Choice Hacking
By Jennifer L. Clinehens
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Image by Jennifer L. Clinehens
Category: Management
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Subscribers: 13
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Episodes: 63
Description
Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random and unpredictable.
So what’s a marketer or entrepreneur to do?
In the Choice Hacking podcast, we uncover the psychology behind the world’s best marketing, using examples (and cautionary tales) to help us figure out what makes buyers tick.
| Episode | Date |
|---|---|
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Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage
|
Apr 16, 2024 |
|
Greatest Hits: The Psychological Failure of New Coke
|
Apr 04, 2024 |
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Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain
|
Mar 28, 2024 |
|
The UNTOLD story of why Kmart failed
|
Mar 21, 2024 |
|
How a tiny perfume company used psychology to take over the world
|
Mar 13, 2024 |
|
Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire
|
Mar 07, 2024 |
|
How Duolingo Used Psychology to Make Learning Addictive
|
Feb 28, 2024 |
|
Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer
|
Feb 22, 2024 |
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Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand
|
Feb 15, 2024 |
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Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy
|
Feb 08, 2024 |
|
Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)
|
Jan 31, 2024 |
|
The Psychology Behind Aldi's Massive Growth
|
Jan 24, 2024 |
|
How Coca-Cola used psychology to become the world's most memorable brand
|
Jan 17, 2024 |
|
The psychology of Starbucks Rewards
|
Jan 10, 2024 |
|
Part Two: How Amazon Uses Psychology to Perfect Its Experience
|
Nov 16, 2023 |
|
Part One: How Amazon Uses Psychology to Perfect Its Experience
|
Nov 09, 2023 |
|
Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science
|
Nov 02, 2023 |
|
Part One - How Uber Used Psychology to Perfect Its Experience
|
Oct 26, 2023 |
|
How psychology saved Dominos Pizza
|
Oct 18, 2023 |
|
The Peak-End Rule: A Golden Rule for Amazing Customer Experiences
|
Oct 11, 2023 |
|
The psychology behind the failure of JC Penny
|
Sep 27, 2023 |
|
The psychology behind Tesla's rise (and how its marketing approach backfired spectacularly)
|
Sep 20, 2023 |
|
The Billion Dollar Marketing Genius Behind Grey Goose
|
Sep 13, 2023 |
|
How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day
|
Sep 06, 2023 |
|
Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product
|
Apr 13, 2023 |
|
Greatest Hits: How WALMART used psychology to become the world's biggest retailer
|
Apr 06, 2023 |
|
How Costco used psychology to become the world's 3rd largest retailer
|
Mar 16, 2023 |
|
Part Two: How Disney used psychology to become the happiest place on Earth
|
Mar 09, 2023 |
|
Part One: How Disney used psychology to become the happiest place on Earth
|
Mar 02, 2023 |
|
Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer
|
Feb 23, 2023 |
|
Idleness Aversion: Why we hate to wait (and what to do about it)
|
Feb 16, 2023 |
|
The Endowment Effect: Creating emotional bonds your customers don't want to break
|
Feb 09, 2023 |
|
Unskilled and Unaware: The Story of the Dunning-Kruger Effect
|
Feb 02, 2023 |
|
Greatest Hits: How Netflix Used Psychology to Perfect Its Experience
|
Jan 26, 2023 |
|
Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)
|
Jan 19, 2023 |
|
The Cobra Effect: When Your Best Intentions Backfire
|
Jan 12, 2023 |
|
The Psychological Failure of New Coke
|
Jan 05, 2023 |
|
Uber: Part Two
|
Jul 28, 2022 |
|
Uber: Part One
|
Jul 21, 2022 |
|
The Pratfall Effect: What happens when brands f'up
|
Jul 07, 2022 |
|
How Target Used Psychology to Perfect Its Experience
|
Jun 30, 2022 |
|
How Netflix Used Psychology to Perfect Its Experience
|
Apr 19, 2022 |
|
The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy
|
Mar 22, 2022 |
|
Confirmation Bias: The ethics and advantages of customers' desire to be right
|
Mar 08, 2022 |
|
How Nike Used Psychology to Become the World's Biggest Sportswear Brand
|
Feb 23, 2022 |
|
WORDLE: The Fascinating Psychology Behind Why It's Gone Viral
|
Feb 09, 2022 |
|
The Halo Effect (Remastered): Why design overrides functionality
|
Feb 01, 2022 |
|
How Starbucks Used Psychology to Perfect Its Experience
|
Jan 25, 2022 |
|
How Peloton Used Psychology to Perfect Its Experience
|
Jan 18, 2022 |
|
Hyperbolic Discounting: Why we punish our future selves
|
Jan 11, 2022 |
|
Fresh Start Effect: Why holidays make us want to change
|
Jan 04, 2022 |
|
How Walmart Used Psychology to Perfect Its Experience
|
Aug 13, 2021 |
|
How Trader Joe's Defeated Choice Overload
|
Jul 20, 2021 |
|
How Peloton Used Psychology to Perfect Its Experience
|
Jun 15, 2021 |
|
Cocktail Party Effect: How to apply the science of personalization
|
Jun 03, 2021 |
|
How IKEA used psychology to become the world's biggest furniture retailer
|
May 18, 2021 |
|
Social Proof: The persuasive power of crowds
|
May 04, 2021 |
|
Cashless Effect: How eliminating the “pain of payment” can improve your experience
|
Feb 01, 2021 |
|
The Halo Effect: Why design can override functionality
|
Jan 21, 2021 |
|
Loss Aversion: Why losing is twice as painful as winning
|
Dec 15, 2020 |
|
The Peak-end Rule: Why some moments matter more than others
|
Nov 17, 2020 |
|
Confirmation Bias: How our desire to be right influences our memories and beliefs
|
Oct 25, 2020 |
|
The Choice Overload Effect: Why more is less
|
Oct 11, 2020 |