WFA's Better Marketing Pod with David Wheldon
By World Federation of Advertisers (WFA)
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Category: Marketing
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Subscribers: 2
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Episodes: 54
Description
Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
| Episode | Date |
|---|---|
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Ep 53: Nissan's Miki Hamamatsu on rebuilding one global brand and why internal belief comes first
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Sep 29, 2026 |
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Ep 52: Andrew Tindall on defining creativity and why emotion matters for effectiveness
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Aug 18, 2026 |
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Ep 51: Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purpose
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Jul 01, 2026 |
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Ep 50: 50 episodes in David Wheldon reflects on conversations with the world’s top marketing minds
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Jun 08, 2026 |
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Ep 49: Google's VP Global Ads Dan Taylor: "AI is more of a leadership than a technology challenge"
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May 06, 2026 |
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Ep 48: Judy Smith on why "be who you say you are" is the only crisis playbook that matters
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Apr 01, 2026 |
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Ep 47: HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption
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Mar 03, 2026 |
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Ep 46: Grab CMO Cheryl Goh's playbook on how to 'cross swim lanes' for commercial impact
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Feb 03, 2026 |
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Ep 45: Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review
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Dec 14, 2025 |
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Ep 44: Rory Sutherland on fat-tailed marketing and why creativity outperforms efficiency
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Nov 26, 2025 |
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Ep 43: Magnum Ice Cream's Leyal Eskin Yilmaz on Unilever, Minecraft ice cream and cultural relevance
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Oct 01, 2025 |
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Ep 42: On story, strategy and stealing attention with marketing guru Seth Godin
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Aug 25, 2025 |
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Ep 41: On marketing as the bridge between consumer and business with Marcel Marcondes, AB InBev
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Jun 09, 2025 |
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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
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Apr 28, 2025 |
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Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
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Apr 02, 2025 |
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Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose
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Mar 26, 2025 |
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Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
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Mar 05, 2025 |
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Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
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Dec 12, 2024 |
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Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
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Nov 27, 2024 |
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Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
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Sep 03, 2024 |
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Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
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May 30, 2024 |
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Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
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May 02, 2024 |
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Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
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Mar 29, 2024 |
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Better Marketing Pod 2023 key learnings
|
Dec 19, 2023 |
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Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
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Oct 23, 2023 |
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Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
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Sep 22, 2023 |
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Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
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Aug 09, 2023 |
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Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
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Jul 20, 2023 |
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Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
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May 17, 2023 |
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Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
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Apr 12, 2023 |
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Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
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Mar 08, 2023 |
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Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
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Feb 09, 2023 |
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Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
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Dec 14, 2022 |
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Ep. 21: On brand building within the football industry with Roel De Vries
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Nov 10, 2022 |
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Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies
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Oct 03, 2022 |
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Ep. 19: On using creativity to transform the industry with David Droga
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Jul 26, 2022 |
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Ep. 18: Cannes special with Rupen Desai
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Jul 06, 2022 |
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Ep. 17: Cannes Special with Matt Brittin
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Jul 06, 2022 |
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Ep. 16: On the science of marketing with Professor Byron Sharp
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Jun 07, 2022 |
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Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
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Mar 30, 2022 |
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Ep 14: On lessons learnt in Asia with David Porter
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Mar 07, 2022 |
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Ep.13: On creativity with Sir John Hegarty
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Jan 31, 2022 |
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Ep.12: On marketing in Africa with First Bank of Nigeria's Folake Ani-Mumuney
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Dec 15, 2021 |
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Ep.11: On sustainability with Reckitt's Sonia Thimmiah
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Nov 10, 2021 |
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Ep.10: On digital platforms and the cookieless world with "The Ad Contrarian" Bob Hoffman
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Oct 27, 2021 |
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Ep. 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
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Jun 28, 2021 |
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Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
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Jun 07, 2021 |
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Ep.7: On sustainability and courageous marketing with Unilever's Conny Braams
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Apr 14, 2021 |
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Ep.6: On humor and catching the 'F-train' with General Mills' Ivan Pollard
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Mar 30, 2021 |
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Ep.5: On digital transformation with L'Oréal’s Lubomira Rochet
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Feb 23, 2021 |
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Ep.4: On next-generation marketing with Mastercard's Raja Rajamannar
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Jan 26, 2021 |
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Ep.3: In conversation with Sir Martin Sorrell
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Dec 16, 2020 |
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Ep.2: On marketing in times of Covid with Jon Wilkins and Paul Kemp-Robertson
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Nov 03, 2020 |
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Ep.1: On Diversity & Inclusion with Belinda Smith and Jerry Daykin
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Oct 29, 2020 |