The Branding Business School Podcast
By Victoria Marcouillier
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Category: Entrepreneurship
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Episodes: 171
Description
The Branding Business School Podcast is the go-to show for women looking to build brands that command higher prices, so they can work on their own terms and create more time for their kids and families.
Whether you’re a mompreneur juggling kids and clients or a businesswoman seeking more time and income freedom, this podcast delivers actionable tips, expert insights, and real-life stories to help you elevate your brand, scale your business, and create a life you love.
As a mom to two young children and the CEO of BrandWell Designs, Victoria Marcouillier teaches what it takes to build a powerhouse brand in this online era without sacrificing your sanity or misplacing your priorities.
We support the dreamers and the disruptors and are showing up weekly to teach you practical advice on what it takes to become the go-to in your industry.
Get ready to charge more, work less, and enjoy the moments that matter most in life...the ones that don’t happen behind a laptop screen!
| Episode | Date |
|---|---|
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171: Timeless Branding: The Strategy Behind Building a Brand That Works 10 Years from Now
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Nov 12, 2025 |
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170: The Cognitive Cost of Always-On Entrepreneurship ft. Keri Ford
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Nov 05, 2025 |
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169: Is Your Website an Asset or Liability | Why Most Websites Don’t Work (and How to Fix Yours)
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Oct 29, 2025 |
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168: Debunking 10 Common Myths About Selling ft. My Sales Coach, Gwen Tinsley | Selling With Confidence During the Holiday Season
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Oct 22, 2025 |
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167: How Vulnerability Builds Authority (and a Business) ft. The Clear Skin Lab Founder, Robyn Spangler
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Oct 15, 2025 |
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166: The Truth About Fake It Till You Make It | Why Taking Action is Necessary to Grow Your Confidence
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Oct 08, 2025 |
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165: Growth, Margin, and Playing the Long Game | 3 Things I’m Focusing on as I Turn 33
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Sep 29, 2025 |
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164: How I Built BrandWell | From Side Hustle to Multi-6-figure Design Agency
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Sep 24, 2025 |
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163: The Difference Between Wanting It & Working For It | Where Anti-Hustle Culture Gets It Wrong
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Sep 17, 2025 |
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162: My Birth Story + The Beautiful Chaos of Being a Mom of 3 and CEO
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Sep 10, 2025 |
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161: What It Really Takes to Break $100K, $500K, and $1M in Business Revenue ft. Jessica Marx
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Sep 03, 2025 |
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160: How I'm Prepping for Maternity Leave (and Growing Through Hard Seasons)
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May 14, 2025 |
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159: Luxury Branding 101: How to Position Yourself for High-Ticket Offers
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May 07, 2025 |
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158. You Don’t Need to Be the Best—You Just Need to Be Someone’s Favorite. Here’s How.
|
Apr 30, 2025 |
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157: Merch Mistakes You're Probably Making | The Do’s and Don’ts of Branded Merch
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Apr 23, 2025 |
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156: How I Prep for a Sales Call to Land 5-Figure Design Projects
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Apr 16, 2025 |
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155: How The Car Mom Disrupted the Auto Industry—and Helped Me Buy with Confidence
|
Apr 09, 2025 |
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154: Exercise, Pregnancy, and Feeling Your Best | BTS of My Third Pregnancy ft. Midwife, Skyler Jacobs
|
Apr 02, 2025 |
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153: I’m Taking My Team to Florida! Prep for Our Company Retreat with Me!
|
Mar 26, 2025 |
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152: Standing Out in a Crowded Market – How to Differentiate Yourself When Every Angle is Taken
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Mar 19, 2025 |
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151: Website Must-Haves for a High-Converting Brand | What Every Service-based Entrepreneur Needs on their Site
|
Mar 12, 2025 |
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150: Why Aren’t They Buying? How to Fix the Sales Slump ft. My Sales Coach, Gwen Tinsley
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Mar 05, 2025 |
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149: The Psychology of Branding | How Emotions Influence Buying Decisions
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Feb 26, 2025 |
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148: Rebranding & Raising Prices | 2024 Recap + 2025 Updates
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Jan 22, 2025 |
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147: Q&A: Starting a Business, Overcoming Imposter Syndrome, My Next Big Goal, and What I’m Struggling with Right Now
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Dec 04, 2024 |
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146: Standing Out in Uniform | How this Female Air Force Pilot Built her Personal Brand ft. Teri Weber
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Nov 27, 2024 |
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145: Squarespace vs. WordPress - Which Website Platform is Better for Me?
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Nov 20, 2024 |
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144: Pricing Strategy: High-ticket Offers vs. Low Ticket Offers & The Benefits of Each
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Nov 13, 2024 |
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143: Personal Branding 101: Why Your Story is Your Brand’s Secret Weapon with Roz Miller-Choice
|
Nov 06, 2024 |
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142: How to Build a Website that Converts: Website Tips for Service-Based Entrepreneurs
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Oct 30, 2024 |
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141: Do these 6 things BEFORE raising your prices!
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Oct 23, 2024 |
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140: Rest as a Business Strategy | Takeaways From my Husband and I’s Trip Out West
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Oct 16, 2024 |
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139: Building a Strong Brand Through Podcasting ft. My Podcast Manager, Elisa Dyer
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Oct 09, 2024 |
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138: 5 Common Branding Mistakes to Avoid When Building Your Visual Brand
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Oct 02, 2024 |
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137: Upset Clients | How to Avoid Them & What to do When You Have Them
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Sep 25, 2024 |
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136: Owning a Secular Business as a Christian Woman | Balancing Spiritual, Mental, and Physical Health as an Entrepreneur with Stephanie Diodati
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Sep 18, 2024 |
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135: How Your Wardrobe is Impacting Your Brand ft. Hollywood Stylist Dina Cerchione
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Sep 11, 2024 |
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134: The Difference Between a Business and a Brand and Why You Need Both
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Sep 04, 2024 |
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133: How My Summer Off Helped Us 2x Sales | Tips for Maintaining Growth While Taking Time Off
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Aug 28, 2024 |
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132: 10 Myths You've Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales Coach
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Jun 17, 2024 |
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131: Is Work-life Balance Real? A Q&A on Motherhood, Business, Hiring and More
|
May 15, 2024 |
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130: Finding Peace and Confidence Through Pregnancy & Postpartum ft. BirthWell Founder, Shana Kosofsky
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May 08, 2024 |
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129: How to Push Through Plateaus & Gain Momentum in Your Business
|
May 01, 2024 |
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128: 6 Steps to Crafting a Brand Identity That Attracts Your Ideal Client
|
Apr 24, 2024 |
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127: Retreat Recap: Why I Took My Design Team to Nashville for 3 Days
|
Apr 17, 2024 |
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126: Do These 5 Things and Your Customers Will Market Your Business For You
|
Apr 10, 2024 |
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125: I'm Taking My Designers to Nashville! How I'm Prepping for the 3rd Annual BrandWell Retreat
|
Apr 03, 2024 |
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124: 5 Common Mistakes on Your Website That Are Costing You Dearly
|
Mar 27, 2024 |
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123: My Current Routine as a Work From Home Mom of 2
|
Mar 20, 2024 |
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122: Realistic Wellness for Busy Working Women with Author, Nadine Kenney Johnstone
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Mar 13, 2024 |
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121: How to Nail Your Next Brand Photoshoot
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Mar 06, 2024 |
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120: Stop Saying Yes to Everyone With a Debit Card | How to Turn Away Business When It's Not the Right Fit
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Feb 28, 2024 |
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119: How This Therapist Leveraged Social Media to Generate $250k in Her First Year of Private Practice | Featuring Kelly McKenna
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Feb 21, 2024 |
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118: [BONUS] How The Branding Business School Will Help You Thrive in 2024
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Feb 19, 2024 |
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117: Q&A With My Hubby | Husbands Supporting Entrepreneur Wives, Taylor Swift, & Sleeve Tattoos
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Feb 14, 2024 |
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116: The Pandemic Pivot | When Crises is the Catalyst for Success With Vitaminis Founder, Leslie Danford
|
Feb 07, 2024 |
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115: 5 Signs it’s Time to Rebrand | Lessons From Stanley & Lego
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Jan 31, 2024 |
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114: 10 Software & Subscriptions Every Entrepreneur Needs to Have in 2024
|
Jan 24, 2024 |
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113: Reflecting on 2023 | What Was Good & What Was HARD
|
Nov 15, 2023 |
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112: Should You Consider Influencer Marketing for Your Business?
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Oct 27, 2023 |
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111: Contracts, Trademarks & How to Get Legally Legit with The Legal Paige
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Oct 25, 2023 |
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110: You are Not an Imposter | Getting Your Confidence Back with Michele Charles Gustafson
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Oct 23, 2023 |
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109: The Psychology of Selling Ft. My Personal Sales Coach, Gwen Tinsley
|
Oct 20, 2023 |
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108: How to Leverage Email Marketing to Grow Your Business With Flodesk Co-Founder, Rebecca Shostak
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Oct 18, 2023 |
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107: Is The Branding Business School Right For You or Not?
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Oct 16, 2023 |
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106: A Holistic Approach to Managing Stress & Burnout With Mental Performance Coach, Theresa Giunta
|
Oct 11, 2023 |
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105: Misconceptions Surrounding Pregnancy, Birth, & Postpartum With Well & Worthy Co. Founder, Skyler Jacobs
|
Oct 04, 2023 |
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104: What Actually Goes Into Owning an Online Boutique ft. Peasprout Founder, Courtney Garrett
|
Sep 27, 2023 |
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103: How To Find Your Differentiator in Order to Make Your Brand Stand Out
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Sep 20, 2023 |
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102: From Local Experts to National Success: The Story of Two Nashville Realtors and the Home-Buying Class They Built
|
Sep 13, 2023 |
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101: My Hot Take on Why Pricing On Your Website is Non-negotiable
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Sep 06, 2023 |
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100: Live from NYC! A Q&A With My Sister, Brittany
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Aug 30, 2023 |
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99: A Serious Conversation About Selling With My COO, Lauren Stinner
|
Aug 23, 2023 |
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98: Left a Good Job in the City…to Build a Multi-million Dollar Business With Dad ft. Anna Brakefield
|
Aug 16, 2023 |
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97: 7 Secrets to Charging More While Working Less
|
Aug 09, 2023 |
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96: Scaling a Wildly Successful Subscription-based Business with Haute Stock Founder, Rachel Rouhana
|
Aug 02, 2023 |
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95: I'm Speaking in NYC! Here's How I Reached My Goals FAST
|
Jul 26, 2023 |
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94: Scaling Your Business Without Sacrificing Your Sanity With Crush the Rush Founder, Holly Haynes
|
Jul 19, 2023 |
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93: 3 Reasons Why Your Website Is Not Performing
|
Jul 12, 2023 |
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92: Life Lessons From a Single Mom & Serial Entrepreneur With Partytrick Founder, Virginia Frishkorn
|
Jul 05, 2023 |
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91: Major Updates: New Name, New Business & Why I Took 6 Months Off
|
Jun 28, 2023 |
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90: 5 Compelling Reasons Why Etsy Shop Owners Should Have a Website
|
Mar 15, 2023 |
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89: Juggling the Demands of Work and Family With my Bookkeeper, LoriAnn Kuntz
|
Mar 08, 2023 |
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88: BrandWell is Hiring! Help Us Find Our Next Designer
|
Mar 01, 2023 |
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87: How to Build a Luxury Brand to Sell at a High Price Point
|
Feb 27, 2023 |
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86: Brand Strategy | Consider the Customer When Building a Brand
|
Feb 22, 2023 |
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85: From Freelance Designer to COO of BrandWell in Two Years with Lauren Stinner
|
Feb 15, 2023 |
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84: What Got You Here, Won't Get You There | Every Entrepreneur Needs to Hear This
|
Feb 08, 2023 |
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83: The Future of Influencers with PR Specialist, Carolyn Sutton
|
Feb 01, 2023 |
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82: Mission, Vision, Values & How to Write Ones That Stick
|
Jan 25, 2023 |
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81: Rhythms vs Resolutions & Is It Even Worth It?
|
Jan 18, 2023 |
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80: My Birth Story with Reagan James | Early Induction at 37 Weeks Due to ICP [Cholestasis]
|
Nov 09, 2022 |
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79: Turn Your Website Into a Full Time Sales Machine With These Copy Hacks Ft. Clarity Branding Co Founder, Nikki Thompson
|
Nov 02, 2022 |
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78: The Cost of Bad Design with BrandWell's Senior Designer, Libby Arnold
|
Oct 26, 2022 |
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77: From Bartender to CEO | How to Launch a Product with Factory45 Founder, Shannon Lohr
|
Oct 19, 2022 |
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76: How to Grow Your Business Using Pinterest With Dream Social House Founder, Allie Rae
|
Oct 12, 2022 |
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75: How to Get Your Customers to Market Your Business For You
|
Oct 05, 2022 |
|
74: 30 Before 30 | The Milestones That Shaped Me
|
Sep 28, 2022 |
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73: BONUS! BrandWell Retreat Recap + Stepping Down as COO
|
Sep 26, 2022 |
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72: How this Brooklyn Entrepreneur Launched Her Jewelry Shopping Business With Kat McCoy
|
Sep 21, 2022 |
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71: Planning and Hosting a Team Retreat | BTS of Our Designer Getaway
|
Sep 14, 2022 |
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70: 10 Ways to Prepare for Maternity Leave or Time Off as a Service Based Business Owner
|
Sep 07, 2022 |
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69: Contracts, Trademarks & How to Get Legally Legit with The Legal Paige
|
Aug 31, 2022 |
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68: What Dating Apps Can Teach Us About Branding
|
Aug 24, 2022 |
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67: Likes Don't Buy... Buyers Buy | Selling Apart From Social Media
|
Aug 17, 2022 |
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66: How to Leverage the Power of Community to Build Your Brand With My Sister, Brittany Matheson
|
Apr 27, 2022 |
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65: Surprise! I'm Having Another Baby!
|
Apr 25, 2022 |
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64: The 4 Buyer Types and How to Speak to All of Them With Courtney Fanning
|
Apr 20, 2022 |
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63: How to Handle Upset Clients While Maintaining Respect for Your Business
|
Apr 13, 2022 |
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62: How (and WHY) to Take Breaks From Social Media as a Business Owner With Suzy Collins
|
Apr 06, 2022 |
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61: Mindset Shift | From Mom With a Side-hustle to Successful CEO
|
Mar 30, 2022 |
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60: How She Left Corporate America to Create Her Dream Job with Danielle Cobo
|
Mar 23, 2022 |
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59: Ask Me Anything Q&A | From Hiring to How I Do My Hair
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Mar 16, 2022 |
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58: How to Disrupt an Industry With The Car Mom, Kelly Stumpe
|
Mar 09, 2022 |
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57: Lies We're Being Told About Money with Bookkeeper, LoriAnn Kuntz
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Mar 02, 2022 |
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56: How to Avoid Becoming Irrelevant in Your Industry With Brand Photographer, Melissa Douglas
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Feb 23, 2022 |
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55: The 6 Worst Mistakes to Avoid on Your Website in 2022
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Feb 16, 2022 |
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54: How This Small Town Boutique is Making a Global Impact With Jen Olson
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Feb 09, 2022 |
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53: Two Investments That Bring the Highest ROI for My Business
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Feb 02, 2022 |
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52: Resilience as a Working Mom with Austin Baby Co Founder, Kelly Buller
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Jan 26, 2022 |
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51: What Worked, What Didn't & Everything in Between | 2021 Year in Review
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Jan 19, 2022 |
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50: Season Finale ~ An Entrepreneur's Guide to Finishing Strong & Planning for a Killer Q1
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Nov 24, 2021 |
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49: Stop Copying the Competition! 3 Things to do Instead
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Nov 17, 2021 |
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48: Genius Ways to Promote Your Business During the Holidays | Black Friday, Thanksgiving, Christmas and New Years
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Nov 15, 2021 |
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47: Entrepreneurship, Foster Care, and Taking Big Risks with Boutique Owner, Paige Howell
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Nov 10, 2021 |
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46: How to Show Up Confident and Crush Imposter Syndrome with Michele Charles Gustafson
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Nov 03, 2021 |
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45: The 5 Most Common Mistakes to Avoid When DIYing Your Website
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Oct 27, 2021 |
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44: Easy Ways to Simplify Your Marketing Strategy with Business Coach Katrina Aronson
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Oct 20, 2021 |
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43: How to Get Rave Reviews from Customers to Boost Your Sales
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Oct 13, 2021 |
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42: Virtual Assistants | When to Hire One & How to Be One With My VA, Heather Tormey
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Oct 06, 2021 |
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41: I Hosted a Retreat for My Team and Here's How it Went Down | Designer Retreat Recap
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Sep 29, 2021 |
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40: Financial Failure to 6-Figure Income | The Psychology of Selling with Gwen Tinsley Pt. 2
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Sep 22, 2021 |
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39: Financial Failure to 6-Figure Income | The Psychology of Selling with Gwen Tinsley Pt. 1
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Sep 15, 2021 |
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38: Money Talk to Help You Earn, Save, and Pay Yourself More with My CPA, Brittney Suttle
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Sep 01, 2021 |
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37: Marketing, Dating, and Creating Content That Wins with Market Your Genius Author, Nikki Nash
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Aug 25, 2021 |
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36: How This Mother Daughter Duo Built Their Etsy Empire with Etsy Shop Owners, Salted Words
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Aug 18, 2021 |
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35: Selling as a Service Based Business Owner | My Secret to an 80% Conversion Rate
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Aug 11, 2021 |
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34: Why This Full Time Influencer Deleted Instagram with Blogger Coach, Megan McQueen
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Aug 04, 2021 |
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33: From Small Town Teacher to Big Time Influencer With Ashley Bell (@tallblondebell)
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Jul 28, 2021 |
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32: How She Became an Overnight Influencer Using Instagram Reels with Lauren Thom
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Jul 14, 2021 |
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31: Perfect Squares, Imperfect People | Confessions of an Influencer with Christin Lewis
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Jul 14, 2021 |
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30: Letting Go in Order to Grow | The Art of Delegation with @mrssouthernsocial's Mary Huddleston
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Jul 07, 2021 |
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29: The Truth About Influencers | Behind the Scenes with @takemetotargetblog's Amanda Awtrey
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Jul 01, 2021 |
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28: Things You Wish Someone Told You About Your Twenties with Author Cimber Cummings
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Jun 23, 2021 |
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27: 4 Things I Learned in My First Year as a Working Mom
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Jun 16, 2021 |
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26: Torn Between Two Callings: Work and Motherhood with Suzy Collins
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Jun 09, 2021 |
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25: 12 Tips for Building a Business While Working Full Time with Christine Daal
|
May 26, 2021 |
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24: How We Paid Off Debt and Cash Flowed Our Dream Careers with James Marcouillier
|
May 19, 2021 |
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23: How to Set Boundaries and Avoid Burnout as an Entrepreneur
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May 12, 2021 |
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22: The Highs and Lows of Entrepreneurship with Victoria Hartell
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Apr 28, 2021 |
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21: How She Bootstrapped Her Product into Boutiques Across America with Jen King
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Apr 14, 2021 |
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20: Crafting Your Audience Avatar to Attract Your Dream Clients with Steph Weber
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Apr 07, 2021 |
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19: My Daily Routine as a Work From Home Mom | It's Not What You Think!
|
Mar 29, 2021 |
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18: 4 Ways You're Annoying Your Customers and Prospects
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Mar 18, 2021 |
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17: What Side Parts and Skinny Jeans can Teach Us About Marketing | Changes Brands Need to be Aware Of
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Mar 11, 2021 |
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16: How to Turn Your Website Visitors into Paying Customers
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Mar 04, 2021 |
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15: A Step by Step Guide to Course Creation with Aline Hoss
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Feb 22, 2021 |
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14: Hiring as a Young Entrepreneur with Jenny Lee Hines
|
Feb 09, 2021 |
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13: Social Media Secrets You Need to Know Right Now | Breaking Down the Algorithm
|
Feb 02, 2021 |
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12: Growing Your Side Hustle While Working Full Time with Monika Garland
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Jan 26, 2021 |
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11: All of Your Branding Questions Answered | Q&A with my Design Team
|
Jan 19, 2021 |
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10: Influencers are the New Magazine Ad | Blogging 101 with Megan McQueen
|
Jan 11, 2021 |
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09: The Fears that Come with Starting a Business | Just Start
|
Jan 01, 2021 |
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08: What Worked and What Didn't | 2020 Year In Review for BrandWell
|
Dec 09, 2020 |
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07: The Beauty & Hardships of Starting a Business Young with Alana Futcher
|
Dec 01, 2020 |
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06: Taking Your Side Hustle Full Time | How I Started BrandWell
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Nov 24, 2020 |
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05: How to Avoid Burnout as a Multi-passionate Entrepreneur with Founder of Little Birds.Co, Libby Perrit
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Nov 16, 2020 |
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04: How to Promote Your Business During the Holidays
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Nov 10, 2020 |
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03: How to Charge More for Your Product or Service - Everything You Need to Know About Raising Your Prices
|
Oct 30, 2020 |
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02: How to Finally Start Seeing Leads From Your Website
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Oct 20, 2020 |
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01: Building a Career and Lifestyle to Honor Your Priorities | Welcome to The Branding Business School Podcast
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Oct 20, 2020 |