dec 03, 2022 |
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100 | 6 Lessons for 6 Figures: A Q&A from Two Years in Business
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Nov 26, 2022 |
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99 | Outsourcing Your Marketing with Lindsay White
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Nov 19, 2022 |
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98 | My business is shifting... Come behind the scenes with me
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Nov 12, 2022 |
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97 | Holiday Marketing - What will happen if you stop marketing now because it's "too expensive"
|
Nov 05, 2022 |
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96 | Improve Your Messaging and Speak Directly to Your Client (5 Questions to Ask)
|
Oct 29, 2022 |
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95 | Creating Systems that Work for Your Business with Holly Haynes
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Oct 22, 2022 |
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94 | How Many Offers Should I Have?
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Oct 15, 2022 |
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93 | How to Scale Your Business and Keep Marketing Costs Low
|
Oct 08, 2022 |
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92 | The Ins and Outs of Retargeting Ads
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Oct 01, 2022 |
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91 | The Three Mindset & Gratitude Activities I Do Each Week
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Sep 24, 2022 |
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90 | Level Up ✨ My Testing Protocol To Find Winning Ad Variations
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Sep 17, 2022 |
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89 | Supercharge your long-form content and nurturing with FB Ads
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Sep 10, 2022 |
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88 | Your Marketing Budget: Where to Spend Your Time & Money
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Sep 03, 2022 |
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87 | 4 Steps to Get Started Freelancing with Aubree Malick
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Aug 27, 2022 |
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86 | Oh No! My FB ads are SOOOOOO expensive
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Jul 30, 2022 |
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85 | Dream Leads on Autopilot
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Jul 23, 2022 |
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84 | Goodbye ICA... HELLO Audience Personas
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Jul 16, 2022 |
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83 | Creating a Course To Add Passive Income Into Your Business with Lindsay Bowden
|
Jul 09, 2022 |
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82 | Three Phases of Marketing Mastery
|
Jul 02, 2022 |
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81 | Behind the Scenes of a Strategy Session with Hayley Klees
|
Jun 25, 2022 |
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80 | What's Working Right Now in Marketing
|
Jun 18, 2022 |
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79 | Uplevel your Podcast Guesting with Sara Whittaker
|
Jun 11, 2022 |
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78 | Enjoying Your Summer & Still Making Progress in Your Business
|
Jun 04, 2022 |
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77 | Scaling Offers Sustainably with Melissa Lin
|
May 28, 2022 |
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76 | Increasing the ROAS of Your List Building Ads
|
May 21, 2022 |
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75 | Live Launching vs. Evergreen - Which is Better for Your Business
|
May 14, 2022 |
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74 | The Importance and Value of Collaboration with Amy Roadman
|
May 07, 2022 |
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73 | Content Pillars Once You've Hit 6-Figures
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Apr 30, 2022 |
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72 | Feeling Like You're Not Enough? My experiences and tips for changing your story.
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Apr 23, 2022 |
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71 | How To Lean Into The Numbers And Scale Your Ad Campaign
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Apr 16, 2022 |
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70 | The Life Cycle Of An Ad
|
Apr 09, 2022 |
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69 | Honouring Clients Where They Are In The Buying Cycle
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Apr 02, 2022 |
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68 | The Three Traffic Sources to Leverage in Your Marketing
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Mar 26, 2022 |
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67 | Nurturing a Resilient Mindset as a Business Owner with Grace Griffith
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Mar 19, 2022 |
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66 | Marketing Isn't a Dirty Word -- How to Sell Authentically
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Mar 12, 2022 |
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65 | #RealTalk - Top 5 Tips to Overcoming Facebook Ad Overwhelm
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Mar 05, 2022 |
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64 | Holistic Marketing Tips Through a Crisis
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Feb 26, 2022 |
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63 | Copywriting Tips & Strategy with Jenny Roth
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Feb 19, 2022 |
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62 | Adding Facebook Ads to Amplify Your Customer Journey
|
Feb 12, 2022 |
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61 | Facebook Ad Audience Targeting Tips for 2022
|
Feb 05, 2022 |
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60 | Helping Other Teacherpreneurs Upgrade Their TpT Stores with Kirsten Hammond
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Jan 29, 2022 |
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59 | Supercharge your long-form content nurturing
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Jan 22, 2022 |
|
58 | Three Tips to Nail Your Messaging
|
Jan 15, 2022 |
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57 | My hopes, dreams, and goals for 2022 & beyond
|
Jan 08, 2022 |
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56 | 2021 in Review - A look back on Year one of JD Teacherpreneur Marketing
|
Dec 18, 2021 |
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55 | Facebook ads as part of your New Year holistic marketing strategy
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Dec 11, 2021 |
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54 | Seasons of Growth in Your Teacher Business with Beth Hall
|
Dec 07, 2021 |
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53 | Promoted Pins vs Facebook Ads with Emilee Vales
|
Dec 04, 2021 |
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52 | Paid vs. Organic Growth
|
Nov 27, 2021 |
|
51 | Is now the right time for you to hire a Facebook ads strategist?
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Nov 20, 2021 |
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50 | Gearing Up For a Launch in the New Year
|
Nov 13, 2021 |
|
49 | From Classroom Teacher to Full time VA with Michelle Walker
|
Nov 09, 2021 |
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Ep. 48 | What is CTR? Why is it important and how can it be used to drive decisions?
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Nov 06, 2021 |
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47 | Instagram Tips & Strategy for Teacherpreneurs with Ashley Mikkelsen
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Oct 30, 2021 |
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Ep. 46 | Finally taking that very step & supporting others with Shelly Leiser
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Oct 26, 2021 |
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Ep. 45 | Bust Through These Common Facebook Ad Mindset Blocks
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Oct 23, 2021 |
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Ep. 44 | Level Up ✨ A Holistic Approach to your Marketing Strategy
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Oct 16, 2021 |
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Ep. 43 | What to do when your ads just aren't working (A Case Study)
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Oct 09, 2021 |
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Ep. 42 | Embracing the Journey into Teacherpreneurship with Chloe Tascoff
|
Oct 05, 2021 |
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Ep. 41 | Level Up ✨ Facebook Ad Creative Design Tips for Teacherpreneurs
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Oct 02, 2021 |
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Ep. 40 | Organic Pinterest Strategy for Beginning Teacherpreneurs with Chelsea Hall
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Sep 25, 2021 |
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Ep. 39 | Following your passion and joy as a teacherpreneur with Caileigh Dennis
|
Sep 21, 2021 |
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Ep. 38 | More than 4% - Why Email Marketing Is So Important In Today's Digital Marketing Space
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Sep 18, 2021 |
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Ep. 37 | #RealTalk - Overcoming FB Ad Overwhelm
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Sep 11, 2021 |
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Ep. 36 | From the Classroom to Fully Booked Out with Maranda Bullington
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Sep 07, 2021 |
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Ep. 35 | Level Up ✨ Facebook Ad Copy Tips for Teacherpreneurs
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Sep 04, 2021 |
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Ep. 34 | Long-Form Content Strategy for Teacherpreneurs with Hayley Klees
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Aug 28, 2021 |
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Ep. 33 | The Importance of Staying Organized with Melissa Seideman
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Aug 24, 2021 |
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Ep. 32 | Plan with Me 📝 Diving Into My Business Finances
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Aug 21, 2021 |
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Ep. 31 | Bottom of Funnel Marketing Tactic: Nurturing and Selling to Your Warm Audience
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Aug 14, 2021 |
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Ep. 30 | Growing and running her business with intention with Jamie Jasperson
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Aug 10, 2021 |
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Ep. 29 | Middle of Funnel Marketing Tactics: Using Facebook Ads to Gain Email List Subscribers
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Aug 07, 2021 |
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Ep. 28 | Top of Funnel Marketing Tactics: How to Use Facebook Ads to Grow Awareness & Interest
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Jul 31, 2021 |
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Ep. 27 | Taking the Leap Even If You Aren't Ready with Kelly Harvill
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Jul 27, 2021 |
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Ep. 26 | The Customer Journey Steps for Teacherpreneurs
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Jul 24, 2021 |
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Ep. 25 | Reverse Engineer Your FB Ad Goals for Teacherpreneurs
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Jul 17, 2021 |
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Ep. 24 | A Circuitous Journey into Entrepreneurship with Aubrey Watkins
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Jul 13, 2021 |
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Ep. 23 | Level Up ✨ The Importance of Focus in your Teacher Business
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Jul 10, 2021 |
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Ep. 22 | Three Ways to Use Testimonials in Your Facebook Ads
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Jul 03, 2021 |
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Ep. 21 | An Accidental Journey to Teacherpreneurship with Brittany Verlenich
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Jun 29, 2021 |
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Ep. 20 | Plan with Me 📝 Facebook Ads for Your Online Course Launch
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Jun 26, 2021 |
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EP. 19 | The 6 Facebook Ad Metrics to Track When Building an Email List
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Jun 19, 2021 |
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Ep 18 | Integrating Tech and Supporting Fellow Teachers with Alexandra Brady
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Jun 15, 2021 |
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Ep. 17 | Level Up ✨ Using Facebook Ads To Amplify Your Online Course Sales Funnel
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Jun 12, 2021 |
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Ep 16 | Plan with Me 📝 My Block Schedule Example for Teacherpreneurs
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Jun 05, 2021 |
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Ep. 15 | Facebook Ad Targeting Tips for Teacherpreneurs
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May 29, 2021 |
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Ep. 14 | FAQs: Which TPT product should I promote with Facebook ads? How do I use TPT's data to improve my sales?
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May 22, 2021 |
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Ep. 13 | The Adventures of a Teaching Artist with Amy Roadman
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May 18, 2021 |
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Ep. 12 | Level Up ✨ Your Email Opt-in Strategy for Teacherpreneurs
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May 08, 2021 |
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Ep. 11 | Living your Best Life with Marissa Rehder
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May 04, 2021 |
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Ep. 10 | Plan with Me 📝 Setting Monthly Goals for Teacherpreneurs
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May 01, 2021 |
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Ep. 9 | Creative Inspiration with Jess Karr
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Apr 27, 2021 |
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Ep. 8 | The FB Pixel Code and TeachersPayTeachers
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Apr 24, 2021 |
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Ep. 7 | Empathy & Growth with Alexandra Baxter
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Apr 20, 2021 |
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Ep. 6 | The Importance of Numbers and Data in your Teacher Side Hustle
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Apr 17, 2021 |
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A Mindset Shift from Side Hustle to Real Business with Laura Hackwell
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Apr 13, 2021 |
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The Phases of Business Growth for Teacherpreneurs
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Apr 13, 2021 |
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My Teacherpreneur Journey Part 2: Beyond TPT
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Apr 10, 2021 |
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Ep. 2 | FAQ: "Am I ready?" (A Readiness Checklist for Facebook Ads)
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Apr 10, 2021 |
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Ep. 1 | My Teacherpreneur Journey Part 1: Selling on TPT
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Apr 10, 2021 |
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Welcome to Market, Scale, Grow!
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Apr 10, 2021 |