CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

By Ty Hayes from Growth Generators

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Category: Marketing

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Subscribers: 247
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Episodes: 75

Description

Are you striving to build a high-performing marketing team that accelerates growth for your organisation? Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to: - Unlock secrets from top CMOs on how they've crafted dynamic marketing team structures and built modern capabilities - Discover agile marketing practices that dismantle team silos and triple team productivity - Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement - Explore the mistakes to avoid and tips to become a revered CMO - Gain insights from interviews with leadership experts, authors, and marketing leaders from across industries including Uber, ABC, Calendly and EY. In addition, your host, Ty Hayes, an acclaimed former CMO, ranked #10 in Australia, with over 20 years of marketing leadership experience reveals his playbook for success honed from leading a full-stack marketing team to #1 in the country in his solo episodes. Since 2019, Ty's been specialising in helping marketing leaders to design, align and optimise their teams through his company, Growth Generators providing a unique vantage point that Ty shares on the show. Whether you're a CMO, CXO, Head of Marketing or aspiring marketing leader, this is your must-listen podcast to boost your team's capability and create an unfair advantage. Hit follow and tune into our fan-favourite episode 57. The First 90 Days with the CMO from Calendly to start your journey toward marketing leadership excellence today!

Episode Date
75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network
Aug 29, 2024
​​74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network
Aug 06, 2024
73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut
Jul 18, 2024
72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut
Jun 19, 2024
71. Marketing leadership lessons with Bev Bury, CMO at Flinders University
Jun 05, 2024
70. How to triple the experiment velocity of your marketing team and drive thousands of new leads
May 23, 2024
69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment
May 16, 2024
68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation
May 08, 2024
67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia
Apr 30, 2024
66. Agile Marketing in Action: UniSA's Marketing Transformation
Apr 17, 2024
65. Optimising marketing teams: Lean marketing vs Agile marketing approaches
Apr 09, 2024
64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work
Mar 19, 2024
63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams
Mar 14, 2024
62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation
Feb 20, 2024
61. Design your marketing team structure to fit your company's growth stage
Dec 19, 2023
60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign
Nov 22, 2023
59. Why you need a Marketing Operations team and how to build one
Oct 26, 2023
58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness
Sep 11, 2023
57. The First 90 Days with Calendly CMO, Jessica Gilmartin
Jul 10, 2023
56. How to get started with Agile Marketing
Jun 13, 2023
55. Scaling Agile Marketing using SAFe
May 17, 2023
54. How Agile Marketing Drives Customer Centricity
Apr 17, 2023
53. How to build a strong team culture and land your dream job
Mar 13, 2023
52. How to write better briefs and why it matters
Oct 10, 2022
51. Entering the metaverse and being more productive with Steve Glaveski
Jul 06, 2022
50. Transform your marketing team with the HiFli framework
Jun 21, 2022
49. Becoming a whole marketer with Abigail Dixon
May 24, 2022
48. What every marketing leader should know about finance with Adam Fraser
May 09, 2022
47. Beating Imposter Syndrome with Alison Shamir
Apr 25, 2022
46.Implementing Salesforce to improve the CX with Kelley Johnson
Mar 28, 2022
45. What is product-led growth and how to get started
Mar 14, 2022
44. How this CMO helped create a category and make some noise
Feb 28, 2022
43. Lessons from building high-performing marketing teams inside Uber and Google
Feb 15, 2022
42. Aligning marketing and sales to improve CX and unlock growth
Jan 31, 2022
41. A better way to develop your go to market strategy
Dec 13, 2021
40. Inside the mind of a CX & UX Analyst
Nov 29, 2021
39. Holly Ransom discusses her new book The Leading Edge
Nov 16, 2021
38. How to create a customer-centric culture and build organisational CX capability
Nov 01, 2021
37. How to compete against Amazon by playing a different game with CMO Steffen Daleng from Booktopia
Oct 18, 2021
36. How to lead your team through turbulent times with Cathay Pacific CMO
Oct 04, 2021
35. How this uni used its challenger status to rebrand and rebuild with CMO Neil Cullingford
Sep 20, 2021
34. Why building an authentic brand pays off in e-commerce with Adore Beauty CMO Dan Ferguson
Sep 13, 2021
33. Content marketing has changed - is your team keeping up?
Sep 06, 2021
32. What is "Design" and how to build an in-house CX function
Aug 03, 2021
31. CMO Kevin Marasco on building high-growth SaaS marketing teams at Zenefits
Jul 28, 2021
30. How brands and CMOs can be successful when entering Asia with CMO Natalie Truong
Jul 12, 2021
29. The first 90 days in a CMO or CXO role
Jun 28, 2021
28. How being customer-led can help your team transition from B2B to B2C marketing
Jun 21, 2021
27. How to speak the language of your devs to build trust and achieve more
Jun 14, 2021
26. How to overcome resource constraints and get to market faster with Lean Marketing
Jun 07, 2021
25. Jac Phillips on doing more with less and the importance of leadership
May 31, 2021
24. Andrea Fryrear reveals the State of Agile Marketing
May 24, 2021
23. How to generate growth by focusing on CX, loyalty and omnichannel marketing with Joel Goodsir
May 17, 2021
22. Become a smarter marketer with author Dan White | The marketing strategy frameworks every marketer should know
May 10, 2021
21. Lisa Ronson, Coles CMO on building a modern team, gaining trust and leading change
May 03, 2021
20. How to increase your influence to increase your impact with Josh Steimle
Apr 26, 2021
19. Why creative risk-taking is the best insurance policy with Brent Smart, CMO at IAG
Apr 19, 2021
18. The 5 must-have team competencies for standout marketing with Stacey Danheiser
Apr 12, 2021
17. What the top 5% of CMOs do differently
Apr 05, 2021
16. Valuable content and a thriving community – how Nadia Cameron built CMO Australia
Mar 29, 2021
15. How Ryderwear's CMO helped drive 150% revenue growth in 12 months
Mar 23, 2021
14. Designing and leading the CX function inside Flybuys- the No.1 Loyalty program in Australia
Mar 15, 2021
13. Aligning marketing teams and embracing diversity with Malini Sietaram
Mar 08, 2021
12. Marketing team restructures | Signs its time to restructure your team and what to consider as you do it
Mar 01, 2021
11. Building a commercially focused B2B marketing team inside Technology One with Darren Needham-Walker
Feb 22, 2021
10. How to use SMART Work Design to help your team thrive in the Future of Work with Prof. Sharon Parker
Feb 15, 2021
09. Spotify's product marketing success and culture of innovation with Lotte Spencer (Part 2)
Feb 08, 2021
08. Spotify's product marketing success and culture of innovation with Lotte Spencer (Part 1)
Feb 01, 2021
07. Structuring your marketing team around a process with Fabian Marrone, CMO of Monash University
Jan 26, 2021
06. How to create a dream work environment, lead authentically and manage clever people with Rob Goffee
Jan 18, 2021
05. Punching above your weight- how an NFP marketing team became a serial winner with Chris Taylor, CMO of the Heart Foundation
Dec 21, 2020
04. Global CMO of EY, Karen Hopkins shares how to drive marketing transformation on a global scale and building the marketer of the future
Dec 14, 2020
03. How Agile Marketing can unlock team performance with author Jim Ewel
Dec 07, 2020
02. How to lead like the #1CMO in Australia with Leisa Bacon from the ABC
Nov 30, 2020
01. Introducing Lean Mean Marketing Teams
Nov 16, 2020