The Thought Leader Club | Content Creation & Personal Brand Strategy For Side Hustles and Entrepreneurs

By Cheryl Lau

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Category: Entrepreneurship

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Subscribers: 7
Reviews: 0
Episodes: 189

Description

This thought leadership podcast is for online entrepreneurs, personal brands, and side hustlers who are ready to increase their visibility, build an audience, and become a recognized name in their industry. You will learn how to make money online and be a consistent and prolific content creator as a service-based entrepreneur, coach, podcaster, author, or speaker. Do all this while maintaining work-life balance so you can quit traditional career paths (and what others expect of you) in order to pave something truly exceptional. In each episode, thought leadership coach Cheryl Lau shares candid lessons, thought-provoking perspectives, and actionable tips and strategies to build a body of work that lets you grow a successful online business and create a lucrative personal brand. I want to help you grow your online business, provide value to your clients, and work through any insecurities that come up in your entrepreneur journey. It’s time to start taking inspired, consistent, and prolific action and become known for your unique thought leadership, ideas, story, and expertise. About Your Host I’ve quit two prestigious career paths (law school and PhD/academia) to pave my own entrepreneurial career. I literally went from being the Asian parent’s dream child to their biggest disappointment. Yet, since starting my business and brand in 2019, I’ve forged a new path and created a business & career that not only makes me proud… but also makes my parents proud. In just a few years, I’ve been featured on the TODAY Online, spoken on the CNA 938 radio, and have held workshops for the University of Toronto - Victoria College, the Tzu Chi Humanistic Youth Center, and the Asian Wander Women to name a few. My podcast, The Side Hustle Club (Now known as The Thought Leader Club), was also the recipient of the 2023 Golden Crane Award (from the Asian American Podcasters Association). All of this was only possible because I put myself out there and am now known for my unique thought leadership, I’ve built a body of work that compels best-fit clients to work with me, and I’ve ultimately built a business & career that I’m so, so proud of. I’m ready to help you do the same. Your Next Steps Join us in the next cohort of the Thought Leader Club - A 4-month weekly 1:1 and community program. This is THE room to: ✨ Start putting in the reps to create your thought leader career and become prolific and consistent at building thought leadership. ✨ Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do. ✨ And ultimately set yourself up for making your 1-3 year dreams a reality. Details available at https://cheryltheory.com/program We’ll then book a discovery call to make sure that the program is the best fit for you and we can onboard you as early as next week. Book a discovery call here: https://calendly.com/cheryltheory/60-minute-call Sounds good? Awesome. Let’s get to work. Instagram: @cheryltheory LinkedIn: https://www.linkedin.com/in/cheryllau Website: www.cheryltheory.com (This show is previously known as The Side Hustle Club Podcast)

Episode Date
169. How to Plan Your Week as a Full Time Entrepreneur: Chill AF Solopreneur (Part 2)
Apr 23, 2024
168. How to Plan Your Week as a Side Hustler: Chill AF Solopreneur (Part 1)
Apr 14, 2024
167. Being Successful in Business & Life as an Asian Woman Entrepreneur
Apr 07, 2024
BONUS Q&A Episode: Feeling Behind or Anxious, How to Start Building a Body of Work, and Best Advice for New Entrepreneurs
Mar 24, 2024
166. Building a Sustainable Thought Leader Business & Being a Relaxed Solopreneur: 5 Lessons from 5 Years
Mar 17, 2024
165. Quit Story: Life After Prison - Taking Ownership of His Life & Career with JP Watkins
Mar 14, 2024
164. Quit Story: Choosing to NOT Get a Job After Graduating and Building a Speaker & Coaching Business in Singapore with Rae Fung
Mar 12, 2024
163. Quit Story: Asian Immigrant with an Unconventional Art Career & Path to Entrepreneurship with Betty Xie
Mar 10, 2024
162. 6 Stages of Building a Successful Thought Leader Strategy & Personal Brand Business
Mar 03, 2024
161. When You Don't Feel Qualified in Your Business: 3 Mindset Shifts to Rebuild Confidence
Feb 18, 2024
160. 4 Steps to Plan Your Thought Leadership Strategy
Feb 11, 2024
159. Growing Your Business as a High Achieving Entrepreneur Who Feels Average and NOT Good Enough
Feb 03, 2024
BONUS Episode: Growing up with Asian Parents, Quitting Law School & PhD, and Tips for Building Thought Leadership
Jan 23, 2024
158. 3 Problems Solopreneurs Face When Building Thought Leadership (And How to Solve This)
Jan 21, 2024
157. Thought Leadership is NOT Just for the Top 1%: The Mindset & Identity You Need to Build Your Personal Brand & Business
Jan 14, 2024
156. Wanting to Quit My Business: My 2023 Lowlights & Highlights
Jan 08, 2024
BONUS Episode: How to Become Prolific & Consistent and Create a Successful Solopreneur Business (NEW MASTERCLASS)
Jan 05, 2024
BONUS Episode: Navigating Loneliness, Marriage, and Making Friends as an Entrepreneur
Jan 02, 2024
155. How to Build Community Around Your Thought Leadership
Dec 31, 2023
154. How to Sign More Clients: Communicating "Why NOW" to Your Audience
Dec 24, 2023
153. How to Grow a Successful Podcast and Increase Podcast Listeners
Dec 17, 2023
152: Quit Story: Giving Up a Successful Coaching Business to Become an Award-Winning Food Blogger with Kim Van
Dec 14, 2023
151. Quit Story: Having High Standards, Being Consistent, and Personal Branding for Entrepreneurs with Janice Tee
Dec 12, 2023
150. Quit Story: From Engineering to Tech Co-founder & Entrepreneur with Shubham Kaushal
Dec 10, 2023
149. Hi, I'm Cheryl Lau (Part 3): Next Steps & Planning My Thought Leadership Strategy
Dec 03, 2023
148. Hi, I'm Cheryl Lau (Part 2): Growing a Successful Solopreneur Coaching Business & Personal Brand
Nov 28, 2023
147. Hi, I'm Cheryl Lau (Part 1): Quitting Law School & PhD, Dealing with Asian Parents, and Redefining Success
Nov 19, 2023
146. Thought Leadership Examples from K-Pop: How to Stand Out in a Saturated Niche
Nov 05, 2023
145. Consistent Podcasting: What to Do When You Don't Feel Motivated to Create Content
Oct 25, 2023
144. The Audacity to Believe and Sparkle: The First Step to Becoming a Successful Content Creator
Oct 22, 2023
143. Building Thought Leadership: A Behind-the-Scenes of My Podcast Rebrand
Oct 17, 2023
142. Workshop: Your Prestigious & Proud Thought Leader Career
Oct 09, 2023
141. When You Have Little Likes & Low Engagement
Oct 01, 2023
Introducing: The Thought Leader Club
Sep 27, 2023
140. Best Tips for a Weekly Video Podcast
Sep 24, 2023
139. The 3 Stages of Thought Leadership in Your Business
Sep 18, 2023
138. The 2023 Golden Crane Awards for Asian Podcasters (Part 2)
Sep 09, 2023
137. The 2023 Golden Crane Awards for Asian Podcasters (Part 1)
Sep 03, 2023
136. The Gap Between Your Current Brand & Your Next Level Brand
Aug 06, 2023
135. Step-by-Step Guide (Part 3): If You’re Growing to 6 Figures
Jul 30, 2023
BONUS Episode: Interview on the Ask an Introvert Podcast
Jul 26, 2023
134. Step-by-Step Guide (Part 2): If You’re Not Signing Clients Consistently
Jul 16, 2023
BONUS Episode: Interview on the Daring Living Podcast
Jul 10, 2023
133. Step-by-Step Guide (Part 1): If You’re Trying to Sign Your First Clients
Jul 02, 2023
132. Stepping Powerfully into the Rest of 2023
Jun 25, 2023
131. A Joyful Life & Business That's Free from the "Boxes" with Cynthia Mazereeuw
Jun 20, 2023
130. Becoming Known for Something
Jun 18, 2023
129. Being a 10/10 Content Creator with Nicole Kok
Jun 14, 2023
128. Visibility, Hate Comments, & Expanding Your Impact Online with Jennifer van Alstyne
Jun 11, 2023
127. Visual Branding, F*ck What People Think, & Thought Leadership with Kathryn Morrison
Jun 04, 2023
126. Comparisons with Other Coaches & Entrepreneurs
May 31, 2023
125. The Cheryl Theory 2.0
May 21, 2023
124. Webinar: The Cheryl Theory Webinar
May 14, 2023
123. Lessons from Becoming a Full-Time Entrepreneur
May 07, 2023
122. Webinar: How to Become a Six Figure Thought Leader Without a PhD
May 02, 2023
121. How to be Creative in Your Business
Apr 23, 2023
120. Creating Your Dream Life & Business... Today
Apr 17, 2023
119. Your 6 Figure Brand Story
Apr 09, 2023
118. Client Spotlight: Making Back 2x The Investment in 3 Months with Jennifer van Alstyne
Apr 02, 2023
117. Building a Body of Work You're Proud of
Mar 27, 2023
116. Changing the Industry with Email with Kirsten Roldan
Mar 19, 2023
115. Quitting the Traditional for the Exceptional
Mar 12, 2023
114. Building a Coaching Career You're Proud of
Mar 05, 2023
113. A 22k Month: 3 Unconventional Tips to Sign a Client
Feb 26, 2023
112. Branding, Critical Thinking, and Calling out BS with Ruby Sparks
Feb 19, 2023
111. Dream Life & Business for Introverts with Jennifer Ho
Feb 12, 2023
110. Creating 5-Figure Soft Launches by Being Consistent
Jan 29, 2023
109. The Art and Science of Growing Your Coaching Business
Jan 22, 2023
108. How to Structure Your Week as a Side Hustler
Jan 15, 2023
BONUS Episode: Personal Q&A
Jan 03, 2023
107. The Coach Who Helped Me Go From Side Hustler to Full Time Entrepreneur: Dielle Charon
Jan 01, 2023
106. Content Tips for a 6 Figure Year in 2023
Dec 26, 2022
105. Signing More Clients via a Podcast in 2023
Dec 18, 2022
BONUS Episode: Travel Q&A
Dec 14, 2022
104. My 2023 Content Strategy
Dec 11, 2022
103. How to Plan for 2023
Dec 04, 2022
102. A Chat with My Life Coach: Angela Han
Nov 27, 2022
101. Burnt Out Side Hustler to Multiple 6 Figure Coach (Part 2): The Biggest Lessons & Shifts
Nov 20, 2022
100. Burnt Out Side Hustler to Multiple 6 Figure Coach (Part 1): The Mistakes & Challenges
Nov 13, 2022
99. Why Clients Buy Coaching (Part 2): Selling THAT Offer
Nov 07, 2022
98. Why Clients Buy Coaching (Part 1): Being THAT Coach
Oct 31, 2022
97. What to Do if You Haven't Signed a Client for Months
Oct 17, 2022
Introducing: The Side Hustle Club Hybrid 1:1 + Community Program
Oct 14, 2022
96. Client Spotlight: 14 High Ticket Clients in 6 Months (as a Side Hustler) with Kim Liao
Oct 09, 2022
BONUS Episode: The Quit Party 2022
Oct 08, 2022
95. Quitting in My Business
Oct 03, 2022
94. Managing Mental Health & Life on Top of Your Business
Sep 26, 2022
93. My Top 3 Tips from 3 Years of Side Hustling
Sep 18, 2022
92. Building a Business Even if You Feel Average
Sep 11, 2022
91. Confident Marketing and "Having It All Together" with Makenzie Conklin
Sep 04, 2022
90. Self Awareness, Healing, & Entrepreneurship with Jeremy Tan
Aug 28, 2022
89. Building a Business When You Feel Sh*t in Your Personal Life
Aug 20, 2022
88. Controversial Opinion: Your Business is a Life-Long Passion Project (Not a One-Year Goal)
Aug 15, 2022
87. Client Spotlight: Leaving Law for Full-Time Entrepreneurship with Clara Nah
Aug 07, 2022
86. How to Create Your First 5k or 10k Month (Even as a Side Hustler)
Jul 10, 2022
85. How to Sign Your First 1-3k Client
Jul 03, 2022
84. Creating Your Dream Business & Life
Jun 26, 2022
83. What My Non-Entrepreneur Parents Taught Me That Made Me a Better Entrepreneur
Jun 18, 2022
82. My Content is Too Basic, Beginner, and Generic
Jun 06, 2022
BONUS Episode: Ruby x Cheryl Rants About the Coaching Industry
Jun 01, 2022
81. My Honest Thoughts About Business Coaches
May 30, 2022
BONUS Episode: Chat with Our Awesome Client
May 25, 2022
80. I’m Not Good, Successful, or Attractive Enough
May 23, 2022
79. Creating Results in Your Business by Doing the Bare Minimum Really, Really Well
May 15, 2022
78. 6 Figure Mindset with 6 Figure Entrepreneurs (Part 2)
May 09, 2022
77. 6 Figure Mindset with 6 Figure Entrepreneurs (Part 1)
May 02, 2022
76. Getting Out of a Slump or Burnout in Your Business
Apr 25, 2022
75. Becoming a Full-Time Entrepreneur (And Some Updates)
Apr 18, 2022
74. Spilling the Tea on My Wedding
Mar 22, 2022
73. 3 Years in Business: Lessons, What Worked, and What's Next (Part 2)
Mar 15, 2022
72. 3 Years in Business: Lessons, What Worked, and What's Next (Part 1)
Mar 08, 2022
71. How to Start & Grow a Podcast in 2022
Mar 02, 2022
70. Your Money-Making Theory
Feb 21, 2022
69. Lessons from My First 2 Months of Being Full Time in My Business
Feb 14, 2022
68. Client Spotlight: Building a Coaching Business on Top of a Career + Other Creative Projects with Betty Xie
Feb 01, 2022
67. Create Your Own Dream Life, Not Your Parents' Dream
Jan 24, 2022
BONUS Episode: Asian Parent Expectations and Career Pivots with Abigail Chin
Jan 22, 2022
66. Client Spotlight: Thought Leadership & Being a Leader for Introverts with Jennifer Ho
Jan 17, 2022
65. 2021 Recap: $100k+ as a Side Hustler
Jan 10, 2022
64. Your 2021 Business Reflections and 2022 Goals
Jan 04, 2022
63. How to Have Clear Messaging that Resonates
Dec 20, 2021
62. Honest Thoughts About My Business + Business & Life Updates
Dec 13, 2021
61. How to Grow Your Coaching Business in 2022
Dec 06, 2021
60. Breaking Down The Biggest Entrepreneurial Mindset Blocks with Shirley Huang
Nov 29, 2021
59. When Showing Up for Your Business Feels Hard
Nov 22, 2021
58. From BigLaw Dropout to Creating a Life That’s Lit with Ryan Spence
Nov 15, 2021
57. Finishing 2021 Strong
Nov 08, 2021
56. Excelling in Academia + Business & Dealing with Twitter Trolls with Dr. Ramon Goings
Nov 01, 2021
55. The Cheryl Theory: Excelling in Business, Career, & Life
Oct 25, 2021
54. How I Had a 15k Launch (While Being on Vacation)
Oct 18, 2021
53. "100k in 12 months = 8.33k per month" (Consistent Results)
Oct 11, 2021
52. My Insecurities as an Entrepreneur
Oct 04, 2021
51. Should You Start a Group Coaching Program?
Sep 21, 2021
50. Client Spotlight: How Crystal Made Back 2x Her Investment
Sep 13, 2021
49. 100k Q&A
Sep 06, 2021
48. Creating www.cheryltheory.com with Brittany Trinh
Aug 31, 2021
BONUS Episode: Interview on the Done Dissertation Office Hours Show
Aug 26, 2021
47. 100k - My Honest Thoughts
Aug 24, 2021
46. Copying or Modeling After Other Coaches
Aug 16, 2021
45. I Want to Start a Business Because I Hate My Job... Now What?
Aug 11, 2021
44. 5 Things You Didn’t Know About My Business (Tips, Lessons, and Mistakes)
Aug 02, 2021
43. The “Next Level” Version of You
Jul 26, 2021
42. Showing Up Even When You Feel Crap or Tired
Jul 19, 2021
41. How I Had a 10k Group Program Launch (Without an Actual Launch)
Jul 12, 2021
40. Business Tips & Lessons from My Clients
Jul 05, 2021
39. 2021 Mid Year Business Updates + Behind the Scenes
Jun 28, 2021
38. Comparisons & Being Jealous of Other Coaches
Jun 21, 2021
37. If I Was Starting My Business From Scratch, Here's What I'd Do
Jun 14, 2021
36. Client Spotlight: How Alyssa Signed 9 Clients in 3 Months
Jun 07, 2021
35. Tips for Your Next Sales Call
May 31, 2021
BONUS Episode: Make Money in Your Side Hustle with Cheryl Lau & Michael Kim
May 25, 2021
34. Thought Leadership as Coaches & Entrepreneurs
May 24, 2021
33. Biohacking for Entrepreneurs to Get More Done with Tanessa Shears
May 17, 2021
32. You Aren't Signing Clients... Now What?
May 10, 2021
31. 73K in 4 Months + Self-Belief as a Coach with Cat Del Carmen
May 03, 2021
30. The Behind the Scenes of My Paid Workshop
Apr 26, 2021
29. Building a Milk Tea Protein Business + Other Side Hustles with Ophie Ho
Apr 19, 2021
28. My 2021 Content Strategy
Apr 12, 2021
BONUS Episode: My Very First Podcast Episode in 2019
Apr 09, 2021
27. What My Early 20s Taught Me About Instagram & Business
Apr 05, 2021
BONUS Episode: Using Your Story to Build Your Brand with Cheryl Lau & Rae Fung
Apr 02, 2021
26. Being a Law School Dropout Changed My Business & Life
Mar 29, 2021
BONUS Episode: Building Credibility & Authority with Cheryl Lau & Rae Fung
Mar 26, 2021
25. Taking Ownership of Your Business Success & Mindset with Janice Tee
Mar 22, 2021
24. How to Balance Your Coaching Business with a 9-5
Mar 15, 2021
23. Translating Your Struggles into an Impactful Business with Kevin Wee
Mar 08, 2021
22. Share Your Unique Story Boldly & Other Speaking Tips with Rae Fung
Mar 01, 2021
21. Being a Successful Influencer, Content Creator, & Online Coach with Sisters You've Never Had
Feb 22, 2021
20. My Business Journey: From Zero to 5k-10k Months
Feb 15, 2021
19. Lessons from Consistent 5k-10k Months in My Business
Feb 08, 2021
18. Growing a Successful Business as an Academic with Toyin Alli
Feb 01, 2021
17. Being Relatable & Doing Business On Your Own Terms with Molly Ho
Jan 25, 2021
BONUS Episode: Conversation with the Female Asian Boss Babes
Jan 21, 2021
16. My Biggest Business Regret (Don’t Do This Mistake)
Jan 18, 2021
15. Sustainable Visibility & Safety When Showing Up with Mai-kee Tsang
Jan 11, 2021
14. Calligraphy, Business Coaching, and Making Pivots with Dina Lu
Jan 04, 2021
13. 2021 Business Goals Planning
Dec 28, 2020
12. How I Made 10K in Sales in 21 Days
Dec 21, 2020
11. American Idol, Haters, and Being Yourself with William Hung
Dec 14, 2020
10. DM Nightmares, Authenticity, and Other Sales Tips with Ruby Sparks
Dec 07, 2020
9. Overcoming Your Fear of Selling for Your Business
Nov 30, 2020
8. Use Your Voice & Slay the Mic with Jam Gamble
Nov 23, 2020
7. Overcoming Your Fear of Judgment as an Entrepreneur
Nov 16, 2020
6. How to Be a More Confident Entrepreneur
Nov 09, 2020
5. How to Get Your First Paying Clients
Nov 03, 2020
4. Comparing Yourself with Other Entrepreneurs
Oct 26, 2020
3. The 3x3 (+1) Content Strategy
Oct 19, 2020
2. The ONE Thing You Need for a Successful Online Business
Oct 12, 2020
1. Content You Need to Create for Your Online Business
Oct 09, 2020