A great communicator is a master of story and storytelling techniques. WHO'S THIS PODCAST FOR? This channel is for communicators; speakers, managers, thought leaders, teachers, trainers, pastors and writers - marketers, advertisers – and in fact anyone who has to get a significant message across to a significant audience on a significant occasion. STORYTELLING IS THE GREAT ENGAGEMENT TOOL Whether your story is a legend, a myth, a fable, or an anecdote, the purpose of your story is to engage others and elicit a response; be it laughter, tears, amazement or action. Storytelling does that.