Decoding Sales

By Peter & Alex

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Image by Peter & Alex

Category: Entrepreneurship

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Episodes: 49

Description

A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age. 


Episode Date
Episode 49: Sneak peek into Peter's Audiobook
Dec 23, 2025
Episode 48: Behind the scenes of a pitch riff session
Oct 08, 2025
Episode 47: Hiring first GTM hires that last
Aug 20, 2025
Episode 46: Authentic founder-led outbound that works with Mason Fuerst (CEO, Motiv)
Jul 29, 2025
Episode 45: Lying to customers
Jun 08, 2025
Episode 44: Should you do a design partnership?
Apr 16, 2025
Episode 43: Does AI sales training work?
Apr 08, 2025
Episode 42: Relationship-led selling with Centralize founders Rachit and William
Mar 06, 2025
Episode 41: Piloting Sales at Pilot.com with Founder, Waseem Daher
Feb 05, 2025
Episode 40: 3 things Peter got wrong!
Dec 19, 2024
Episode 39: Founder-led sales from a founder (Tido Carriero, CEO Koala)
Oct 29, 2024
Episode 38: When not to chase shiny logos
Aug 07, 2024
Episode 37: Avoid this founder-led sales mistake
Jul 16, 2024
Episode 36: Scaling authentic sales
Jul 03, 2024
Episode 35: The pitch
Jun 19, 2024
Episode 34: ...And we're back!
Jun 03, 2024
Episode 33: Micro-negotiations in everyday life
Feb 15, 2023
Episode 32: BANT and MEDDIC
Dec 12, 2022
Episode 31: Cold outreach - love or hate?
Oct 03, 2022
Episode 30: Recession-proof sales
Aug 15, 2022
Episode 29: Decoding subtle cues
Jul 29, 2022
Episode 28: Dealing with the competition
May 31, 2022
Episode 27: Virtual sales is here to stay
Apr 01, 2022
Episode 26: Selling over Zoom
Feb 28, 2022
Episode 25: Modern outbound sales
Feb 14, 2022
Episode 24: How to scale your sales org
Nov 30, 2021
Episode 23: Accelerating your sales using modern tools
Nov 10, 2021
Episode 22: Effectively managing a sales team
Oct 26, 2021
Episode 21: How to debug a broken sales process
Sep 28, 2021
Episode 20: Rookie mistakes
Sep 08, 2021
Episode 19: Emails that get results
Aug 24, 2021
Episode 18: Sales myths
Jul 30, 2021
Episode 17: Sales and legal
Jul 23, 2021
Episode 16: End of quarter rush
Jul 01, 2021
Episode 15: Early adopters
Jun 17, 2021
Episode 14: Future of sales after COVID
May 27, 2021
Episode 13: Peter's journey
Apr 29, 2021
Episode 12: CRM 101
Apr 19, 2021
Episode 11: It Takes a village
Mar 15, 2021
Episode 10: Sales compensation
Mar 01, 2021
Episode 9: The first sales hire
Feb 16, 2021
Episode 8: Effective demos
Feb 08, 2021
Episode 7: The price
Jan 25, 2021
Episode 6: How to keep the deal from falling apart
Dec 31, 2020
Episode 5: Winning deals through relationships
Dec 03, 2020
Episode 4: Negotiation curveballs
Nov 23, 2020
Episode 3: Call leadership
Nov 23, 2020
Episode 2: Navigating stakeholders
Nov 22, 2020
Episode 1: Authentic sales
Nov 17, 2020