LEADERS IN SALES

By SAWOO

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Category: Marketing

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Episodes: 74

Description

The LEADERS IN SALES Podcast is for CROs and senior B2B sales leaders responsible for real revenue outcomes. 

If you want to learn from peers who’ve already made the calls, this show is for you. Each episode features candid conversations with sales leaders discussing how revenue decisions actually played out, from navigating longer sales cycles and leaner teams to aligning go-to-market roles and leading under sustained pressure.




Episode Date
Ep 73 - Joerg Klueckmann - The Courage to be Different: Why You Need More Creativity in Your Data-Driven Marketing Strategy
Oct 24, 2023
Ep 72 - Rodolfo Yiu - How Recharge's Head of Demand Generation Successfully Drives Pipeline for the Company
Feb 02, 2023
Ep 71 - Sebastian Baier - The New Way of B2B? - How Buynomics went after Billion Dollar Companies First Without Driving Aggressive Sales Tactics
Dec 22, 2022
Shortcast: How to Grow Your Business Using a 4-Part Content Marketing Framework – with Brendan Hufford
Nov 23, 2022
Ep 70 - Christian Kurtenbach - How Monta Leverages Ex-consultants to Drive Sales
Nov 17, 2022
Ep 69 - Pim Geurts - How to Build Your Own B2B Community
Nov 10, 2022
Ep 68 - Johannes Füß - 300% Wachstum in 1,5 Jahren: Das Erfolgsrezept der B2B Sales-Organisation von EGYM Wellpass
Nov 03, 2022
Ep 67 - Michelle Pietsch - How to Build the Right Sales Team from Seed Stage to Series B
Oct 19, 2022
Ep 66 - Shawn Green - How B2B Partnerships Create an Ecosystem of Value for Your Business
Oct 13, 2022
Ep 65 - Carrie Kelly - How to Influence Your Whole Sales Pipeline with Marketing
Sep 29, 2022
Ep 64 - Johanna Fagerstedt - From small startup to global scale-up – the keys to growth through marketing
Aug 18, 2022
Ep 63 - Massimo Pernicone - Driving Growth & Fueling Sales with the Right Sales Tools
Aug 11, 2022
Ep 62 - Bill Glenn - 40% Growth Each Year: Why Social Media is a Growth Accelerator for ExtraHop
Aug 04, 2022
Ep 61 - Bill Staikos - Building Successful Communities & Leveraging Thought Leadership for B2B Growth
Jul 28, 2022
Ep 60 - How Can You Leverage Your Own Podcast to Win Clients? - Sammy Gebele on Peers over Beers with Chris Detzel
Jun 29, 2022
Ep 59 - Shannon Katschilo - Making Sales Fun: How Shannon Wins Leads on an Executive Level & Grows a Strong Sales Team for Zoomin Software
Jun 01, 2022
Ep 58 - Steve Baumgartner - 30% Growth Each Year: How Steve Sets up B2B Enterprise Sales Processes & Leverages Channel Sales for Maximum Success at inriver
May 25, 2022
Ep 57 - Monika den Os - Monika's Secret Sauce to Finding Great Content & How She Uses it to Generate Leads
May 18, 2022
Ep 56 - Steve Kline - First 100 Days as CRO – How Steve Planned and Started his CRO Position for Fast Impact at ENGIE Impact
May 11, 2022
Ep 55 - Ira Sharp - Framework: How Ira Sharp Established Himself as a B2B Industry Thought Leader while working for Phoenix Contact USA
May 04, 2022
Ep 54 - Scott Leese - 2 to 200 in Under 2 Years: How Scott Scaled Up his Sales Team by Posting on LinkedIn & Grew to 84,000 Followers and Content with 1,000s of Likes
Apr 27, 2022
Ep 53 - Oliver Wedell: +50% growth as a $1 Billion Company - how does MongoDB pull it off?
Apr 21, 2022
Ep 52 - Justin Welsh is cracking the LinkedIn Code: $2m revenue in 2 years, posts with 1,000s of likes & comments - and 0$ spent on marketing
Apr 12, 2022
Ep 51 - Mark Wilchynski - Eliminating 'Bad Deals' and Revamping Your Company Culture for B2B Growth
Feb 27, 2022
Ep 50 - David Meerman Scott - You Can Create B2B Demand Instead of Mass-Spamming Your Buyers
Jan 16, 2022
Ep 49 - Brad Hill - How SkillGigs successfully combines a SAAS subscription with a usage-based payment model
Jan 09, 2022
Ep 48 - Markus Rupprecht - 1 KPI to rule them all
Jan 06, 2022
Ep 47 - Rüdiger Spohrer - How a 2.4bn € industrial automation company effectively leverages B2B influencer marketing and creates valuable content for lead generation
Dec 19, 2021
Ep 46 - Carsten Schryver - How a 3rd Generation Freight Forwarder Thrives & Grows Despite the Logistical Chaos Caused by the Pandemic
Dec 12, 2021
Ep 45 - Anna Cleary - Driving growth in a cookieless world - what Software AG's marketing changed to thrive in this new era
Dec 05, 2021
Ep 44 - Ian Koniak - How to sell to senior executives & create demand through LinkedIn posts
Nov 28, 2021
Ep 43 - Jim McAvoy - How Cold Calling B2B Leads Can Be Better Than Going to the Dentist ;)
Nov 20, 2021
Ep 42 - Jamal Reimer - 160+ Million Dollar of SAAS Deals Closed in his Sales Career - Learn How to Close B2B MEGA DEALS Yourself
Oct 22, 2021
Ep 41 - Patrick Trümpi - The state of flux in Sales
Oct 10, 2021
Ep 40 - Sammy Gebele - 3 Do's and Dont's for Effective Posting on LinkedIn & why McKinsey could stop posting altogether...(4 min.)
Oct 03, 2021
Ep 39 - Stephan Kühr - How to enter the US Market as a German B2B SAAS company
Sep 26, 2021
Ep 38 - Chris Apostel - The Importance of Uniqueness in Sales
Sep 19, 2021
Ep 37 - Mike Troiano - How to create your compelling company story that helps you win B2B customers, employees and investors alike
Sep 12, 2021
Ep 36 - Dr. Nikolaus von Jacobs - How to start & grow your own conference
Sep 05, 2021
Ep 35 - Vlad Blagojević - 101 for ABM - How to tackle Account Based Marketing for B2B companies
Aug 30, 2021
Ep 34 - Sam Griffard - How to sell to funeral homes & why it's no different from selling to any other B2B target group
Aug 22, 2021
Ep 33 - Chris Detzel - B2B community building from someone who does it all the time
Aug 16, 2021
Ep 32 - Martin Giese - How to start & scale sales as a B2B start-up
Aug 09, 2021
Ep 30 - Christian Uloth - How to sell authentically and add value along the way
Jul 25, 2021
Ep 31 - Simon Philip Rost - How GE is adapting its B2B marketing to "the new normal"
Jul 25, 2021
Ep 29 - Morten Wolff - YOUR ICP Playbook - How to define and use your Ideal Customer Profile
Jul 18, 2021
Ep 28 - Ludwig von Busse - How Simplifa has restructured its sales process to increase customer retention and happiness
Jul 11, 2021
Ep 27 - Andreas Deptolla - 70 employees and 40% yoy growth - how a German started and still grows a US based B2B SAAS company
Jul 04, 2021
Ep 25 - Tim Willey - How a $100+m B2B SAAS company redefines B2B Marketing, Sales & Customer Success as a teamsport
Jun 27, 2021
Ep 24 - Elias Völker - How Open Source drives Growth for tribe29
Jun 20, 2021
Ep 26 - Michael Lazik - The secret sauce of Templafy's B2B growth - from 300 to 500 employees this year alone!
Jun 13, 2021
Ep 23 - Joe Haslam - How to scale your company after you hit product-market fit
Jun 06, 2021
Ep 22 - Roger Figueiredo - How #paid drives rapid growth from 60 to 120 employees in 2021
May 30, 2021
Ep 21 - Daniel Bartsch - How to test to success in B2B sales & marketing
May 23, 2021
Ep 20 - Dr. Cyrosch Kalateh - How to set-up a B2B sales org in a new country from scratch
May 17, 2021
Ep 19 - Niels Turfboer - How to build and leverage a B2B sales motion through channel partners
May 03, 2021
Ep 18 - Josh Mastel - Cold calling - how and why to leverage it in B2B Sales
May 03, 2021
Ep 17 - Vikas Bhambri - How marketing & sales can better partner to improve GTM & customer experience
Apr 26, 2021
Ep 16 - Cassidy Shield - How to let your potential B2B customers ask for a meeting instead of you chasing them
Apr 18, 2021
Ep 15 - Josh Allen - How to become the matchmaker between your customer's problems and your company's solution
Apr 13, 2021
Ep 14 - Mike Weir - How to focus your marketing team on the right goals and help your sales team succeed
Apr 05, 2021
Ep 13 - Latané Conant - No forms. No spam. No cold calls. A new perspective on how marketing & sales should be done.
Mar 29, 2021
Ep 12 - Rob Gonzalez - Leverage B2B community development to reach thought leadership with your core customers
Mar 22, 2021
Ep 11 - Tim Riesterer - How to Uncover your B2B Customers' Unconsidered Needs to sell more
Mar 15, 2021
Ep 10 - Tyler Lessard - How to use Personalized Videos to win B2B Leads
Mar 08, 2021
Ep 09 - Greg Alexander - How Greg sold his 30 person consultancy for a whopping $ 162 million
Mar 01, 2021
Ep 08 - John Kaplan - 4 Magic Questions that will align your Sales & Marketing Team
Feb 23, 2021
Ep 07 - Massimo Pernicone - How to master remote selling as a B2B sales person
Feb 16, 2021
Ep 06 - Mårten Mickos - How to Increase Success Rate & generate Value for your B2B Customers
Feb 12, 2021
Ep 05 - Adi Goth & Dr. Tobias Kiefer - B2B sales in times of Covid-19 (in German)
Dec 20, 2020
Ep 04 - Dieter Schneiderbauer - Recession & Management Advice - How do I navigate my consulting agency through the recession? (in German)
Dec 18, 2020
Ep 03 - Juntae DeLane & Laura Flemming Schulte - How webinars can replace your B2B events
Nov 18, 2020
Ep 02 - Thomas Ebrahim - Hands-on tips for B2B sales calls in times of crisis (in German)
Nov 17, 2020
Ep 01 - Logan Lyles - How to start your own B2B podcast & win leads through it
Nov 04, 2020